Fashion Brand Marketing BA(Hons)

2020-21 (also available for 2021-22)

Places available in clearing. Find out more.

Start date

21 September 2020


3 years full-time
4 years inc. placement year

About the course

Fashion Brand Marketing BA (Hons) takes a holistic view of everything that goes into the creation, communication and consumption of fashion products and brands. It gives you the skills and knowledge to develop your creativity and expertise within a commercial framework that directly reflects current fashion industry practice. Career opportunities in fashion marketing including challenging but rewarding roles in brand management and development, marketing communications, PR, customer relationship management, consumer trend analysis, and e-commerce, social media and content creation.

  • Fashion Brand Marketing BA(Hons) provides you with the creative resources and environment where you can experiment and personalise your learning to develop a wide range of skills to help you become a confident player in the exciting fashion industry.
  • You'll share first year modules with students on other fashion industry courses, enabling you to develop a broad understanding of the industry and the opportunities within it before focusing on your specialism. You will then specialise in fashion brand marketing, exploring the subject from both a theoretical and an applied commercial angle through a bespoke learning apparatus that is designed to immerse you in every aspect of the fashion industry.
  • Throughout the programme there is an emphasis on innovative and industry-focused projects that simulate and actualise contemporary practice to develop the experience you need. You will be equipped to research new products and market opportunities, you will learn how to solve problems quickly and creatively, to work collaboratively and manage relationships effectively, to take the initiative and communicate professionally and effectively.

In the highly competitive fashion market, brands must develop innovative marketing strategies to communicate effectively with consumers through social media, magazine and digital advertising, public relations, celebrity endorsement and exciting events in order to build a consumer engagement and customer loyalty. You will explore the function of fashion brand marketing within international fashion businesses, while completing a range of innovative projects designed to cultivate your creative skills and expand your fashion industry insight. You will work across media on projects that include exhibitions, trend forecasting, publications, and product development. The academic expertise here at Huddersfield will support you as you develop your brand awareness and marketing skills learning to connect with consumers effectively to manage the consumer experience and to successfully communicate brand values for a variety of fashion organisations, from value brands to luxury labels.

Reflecting industry practice is at the heart of this degree, and as such you will work collaboratively as well as individually on a variety of projects; in the past, for example, students have delivered exciting live projects for brands such as Coach, L.K. Bennett, Topshop, and Primark. Enriching your learning will be a series of field trips toexhibitions and other appropriate cultural and commercial events; these will complement your studies and inspire your ideas.

I have loved every minute of my course and I am so glad I chose it. The lecturers are so helpful and friendly and are always ready to answer any questions. You cover everything from launching a brand, to photoshoots, to looking at future trends, so whatever you are interested in in the world of fashion marketing, this course is the place to be. I was running my own fashion brand alongside the course and I definitely could use what I learned and incorporate it into my own business.

Profile photo of Fashion Brand Marketing current student Holly Thorp

Holly Thorp, Fashion Brand Marketing BA(Hons) final year student

Course detail

Core modules:

Fashion Contextual Studies

This module aims to provide you with a broad contextual understanding of the history and culture of fashion and the fashion industry. It will give you foundational knowledge and understanding of the history of fashion and its key cultural, political, social and economic contexts. The module will also cover the relationship between fashion and society, its connections to other creative and commercial disciplines, and explore the positive and negative impact fashion exerts on individuals and the environment in a global context.

Fashion Professional Development

This module aims to develop your understanding of industry-appropriate digital design software applications, and your appreciation of creative and commercial professional practices. Design software will be used to create and publish information with a focus on image editing, layout, and typography in a variety of printed and digital media. The module will also give you an opportunity to reflect on and enhance your professional practice by introducing you to Personal Development Planning (PDP), a structured and supported process in which you will reflect on your own learning and achievement, and develop personal, academic, and professional skills to achieve your potential.

Creative Fashion Industry

This module offers a broad introduction to the multi-faceted global fashion industry. Through examination and exploration of the four key elements of the fashion system you will come to understand how fashion works in practice. You will study trend forecasting, fashion product life cycles, seasons, the circular economy, global fashion markets and the production of fashion from fibre to product.

Fashion Practice

This module explores the theoretical and practical principles of buying management, brand marketing, and creative direction. The fashion industry will be examined from a variety of perspectives, including consumers, manufacturers, and retailers. The module will also develop your understanding of the diverse and dynamic nature of the fashion industry and how its processes and protocols are managed in a business context. The module will also examine the diverse and dynamic nature of processes and activities within the fashion industry and how they are managed within fashion businesses.

Entry requirements

To find out if you're eligible for this course, please email our Clearing Helpline Team at

In addition to the academic entry requirements, the following requirements apply:

As a centre of creative excellence, we look forward to hearing about your own creative experiments and ambitions through a discussion of your portfolio at interview.

Read our guidance on developing your portfolio and what to expect from your interview.


The course offers an optional one-year (36 weeks minimum) work placement after the second year, either in the United Kingdom or internationally. This will give you the opportunity to gain valuable hands-on experience and insight into your chosen career path and open up your graduate employment prospects. Our Placement Unit and academic staff have excellent industry links and can support you in applying for and finding your placement(s), and you will be supported during your placement year through scheduled visits from academic staff.

Students from our suite of fashion courses have previously taken up placement opportunities with companies including Coach, Hobbs, and Temperley.

Alternatively, if you are a student from within the UK or the EU, you may consider starting your own small business by applying for unique Enterprise Placement Year in conjunction with the University's Enterprise Team. The Enterprise Placement year immerses you in real-world fashion entrepreneurship, and you will benefit from bespoke business advice, mentoring, and networking sessions.

This is an exciting and innovative course option that could lead you and your business idea to the very top of British fashion. You can find out more about the Enterprise Placement Year here.

You can find out more information on placements here.

Teaching excellence

  1. Huddersfield is a TEF gold-rated institution delivering consistently outstanding teaching and learning of the highest quality found in the UK (Teaching Excellence Framework, 2017).
  2. We won the first Global Teaching Excellence Award recognising the University’s commitment to world-class teaching and its success in developing students as independent learners and critical thinkers (HEA, 2017).
  3. Here at Huddersfield, you’ll be taught by some of the best lecturers in the country. The University is joint first in England for the proportion of staff with teaching qualifications (HESA 2020).
  4. For the past ten years, we’ve been the UK’s leading university for National Teaching Fellowships too, which rate Britain’s best lecturers. It’s all part of our ongoing drive for teaching excellence, which helps our students to achieve great things too.
  5. We’re unique in the fact that all our permanent teaching staff* have, or are completing, doctorates. This expertise, together with our teaching credentials, means that students here learn from knowledgeable and well-qualified teachers and academics who are at the forefront of their subject area.

*Permanent staff, after probation: some recently appointed colleagues will only obtain recognition in the months after their arrival in Huddersfield, once they have started teaching; research degrees applies to those on contracts of more than half-time.

Student Work

A gallery of work by our Fashion Brand Marketing students and graduates. Click on each image to find out more.

Your Career

This course aims to help you to develop the skills needed for roles such as marketing, fashion journalism, fashion PR, advertising and promotion, both in the UK and abroad.

Reflecting industry practice is at the heart of this degree, and as such you will work collaboratively as well as individually on a variety of projects; in the past, for example, students have delivered exciting live projects for brands such as Coach, L.K. Bennett, Topshop, and Primark. Enriching your learning will be a series of field trips to exhibitions and other appropriate cultural and commercial events; these will complement your studies and inspire your ideas.

* Whilst this is a new course and therefore no graduate statistics for this specific course are available, 89-92%% of graduates from courses in this subject area go on to work and/or further study within six months of graduating. (Destinations of Leavers from Higher Education survey 2016/17)

89-92% Graduates employed*

Student support

At the University of Huddersfield, you'll find support networks and services to help you get ahead in your studies and social life. Whether you study at undergraduate or postgraduate level, you'll soon discover that you're never far away from our dedicated staff and resources to help you to navigate through your personal student journey. Find out more about all our support services.

Important information

We will always try to deliver your course as described on this web page. However, sometimes we may have to make changes as set out below.

Changes to a course you have applied for

If we propose to make a major change to a course that you are holding an offer for, then we will tell you as soon as possible so that you can decide whether to withdraw your application prior to enrolment.

Changes to your course after you enrol as a student

We will always try to deliver your course and other services as described. However, sometimes we may have to make changes as set out below:

Changes to option modules

Where your course allows you to choose modules from a range of options, we will review these each year and change them to reflect the expertise of our staff, current trends in research and as a result of student feedback or demand for certain modules. We will always ensure that you have a range of options to choose from and we will let you know in good time the options available for you to choose for the following year.

Major changes

We will only make major changes to the core curriculum of a course or to our services if it is necessary for us to do so and provided such changes are reasonable. A major change in this context is a change that materially changes the services available to you; or the outcomes, or a significant part, of your course, such as the nature of the award or a substantial change to module content, teaching days (part time provision), classes, type of delivery or assessment of the core curriculum.

For example, it may be necessary to make a major change to reflect changes in the law or the requirements of the University’s regulators; to meet the latest requirements of a commissioning or accrediting body; to improve the quality of educational provision; in response to student, examiners’ or other course evaluators’ feedback; and/or to reflect academic or professional changes within subject areas. Major changes may also be necessary because of circumstances outside our reasonable control, such as a key member of staff leaving the University or being unable to teach, where they have a particular specialism that can’t be adequately covered by other members of staff; or due to damage or interruption to buildings, facilities or equipment.

Major changes would usually be made with effect from the next academic year, but this may not always be the case. We will notify you as soon as possible should we need to make a major change and will carry out suitable consultation with affected students. If you reasonably believe that the proposed change will cause you detriment or hardship we will, if appropriate, work with you to try to reduce the adverse effect on you or find an appropriate solution. Where an appropriate solution cannot be found and you contact us in writing before the change takes effect you can cancel your registration and withdraw from the University without liability to the University for future tuition fees. We will provide reasonable support to assist you with transferring to another university if you wish to do so.

Termination of course

In exceptional circumstances, we may, for reasons outside of our control, be forced to discontinue or suspend your course. Where this is the case, a formal exit strategy will be followed and we will notify you as soon as possible about what your options are, which may include transferring to a suitable replacement course for which you are qualified, being provided with individual teaching to complete the award for which you were registered, or claiming an interim award and exiting the University. If you do not wish to take up any of the options that are made available to you, then you can cancel your registration and withdraw from the course without liability to the University for future tuition fees and you will be entitled to a refund of all course fees paid to date. We will provide reasonable support to assist you with transferring to another university if you wish to do so.

When you enrol as a student of the University, your study and time with us will be governed by a framework of regulations, policies and procedures, which form the basis of your agreement with us. These include regulations regarding the assessment of your course, academic integrity, your conduct (including attendance) and disciplinary procedure, fees and finance and compliance with visa requirements (where relevant). It is important that you familiarise yourself with these as you will be asked to agree to abide by them when you join us as a student. You will find a guide to the key terms here, along with the Student Protection Plan, where you will also find links to the full text of each of the regulations, policies and procedures referred to.

The Office for Students (OfS) is the principal regulator for the University.

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