Creative Media and Production BA(Hons)

2019-20 (also available for 2020-21)

Places available in clearing. Find out more.
Places available in clearing. Find out more.

Start date

23 September 2019

Duration

3 years full-time
4 years inc. placement year

UCAS Code

A133

About the course

Our degree in Creative Media & Production has been newly designed to meet the challenges of building a creative career in the age of digital media. This programme offers you the opportunity of developing your creative and technical skills, while also developing an understanding of how digital media change the ways in which we narrate the stories that move us through different platforms.

From music videos to radio dramas or feature films, if you have a passion for creative media and entertainment, this programme is the right degree for you. You’ll think about all aspects of creative media, from pitching your ideas through to post-production. You’ll work in a wide range of media formats, with an emphasis on contemporary digital production and distribution, developing the technical skills to match your creativity.

Alongside practical work, you will study the greatest filmmakers, writers, visual artists, and media producers, helping you to build on the aesthetic and artistic traditions that came before us. You will also have a placement opportunity in which you can learn from those already working in the creative media industries.

During your time with us we will support you in gaining the skills to make film festival worthy content on your phone in your pocket, work on industry standard software, and to manage and operate an audio studio.You’ll develop techniques in scriptwriting, fictional filmmaking, audio design, and you’ll also learn about the best ways to promote yourself by learning all about the audiences and users that will engage with your work.

Supported by internationally renowned professors and researchers, leading media professionals and practitioners, and industry standard facilities, Creative Media and Production will give you the technical and creative skills you need to turn your artistic visions into a reality.

Course detail

Core modules:

Video and Audio Production

The module introduces you to a range of audio and video technologies: mobile, online, TV/video and radio/audio. You will be provided with the essential studio and location skills necessary to produce a series of media artefacts, and to understand the language and concepts required to evaluate the product.

Texts

This module introduces you to the analysis of industrially produced, professional media texts along with user-generated content (UGC). It ranges across different textual formats (written, spoken, audiovisual) from ‘old’ media (such as the press, film or television) and ‘new’ media (YouTube clips/memes) in the digital era, providing you with a toolbox of analytical methods to understand the construction and meaning-making of such texts and it introduces the concept of genre, their origin, content and structure. You will analyse user-generated texts, such as GIFs, podcasts and promotional texts. Your seminars and workshops focus on studying textual forms with a particular focus on popular entertainment.

Users

This module examines media, audiences, users and participants. It will explore key approaches and debates in the analysis of audiences, in addition to understanding how they can be placed into social, historical and economic contexts. Attention will be paid to methodological questions about users, as well as examining key debates in Audience and Reception Studies, including active/passive debates; the digital public sphere and participation; questions of power and gender; the relationship between media producers, texts and users; the social construction of identity; and media and cultural globalisation and diaspora. By the end of the module students will be able to apply a wide range of theories about users, audiences and participants in historical and contemporary cultures, while comprehending the contexts and consequences of media convergence and the role of participatory media in the dissemination and reception of mediated content.Your seminars and workshops focus on audiences and users of creative media and entertainment content in particular.

Industries

Whether the emphasis is on journalism, film, music, TV, broadcast sports, video games, online streaming, or another media form, the production of creative content always takes place in the context of specific industrial and organisational structures. This module provides you with an introduction to the key theories, concepts and methods needed to understand those structures, their impact on the professionals and organisations working within them, and the ways in which they shape the media landscape. The module places particular emphasis on political economic approaches to the media and production studies, but attention will also be given to theories of creativity, branding, and industrial conceptions of their audiences. Your seminars and workshops explore in particular media entertainment industries.

Technology

This module provides you with a detailed understanding of the role of technology in shaping and being shaped by mediated communication with a particular focus on digital media technologies. The module combines the critical analysis of media technologies with practical skills to use those technologies for media and creative industry professionals.

Option modules:

Choose one from a list which may include:

Writing for the Media and Storytelling

This module introduces students to a range of media and professional writing practices. Students will be guided to develop transferable skills for a broad range of media writing. They will analyse material in newspapers, magazines, broadcast and online and through progressive writing activities develop and hone their writing skills. The module will introduce students to different types of journalistic writing.

The ABC of Creative Writing

This module introduces you to the principle craft techniques and methods in producing creative work in specified forms and conventions. You'll be given stimulus material for writing, be encouraged to participate in creative group work and to develop skills in re-writing. The workshops and seminars will include wide reading, discussion of established forms and conventions in the writing of poems and short fiction, and also work with stimulus material. The assessments for this module are entirely coursework assessments.

Teaching and assessment

Our degrees seek to develop your creative, technical and analytical skills, and every aspect of your learning is designed to help you succeed in the media, creative and cultural sectors. We thus work with a wide variety of teaching formats which alongside lectures, seminars and workshops, include newsdays, work-based learning and placements, project work, dissertations, one-on-one and group supervision, and digital learning. We continuously review and innovate teaching formats to reflect changing technologies and industry contexts. 19.38% of the time on your course will be spent on timetabled activities.

We use a variety of assessments, including video shorts, podcasts, newsroom days, audience research portfolios, essays, production pitches, data analytics, presentations, and dissertation. This allows you the ability to tailor your degree to fit your passions, interests and strengths. You will be taught by world-leading scholars whose research is helping to shape our understanding of how media, journalism and culture operate alongside industry-leading practitioners and producers, supplemented by a variety of guest talks.

Entry requirements

To find out if you are eligible for this course, please call our Clearing helpline on 0330 123 227701484 472777.

Placements


Our Creative Media and Production degree includes two exciting placement opportunities. Students are encouraged to undertake a full professional training year in Year 3. We support our students in finding suitable placement opportunities in the Creative Media Industries and beyond. During the placement years you are supported by an academic tutor and will build professional experience invaluable for your final year of study and graduate career alike.

All students not undertaking a full placement year study our final year compulsory placement module that gives you the chance to put your skills into practice in a short placement. This could be a few weeks with a newspaper, broadcaster or production company, or one day a week over several months in the busy media office of a company or public sector organisation.

Previous placement providers have included the BBC and independent TV companies, a variety of radio stations and newspapers and magazines, along with leading public relations companies and social media agencies.

During my time at University, I did 2 placements; one at Youth Routes Festival and the other at Holmfirth Annual Film Festival. Both work placements were great fun and beneficial to me as they gave me some experience working within a production environment.

rachel holmes>

Rachel Holmes, Media and Popular Culture BA(Hons) completed placements at Holmfirth Annual Film Festival and Youth Routes Festival

Teaching excellence

  1. Huddersfield is a TEF gold-rated institution delivering consistently outstanding teaching and learning of the highest quality found in the UK (Teaching Excellence Framework, 2017).
  2. We won the first Global Teaching Excellence Award recognising the University’s commitment to world-class teaching and its success in developing students as independent learners and critical thinkers (HEA, 2017).
  3. Here at Huddersfield, you’ll be taught by some of the best lecturers in the country. We’ve been the English university with the highest proportion of professionally-qualified teaching staff for the past four years*.
  4. For the past ten years, we’ve been the UK’s leading university for National Teaching Fellowships too, which rate Britain’s best lecturers. It’s all part of our ongoing drive for teaching excellence, which helps our students to achieve great things too.
  5. We’re unique in the fact that all our permanent teaching staff** have, or are completing, doctorates. This expertise, together with our teaching credentials, means that students here learn from knowledgeable and well-qualified teachers and academics who are at the forefront of their subject area.

*HESA - First awarded in 2016, maintained in 2017, 2018 and 2019.

**Permanent staff, after probation: some recently appointed colleagues will only obtain recognition in the months after their arrival in Huddersfield, once they have started teaching; research degrees applies to those on contracts of more than half-time.

Your career


Media, creative and cultural sectors are one of the biggest and fastest growing in the UK. This degree will provide you with a combination of creative, technical and analytical skills for a variety of careers and roles in a rapidly developing digital economy.

*Whilst there are not enough graduate statistics for this specific course or subject area from the 2016/17 DLHE survey, 92% of graduates from courses in this subject area at Huddersfield went on to work and/or further study within six months of graduating (Destinations of Leavers Survey 2014/15 and 2015/16 aggregated).

92% Graduates employed*

Student support

At the University of Huddersfield, you'll find support networks and services to help you get ahead in your studies and social life. Whether you study at undergraduate or postgraduate level, you'll soon discover that you're never far away from our dedicated staff and resources to help you to navigate through your personal student journey. Find out more about all our support services.

Important information

We will always try to deliver your course as described on this web page. However, sometimes we may have to make changes as set out below.

Changes to a course you have applied for

If we propose to make a major change to a course that you are holding an offer for, then we will tell you as soon as possible so that you can decide whether to withdraw your application prior to enrolment.

Changes to your course after you enrol as a student

We will always try to deliver your course and other services as described. However, sometimes we may have to make changes as set out below:

Changes to option modules

Where your course allows you to choose modules from a range of options, we will review these each year and change them to reflect the expertise of our staff, current trends in research and as a result of student feedback or demand for certain modules. We will always ensure that you have a range of options to choose from and we will let you know in good time the options available for you to choose for the following year.

Major changes

We will only make major changes to the core curriculum of a course or to our services if it is necessary for us to do so and provided such changes are reasonable. A major change in this context is a change that materially changes the services available to you; or the outcomes, or a significant part, of your course, such as the nature of the award or a substantial change to module content, teaching days (part time provision), classes, type of delivery or assessment of the core curriculum.

For example, it may be necessary to make a major change to reflect changes in the law or the requirements of the University’s regulators; to meet the latest requirements of a commissioning or accrediting body; to improve the quality of educational provision; in response to student, examiners’ or other course evaluators’ feedback; and/or to reflect academic or professional changes within subject areas. Major changes may also be necessary because of circumstances outside our reasonable control, such as a key member of staff leaving the University or being unable to teach, where they have a particular specialism that can’t be adequately covered by other members of staff; or due to damage or interruption to buildings, facilities or equipment.

Major changes would usually be made with effect from the next academic year, but this may not always be the case. We will notify you as soon as possible should we need to make a major change and will carry out suitable consultation with affected students. If you reasonably believe that the proposed change will cause you detriment or hardship we will, if appropriate, work with you to try to reduce the adverse effect on you or find an appropriate solution. Where an appropriate solution cannot be found and you contact us in writing before the change takes effect you can cancel your registration and withdraw from the University without liability to the University for future tuition fees. We will provide reasonable support to assist you with transferring to another university if you wish to do so.

Termination of course

In exceptional circumstances, we may, for reasons outside of our control, be forced to discontinue or suspend your course. Where this is the case, a formal exit strategy will be followed and we will notify you as soon as possible about what your options are, which may include transferring to a suitable replacement course for which you are qualified, being provided with individual teaching to complete the award for which you were registered, or claiming an interim award and exiting the University. If you do not wish to take up any of the options that are made available to you, then you can cancel your registration and withdraw from the course without liability to the University for future tuition fees and you will be entitled to a refund of all course fees paid to date. We will provide reasonable support to assist you with transferring to another university if you wish to do so.

When you enrol as a student of the University, your study and time with us will be governed by a framework of regulations, policies and procedures, which form the basis of your agreement with us. These include regulations regarding the assessment of your course, academic integrity, your conduct (including attendance) and disciplinary procedure, fees and finance and compliance with visa requirements (where relevant). It is important that you familiarise yourself with these as you will be asked to agree to abide by them when you join us as a student. You will find a guide to the key terms here, where you will also find links to the full text of each of the regulations, policies and procedures referred to.

The Office for Students (OfS) is the principal regulator for the University.

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