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Creative Media and Production BA(Hons)

2024-25

Undergraduate Open Days
Undergraduate Open Days

Start date

16 September 2024

Duration

3 years full-time
4 years inc. placement year

Entry requirements

A Level - BBC-BCC

BTEC - DMM-MMM

See full entry requirements

About the course

Reasons to study

  1. An impressive 100% of graduates from this subject are in work and/or further study 15 months after graduating (HESA Graduate Outcomes 20/21, UK domiciled graduates).
  2. Yorkshire is rarely off our screens; studying with us will help put you in the picture, with more opportunities as the creative media and production industry grows in our area.
  3. Prepare yourself for your first job; recent graduates now work in content creation, social media and digital marketing for brands, agencies, and media companies. 

Are you passionate about content creation? Or perhaps studying the media is your thing. If so, this degree – Creative Media and Production BA(Hons) – is for you.

We’ve designed this course to help you meet the challenges of building a creative career in the age of digital media. You’ll gain creative and technical skills and use them in a variety of projects, from telling stories with video and audio, to making short films.

We’ll also help you develop a deep understanding of the digital media landscape – not only will you be making media, but you’ll learn how and why it reaches a particular audience.

Why study Creative Media and Production BA(Hons)

You can benefit from:

  • Expert teaching and work experience opportunities, where you’ll learn from professionals working in the creative industries, enhancing your employability prospects by boosting your skills.
  • The use of our industry-standard facilities. With our world-leading academics supporting you, you’ll analyse the media you love to watch and learn more about participatory culture and fandoms.
  • Being in Yorkshire, a growing hub of creative industries in the north of England – with Huddersfield right at the heart of the movement.

If you’re interested in media, media and popular culture, media studies, advertising, promotional culture and more, this course will open your eyes – and potentially, the door – to a host of possibilities. Broaden your horizons on our Creative Media and Production BA(Hons) degree and you could look forward to a variety of careers. You may go on, for example, to work in media production, graphic multimedia, film, or even broadcast journalism.

An impressive 100% of graduates from this subject are in work and/or further study 15 months after graduating (HESA Graduate Outcomes 20/21, UK domiciled graduates).

Recent graduates now work in, for instance, content creation, social media and digital marketing for brands, agencies, and media companies*.

*Source: LinkedIn

Course detail

Core modules:

Analysing Content

Analysing Content introduces you to the analysis of fiction and non-fiction visual media, from Hollywood films and television series to news and advertising. You will learn how to conduct more complex analysis of the meaning conveyed through media texts as well as their connection to cultural ideology.

Film and Media Industries

The content we share and find is shaped through the specific organisational structures of the film and media industries. This module provides you with an introduction to the key theories, concepts and methods needed to understand those structures, their impact on the professionals and organisations working within them, and the ways in which they shape media landscapes. The module places particular emphasis on political economic approaches and production studies, but attention will also be given to theories of creativity, branding, and industrial conceptions of their audiences.

Digital Audio Production

The module introduces you to a range of audio formats and technologies: mobile, online, radio and podcast. You will be provided with the essential recording, editing and studio skills necessary to produce an audio output, and to understand the language and concepts required to critically evaluate audio content.

Digital Communication Technology

Your phone screen may be the first thing you see in the morning and the last thing you check at night, and in this module we look at the role of technology in shaping our world. We combine critical analysis of key platforms and technologies, from Google and YouTube to Facebook and Twitter, with teaching you the skills to use those tools to create professional media content.

Digital Video Production

The module introduces you to a range of video formats and technologies: mobile, online, television and video. You will be provided with the essential recording and editing skills necessary to produce a video output, and to understand the language and concepts required to critically evaluate video content.

Option modules:

Choose one from a list which may include:

Writing for Journalism

Telling stories is at the heart of all kinds of journalism jobs, from news reporting to music reviewing and covering live sport. Here, we help you improve your writing, so you’re comfortable researching and writing pieces in a range of styles. Analysing professional examples will help you get a handle on what you’ll be aiming to match as your skills develop.

Developing Confidence in Spoken and Written English

The module is designed for students who have the minimum level of English language skills for them to have been accepted onto a university course and who may lack the initiative to ask for help when needed. In this module students are provided with the opportunity to develop higher levels of confidence in their production of spoken and written academic English. In addition, students will consolidate and refine their understanding of syntax and grammatical structures. As the module runs alongside their university studies, there is an emphasis on and an incentive to use skills that complement work done in the main area of study and which will be of use in and beyond an academic context. The use of regular AM/AI-proof tasks will ensure students develop an understanding of their own learning and the role they themselves play in developing their knowledge and skills. The module contributes to the attainment of skills and knowledge relevant to the Common European Framework of Reference (CEFR) normally level B2- to B2.

English for Academic and Professional Purposes

The module provides students who have a level of English language skills sufficiently advanced for them to have been accepted onto a University course with the opportunity to improve further their skills in that language, with particular reference to improvements in the accuracy, clarity and fluency of their oral and written work. In addition to this, students will refine and develop their knowledge of academic study skills. As the module runs alongside their university studies, there is an emphasis on and an incentive to use skills that complement work done in the main area of study and which will be of use in and beyond an academic context. The use of regular AM/AI-proof tasks will ensure students develop an understanding of their own learning and the role they themselves play in developing their knowledge and skills. The module contributes to the attainment of skills and knowledge relevant to the Common European Framework of Reference (CEFR) normally level B2 to B2+.

Advanced Professional and Academic English

The module is designed for students who already have a good level of competence in spoken and written English and will support them to further enhance their language and academic skills. Students will refine and develop higher level thinking skills such as critical analysis, problem-solving, synthesis, inference and metacognition. Advanced oral role-plays, group discussions and debates will serve to improve spontaneity and sophistication of expression, whilst written activities will build greater fluency in the use of linguistic structures. They will work with extended academic texts and understand such academic skills as synthesising sources, literature reviews, methodologies, paraphrasing and a range of accurate citation skills. As the module runs alongside their university studies, there is an emphasis on and an incentive to use skills that complement work done in the main area of study and which will be of use in and beyond an academic context. The use of regular AM/AI-proof tasks will ensure students develop an understanding of their own learning and the role they themselves play in developing their knowledge and skills. The module contributes to the attainment of skills appropriate to the B2+ to C1 level of the Common European Framework of Reference (CEFR) for Languages.

Entry requirements

BBC-BCCat A Level .

112-104 UCAS tariff points from a combination of Level 3 qualifications.

Merit at T Level.

DMM-MMM in BTEC Level 3 Extended Diploma.

  • Access to Higher Education Diploma with 45 Level 3 credits at Merit or above.
  • 112-104 UCAS tariff points from International Baccalaureate qualifications.

Applications from international students will be considered on an individual basis, and with advice from the University's International Office.

If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent. Read more about the University’s entry requirements for students outside of the UK on our Where are you from information pages.

Other suitable experience or qualifications will be considered. For further information please see the University's minimum entry requirements.

Placements


Our Creative Media and Production degree includes two exciting placement opportunities. Students are encouraged to undertake a full professional training year in Year 3. We support our students in finding suitable placement opportunities in the Creative Media Industries and beyond. During the placement years you are supported by an academic tutor and will build professional experience invaluable for your final year of study and graduate career alike.

All students not undertaking a full placement year study our final year compulsory placement module that gives you the chance to put your skills into practice in a short placement. This could be a few weeks with a newspaper, broadcaster or production company, or one day a week over several months in the busy media office of a company or public sector organisation.

Previous placement providers have included the BBC and independent TV companies, a variety of radio stations and newspapers and magazines, along with leading public relations companies and social media agencies.

A placement is a great opportunity to explore your chosen industry, to understand the sector, network and make valuable contacts, whilst developing your skills, knowledge and experience. A placement is a chance to get involved, to put theory into practice and to work alongside professionals.

Photo of Steph Bower, Placements officer for SAH

Stephanie Bower, Placements Officer

Your career


Media, creative and cultural sectors are one of the biggest and fastest growing in the UK. This degree will provide you with a combination of creative, technical and analytical skills for a variety of careers and roles in a rapidly developing digital economy.

*Percentage of our undergraduate students from this subject area go on to work and/or further study within fifteen months of graduating (HESA Graduate Outcomes 2019/20, UK domiciled, other activities excluded).

95% Graduates employed*

Student support

At the University of Huddersfield, you'll find support networks and services to help you get ahead in your studies and social life. Whether you study at undergraduate or postgraduate level, you'll soon discover that you're never far away from our dedicated staff and resources to help you to navigate through your personal student journey. Find out more about all our support services.

Our technical services team have many years of higher education and industry support experience and provide practical “hands on and online support ” expertise to students in television and film production such as demonstrating camera techniques, sound, lighting and editing in post-production. We also guide students in the use of film, broadcast, and IT software applications as well as access to support guidance information.

Research excellence

Research plays an important role in informing all our teaching and learning activities. Through research our staff remain up-to-date with the latest developments in their field, which means you develop knowledge and skills that are current and highly relevant.

The subject area of Media, Journalism, Film and Drama at the University of Huddersfield is home to one of Europe's leading centres for the study of participatory culture, fans and popular media. The Centre for Participatory Culture brings together preeminent researchers in the study of popular culture with specialism such as screen industries and branding, media sport in the digital age, music festivals and music tourism, science fiction fandom, Local and regional media, reality TV, drama, identity and globalisation, and the rise of fandom and anti-fandom in politics. The centre also explores the rise of digital media technologies and platforms, including social media and their impact on media industries and media representations, including on forms of journalism. We also assess the role of these technologies in changes to political participation and democracy.

In the 2021 Research Excellence Framework, we achieved our best ever performance, firmly establishing us as one of the leading institutions for media research in the UK.

Important information

We will always try to deliver your course as described on this web page. However, sometimes we may have to make changes as set out below.

Changes to a course you have applied for

If we propose to make a major change to a course that you are holding an offer for, then we will tell you as soon as possible so that you can decide whether to withdraw your application prior to enrolment.

Cancellation of a course you have applied for

Although we always try and run all of the course we offer, we may occasionally have to withdraw a course you have applied for or combine your programme with another programme if we consider this reasonably necessary to ensure a good student experience, for example if there are not enough applicants to ensure you have a good learning experience. Where this is the case we will notify you as soon as reasonably possible and we will contact you to discuss other suitable courses with us we can transfer your application to. If we notify you that the course you have applied to has been withdrawn or combined, and you do not wish to transfer to another course with us, you may cancel your application and we will refund you any deposits or fees you have paid to us.

Changes to your course after you enrol as a student

We will always try to deliver your course and other services as described. However, sometimes we may have to make changes as set out below:

Changes to option modules

Where your course allows you to choose modules from a range of options, we will review these each year and change them to reflect the expertise of our staff, current trends in research and as a result of student feedback or demand for certain modules. We will always ensure that you have a range of options to choose from and we will let you know in good time the options available for you to choose for the following year.

Major changes

We will only make major changes to the core curriculum of a course or to our services if it is necessary for us to do so and provided such changes are reasonable. A major change in this context is a change that materially changes the services available to you; or the outcomes, or a significant part, of your course, such as the nature of the award or a substantial change to module content, teaching days (part time provision), classes, type of delivery or assessment of the core curriculum.

For example, it may be necessary to make a major change to reflect changes in the law or the requirements of the University’s regulators; to meet the latest requirements of a commissioning or accrediting body; to improve the quality of educational provision; in response to student, examiners’ or other course evaluators’ feedback; and/or to reflect academic or professional changes within subject areas. Major changes may also be necessary because of circumstances outside our reasonable control, such as a key member of staff leaving the University or being unable to teach, where they have a particular specialism that can’t be adequately covered by other members of staff; or due to damage or interruption to buildings, facilities or equipment.

Major changes would usually be made with effect from the next academic year, but this may not always be the case. We will notify you as soon as possible should we need to make a major change and will carry out suitable consultation with affected students. If you reasonably believe that the proposed change will cause you detriment or hardship we will, if appropriate, work with you to try to reduce the adverse effect on you or find an appropriate solution. Where an appropriate solution cannot be found and you contact us in writing before the change takes effect you can cancel your registration and withdraw from the University without liability to the University for future tuition fees. We will provide reasonable support to assist you with transferring to another university if you wish to do so.

Termination of course

In exceptional circumstances, we may, for reasons outside of our control, be forced to discontinue or suspend your course. Where this is the case, a formal exit strategy will be followed and we will notify you as soon as possible about what your options are, which may include transferring to a suitable replacement course for which you are qualified, being provided with individual teaching to complete the award for which you were registered, or claiming an interim award and exiting the University. If you do not wish to take up any of the options that are made available to you, then you can cancel your registration and withdraw from the course without liability to the University for future tuition fees and you will be entitled to a refund of all course fees paid to date. We will provide reasonable support to assist you with transferring to another university if you wish to do so.

When you enrol as a student of the University, your study and time with us will be governed by a framework of regulations, policies and procedures, which form the basis of your agreement with us. These include regulations regarding the assessment of your course, academic integrity, your conduct (including attendance) and disciplinary procedure, fees and finance and compliance with visa requirements (where relevant). It is important that you familiarise yourself with these as you will be asked to agree to abide by them when you join us as a student. You will find a guide to the key terms here, along with the Student Protection Plan, where you will also find links to the full text of each of the regulations, policies and procedures referred to. You should read these carefully before you enrol. Please note that this information is subject to change and you are advised to check our website regularly for any changes before you enrol at the University. A person who is not party to this agreement shall not have any rights under or in connection with it. Only you and the University shall have any right to enforce or rely on the agreement.

Equal opportunities

The University of Huddersfield is an equal opportunities institution. We aim to create conditions where staff and students are treated solely on the basis of their merits, abilities and potential, regardless of gender, age, race, caste, class, colour, nationality, ethnic or national origins, marital status, disability, sexual orientation, family responsibility, trade union activity, political or religious belief, or age. Please visit our website to see our Equal Opportunities and Diversity Policy

Data protection

The University holds personal data on all enquirers, applicants and enrolled students. All such data is kept and processed in accordance with the provisions of the Data Protection Legislation. The University’s Data Protection Policy and Privacy Notices are available on the University website.

Students’ Union membership

Under the 1994 Education Act, students at all UK universities have the right to join, or not to join, the Students’ Union. There is no membership fee. If you choose not to join you have the right not to be disadvantaged; however, you are not entitled to vote, take part in elections, or hold any office. The following arrangements apply in order that non-Union members are not disadvantaged: Non-members are welcome to take part in the activities of Affiliated Clubs and Societies on payment of the appropriate subscription. However, they may not vote or hold office in the society or club. Union members may be offered a discounted subscription. Non-members are free to use Union facilities on the same basis as members. Welfare, catering and shops are available to non-members as well as members. Union members may be offered a discounted price.

The Office for Students (OfS) is the principal regulator for the University.

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