23 September 2019
3 years full-time
4 years inc. placement year
A Level - BBB
BTEC - DMM
120 across a suite of three courses
From designing billboard advertising to magazine layouts, from packaging to film, graphic design can lead to so many exciting career paths. This course focuses on the needs of the creative industry to help you build the skills you require to become a professional graphic designer.
We’ll look at typography, layout, packaging, branding, advertising, motion and user-experience design to get you thinking and creating. We’ll also give you the opportunity to develop your cultural awareness and your own visual language. Experimentation is key to understanding just what’s possible, so we’ll encourage you to try new things and take risks. You’ll also be able to use industry-standard software and build up your knowledge of the design packages that professionals use.
It’s vital that you have a chance to understand how graphic design works in the wider world, and what kind of career prospects are out there, so we work with a range of theory and guest speakers; previous companies include the BBC, Designers Republic, Ministry of Sound and Playstation. You’ll have the chance to understand the factors out in the real world that are shaping the future of graphic design.
You’ll be encouraged to take part in workshops, live briefs and international design competitions. It’s all designed to get you ready for placements, internships and future employment once you’ve graduated.
We believe in keeping your options open as you study too. Graphic Design BA(Hons) is part of a suite of three courses that includes Animation BA(Hons) and Graphic Design and Animation BA(Hons). You’re free to change to the other course between your first and second years if your interests change and your tutor agrees.
My time at the University of Huddersfield helped me develop my creative and design ideas. Having the opportunity to do a year-long placement - working for an in-house design team in Amsterdam - allowed me to gain industry experience, making the transition easier when I graduated.
Dan Kelly, graduated Graphic Design BA(Hons) and winner of Future Dreams The Ultimate Canvas now Graphic Designer, adam&eveDDB
Foundation Studio is delivered across all teaching weeks of the first year of study. You will be asked to develop a body of work in response to a studio theme. This is defined and structured by module tutors to promote an exploration of the potential of graphic design and animation, as independent and converging practices. This is through the development of experimental practice and proposals as appropriate to your contemporary art and design practice, for the exploration of: the image, image and text, visual grammar and the visual field, typographic form, multimedia materials, photography and motion graphics, animation and interactive media environments. 100% portfolio.
The module will introduce you to the key principles of contemporary practice in terms of technique and process. It will focus on the fundamental techniques of production. It will help to develop your understanding of two and three dimensional space and the importance of the image, the frame, the timeline, the loop and the digital processes to generate and capture your work. 100% portfolio.
This module introduces you to vital discourses and debates surrounding the history, influences, production and critical reception of graphic design and animation. The module explores and introduces contemporary theory as practice, with reference to a wide range of artefacts and texts. We will help you to recognise and understand key conventions and contexts, and create concepts useful to both your studio practice and for a series of written assignments. You’ll be asked to produce assignments in a range of written formats, which will develop and then test your confidence and ability to demonstrate your understanding of and engagement with contemporary practice and visual, material and digital cultures. 100% portfolio.
The intermediate studio requires you to produce works of increasing sophistication having successfully completed the foundation studio. The module encompasses diverse and interdependent areas of practice. It expands and elaborates upon the exploration and communication of ideas introduced in foundation studio. 100% portfolio.
The module encourages you to extend your knowledge of graphic design and animation, with an emphasis on exploring more advanced processes and production techniques. The frameworks and methods introduced at foundation level are refined and developed. This will support you in establishing a more specialist approach and a professionally orientated practice. 100% portfolio.
This module looks at theories in the development and coming-together of cultural and historical practices in graphic design and animation, in many different forms. The module aims to build upon and expand the cultures and conditions of postmodernity and the idea of the 'contemporary' introduced in year 1. Through combining theory and practice, you’ll be encouraged to experiment creatively with ideas and concepts.
You will normally spend a total of 48 weeks between the end of year two and the beginning of your final year in a managed work experience. You will be encouraged to obtain a placement activity relevant to your area of specialism, however a wide range of placements will be regarded as suitable. The placement will be monitored and you will be assessed on completion. (100%).
This module supports you in the independent production and presentation of work appropriate to final year honours degree standards. Its purpose is to help you to make concepts manifest (for graphic design, animation or graphic design and animation) in an appropriate and personal manner whilst demonstrating a level of technical resolution in accordance with pre-negotiated targets. 100% portfolio.
This module is designed to provide a vehicle for you to illustrate and develop concepts for original graphic design and animation appropriate to final year honours degree standards in either graphic design, animation, or the combined award of graphic design and animation. Research and production contexts for the module will be defined by your course and project needs. 100% portfolio.
The module is specifically designed to unfold throughout the final year, reflecting theoretical, technical and professional issues appropriate to your practice. The module is intended to be a critical and diagnostic tool with which to examine and extend your work. It can be made up of a series of outputs and will help you to determine and contextualise the direction of your practice-based modules. It concludes the undergraduate Theory as Practice programme. 70% dissertation/30% special study.
46% of the study time on this course is spent in lectures, seminars, tutorials and workshops etc.
You will have the opportunity to experience studio-based design projects, workshop demonstrations and practical sessions supported and informed by lectures and seminars. Your assessment will include portfolio exhibitions and presentations of studio production, research and development work, as well as written assignments.
Your module specification/course handbook will provide full details of the assessment criteria applying to your course.
Feedback (usually written) is normally provided on all coursework submissions within three term time weeks – unless the submission was made towards the end of the session in which case feedback would be available on request after the formal publication of results.Feedback on exam performance/final coursework is available on request after the publication of results.
Inspirational field trips to destinations of educational and cultural significance are a component of the course and will be funded by the University. Study trips may include visits to galleries, museums, and exhibitions.
BBBat A Level or equivalent
120 UCAS tariff points from a combination of Level 3 qualifications
DMM in BTEC Level 3 Extended Diploma
If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum of IELTS 6.0 overall with no element lower than 5.5, or equivalent will be considered acceptable.
You will also be required to attend a satisfactory interview, when strong emphasis will be placed on the quality of your portfolio.
Other suitable experience or qualifications will be considered. For further information please see the University's minimum entry requirements.
The teaching year normally starts in September with breaks at Christmas and Easter, finishing with a main examination/assessment period around May/June. Timetables are normally available one month before registration. As this is a full-time course, you may have to attend every day of the week.
Your course is made up of modules and each module is worth a number of credits. Each year you study modules to the value of 120 credits, adding up to 360 credits in total for a bachelor’s qualification. These credits can come from a combination of core, compulsory and optional modules but please note that optional modules may not run if we do not have enough students interested.
If you achieve 120 credits for the current stage you are at, you may progress to the next stage of your course, subject to any professional, statutory or regulatory body guidelines.
*Permanent staff, after probation: some recently appointed colleagues will only obtain recognition in the months after their arrival in Huddersfield, once they have started teaching; research degrees applies to those on contracts of more than half-time.
A gallery of work by our Graphic Design BA(Hons) students and graduates. Click on each image to find out more.
You can see work from across the School of Art, Design and Architecture on our gallery page.
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