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Business and Digital Marketing Management BA(Hons)

2025-26

Start date

22 September 2025

Duration

3 years full-time
4 years inc. placement year

Entry requirements

A Level - BBB-BBC

BTEC - DDM-DMM

See full entry requirements

Places available (subject to change)

50

About the course

Reasons to study

  1. Study at an AACSB International-accredited Business School. Globally, fewer than six per cent of institutions offering business degrees achieve this accreditation.
  2. Gain a strong professional understanding of business management, digital marketing, social media and more. You’ll also have the chance to explore many exciting career options in the industry. 
  3. In your third year of the course, you’ll have the opportunity to apply your classroom knowledge to an optional work placement in your area of interest. 

Why Business and Digital Marketing Management?

Digital, mobile and social media are changing the world. This course gives you the chance to be at the forefront of these exciting developments, providing you with digital marketing expertise alongside business management skills. You could find out how social media can be used as a marketing platform by businesses worldwide and be involved in designing digital marketing campaigns. You’ll also gain a range of business management skills, from managing people to understanding responsible business practices and business transformation.

How will you learn?

You will learn through practical application and delivered lectures, workshops, seminars and group work sessions.

  • The course begins with a focused introduction to the core principles of business and marketing. We’ll look at organisational management, what drives the consumer, and how to market to them. And we’ll take a wider view to see how digital developments are driving change across business and marketing.
  • Modules taken on this course focus on developing critical understanding of the role and management of digital technologies in contemporary business and marketing settings.
  • In your third year we’ll give you the opportunity to take a placement year that could see you working in a business and gaining real world experience. This is an opportunity to develop and demonstrate your skills in a range of organisations.

What subjects will you cover?

You’ll explore subjects such as Digital Marketing in the Contemporary World, Managing People, Services Marketing, Strategy and Business Transformation. The constantly changing landscape of marketing offers a dynamic and exciting career for those of you who enjoy the challenges of innovation, creating communication campaigns for a range of consumer segments, researching their needs and behaviour and planning outstanding brand experiences. Gaining a CIM professional qualification alongside your degree can help build your marketing skills and enhance your employability.

Course detail

Core modules:

Marketing in Practice

The Professional Marketing modules provide a coherent and progressive framework to support your academic, personal and professional potential. The emphasis in Year 1, Marketing in Practice, is on developing the academic skills you need to engage in your course, but also develop a range of skills relevant to the varied demands of the marketing industry through practical application. In addition, the module will address a broader curriculum of personal and professional development within a marketing context through the identification of the core skills of a professional marketer. It will introduce you to theories, models and strategies relevant to skill development and success at university and in the workplace. Throughout the module, you will be encouraged to recognise your capabilities, take responsibility for your learning and work effectively with your peers.

Global Business Management

In this module, you will explore the pressing global issues, such as globalisation, climate change, digital age, and sustainability, that businesses are confronted in their operations. Adopting a cross-disciplinary approach, you will gain knowledge and develop a critical understanding of how these issues represent challenges as well as opportunities to business and related organisations. As you progress through the module, you will develop a habit to follow the developments of global events, give them a meaning and consider the causes and consequences of ongoing developments. This module is designed to raise you awareness of an increasingly dynamic business environment.

Introduction to Digital Marketing Communications

This module critically discusses key theories relevant to digital marketing communications. Strengths and weakness of different marketing communications channels and platforms (offline, online, integrated) will be analysed as well as their effectiveness. The role of digital marketing communication content, format, and source are discussed as well as psychological processes involved in consumers' processing of and response to such communication materials. The module explains how different digital marketing communications platforms can be combined to achieve specific marketing objectives. This module discusses the ethical and legal issues relevant to digital marketing communications.

Organisational Behaviour

This module provides you with an introduction to key concepts, theories and research in the field of organisational behaviour. Starting with the important question what is an organisation, this module presents and evaluates up to date research on current knowledge about human and organisation behaviour from the perspective of three levels: individual level (personality, motivation, knowledge and learning), group level (organisational culture, team-working) and the organisational level (leadership, changing world of work, technology). An examination of these three levels will provide an insight into the world of work both for employees and future managers. Emphasis on the module is placed on introducing and applying management theory with a critical perspective adopted throughout. Overall, focus on the module is directed towards equipping you with sufficient knowledge to be able to understand the role of the manager in a contemporary organisation and to critically explore the role of influence a range of behaviours have on organisational outcomes.

Marketing and Society

This module is designed to introduce and analyse marketing and consumption in their social context. Marketing emerges differently depending on the type of society in which it develops. Consumption is a complex phenomenon immersed in human social attitudes and behaviours. Thus, marketing and consumption are explored in this module in relation to broader contemporary sociocultural trends and issues. By adopting an interdisciplinary approach to the analysis of marketing and consumption, this module aims to develop your critical awareness of the interrelationships, consequences and tensions that exist between the marketer and the consumer at the individual and collective level, as well as between the marketer, consumer, business, and government.

Principles of Marketing

This module will develop your understanding of the principles and practice of contemporary marketing management. You'll be introduced to the key concepts and tools of marketing including analysis, planning, implementation and control.

Entry requirements

BBB-BBCat A Level .

120-112 UCAS tariff points from a combination of Level 3 qualifications.

Merit at T Level

DDM-DMM in BTEC Level 3 Extended Diploma.

  • Access to Higher Education Diploma with 45 Level 3 credits at Merit or above.
  • 120-112 UCAS tariff points from International Baccalaureate qualifications.

If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent. Read more about the University’s entry requirements for students outside of the UK on our International Entry Requirements page.

Other suitable experience or qualifications will be considered. For further information please see the University's minimum entry requirements.

What our students have to say


The University of Huddersfield offers a diverse and vibrant student environment, located on one central town centre campus site. Huddersfield Business School provides you with a modern, professional environment in which to learn and develop, located right next to the Huddersfield Narrow Canal it's in a leafy and picturesque location at the heart of the campus.

Watch our profile video to hear Gergana describe why she chose the University of Huddersfield.

Placements


The course offers an optional one-year (48 weeks) work placement after the second year, in the UK or abroad.

Our Placement Office works with national and international employers to ensure excellent work experience opportunities are available to you on placement courses as well as giving advice in areas such as interview skills and preparing CVs and covering letters.

Previous placement providers have included Boxer Gifts, Buy it Direct, Compliance 365, Cummins Turbo Technologies, Digital Velocity, Freeman Grattan Holdings (FGH), Huddersfield Town FC, PPG Architectural Coatings EMEA, SAP (UK) Ltd, The Baby Room, The Bigger Boat and Thornton and Ross.

The placement year is a valuable tool that can enhance your employability and help you to develop as an individual. It is acknowledged that graduates with industry experience are generally much more attractive to employers.

You can find more information on placements here.

It is a great feeling to know something that I created is being utilised by my colleagues and customers, and will outlast me, like a legacy. The benefits of completing a placement are invaluable, you not only gain knowledge in the field of choice but also a remarkable amount of networking opportunities

Photo of Kimberly Dutton

Kimberley Dutton, EMEA Regional Customer Marketing Intern, Placement at SAP (UK) Ltd

Your Career


Previous graduates from this subject area have gone on to roles such as digital marketing executive, account manager, PR executive, marketing coordinator and social media marketing executive in organisations including the Walt Disney Company, Hewlett Packard (HP). Hallmark Cards, Asda, the NHS, Southampton Football Club, Lloyds Banking Group and in digital marketing and PR agencies including Havas Media (a global media agency), Wild PR and The Bigger Boat.**

* Percentage of our undergraduate students go on to work and/or further study within fifteen months of graduating (HESA Graduate Outcomes 20/21, UK domiciled graduates, other activities excluded)

**Source: LinkedIn

95% Graduates employed*

Student support

​At the University of Huddersfield, you'll find support networks and services to help you get ahead in your studies and social life. Whether you study at undergraduate or postgraduate level, you'll soon discover that you're never far away from our dedicated staff and resources to help you to navigate through your personal student journey. Find out more about all our support services.

Important information

Although we always try and ensure we deliver our courses as described, sometimes we may have to make changes for the following reasons

When you enrol as a student of the University, your study and time with us will be governed by our terms and conditions, Handbook of Regulations and associated policies. It is important that you familiarise yourself with these as you will be asked to agree to them when you join us as a student. You will find a guide to the key terms here, along with the Student Protection Plan.

Although we always try and ensure we deliver our courses as described, sometimes we may have to make changes for the following reasons

Changes to a course you have applied for but are not yet enrolled on

If we propose to make a major change to a course that you are holding an offer for, then we will tell you as soon as possible so that you can decide whether to withdraw your application prior to enrolment. We may occasionally have to withdraw a course you have applied for or combine your programme with another programme if we consider this reasonably necessary to ensure a good student experience, for example if there are not enough applicants. Where this is the case we will notify you as soon as reasonably possible and we will discuss with you other suitable courses we can transfer your application to. If you do not wish to transfer to another course with us, you may cancel your application and we will refund you any deposits or fees you have paid to us.

Changes to your course after you enrol as a student

Changes to option modules:

Where your course allows you to choose modules from a range of options, we will review these each year and change them to reflect the expertise of our staff, current trends in research and as a result of student feedback or demand for certain modules. We will always ensure that you have an equivalent range of options to that advertised for the course. We will let you know in good time the options available for you to choose for the following year.

Major changes:

We will only make major changes to non-optional modules on a course if it is necessary for us to do so and provided such changes are reasonable. A major change is a change that substantially changes the outcomes, or a significant part of your course, such as the nature of the award or a substantial change to module content, teaching days (part time provision), type of delivery or assessment of the core curriculum. For example, it may be necessary to make a major change to reflect changes in the law or the requirements of the University’s regulators or a commissioning or accrediting body. We may also make changes to improve the course in response to student, examiners’ or other course evaluators’ feedback or to ensure you are being taught current best practice. Major changes may also be necessary because of circumstances outside our reasonable control, such as a key member of staff leaving the University or being unable to teach, where they have a particular specialism that can’t be adequately covered by other members of staff; or due to damage or interruption to buildings, facilities or equipment, or pandemics.

Major changes would usually be made with effect from the next academic year, but may happen sooner in an emergency. We will notify you as soon as possible should we need to make a major change and will carry out suitable consultation. If you reasonably believe that the proposed change will cause you detriment or hardship we will, if appropriate, work with you to try to reduce the adverse effect on you or find an appropriate solution. Where an appropriate solution cannot be found and you contact us in writing before the change takes effect you can cancel your registration and withdraw from the University without liability to the University for future tuition fees. We will provide reasonable support to assist you with transferring to another university if you wish to do so.

In exceptional circumstances, we may, for reasons outside of our control, be forced to discontinue or suspend your course. Where this is the case, a formal exit strategy will be followed in accordance with the student protection plan.

The Office for Students (OfS) is the principal regulator for the University.

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