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Business and Digital Marketing Management BA(Hons)

2024-25 (also available for 2025-26)

It’s not too late to apply for September.
It’s not too late to apply for September.

Start date

16 September 2024

Duration

3 years full-time
4 years inc. placement year

Entry requirements

A Level - BBB-BBC

BTEC - DDM-DMM

See full entry requirements

Places available (subject to change)

50

About the course

Reasons to study

  1. Study at an AACSB International-accredited Business School. Globally, fewer than six per cent of institutions offering business degrees achieve this accreditation. Our links with the Chartered Institute of Marketing (CIM), the key professional organisation for the marketing industry, gives you access to a range of industry events and guest speakers. We are also a member of the Institute of Data & Marketing (IDM).
  2. Gain a strong professional understanding of business management, digital marketing, social media and more. You’ll also have the chance to explore many exciting career options in the industry. 
  3. In your third year of the course, you’ll have the opportunity to apply your classroom knowledge to an optional work placement in your area of interest. 

Businesses across the globe are shifting to accommodate the ongoing developments in technology and digital marketing. This Business and Digital Marketing Management BA(Hons) degree can help prepare you to understand, address and anticipate the digital, mobile, and social media trends and issues these businesses might face.

The course is taught by academic experts and industry practitioners and the knowledge you’ll gain can be used to help businesses stand out in a competitive market. This means you’ll be an asset to any organisation in a variety of industries.

The modules in this course are designed to foster a critical understanding of the role and management of digital technologies in contemporary business and marketing settings. You’ll also come to understand how digital developments are changing how businesses operate.

Why study Business and Digital Marketing Management BA(Hons)

You’ll be studying at an AACSB International-accredited Business School. Globally, fewer than six per cent of institutions offering business degrees achieve this accreditation.

Our links with the Chartered Institute of Marketing (CIM), the key professional organisation for the marketing industry, gives you access to a range of industry events and guest speakers. We are also a member of the Institute of Data & Marketing (IDM).

You can also look forward to a high-quality Business and Digital Marketing Management education here, as your teachers rank in the top three in England for the proportion who hold doctorates (HESA 2022) and have expertise in a range of Business and Digital Marketing Management subject areas.

On campus, you’ll study a wide range of subjects, including:

  • business analytics
  • social media marketing
  • international marketing
  • digital communications.

Throughout the course, you’ll also take ASPIRE modules, allowing you to work on a real business challenge while preparing you to transition from higher education to the workplace.

Away from campus, you’ll gain relevant real-world experience. After the second year of the course, you’ll put your knowledge and skills to the test in an optional 48-week work placement in your area of interest, in the UK or abroad. This work placement could potentially enhance your employability and foster personal development.

This course will prepare you for a variety of potentially exciting careers in a range of fields in the industry. You could work as a digital marketing manager, social media marketing manager, account manager or even a marketing analyst. You’ll be able to work for other organisations, or even pursue your passions by setting up your own business.

Course detail

Core modules:

ASPIRE 1

This module will equip you with foundational skills that will aid your academic progress and longer term employability. Designed to support your transition to higher education, the module will challenge you to become a reflective and resilient learner who is self-aware and pro-active in your personal and professional development planning.

Understanding Global Dynamics

This module is designed to raise your awareness of an increasingly dynamic business environment. You'll explore pressing global issues, such as globalisation, climate change, digital age and sustainability. You'll have the opportunity to develop an understanding of how these issues present challenges and create opportunities to businesses. As you progress through the module, you'll develop the skills to follow the developments of global events, give them a meaning and consider the causes and consequences of ongoing developments.

Understanding Business Analytics

In this module you'll understand the importance of data and how managing this data can help organisations to make decisions. This will be achieved through the analysis and identification of various data management techniques and how these methods are used to support organisational innovation and growth. You'll critically apply various data analytical approaches and look at the various concepts and current prevailing ideas in data management. In addition, you'll investigate some of the key legislative, operational, and strategic issues which support the collection and usage of data within a digital business environment. This will be underpinned by looking at both internal and external data sets such as, data.gov.uk and the World Bank.

Understanding Organisational Behaviour

This module provides you with an introduction to key concepts, theories, and research in the field of organisational behaviour. Starting with the important question what an organisation is, this module presents and evaluates up to date research on current knowledge about human and organisation behaviour from the perspective of three levels: individual level (personality, motivation, knowledge, and learning), group level (organisational culture, team-working) and the organisational level (leadership, changing world of work, technology). You'll gain knowledge to understand the role of the manager in a contemporary organisation and to critically explore the influence of a range of behaviours have on organisational outcomes.

Digital Marketing in the Contemporary World

This module is designed to introduce you to digital marketing. It focuses on all aspects of the domain (i.e., B2B, B2C, Service, etc). It keeps you at the forefront of modern practices: bridging the gap between theory and its practical application. You'll use a variety of digital marketing tools and platforms to design, manage, and optimise campaigns.

Principles of Marketing

This module will develop your understanding of the principles and practice of contemporary marketing management. You'll be introduced to the key concepts and tools of marketing including analysis, planning, implementation and control.

Entry requirements

BBB-BBCat A Level .

120-112 UCAS tariff points from a combination of Level 3 qualifications.

Merit at T Level

DDM-DMM in BTEC Level 3 Extended Diploma.

  • Access to Higher Education Diploma with 45 Level 3 credits at Merit or above.
  • 120-112 UCAS tariff points from International Baccalaureate qualifications.

If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent. Read more about the University’s entry requirements for students outside of the UK on our Where are you from information pages.

Other suitable experience or qualifications will be considered. For further information please see the University's minimum entry requirements.

What our students have to say


The University of Huddersfield offers a diverse and vibrant student environment, located on one central town centre campus site. Huddersfield Business School provides you with a modern, professional environment in which to learn and develop, located right next to the Huddersfield Narrow Canal it's in a leafy and picturesque location at the heart of the campus.

Watch our profile video to hear Gergana describe why she chose the University of Huddersfield.

Placements


The course offers an optional one-year (48 weeks) work placement after the second year, in the UK or abroad.

Our Placement Office works with national and international employers to ensure excellent work experience opportunities are available to you on placement courses as well as giving advice in areas such as interview skills and preparing CVs and covering letters.

Previous placement providers have included Boxer Gifts, Buy it Direct, Compliance 365, Cummins Turbo Technologies, Digital Velocity, Freeman Grattan Holdings (FGH), Huddersfield Town FC, PPG Architectural Coatings EMEA, SAP (UK) Ltd, The Baby Room, The Bigger Boat and Thornton and Ross.

The placement year is a valuable tool that can enhance your employability and help you to develop as an individual. It is acknowledged that graduates with industry experience are generally much more attractive to employers.

You can find more information on placements here.

It is a great feeling to know something that I created is being utilised by my colleagues and customers, and will outlast me, like a legacy. The benefits of completing a placement are invaluable, you not only gain knowledge in the field of choice but also a remarkable amount of networking opportunities

Photo of Kimberly Dutton

Kimberley Dutton, EMEA Regional Customer Marketing Intern, Placement at SAP (UK) Ltd

Your Career


Previous graduates from this subject area have gone on to roles such as digital marketing executive, account manager, PR executive, marketing coordinator and social media marketing executive in organisations including the Walt Disney Company, Hewlett Packard (HP). Hallmark Cards, Asda, the NHS, Southampton Football Club, Lloyds Banking Group and in digital marketing and PR agencies including Havas Media (a global media agency), Wild PR and The Bigger Boat.**

* Percentage of our undergraduate students go on to work and/or further study within fifteen months of graduating (HESA Graduate Outcomes 20/21, UK domiciled graduates, other activities excluded)

**Source: LinkedIn

95% Graduates employed*

Student support

At the University of Huddersfield, you'll find support networks and services to help you get ahead in your studies and social life. Whether you study at undergraduate or postgraduate level, you'll soon discover that you're never far away from our dedicated staff and resources to help you to navigate through your personal student journey. Find out more about all our support services.

Within Huddersfield Business School, there are numerous student support services that you can access to ensure that you make the most of your time with us.In terms of academic support, we have highly qualified Academic Skills Tutors who are able to provide support to those of you who require help in improving your academic skills in areas such as academic writing, presentation techniques, referencing etc.We also offer additional support to our International students by giving free language support sessions to our Final Year/Top-Up and Postgraduate students and co-ordinate the ‘Bud In Hud ‘ programme which provides opportunities for both International and Home students to meet and socialise in an informal setting.

We also have a team of Student Guidance and Support Officers within the School who can provide support and advice to you with any non-academic issues such as health issues, financial problems or personal issues, you may be facing which are having an effect on your ability to study to the best of your abilities.Drop in sessions are always available so you can pop in and have a confidential chat about how we can help and what support is available to you.

Our support services are here to ensure that you are able to achieve your academic, professional and personal potential during your time with Huddersfield Business School.

Important information

We will always try to deliver your course as described on this web page. However, sometimes we may have to make changes as set out below.

Changes to a course you have applied for

If we propose to make a major change to a course that you are holding an offer for, then we will tell you as soon as possible so that you can decide whether to withdraw your application prior to enrolment.

Cancellation of a course you have applied for

Although we always try and run all of the course we offer, we may occasionally have to withdraw a course you have applied for or combine your programme with another programme if we consider this reasonably necessary to ensure a good student experience, for example if there are not enough applicants to ensure you have a good learning experience. Where this is the case we will notify you as soon as reasonably possible and we will contact you to discuss other suitable courses with us we can transfer your application to. If we notify you that the course you have applied to has been withdrawn or combined, and you do not wish to transfer to another course with us, you may cancel your application and we will refund you any deposits or fees you have paid to us.

Changes to your course after you enrol as a student

We will always try to deliver your course and other services as described. However, sometimes we may have to make changes as set out below:

Changes to option modules

Where your course allows you to choose modules from a range of options, we will review these each year and change them to reflect the expertise of our staff, current trends in research and as a result of student feedback or demand for certain modules. We will always ensure that you have a range of options to choose from and we will let you know in good time the options available for you to choose for the following year.

Major changes

We will only make major changes to the core curriculum of a course or to our services if it is necessary for us to do so and provided such changes are reasonable. A major change in this context is a change that materially changes the services available to you; or the outcomes, or a significant part, of your course, such as the nature of the award or a substantial change to module content, teaching days (part time provision), classes, type of delivery or assessment of the core curriculum.

For example, it may be necessary to make a major change to reflect changes in the law or the requirements of the University’s regulators; to meet the latest requirements of a commissioning or accrediting body; to improve the quality of educational provision; in response to student, examiners’ or other course evaluators’ feedback; and/or to reflect academic or professional changes within subject areas. Major changes may also be necessary because of circumstances outside our reasonable control, such as a key member of staff leaving the University or being unable to teach, where they have a particular specialism that can’t be adequately covered by other members of staff; or due to damage or interruption to buildings, facilities or equipment.

Major changes would usually be made with effect from the next academic year, but this may not always be the case. We will notify you as soon as possible should we need to make a major change and will carry out suitable consultation with affected students. If you reasonably believe that the proposed change will cause you detriment or hardship we will, if appropriate, work with you to try to reduce the adverse effect on you or find an appropriate solution. Where an appropriate solution cannot be found and you contact us in writing before the change takes effect you can cancel your registration and withdraw from the University without liability to the University for future tuition fees. We will provide reasonable support to assist you with transferring to another university if you wish to do so.

Termination of course

In exceptional circumstances, we may, for reasons outside of our control, be forced to discontinue or suspend your course. Where this is the case, a formal exit strategy will be followed and we will notify you as soon as possible about what your options are, which may include transferring to a suitable replacement course for which you are qualified, being provided with individual teaching to complete the award for which you were registered, or claiming an interim award and exiting the University. If you do not wish to take up any of the options that are made available to you, then you can cancel your registration and withdraw from the course without liability to the University for future tuition fees and you will be entitled to a refund of all course fees paid to date. We will provide reasonable support to assist you with transferring to another university if you wish to do so.

When you enrol as a student of the University, your study and time with us will be governed by a framework of regulations, policies and procedures, which form the basis of your agreement with us. These include regulations regarding the assessment of your course, academic integrity, your conduct (including attendance) and disciplinary procedure, fees and finance and compliance with visa requirements (where relevant). It is important that you familiarise yourself with these as you will be asked to agree to abide by them when you join us as a student. You will find a guide to the key terms here, along with the Student Protection Plan, where you will also find links to the full text of each of the regulations, policies and procedures referred to. You should read these carefully before you enrol. Please note that this information is subject to change and you are advised to check our website regularly for any changes before you enrol at the University. A person who is not party to this agreement shall not have any rights under or in connection with it. Only you and the University shall have any right to enforce or rely on the agreement.

The Office for Students (OfS) is the principal regulator for the University.

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