Management with Marketing MSc

2018-19 (also available for 2019-20)

This course is eligible for Master's loan funding. Find out more.

Start date

17 September 2018

7 January 2019

Duration

2 years part-time

Places available (subject to change)

20

Phone contact: +44 (0)1484 472956

About the course

This course is part of a suite of management courses which offer a wide and flexible range of options and is designed for students either continuing their management and business-related knowledge or, particularly, students from other non-business academic disciplines. As such, it’s an excellent opportunity for students, from a variety of backgrounds, to acquire awareness and insights into professional management principles and practice.

We will help equip you with the necessary knowledge of key management areas such as marketing, finance, people management and strategy which are covered on all routes. In addition you can choose to keep your Master’s award quite broad or tailor your Master’s award to a specific marketing specialism through the modules on this route:

  • Strategic Brand Management
  • Social Media Marketing

Further specialisation and an opportunity to pursue an area of business management that interests you or which you are passionate about comes in your choice of project. You have a choice of two routes: Research Route or the Consultancy Route (subject to tutor approval).

To discover more about this course and part-time study, sign up for our next Part-time Study Evening here

You will engage with real-world business case studies that stretch your professional and leadership skills. Having a Master’s qualification indicates your capability to stand out from the crowd, as well as your commitment and dedication to study. Employers will value your learning experience and often entrust Postgraduate-qualified applicants with greater responsibilities.

None

Dr Radi Haloub, Course Leader for Management Suite

Course detail

Core modules:

Marketing Management

The module is structured to give you a theoretical and practical understanding of managerial marketing decision making. You will be introduced to general marketing concepts and the techniques and tools of market analysis required for developing and implementing effective marketing strategies.

Finance for Managers

This module enables you to develop an understanding of the purposes and uses of financial information, together with the ability to use quantitative skills to improve performance management and decision making within an organisation.

Strategic Management

This module provides you with a substantial body of knowledge relating to the principles of strategic management in particular the two broad areas of techniques for analysing organisations and their environments and the identification of appropriate strategic choices. You will be encouraged to practice analyses and strategic designs throughout the delivery of the module.

Professional Skills

The module provides you with a theoretical framework for analysing your professional skills and reflect on your own strengths and weaknesses. This assessment will then form the baseline from which to develop a plan for your own professional development during their period of studies. You will need to demonstrate that you have developed new skills and competences over the duration of the module through a portfolio. 

Managing People in Organisations

Managing People in Organisations is an extremely practical module which introduces critically analyses and evaluates key elements of Human Resource Management and Organisational Behaviour to enable effective deployment of people within organisations. A strategic exploration of the global context within which people work and are managed is also carried out through a range of organisational behaviour concepts and theories.

Plus two option modules

All students will be required to undertake a final major piece of integrative work relating to their subject area.

The highlight of this course is the opportunity for you to study and research a topic area of your choice, either in the form of a dissertation or do an Applied Consultancy Project. This will allow you to get real work experience and familiarise yourself with the work environment. Previous students have based their dissertations or projects on topics related to their chosen career. Professional Skills in addition to the Dissertation and Applied Consultancy Project aim to get you engaged with the practical application of management theory which can consequently help enhance your personal skills.

There are two routes that you may choose:

Research Route

Research Methods and Techniques

This module is a designed to prepare you for your research. The module looks at how to choose your topic, how to research the current knowledge in your area of interest, and quantitative and qualitative research methods. The module is assessed through the completion of a literature review and proposal for your research paper or dissertation. You will be supported both by the module team and an individually assigned supervisor.

Postgraduate Dissertation

This is the final piece of work of your Master’s studies. You will investigate an issue of your choice in depth and, through your research, you’ll create new knowledge. This normally includes designing a framework for your investigation and choosing the appropriate way to conduct your studies. Your research will be written up in the form of a dissertation, that takes place over a number of months, during which you will be supported by a supervisor.

Consultancy Project Route

Consultancy Skills

This module prepares you for the Applied Consultancy Project. It introduces the theory underpinning the process of consultancy in organisations. The module will analyse various models of consultancy and you will explore different stages in the consultancy cycle including: the purpose of consultancy in business context, project scoping and contracting, information gathering, analysis and report, action planning, implementation, review and exiting. You will also critically examine your own consultancy skills.

Applied Consultancy Project

The consultancy project provides the opportunity to engage in an applied consultancy project, normally investigation with a business sponsor and provide solutions to a commissioned business problem. Students teams will be expected to engage in the process of scoping the project with the business client, undertake the necessary information gathering, analyse the information and make recommendations. Such company problems may be of a strategic or operational nature, thus allowing you to draw on several disciplines in order to apply theory to current business practice.

You will also have a choice of two option modules from:

International Marketing

The International Marketing module focuses on the key decisions that need to be made by organisations when considering operating in international markets. This includes the pros and cons of trading internationally, which markets to select, how to enter the market, and how to develop marketing programmes for the target market. This will be supported by study of the international environment and global customers. Assessment for this module is based on an individual assignment.

Public Relations and Sponsorship Management

In this module you will consider the key issues and processes involved in public relations and sponsorship. This will be presented in the context of current theory, techniques, and practices. In addition the contribution made by public relations and sponsorship to the overall marketing communications strategy will be examined. The module is assessed through an individual coursework and an exam.

Strategic Brand Management

This module aims to allow you to develop a critical understanding of the strategic importance of brands and branding in an increasingly internationalised and globalised business environment. It is designed to provide a systematic understanding of how strategic decisions are made to build strong and successful brands.

Direct and Relationship Marketing

The module is structured in a way that provides you with a strong theoretical and practical understanding of direct and relationship marketing; as well as their implementation. You will be introduced to relevant theories, and are required to gain a full awareness of direct marketing campaign strategies and plans. You will develop your understanding further through the implementation, control, and evaluation of these direct marketing campaign strategies.

Social Media Marketing

This module is designed to introduce you to Social Media Marketing. It keeps you at the forefront of modern practices: bridging the gap between theory and its practical application. Students will use a variety of social media tools and platforms to design, manage, and optimise campaigns.


Here at Huddersfield 100% of permanent teaching staff* have professional recognition as Fellows of the Higher Education Academy (HEA). Fellowships are only awarded to academics who can demonstrate their knowledge and ability to teach to a high standard.

We have links with a number of professional bodies that can help your professional development and offer additional insights to your industry and profession. Huddersfield Business School is an official HE Partner of the Chartered Management Institute (CMI). You'll have access to a number of guest lectures and networking events throughout your studies.

*Permanent staff, after probation: some recently appointed colleagues will only obtain recognition in the months after their arrival in Huddersfield, once they have started teaching; research degrees applies to those on contracts of more than half-time.

Entry requirements

Entry requirements for this course are normally:

  • An Honours degree (2:2 or above) in any subject or an equivalent professional qualification.

  • Applicants with other professional qualifications and/or experience will be considered individually.

  • Applicants whose first language or language of instruction is not English must meet the minimum requirements of an English language qualification. The minimum of IELTS 6.0 overall with no element lower than 5.5 or equivalent will be considered acceptable.

  • In exceptional cases students with no appropriate qualifications but relevant work experience, who can demonstrate ability to benefit from postgraduate study, will be considered on an individual basis. Candidates’ suitability will be assessed in line with the University’s Accreditation of Prior Experiential Learning procedures.

  • Students wishing to transfer into the MSc Management suite from other awards or other universities will be considered on an individual basis upon evaluation of the modular credit and learning outcomes already achieved.

What our students have to say


Kylie Pearse, Management with Marketing MSc

The University of Huddersfield offers a diverse and vibrant student environment. Located on one central town centre campus site, you’ll have access to all the learning resources and social amenities you’ll need.  There are students from over 120 different nationalities represented at the University of Huddersfield and they contribute towards a lively and enthusiastic campus. Each year you’ll find different international student societies running cultural events, national celebrations and the renowned

International Food Festival which showcases cuisine and culture from our different nationalities.

Watch our profile video to discover how Kylie Pearse is diversifying her knowledge through a Management Master's after graduating with an Accounting degree from the University of Huddersfield. Combining work with part-time study, Kylie is applying her management and marketing knowledge directly in her workplace.

Teaching excellence

  1. Here at Huddersfield, you’ll be taught by some of the best lecturers in the country. We know that for a fact, because all our permanent teaching staff* have been awarded professional recognition by the Higher Education Academy (HEA). Fellowships are only awarded to academics who can demonstrate their knowledge and ability to teach to a high standard.
  2. We’re unique in the fact that all our permanent teaching staff* have, or are completing, doctorates. This expertise, together with our teaching credentials, means that students here learn from knowledgeable and well-qualified teachers and academics who are at the forefront of their subject area.
  3. For the past nine years, we’ve been the UK’s leading university for National Teaching Fellowships too, which rate Britain’s best lecturers. It’s all part of our ongoing drive for teaching excellence, which helps our students to achieve great things too.

*Permanent staff, after probation: some recently appointed colleagues will only obtain recognition in the months after their arrival in Huddersfield, once they have started teaching; research degrees applies to those on contracts of more than half-time.

Student support

Learning Development Group: Our Learning Development Group (LDG) provides academic support to all students within Huddersfield Business School. We have a dedicated team of 4 experienced academic skills tutors who have taught at all levels including Master’s who can work closely with you to help you achieve your full potential throughout your time at the University of Huddersfield.

We can help with a wide range of academic skills including referencing, academic writing (such as essays, reports and coursework), research, reading, note-taking, dissertations and presentations as well as all other skills and issues relating to academia. As well as this, we also offer advice on dyslexia and can provide information on accessing disability support.

The LDG also provides support for international students. We recognise that there are many differences between studying here and in your home country. This is why we have dedicated academic skills tutors who can help you with both your study as well as your language skills.

Finally, online help is also available. We have a dedicated YouTube channel which offers several videos on academic skills suitable for all levels and years of study.

International Student Development: We understand that settling into a new country and environment can be very stressful. So, if you are an international student, the International Student Development (ISD) team can help provide support in understanding and adapting to the UK Higher Education environment as well as settling into life in the UK.

In addition, we can also help you develop the essential academic skills needed to ensure you achieve your full potential throughout your time at Huddersfield. We provide help and guidance to students at all levels (both undergraduate and postgraduate) with timetabled academic skills sessions. These sessions are delivered in same-course groups by our experienced tutors. In addition, English language sessions are available at foundation, intermediate or upper intermediate level. The number of weekly sessions and support you receive will vary depending on the level you are currently working at.

Student Support & Guidance: Huddersfield Business School has a Student Support & Guidance service which aims to ensure that you are fully supported whilst studying here with us at The University of Huddersfield. They are able to offer you help, advice, support and guidance on a wide range of matters that may be having an impact on your general well-being or university life and studies.

The team can offer one to one pre-booked appointments or drop-In sessions to discuss or give advice on anything that concerns you which may include; attendance, disabilities, timetable Issues, welfare and any personal issues that may be impacting upon your studies.

Library services and online study support: Students at the University of Huddersfield have access to a wide range of study resources through the library and additional online study support resources. Our modern, professionally organised library provides a wide range of books, cds, dvds and additional online resources such as company reports, market research reports and academic and professional journal archives. At key times in the academic year the library is open 24-7 and our students also borrow laptops, reserve study rooms for group working and access computer software programs.

Our students have access to an extensive online virtual learning portal called Unilearn. This links our students with all the modules they are studying as well as academic support materials, reading lists, electronic documents, social media tools and assignment submission tools to support their studies.

The university has undertaken a large investment in lecture capture technology. Across the university many lectures are recorded and made available for students to watch afterwards. These recordings can help you develop your lecture notes, return to lecture material that you initially found difficult and offer a key revision aid.

Important information

We will always try to deliver your course as described on this web page. However, sometimes we may have to make changes as set out below.

We review all optional modules each year and change them to reflect the expertise of our staff, current trends in research and as a result of student feedback. We will always ensure that you have a range of options to choose from and we will let students know in good time the options available for them to choose for the following year.

We will only change core modules for a course if it is necessary for us to do so, for example to maintain course accreditation. We will let you know about any such changes as soon as possible, usually before you begin the relevant academic year.

Sometimes we have to make changes to other aspects of a course or how it is delivered. We only make these changes if they are for reasons outside of our control, or where they are for our students’ benefit. Again, we will let you know about any such changes as soon as possible, usually before the relevant academic year. Our regulations set out our procedure which we will follow when we need to make any such changes.

When you enrol as a student of the University, your study and time with us will be governed by a framework of regulations, policies and procedures, which form the basis of your agreement with us. These include regulations regarding the assessment of your course, academic integrity, your conduct (including attendance) and disciplinary procedure, fees and finance and compliance with visa requirements (where relevant). It is important that you familiarise yourself with these as you will be asked to agree to abide by them when you join us as a student. You will find a guide to the key terms here, where you will also find links to the full text of each of the regulations, policies and procedures referred to.

The Higher Education Funding Council for England is the principal regulator for the University.

You may also be interested in...

Business MSc

This course provides a comprehensive study of core business principles, such as project management, finance and marketing; helping to prepare you for a career in a variety of leadership roles.

Find out more How to apply

Part-time

Postgraduate


Business with Finance MSc

This course will help equip you with the necessary knowledge of key management areas such as marketing, finance, people management and strategy as well as a specific specialist knowledge of finance theories, globalisation and the financial crisis

Find out more How to apply

Part-time

Postgraduate


Business with Human Resource Management MSc

This course provides a comprehensive study of core business principles, such as project management, finance and marketing as well as opportunities to develop your specialist knowledge of HRM; helping to prepare you for a career in a variety of HR and management roles.

Find out more How to apply

Part-time

Postgraduate


Management MSc

This is a conversion Master's course and is ideal if you have not previously studied business or management and want to develop your knowledge and skills in these professional areas.

Find out more How to apply

Part-time

Postgraduate


Management with Entrepreneurship MSc

This Master’s course is ideal if you have not previously studied a business or management course and have ambitions to start your own business.

Find out more How to apply

Part-time

Postgraduate


Management with Hospitality MSc

This course looks at the core principles of management alongside specialised modules in hospitality management; helping to prepare you for a career in a variety of global management roles.

Find out more How to apply

Part-time

Postgraduate


Management with International Business MSc

This conversion Master's course is ideal if you have not previously studied business or management, and want to develop your management knowledge with a specialism in international business.

Find out more How to apply

Part-time

Postgraduate


Management with Leadership MSc

This course will help you acquire awareness and insights into professional management principles and practice and develop your leadership potential.

Find out more How to apply

Part-time

Postgraduate