Product Design BA/BSc(Hons)


Start date

19 September 2022


3 years full-time
4 years inc. placement year

Entry requirements

A Level - BBB


See full entry requirements

Places available (subject to change)


About the course

If you’re creative and you’d like to explore how your ideas could have real impact in the world, our Product Design BA/BSc(Hons) courses give you the chance to develop the skills to become an enterprising professional designer. So much goes into a finished product: the initial sketch, physical model making, prototyping, digital visualisation and animation.

While you’re working on the practical side, we’ll also encourage you to:

  • Think about how to research a product, and what goes into product development and manufacturing.
  • Use our industry links to help you get started on your career. We focus on commercial product design, and give you the chance to experience real design challenges set by businesses or design organisations. This can offer opportunities to win prestigious design awards and even for your design solutions to be licensed. For example, one recent student designed an innovative clothes hanger that is now used in a major high street store.
  • Acquire listening skills to identify gaps in the market, people's frustrations with everyday tasks and existing products and develop ideas to solve them.

We believe design can improve people's lives, aiding an individual or a community's wellbeing. Whether you’re designing solutions physically or digitally, in sketch form or 3D, we’ll focus on end results that are capable of being mass-produced. Both the BA(Hons) and the BSc(Hons) routes of the course have the same programme for the first year. After that you’ll be able to choose which way to go in the second year, and our staff are on hand to help you make your decision.

Product Design has an 83.3% student satisfaction rating (NSS 2020)

I loved my time on Product Design at the University of Huddersfield. It has given me the confidence to grow as an individual and as a designer. The projects completed throughout the course are donw with companies or competitions which prepares you for industry once you graduate. My placement year working at the University saw me working with international partners, helping to teach part of a module, and working on several industry projects. The tutors pushed me to keep improving my work and the facilities allowed me to explore different areas in design.

Product Design graduate Muhammad Dawood smiling into the camera

Muhammad Dawood, Product Design BSc(Hons), 2020 graduate

Course detail

Core modules:

Creative Thinking for Product Design

This module will introduce you to the creative thinking processes used in 3D Design and their application through project work. Design projects will enable you to explore and develop design proposals using a range of methods, practical skills and specialist knowledge. The module will introduce workshop practice and provide experience and techniques in 3D realisation. (100% design portfolio).

Digital and Visual Communication

This module introduces you to an array of techniques, methods and technologies for the exploration, communication and representation of designed 'products'. You’ll gain knowledge and understanding of the practical skills required to produce both traditional and digital, 2D & 3D presentations/ representative imagery. (100% design portfolio).

Design Context Studies

This module will enable you as a designer to understand how design interfaces with the world, and how knowledge of social and future trends can guide the innovation process and how market, business and manufacturing forces direct design decisions and outcomes. A portfolio of design-centred activities relating to social, business and manufacturing contexts will demonstrate your knowledge and understanding. (100% portfolio).

Entry requirements

BBBat A Level or equivalent.

120 UCAS tariff points from a combination of Level 3 qualifications.

DMM in BTEC Level 3 Extended Diploma.

  • Pass in Diploma Foundation Studies in Art and Design combined with A Level or BTEC qualifications, to total an equivalent of 120 UCAS tariff points.
  • Access to Higher Education Diploma with 45 Level 3 credits at Merit or above.
  • 120 UCAS tariff points from International Baccalaureate qualifications.

As a centre of creative excellence, we look forward to hearing about your own creative experiments and ambitions through a discussion of your portfolio at interview.

Read our guidance on developing your portfolio and what to expect from your interview.

If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent will be considered acceptable. Read more about the University’s entry requirements for students outside of the UK on our Where are you from information pages.

Other suitable experience or qualifications will be considered. For further information please see the University's minimum entry requirements.


The course offers an optional one-year (36 weeks minimum) work placement after the second year, in the UK or abroad. This will give you the opportunity to gain valuable hands-on experience, insight into your chosen career and open up your graduate employment prospects. Our Placement Unit and academic staff have excellent industry links and can support you in applying for and finding your placement(s), as well as during your placement year.

Students on the course have previously taken up placement opportunities with companies including: Howdens Joinery – Goole; Limah Design Consultants – Dubai; Animatechnika s.r.o. - Bratislava; Chervon Europe Ltd - York; Roksan Audio - London; Iterign - Newbury; Global One Pak - Cheshire; Showoff Media - Leeds; Disney - London; Lego - Denmark; Pegler Yorkshire - Doncaster; Ultima Furniture Systems - Wakefield; Overfinch - Leeds; Walker Brothers - Halifax; Demand Design - Holmfirth; Paxman Coolers - Huddersfield and Ellis Furniture - Huddersfield.

Alternatively, if you are a student from within the UK, you could consider starting your own small business by applying for the Enterprise Placement Year in conjunction with the University’s Enterprise Team. The University's Enterprise Hub could support you in realising the true commercial value of your intellectual property through a creative enterprise start-up. You’ll have the opportunity to benefit from business advice, mentoring and networking sessions. You can find out more information on the Enterprise Placement Year here.

You can find out more information on placements here.

During my placement, I worked with clients and briefs to create new furniture ranges. The designs were for a range of companies including John Lewis and Bensons for Beds. Directly influencing companies and designs gives you such a proud feeling. Especially when you see your creation in stores.

Profile photo of Mohammed Nazmul Islam

Mohammed Nazmul Islam, Product Design BA/BSc(Hons), placement with Paul Stott Design, current final year student

Student Work

A gallery of work by our Product Design BA/BSc(Hons) students and graduates.

Your career

The broad nature of the course, coupled with experience gained in industry, has resulted in a high graduate employment record within a wide range of organisations. Previous graduates of this course are now working in roles with well-known companies including Dyson, Pentland, Hozelock, Black and Decker, Chervon, Maltek, Electrolux and New Balance, as well as Lego**. Outside the practice of design itself, students have gained employment as design engineers, digital visualisers and become design managers, producing many award winning products.

* Percentage of graduates from this course who are in work and/or further study fifteen months after graduating (Unistats 17/18 data, UK domiciled graduates)

Source: **GEMS and LinkedIn

95% Graduates employed*

Student support

At the University of Huddersfield, you'll find support networks and services to help you get ahead in your studies and social life. Whether you study at undergraduate or postgraduate level, you'll soon discover that you're never far away from our dedicated staff and resources to help you to navigate through your personal student journey. Find out more about all our support services.

Important information

We will always try to deliver your course as described on this web page. However, sometimes we may have to make changes as set out below.

Changes to a course you have applied for

If we propose to make a major change to a course that you are holding an offer for, then we will tell you as soon as possible so that you can decide whether to withdraw your application prior to enrolment.

Changes to your course after you enrol as a student

We will always try to deliver your course and other services as described. However, sometimes we may have to make changes as set out below:

Changes to option modules

Where your course allows you to choose modules from a range of options, we will review these each year and change them to reflect the expertise of our staff, current trends in research and as a result of student feedback or demand for certain modules. We will always ensure that you have a range of options to choose from and we will let you know in good time the options available for you to choose for the following year.

Major changes

We will only make major changes to the core curriculum of a course or to our services if it is necessary for us to do so and provided such changes are reasonable. A major change in this context is a change that materially changes the services available to you; or the outcomes, or a significant part, of your course, such as the nature of the award or a substantial change to module content, teaching days (part time provision), classes, type of delivery or assessment of the core curriculum.

For example, it may be necessary to make a major change to reflect changes in the law or the requirements of the University’s regulators; to meet the latest requirements of a commissioning or accrediting body; to improve the quality of educational provision; in response to student, examiners’ or other course evaluators’ feedback; and/or to reflect academic or professional changes within subject areas. Major changes may also be necessary because of circumstances outside our reasonable control, such as a key member of staff leaving the University or being unable to teach, where they have a particular specialism that can’t be adequately covered by other members of staff; or due to damage or interruption to buildings, facilities or equipment.

Major changes would usually be made with effect from the next academic year, but this may not always be the case. We will notify you as soon as possible should we need to make a major change and will carry out suitable consultation with affected students. If you reasonably believe that the proposed change will cause you detriment or hardship we will, if appropriate, work with you to try to reduce the adverse effect on you or find an appropriate solution. Where an appropriate solution cannot be found and you contact us in writing before the change takes effect you can cancel your registration and withdraw from the University without liability to the University for future tuition fees. We will provide reasonable support to assist you with transferring to another university if you wish to do so.

Termination of course

In exceptional circumstances, we may, for reasons outside of our control, be forced to discontinue or suspend your course. Where this is the case, a formal exit strategy will be followed and we will notify you as soon as possible about what your options are, which may include transferring to a suitable replacement course for which you are qualified, being provided with individual teaching to complete the award for which you were registered, or claiming an interim award and exiting the University. If you do not wish to take up any of the options that are made available to you, then you can cancel your registration and withdraw from the course without liability to the University for future tuition fees and you will be entitled to a refund of all course fees paid to date. We will provide reasonable support to assist you with transferring to another university if you wish to do so.

When you enrol as a student of the University, your study and time with us will be governed by a framework of regulations, policies and procedures, which form the basis of your agreement with us. These include regulations regarding the assessment of your course, academic integrity, your conduct (including attendance) and disciplinary procedure, fees and finance and compliance with visa requirements (where relevant). It is important that you familiarise yourself with these as you will be asked to agree to abide by them when you join us as a student. You will find a guide to the key terms here, along with the Student Protection Plan, where you will also find links to the full text of each of the regulations, policies and procedures referred to.

The Office for Students (OfS) is the principal regulator for the University.

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