Global Marketing (Top-up) BA(Hons)

2019-20 (also available for 2020-21)

Places available in clearing. Find out more.
Places available in clearing. Find out more.

Start date

23 September 2019

Duration

1 year full-time

UCAS Code

N550

About the course

With globalisation and instant communications, many businesses are operating in a truly international market. The marketing managers of the future will need to compete on a global scale. This one-year top-up course aims to help you gain the skills and knowledge to get started on a career in global marketing. It could be ideal if you’ve already studied marketing and business.

If you already have a significant level of market awareness and would like to gain a deeper understanding of marketing in an international context we’ll give you the opportunity to enhance your strengths in global marketing and international business and give you the chance to choose modules like strategic management to build up your skills.

We’ll look at international marketing and business to develop your understanding of the marketing theory and principles within the international and global business arena.Studying strategic marketing planning will give you the opportunity to develop your analytical and practical skills in relation to creating presenting and defending strategic marketing plans.And cross-cultural studies will help you consider the influence that national culture has on behaviour and the implications of this for organisational design and management.You’ll also be able to choose optional modules that interest you to build your own career path. Options include advertising strategy and planning, strategic management, PR and sponsorship and marketing for small businesses.

The constantly changing landscape of marketing offers a dynamic and exciting career for students who enjoy the challenges of innovation, creating communication campaigns for a range of consumer segments, researching their needs and behaviour and planning outstanding brand experiences. Live projects, the opportunity to participate in prestigious national competitions such as L'Oreal Brandstorm and the Chartered Institute of Marketing 'Pitch', and gaining a CIM professional qualification alongside your degree can help build your marketing skills and enhance your employability.

The year-long marketing placement in the UK or overseas allows you to put your newly gained knowledge and skills into practice, and provides you with the opportunity to develop your CV. Huddersfield marketers have a reputation for having a 'can do attitude' demonstrating versatility, flexibility and initiative, leading our graduates to progress to a wide range of jobs in both large and small organisations, locally, nationally and internationally.

None

Glynis Jones, Principal Lecturer in Marketing

Course detail

Core modules:

International Marketing

The aim of this module is to help develop your understanding of the marketing theory and principles within the international or global business arena. This module aims to consolidate information from other modules that you have studied previously and modules on the Global Marketing course in order to develop an advanced understanding of marketing at international or global level. It involves the consideration of the international marketing environment and the application of marketing principles for companies operating in foreign and world markets.

Cross Cultural Studies

This module considers the influence that national culture has on behaviour and the implications of this for organisational design and management. The impact that working across national cultures is considered and how the cross cultural manager can be supported in a changing environment. A blend of theory and practice engages the learner in a range of organisational and cultural settings.

Strategic Marketing Planning

This module will consolidate and build on previous studies in Marketing within a strategic marketing planning framework. The module gives you the opportunity to develop your analytical and practical skills in relation to creating, presenting and defending strategic marketing plans, which you will then implement in a computer-based simulation of a dynamic, and highly competitive, marketing environment.

International Business

This module considers the fundamental issue of competitiveness and helps you to consider a strategic perspective on globalisation. You'll explore the benefits of location (such as costs, consumer preferences and technology) and the internationalisation of business through the impact of multinationals and global supply chains. In term 2 you'll focus on international business functions such as marketing and human resources.

Option modules:

Choose from a list which may include:

Marketing Undergraduate Dissertation

The dissertation gives you the opportunity to complete an in-depth piece of academic research on a subject of your choice relating to global marketing. Following a series of dissertation workshops to help equip you with the skills to complete the primary research and write up your dissertation with the guidance of your dissertation supervisor.

or

Strategic Management

This module highlights the role of strategic management in organisations and helps make you aware of the key strategic management approaches that assist managers in delivering both short and long term aims, goals and objectives for the organisation. It is underpinned by theory that then provides a tool kit for strategic analysis and demonstrates how this can aid management teams make business decisions in today’s complex and turbulent environments.

Marketing and Management of Innovation

This module explores the management of innovation and in particular, the new product development process. It considers the role of marketing in this process and also looks at the use of new technologies and new approaches to marketing. You'll have the opportunity to develop your own innovative idea, present the concept to the class and put together a convincing and innovative marketing strategy, which is written up in a report.

Advertising Strategy and Planning

The module builds upon the knowledge developed in the first two years of your study. It provides an understanding of contemporary advertising theory, strategies and practices, and gives you the opportunity to use your practical and creative skills in the development of advertising plans.

Public Relations and Sponsorship

This module explores in more depth the public relations and sponsorship elements of the marketing communications mix which will have been touched upon in previous modules. The PR element of the module is taught from a managerial perspective rather than a ‘how to’ approach. The sponsorship element is more practical.

Marketing for Small Business

Marketing is important, entrepreneurship is vital, and 95% of businesses anywhere in the world are small. When large organisations seek to improve performance – they often turn to the young dynamic small businesses as their role model. We weave these themes together into what can be called entrepreneurial marketing.

You will be taught through a series of lectures, seminars, tutorials, workshops, directed study and project work with a strong focus on practical work. Assessment will include exams, short answer questions, essays, in-class tests, verbal presentations, group projects, clinical case studies reflective portfolio and dissertation.

If you are concerned about adapting to study at university level, then our Learning Development Group, (LDG) based in the Huddersfield Business School building offers a dedicated service helping our students to improve their academic skills in areas such as presentations skills, time-management, academic reading, referencing or academic writing, research for essay preparation and how to prepare effectively for examinations.

Your module specification/course handbook will provide full details of the assessment criteria applying to your course.

Feedback (usually written) is normally provided on all coursework submissions within three term time weeks unless the submission was made towards the end of the session in which case feedback would be available on request after the formal publication of results. Feedback on exam performance/final coursework is available on request after the publication of results.

Entry requirements

To find out if you are eligible for this course, please call our Clearing helpline on 0330 123 227701484 472777.

What our students have to say


The University of Huddersfield offers a diverse and vibrant student environment, located on one central town centre campus site. The Business School provides you with a modern, professional environment in which to learn and develop, located right next to the Huddersfield Narrow Canal it's in a leafy and picturesque location at the heart of the campus.

Watch our profile video to hear Elina Luty describe why she chose the University of Huddersfield.

Teaching excellence

  1. Huddersfield is a TEF gold-rated institution delivering consistently outstanding teaching and learning of the highest quality found in the UK (Teaching Excellence Framework, 2017).
  2. We won the first Global Teaching Excellence Award recognising the University’s commitment to world-class teaching and its success in developing students as independent learners and critical thinkers (HEA, 2017).
  3. Here at Huddersfield, you’ll be taught by some of the best lecturers in the country. We’ve been the English university with the highest proportion of professionally-qualified teaching staff for the past four years*.
  4. For the past ten years, we’ve been the UK’s leading university for National Teaching Fellowships too, which rate Britain’s best lecturers. It’s all part of our ongoing drive for teaching excellence, which helps our students to achieve great things too.
  5. We’re unique in the fact that all our permanent teaching staff** have, or are completing, doctorates. This expertise, together with our teaching credentials, means that students here learn from knowledgeable and well-qualified teachers and academics who are at the forefront of their subject area.

*HESA - First awarded in 2016, maintained in 2017, 2018 and 2019.

**Permanent staff, after probation: some recently appointed colleagues will only obtain recognition in the months after their arrival in Huddersfield, once they have started teaching; research degrees applies to those on contracts of more than half-time.

Your Career


Previous graduates from this subject area have gone on to roles such as Marketing Assistant, Business Development Manager, Marketing Administrator, Press & Marketing Officer, Marketing & Lead Generation Executive in organisations including Marshalls PLC, HD8 Network, JD Williams and Demica.** 

* Whilst this is a top-up course and therefore there are no graduate statistics for this specific course, 85% of graduates from courses in this subject area go on to work and/or further study within six months of graduating (Destination of Leavers Survey 2016/17).

**Source: LinkedIn

85% Graduates employed from this subject*

Student support

At the University of Huddersfield, you'll find support networks and services to help you get ahead in your studies and social life. Whether you study at undergraduate or postgraduate level, you'll soon discover that you're never far away from our dedicated staff and resources to help you to navigate through your personal student journey. Find out more about all our support services.

Important information

We will always try to deliver your course as described on this web page. However, sometimes we may have to make changes as set out below.

Changes to a course you have applied for

If we propose to make a major change to a course that you are holding an offer for, then we will tell you as soon as possible so that you can decide whether to withdraw your application prior to enrolment.

Changes to your course after you enrol as a student

We will always try to deliver your course and other services as described. However, sometimes we may have to make changes as set out below:

Changes to option modules

Where your course allows you to choose modules from a range of options, we will review these each year and change them to reflect the expertise of our staff, current trends in research and as a result of student feedback or demand for certain modules. We will always ensure that you have a range of options to choose from and we will let you know in good time the options available for you to choose for the following year.

Major changes

We will only make major changes to the core curriculum of a course or to our services if it is necessary for us to do so and provided such changes are reasonable. A major change in this context is a change that materially changes the services available to you; or the outcomes, or a significant part, of your course, such as the nature of the award or a substantial change to module content, teaching days (part time provision), classes, type of delivery or assessment of the core curriculum.

For example, it may be necessary to make a major change to reflect changes in the law or the requirements of the University’s regulators; to meet the latest requirements of a commissioning or accrediting body; to improve the quality of educational provision; in response to student, examiners’ or other course evaluators’ feedback; and/or to reflect academic or professional changes within subject areas. Major changes may also be necessary because of circumstances outside our reasonable control, such as a key member of staff leaving the University or being unable to teach, where they have a particular specialism that can’t be adequately covered by other members of staff; or due to damage or interruption to buildings, facilities or equipment.

Major changes would usually be made with effect from the next academic year, but this may not always be the case. We will notify you as soon as possible should we need to make a major change and will carry out suitable consultation with affected students. If you reasonably believe that the proposed change will cause you detriment or hardship we will, if appropriate, work with you to try to reduce the adverse effect on you or find an appropriate solution. Where an appropriate solution cannot be found and you contact us in writing before the change takes effect you can cancel your registration and withdraw from the University without liability to the University for future tuition fees. We will provide reasonable support to assist you with transferring to another university if you wish to do so.

Termination of course

In exceptional circumstances, we may, for reasons outside of our control, be forced to discontinue or suspend your course. Where this is the case, a formal exit strategy will be followed and we will notify you as soon as possible about what your options are, which may include transferring to a suitable replacement course for which you are qualified, being provided with individual teaching to complete the award for which you were registered, or claiming an interim award and exiting the University. If you do not wish to take up any of the options that are made available to you, then you can cancel your registration and withdraw from the course without liability to the University for future tuition fees and you will be entitled to a refund of all course fees paid to date. We will provide reasonable support to assist you with transferring to another university if you wish to do so.

When you enrol as a student of the University, your study and time with us will be governed by a framework of regulations, policies and procedures, which form the basis of your agreement with us. These include regulations regarding the assessment of your course, academic integrity, your conduct (including attendance) and disciplinary procedure, fees and finance and compliance with visa requirements (where relevant). It is important that you familiarise yourself with these as you will be asked to agree to abide by them when you join us as a student. You will find a guide to the key terms here, where you will also find links to the full text of each of the regulations, policies and procedures referred to.

The Office for Students (OfS) is the principal regulator for the University.

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