Fashion Creative Direction BA(Hons)

2019-20 (also available for 2020-21)

Places available in clearing. Find out more.
Places available in clearing. Find out more.

Start date

23 September 2019


3 years full-time
4 years inc. placement year



About the course

Creative direction draws on myriad aspects of visual culture including photography, film, styling, and PR in order to promote fashion in various industry sectors – the media, retail, and branding to name a few. The role of a creative director is to define and develop the aesthetic of fashion, ranging from store visual merchandising, advertising and image making, to creative and digital content and customer communications.

Fashion Creative Direction BA(Hons) gives you the skills and knowledge to develop your creativity and expertise within a commercial framework that directly reflects current fashion industry practice.

Fashion Creative Direction BA(Hons) provides you with the creative resources and the environment in which you can uniquely personalise your learning to develop a wide range of skills to help you become a confident player in the exciting fashion industry. You will share first year modules with students on other fashion industry courses, enabling you to develop a broad understanding of the industry and the opportunities within it before focusing on your specialism. You will then specialise in creative direction, exploring the subject from both a theoretical and commercial angle through a bespoke learning apparatus that is designed to immerse you in every aspect of the fashion industry. Throughout the programme there is an emphasis on innovative and industry-focused projects that simulate industry practice to develop the experience you need. You will be equipped to research new product and market opportunities, you will learn how to solve problems quickly and creatively, to work collaboratively and manage relationships effectively, and to take the initiative and communicate professionally and effectively.

You will explore the function of creative direction within the international fashion industry, while completing a range of innovative projects designed to cultivate your creative skills and expand your fashion industry insight. You will work across media on projects that include exhibitions, trend forecasting, publications, and creative development. The academic expertise here at Huddersfield will support you as you develop your skills in styling, creative concept development, photography, fashion film, and graphic design.

Reflecting industry practice is at the heart of this degree, and as such you will work collaboratively as well as individually on a variety of projects; in the past, for example, students have delivered exciting live projects for brands such as Coach, L.K. Bennett, Topshop, and Primark. Enriching your learning will be a series of field trips to exhibitions and other appropriate cultural and commercial events; these will complement your studies and inspire your ideas.

I couldn’t recommend this course more highly to people who know they want to work in fashion but are not entirely sure in which area. The unique diversity of the course allows you to build experience in multiple areas whilst defining your area of speciality. The tutors go above and beyond to support you in all ways possible, whilst also giving you the freedom to drive your briefs in your direction of interest and also pushing you out of your comfort zone.

Profile photo of Fashion Communication and Promotion 2019 graduate Gerogia Rogers Smith

Georgia Rogers Smith, Fashion Communication and Promotion BA(Hons) 2019 graduate

Course detail

Core modules:

Fashion Contextual Studies

This module aims to provide you with a broad contextual understanding of the context of fashion and the fashion industry. It will give you foundation knowledge of the history of fashion and the key cultural, political, social and economic contexts of clothing and the global fashion industry. The module will cover the development of fashion and the fashion industry, identifying the key personalities, institutions events and influences that have informed its evolution as a creative and commercial activity. The module will also cover the relationship of fashion with society, its roles and connections to other creative and commercial disciplines, and explore the positive and negative cultural, economic and environmental impacts of fashion design, manufacturing, and consumption on individuals and communities in the UK and internationally.

Fashion Professional Development

This module aims to develop your understanding of industry appropriate digital design software applications, and to develop your appreciation of creative and commercial professional practices within the fashion industry. This module will also introduce you to the value of planning and the development of briefs for the design and production of printed and digital communications which are universally applicable within the fashion industry. Design software will be used to create, and publish information with specific consideration to image editing, layout and typography in a variety of printed, digital and online communication media. Projects will cover design processes and production issues and through these, you'll gain an appreciation of the inter-relationship between client, designer and the uses and applications of different design media. The module will also give you an opportunity to reflect on and enhance your fashion industry professional practice by introducing you to Personal Development Planning (PDP). PDP is a structured and supported process in which you'll reflect on your own learning and achievement, and develop personal, academic and professional skills to support your growth as a student and as a fashion professional.

Creative Fashion Industry

This module aims to provide an introduction to the fashion industries from concept through development, realisation and communication of the product or service to end of life scenario. The multi-faceted and global character of fashion will be explored through the four key elements of the fashion value chain; design and development, production and the supply chain, marketing and public relations, retail and distribution. These elements will be considered through their application within forward-thinking fashion brands. The module provides a theoretical framework and the practical tools to develop your fashion practice. There will be opportunities to understand how fashion continually evolves; through digital commerce and communications, technological developments and the increasingly important role of Corporate Responsibility.

Fashion Practice

This module aims to introduce you to foundation knowledge and skills relevant to your professional practice within the global fashion industry. It will cover the fundamentals of the theory and practical application of buying management, brand marketing and creative direction within contemporary fashion organisations. Fashion organisations and the fashion industry will be viewed and examined from the perspectives of international consumers, manufacturers and retailers. The module will also examine the diverse and dynamic nature of processes and activities within the fashion industry and how they are managed within fashion businesses.

We use a range of assessment methods to relate the course material to current commercial practice. Your progress will be continually monitored and you will be assessed on your project work and assignments, including individual and group assignments, essays and seminar presentations.

Your module specification/course handbook will provide full details of the assessment criteria applying to your course.

Feedback (usually written) is normally provided on all coursework submissions within three term time weeks – unless the submission was made towards the end of the session in which case feedback would be available on request after the formal publication of results. Feedback on final coursework is available on request after the publication of results.

Inspirational field trips to destinations of educational and cultural significance are a compulsory component of the course and will be funded by the University. Trips may include visits to museums, exhibitions and trade shows.

Entry requirements

To find out if you are eligible for this course, please call our Clearing helpline on 0330 123 227701484 472777.

The Barbara Hepworth Building

The new Barbara Hepworth Building at the University of Huddersfield brings together our Art, Design and Architecture programmes under one roof. A beacon of innovation, the open studio environment empowers students through the co-location of disciplines with the same learning spaces.

Designed for experimentation, students will have the opportunity to develop, curate and exhibit their work in innovative spaces, utilising fully extensive and leading workshop facilities such as 3D printers for rapid prototyping and modelling, laser cutters, Wacom drawing tablets, virtual reality and motion tracking sensors, print and dye, maker library, photography studios, advanced 3D technologies, digital print centre, specialist studios and software and the ability to get access to all facilities and much more.

Named after the famous West Yorkshire born sculptor, the building's main frontage overlooks the picturesque Huddersfield Narrow Canal that runs through the heart of the University's campus.

For more information, visit:


The course offers an optional one-year (36 week minimum) work placement after the second year, either in the United Kingdom or internationally. This will give you the opportunity to gain valuable hands-on experience and insight into your chosen career path and open up your graduate employment prospects.

Our Placement Unit and academic staff have excellent industry links and can support you in applying for and finding your placement(s), and you will be supported during your placement year through scheduled visits from academic staff. Students from our suite of fashion courses have previously taken up placement opportunities with companies including: ITV’s This Morning, Look magazine, The Fashion Network, Red magazine, Marie Claire, and Alexander McQueen.

Alternatively, if you are a student from within the UK or the EU, you may consider starting your own small business by applying for unique Enterprise Placement Year in conjunction with the University's Enterprise Team. The Enterprise Placement year immerses you in real-world fashion entrepreneurship, and you will benefit from bespoke business advice, mentoring, and networking sessions.

This is an exciting and innovative course option that could lead you and your business idea to the very top of British fashion. You can find out more about the Enterprise Placement Year here.

You can find out more information on placements here.

Teaching excellence

  1. Huddersfield is a TEF gold-rated institution delivering consistently outstanding teaching and learning of the highest quality found in the UK (Teaching Excellence Framework, 2017).
  2. We won the first Global Teaching Excellence Award recognising the University’s commitment to world-class teaching and its success in developing students as independent learners and critical thinkers (HEA, 2017).
  3. Here at Huddersfield, you’ll be taught by some of the best lecturers in the country. We’ve been the English university with the highest proportion of professionally-qualified teaching staff for the past four years*.
  4. For the past ten years, we’ve been the UK’s leading university for National Teaching Fellowships too, which rate Britain’s best lecturers. It’s all part of our ongoing drive for teaching excellence, which helps our students to achieve great things too.
  5. We’re unique in the fact that all our permanent teaching staff** have, or are completing, doctorates. This expertise, together with our teaching credentials, means that students here learn from knowledgeable and well-qualified teachers and academics who are at the forefront of their subject area.

*HESA - First awarded in 2016, maintained in 2017, 2018 and 2019.

**Permanent staff, after probation: some recently appointed colleagues will only obtain recognition in the months after their arrival in Huddersfield, once they have started teaching; research degrees applies to those on contracts of more than half-time.

Student Work

A gallery of work by our Fashion Creative Direction students and graduates. Click on each image to find out more.
You can see more work from our Fashion Image, Communication and Buying suite on their blog page.

Your Career

Graduates from this subject area have begun careers in fashion marketing, PR, blogging, styling and fashion curation.

* Whilst this is a new course and therefore no graduate statistics for this specific course are available, 89-92% of graduates from courses in this subject area go on to work and/or further study within six months of graduating. (DLHE Survey 2016/17)

89-92% Graduates employed*

Student support

At the University of Huddersfield, you'll find support networks and services to help you get ahead in your studies and social life. Whether you study at undergraduate or postgraduate level, you'll soon discover that you're never far away from our dedicated staff and resources to help you to navigate through your personal student journey. Find out more about all our support services.

Important information

We will always try to deliver your course as described on this web page. However, sometimes we may have to make changes as set out below.

Changes to a course you have applied for

If we propose to make a major change to a course that you are holding an offer for, then we will tell you as soon as possible so that you can decide whether to withdraw your application prior to enrolment.

Changes to your course after you enrol as a student

We will always try to deliver your course and other services as described. However, sometimes we may have to make changes as set out below:

Changes to option modules

Where your course allows you to choose modules from a range of options, we will review these each year and change them to reflect the expertise of our staff, current trends in research and as a result of student feedback or demand for certain modules. We will always ensure that you have a range of options to choose from and we will let you know in good time the options available for you to choose for the following year.

Major changes

We will only make major changes to the core curriculum of a course or to our services if it is necessary for us to do so and provided such changes are reasonable. A major change in this context is a change that materially changes the services available to you; or the outcomes, or a significant part, of your course, such as the nature of the award or a substantial change to module content, teaching days (part time provision), classes, type of delivery or assessment of the core curriculum.

For example, it may be necessary to make a major change to reflect changes in the law or the requirements of the University’s regulators; to meet the latest requirements of a commissioning or accrediting body; to improve the quality of educational provision; in response to student, examiners’ or other course evaluators’ feedback; and/or to reflect academic or professional changes within subject areas. Major changes may also be necessary because of circumstances outside our reasonable control, such as a key member of staff leaving the University or being unable to teach, where they have a particular specialism that can’t be adequately covered by other members of staff; or due to damage or interruption to buildings, facilities or equipment.

Major changes would usually be made with effect from the next academic year, but this may not always be the case. We will notify you as soon as possible should we need to make a major change and will carry out suitable consultation with affected students. If you reasonably believe that the proposed change will cause you detriment or hardship we will, if appropriate, work with you to try to reduce the adverse effect on you or find an appropriate solution. Where an appropriate solution cannot be found and you contact us in writing before the change takes effect you can cancel your registration and withdraw from the University without liability to the University for future tuition fees. We will provide reasonable support to assist you with transferring to another university if you wish to do so.

Termination of course

In exceptional circumstances, we may, for reasons outside of our control, be forced to discontinue or suspend your course. Where this is the case, a formal exit strategy will be followed and we will notify you as soon as possible about what your options are, which may include transferring to a suitable replacement course for which you are qualified, being provided with individual teaching to complete the award for which you were registered, or claiming an interim award and exiting the University. If you do not wish to take up any of the options that are made available to you, then you can cancel your registration and withdraw from the course without liability to the University for future tuition fees and you will be entitled to a refund of all course fees paid to date. We will provide reasonable support to assist you with transferring to another university if you wish to do so.

When you enrol as a student of the University, your study and time with us will be governed by a framework of regulations, policies and procedures, which form the basis of your agreement with us. These include regulations regarding the assessment of your course, academic integrity, your conduct (including attendance) and disciplinary procedure, fees and finance and compliance with visa requirements (where relevant). It is important that you familiarise yourself with these as you will be asked to agree to abide by them when you join us as a student. You will find a guide to the key terms here, where you will also find links to the full text of each of the regulations, policies and procedures referred to.

The Office for Students (OfS) is the principal regulator for the University.

You may also be interested in...

Fashion Brand Marketing BA(Hons)

Fashion Brand Marketing BA(Hons) covers the creative and commercial aspects of fashion, looking at branding, PR, marketing and promotion.

Find out more How to apply



International Fashion Buying Management BA(Hons)

International Fashion Buying Management BA(Hons) covers trend forecasting, product development, buying and merchandising, visual merchandising and retail management.

Find out more How to apply