Marketing with Public Relations BA(Hons)

2020-21 (also available for 2019-20, 2021-22)

It’s not too late to apply for September 2020. Find out more

Start date

21 September 2020

Duration

3 years full-time
4 years inc. placement year

Entry requirements

A Level - BBB

BTEC - DDM

See full entry requirements

Places available (subject to change)

50

Phone contact: +44 (0)1484 472956

About the course

Why Marketing with PR?

Reputation has to be earned. And for businesses that means not just getting the marketing right, but getting the service right too. People judge you by what you do, not what you say. We can help you understand how public relations and marketing can enable businesses to stay ahead and keep their well-earned reputation intact. It could prepare you for an exciting career in a dynamic business arena.

The course gives you a solid marketing foundation and an understanding of how marketing underpins any successful business. You’ll look at some key principles and concepts. There is also a suite of specialist Public Relations modules to help give you an even greater understanding of how PR and marketing work together to create the brands that stay ahead.

PR is a fast-paced, exciting and rewarding activity that is at the heart of any thriving business, so you’ll have the chance to develop the skills and the business sense to understand what’s needed, and how to deliver. You could soon be taking your place in this dynamic environment.

How will you learn?

You will learn through practical application and delivered lectures, workshops, seminars and group work sessions.

  • While you’re here you’ll have the chance to become involved in the Chartered Institute of Marketing (CIM)’s ‘The Pitch’ competition. Huddersfield students have won in the past.
  • Thanks to our network of contacts in the business world, we’ll give you opportunities to work on live projects.
  • In your third year we’ll give you the opportunity to take a placement year that could see you working in a business and gaining real world experience.

We were the first University to introduce marketing into our undergraduate degrees, and we make sure innovation is at the heart of our Marketing with Public Relations BA(Hons) course. By keeping things fresh and up-to-the-minute, the course is designed to give you a great head start in a marketing career.

What subjects will you cover?

You’ll explore subjects such as an Introduction to Public Relations, Practical Marketing, Writing for the Media, Marketing Communications, Journalism; Writing Techniques and Skills and Strategic Public Relations.

The constantly changing landscape of marketing offers a dynamic and exciting career for students who enjoy the challenges of innovation, creating communication campaigns for a range of consumer segments, researching their needs and behaviour and planning outstanding brand experiences. Live projects, the opportunity to participate in prestigious national competitions such as L'Oreal Brandstorm and the Chartered Institute of Marketing 'Pitch', and gaining a CIM professional qualification alongside your degree can help build your marketing skills and enhance your employability.

The year-long marketing placement in the UK or overseas allows you to put your newly gained knowledge and skills into practice, and provides you with the opportunity to develop your CV. Huddersfield marketers have a reputation for having a 'can do attitude' demonstrating versatility, flexibility and initiative, leading our graduates to progress to a wide range of jobs in both large and small organisations, locally, nationally and internationally.

None

​Dr Claire McCamley, Senior Lecturer in Marketing

Course detail

Core modules:

Markets and Marketing

This module explores the behaviour of markets and the responses of organisations through their marketing activities. It will help you to develop an understanding of marketing theory and practice and help you to develop the skills to produce a well-researched marketing plan.

Practical Marketing

The focus of this module is to help you to develop a range of skills relevant to the varied demands of the marketing industry through practical application. You'll have the opportunity to develop descriptive, analytical and decision-making skills and practice transferable personal skills. You'll apply generic marketing principles through application to some of the many sectors of the marketing industries within the UK.

Brands and Branding

The aim of the module is to introduce and help develop knowledge of brands and branding to you and the theories and processes that are critical to developing effective brands messages. The module will explore current trends in branding, and the functional and symbolic value of brands. It aims to provide you with a thorough grounding in branding, and to provide a platform for advanced branding modules.

Writing for the Media and Storytelling

This module introduces students to a range of media and professional writing practices. Students will be guided to develop transferable skills for a broad range of media writing. They will analyse material in newspapers, magazines, broadcast and online and through progressive writing activities develop and hone their writing skills. The module will introduce students to different types of journalistic writing.

Digital Marketing in the Contemporary World

This module is designed to introduce students to digital marketing. It focuses on all aspects of the domain (i.e., B2B, B2C, Service, etc). It keeps the students at the forefront of modern practices: bridging the gap between theory and its practical application. Students will use a variety of digital marketing tools and platforms to design, manage, and optimise campaigns. The module is for students who are interested in developing digital marketing skills.

Entry requirements

BBBat A Level

120 UCAS tariff points from a combination of Level 3 qualifications

DDM in BTEC Level 3 Extended Diploma

  • Access to Higher Education Diploma with 45 Level 3 credits at Merit or above
  • 120 UCAS tariff points from International Baccalaureate qualifications.

If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent will be considered acceptable. Read more about the University’s entry requirements for students outside of the UK on our Where are you from information pages.

Other suitable experience or qualifications will be considered. For further information please see the University's minimum entry requirements.

What our students have to say


The University of Huddersfield offers a diverse and vibrant student environment, located on one central town centre campus site. The Business School provides you with a modern, professional environment in which to learn and develop, located right next to the Huddersfield Narrow Canal it's in a leafy and picturesque location at the heart of the campus.

Watch our profile video to hear Gergana describe why she chose the University of Huddersfield.

Placements


The course offers an optional one-year (48 weeks) work placement after the second year, in the UK or abroad.

Our Placement Office works with national and international employers to ensure excellent work experience opportunities are available to you on placement courses as well as giving advice in areas such as interview skills and preparing CVs and covering letters.

Previous placement providers have included companies such as PPG, Unilever, HP, Thornton and Ross, NHS, BASF, Wakefield and District Housing Ltd, Enterprise Rent-a-Car, The SHARP Agency, Weidmann, Mamas and Papas, PZ Cussons, Microsoft, National Physical Laboratory, Freeman Grattan Holdings, Cummins Turbo Technologies and Buy it Direct.

During my placement year I worked as a Marketing Campaign Intern for Hewlett Packard, based in Stuttgart, Germany. This was an amazing opportunity for me to work in a large European marketing department and develop my experience and expertise in all fields of marketing.

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Jack Kershaw, Global Marketing Operations and Planning, Hewlett Packard

Teaching excellence

  1. Huddersfield is a TEF gold-rated institution delivering consistently outstanding teaching and learning of the highest quality found in the UK (Teaching Excellence Framework, 2017).
  2. We won the first Global Teaching Excellence Award recognising the University’s commitment to world-class teaching and its success in developing students as independent learners and critical thinkers (HEA, 2017).
  3. Here at Huddersfield, you’ll be taught by some of the best lecturers in the country. We’ve been the English university with the highest proportion of professionally-qualified teaching staff for the past four years*.
  4. For the past ten years, we’ve been the UK’s leading university for National Teaching Fellowships too, which rate Britain’s best lecturers. It’s all part of our ongoing drive for teaching excellence, which helps our students to achieve great things too.
  5. We’re unique in the fact that all our permanent teaching staff** have, or are completing, doctorates. This expertise, together with our teaching credentials, means that students here learn from knowledgeable and well-qualified teachers and academics who are at the forefront of their subject area.

*HESA - First awarded in 2016, maintained in 2017, 2018 and 2019.

**Permanent staff, after probation: some recently appointed colleagues will only obtain recognition in the months after their arrival in Huddersfield, once they have started teaching; research degrees applies to those on contracts of more than half-time.

Your Career


Previous graduates from this subject area have gone on to roles such as PR Executive, Marketing Communications Executive, , Press & Marketing Officer, Content and Online PR Manager, Brand Manager, Account Executive in organisations including Gratterpalm, The Engine Room Design, Wakefield Council, Search Laboratory, Potters & Moore International and Lawrence Batley Theatre.** 

 

*  Percentage of graduates from this subject area at Huddersfield who go on to work and/or further study within six months of graduating (Destination of Leavers from Higher Education Survey 2016/17).

**Source: LinkedIn

85% Graduates employed from this subject*

Student support

At the University of Huddersfield, you'll find support networks and services to help you get ahead in your studies and social life. Whether you study at undergraduate or postgraduate level, you'll soon discover that you're never far away from our dedicated staff and resources to help you to navigate through your personal student journey. Find out more about all our support services.

Within Huddersfield Business School, there are numerous student support services that you can access to ensure that you make the most of your time with us.In terms of academic support, we have highly qualified Academic Skills Tutors who are able to provide support to those of you who require help in improving your academic skills in areas such as academic writing, presentation techniques, referencing etc.We also offer additional support to our International students by giving free language support sessions to our Final Year/Top-Up and Postgraduate students and co-ordinate the ‘Bud In Hud ‘ programme which provides opportunities for both International and Home students to meet and socialise in an informal setting.

We also have a team of Student Guidance and Support Officers within the School who can provide support and advice to you with any non-academic issues such as health issues, financial problems or personal issues, you may be facing which are having an effect on your ability to study to the best of your abilities.Drop in sessions are always available so you can pop in and have a confidential chat about how we can help and what support is available to you.

Our support services are here to ensure that you are able to achieve your academic, professional and personal potential during your time with Huddersfield Business School.

Important information

We will always try to deliver your course as described on this web page. However, sometimes we may have to make changes as set out below.

Changes to a course you have applied for

If we propose to make a major change to a course that you are holding an offer for, then we will tell you as soon as possible so that you can decide whether to withdraw your application prior to enrolment.

Changes to your course after you enrol as a student

We will always try to deliver your course and other services as described. However, sometimes we may have to make changes as set out below:

Changes to option modules

Where your course allows you to choose modules from a range of options, we will review these each year and change them to reflect the expertise of our staff, current trends in research and as a result of student feedback or demand for certain modules. We will always ensure that you have a range of options to choose from and we will let you know in good time the options available for you to choose for the following year.

Major changes

We will only make major changes to the core curriculum of a course or to our services if it is necessary for us to do so and provided such changes are reasonable. A major change in this context is a change that materially changes the services available to you; or the outcomes, or a significant part, of your course, such as the nature of the award or a substantial change to module content, teaching days (part time provision), classes, type of delivery or assessment of the core curriculum.

For example, it may be necessary to make a major change to reflect changes in the law or the requirements of the University’s regulators; to meet the latest requirements of a commissioning or accrediting body; to improve the quality of educational provision; in response to student, examiners’ or other course evaluators’ feedback; and/or to reflect academic or professional changes within subject areas. Major changes may also be necessary because of circumstances outside our reasonable control, such as a key member of staff leaving the University or being unable to teach, where they have a particular specialism that can’t be adequately covered by other members of staff; or due to damage or interruption to buildings, facilities or equipment.

Major changes would usually be made with effect from the next academic year, but this may not always be the case. We will notify you as soon as possible should we need to make a major change and will carry out suitable consultation with affected students. If you reasonably believe that the proposed change will cause you detriment or hardship we will, if appropriate, work with you to try to reduce the adverse effect on you or find an appropriate solution. Where an appropriate solution cannot be found and you contact us in writing before the change takes effect you can cancel your registration and withdraw from the University without liability to the University for future tuition fees. We will provide reasonable support to assist you with transferring to another university if you wish to do so.

Termination of course

In exceptional circumstances, we may, for reasons outside of our control, be forced to discontinue or suspend your course. Where this is the case, a formal exit strategy will be followed and we will notify you as soon as possible about what your options are, which may include transferring to a suitable replacement course for which you are qualified, being provided with individual teaching to complete the award for which you were registered, or claiming an interim award and exiting the University. If you do not wish to take up any of the options that are made available to you, then you can cancel your registration and withdraw from the course without liability to the University for future tuition fees and you will be entitled to a refund of all course fees paid to date. We will provide reasonable support to assist you with transferring to another university if you wish to do so.

When you enrol as a student of the University, your study and time with us will be governed by a framework of regulations, policies and procedures, which form the basis of your agreement with us. These include regulations regarding the assessment of your course, academic integrity, your conduct (including attendance) and disciplinary procedure, fees and finance and compliance with visa requirements (where relevant). It is important that you familiarise yourself with these as you will be asked to agree to abide by them when you join us as a student. You will find a guide to the key terms here, along with the Student Protection Plan, where you will also find links to the full text of each of the regulations, policies and procedures referred to.

The Office for Students (OfS) is the principal regulator for the University.

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