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Events Management BA(Hons)

2024-25 (also available for 2025-26)

It’s not too late to apply for September.
It’s not too late to apply for September.

Start date

16 September 2024

Duration

3 years full-time
4 years inc. placement year

Entry requirements

A Level - BBB-BBC

BTEC - DDM-DMM

See full entry requirements

Places available (subject to change)

50

About the course

Reasons to study

  1. Study at an AACSB International-accredited Business School. Globally, fewer than six per cent of institutions offering business degrees achieve this accreditation.  
  2. We were ranked as best in Yorkshire in the subject Management Studies (National Student Survey 2022).  
  3. In your third year of the course, you’ll have the opportunity to apply your academic knowledge to a real-world optional work placement in your area of interest.  

Tap into the dynamic international events industry, which features plenty of exciting career opportunities overseeing the operations of all sorts of events, including weddings, conferences, sporting events, music events and festivals, cultural celebrations and much more.

Why study Events Management BA(Hons)

An impressive 94 per cent of Huddersfield’s 800 teaching staff hold teaching qualifications, maintaining the proportion from the previous year’s figures. It is, once again, the leading university in the country, having been consistently in the top three previously.

You’ll also be studying at an AACSB International-accredited Business School. Globally, fewer than six per cent of institutions offering business degrees achieve this accreditation.

On campus, you’ll study a wide range of subjects including:

  • event planning and project management
  • consumer behaviour and experiential marketing
  • social media marketing
  • managing live events and managing client events
  • global events and innovation

Away from campus, you’ll gain relevant real-world experience. After the second year of the course, you’ll put your knowledge and skills to the test in an optional 48-week work placement in your area of interest, in the UK or abroad, utilising our links with local, national, and international companies throughout many industries. This work placement could potentially enhance your employability and foster personal development.

This course will prepare you for a variety of potentially exciting careers in a range of fields in the industry. You could work as an international events coordinator, event officer/manager, talent management operations executive or project manager; every huge company hosts events, and thanks to this course, you could be at the forefront of this fast-paced, rewarding industry.

Course detail

Core modules:

Hospitality, Events, Leisure, Sport and Tourism (HELST)

This module introduces you to the key characteristics of the Hospitality, Events, Leisure, Sport and Tourism (HELST) industry. The module focuses on the importance each industry has towards the economy, operational issues and culture and society. The HELST industry is examined from an international perspective and therefore examines the roles technology and government have in shaping the industry.

Events Operations Management

This module is designed to introduce you to the key components of events. This will include the organisational and management issues involved in staging events. The module will focus on venue selection, contracts, health and safety, licensing, public safety and security. You’ll have the opportunity to gain knowledge of organisation, planning, managing and controlling specific types of events and includes the organisation, management and implementation of a live event.

Principles of Marketing

This module will develop your understanding of the principles and practice of contemporary marketing management. You'll be introduced to the key concepts and tools of marketing including analysis, planning, implementation and control.

Professional Skills and Finance

This module has two components. You’ll be given an opportunity to develop the personal and professional skills needed to be an effective hospitality manager. These include report writing, presentation skills, information retrieval and team working skills. Then an introduction to essential accounting concepts that you’ll need in order to feel confident about managing a business.

Events Catering

This module gives you information about food and beverage preparation, service methods and skills for specific events. You’ll be exposed to a variety of commodities, cooking methods, equipment, working practices and service styles and how to apply them in a practical situation. Throughout the module an awareness of financial analysis will be required. Food and beverage management will consider the operational aspects involved in food and beverage production and service systems. This module will investigate the key areas that will be necessary for you to consider when planning and operating within a catering operation practical.

Option modules: Choose one from a list which may include:

Understanding Organisational Behaviour

This module provides you with an introduction to key concepts, theories, and research in the field of organisational behaviour. Starting with the important question what an organisation is, this module presents and evaluates up to date research on current knowledge about human and organisation behaviour from the perspective of three levels: individual level (personality, motivation, knowledge, and learning), group level (organisational culture, team-working) and the organisational level (leadership, changing world of work, technology). You'll gain knowledge to understand the role of the manager in a contemporary organisation and to critically explore the influence of a range of behaviours have on organisational outcomes.

Digital Marketing in the Contemporary World

This module is designed to introduce you to digital marketing. It focuses on all aspects of the domain (i.e., B2B, B2C, Service, etc). It keeps you at the forefront of modern practices: bridging the gap between theory and its practical application. You'll use a variety of digital marketing tools and platforms to design, manage, and optimise campaigns.

Modern Language

or a Modern Foreign Language module which can be chosen from the available range and entry levels appropriate to your prior experience and knowledge. Languages may include French, German, Spanish, Italian, Japanese, Chinese, Professional English and British Sign Language.

Entry requirements

BBB-BBCat A Level

120-112 UCAS tariff points from a combination of Level 3 qualifications

Merit at T Level

DDM-DMM in BTEC Level 3 Extended Diploma

  • Access to Higher Education Diploma with 45 Level 3 credits at Merit or above
  • 120-112 UCAS tariff points from International Baccalaureate qualifications.

If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent. Read more about the University’s entry requirements for students outside of the UK on our Where are you from information pages.

Other suitable experience or qualifications will be considered. For further information please see the University's minimum entry requirements.

What our students have to say


The University of Huddersfield offers a diverse and vibrant student environment, located on one central town centre campus site. Huddersfield Business School provides you with a modern, professional environment to learn and develop, located right next to the Huddersfield Narrow Canal it's in a leafy and picturesque location at the heart of the campus.

Watch our profile video to hear Lydia describe why she chose the University of Huddersfield.

Placements


The course offers an optional one-year (48 weeks) work placement after the second year, in the UK or abroad.

Our Placement Office works with national and international employers to ensure excellent work experience opportunities are available to you on placement courses as well as giving advice in areas such as interview skills and preparing CVs and covering letters.

Previous placement providers have included Awesome Events, BSG - Mountaintop Golf and Tennis Club, Greenwich Country Club (USA), Hazelwood Castle Hotel & Day Spa, Pearl Eve Ltd, QBC Agency, Queens Hotel, Social Republic, Team Spirit Event Management Ltd, The Arches, The Bridge Hotel and Spa, The Colchester Events Company, Wrose Carnival and XSEM.

The placement year is a valuable tool that can enhance your employability and help you to develop as an individual. It is acknowledged that graduates with industry experience are generally much more attractive to employers.

You can find more information on placements here.

I chose to study Events because no day is the same and the experience that I've gained has been so useful and will help in my final year and finding employment after I graduate. I've shadowed the Event Managers and learnt a wealth of knowledge including running an event and managing a team.

None

Sophie Adamson, Events and Sales Support, Team Spirit

Your Career


Previous graduates from this subject area have gone on to roles such as international events co-ordinator, conference & events supervisor, talent management operations executive and project manager in organisations including City Football Group, Kuehne & Nagel, Q Hotels, University of Leeds, BPP, Ye Ltd, Dallas Burston Polo Club and Vista.**

* Percentage of graduates from this course who are in work and/or further study fifteen months after graduating (HESA 20/21 data, UK domiciled graduates, other activities excluded)

**Source: LinkedIn

85% Graduates employed*

Student support

At the University of Huddersfield, you'll find support networks and services to help you get ahead in your studies and social life. Whether you study at undergraduate or postgraduate level, you'll soon discover that you're never far away from our dedicated staff and resources to help you to navigate through your personal student journey. Find out more about all our support services.

Within Huddersfield Business School, there are numerous student support services that you can access to ensure that you make the most of your time with us. In terms of academic support, we have highly qualified Academic Skills Tutors who are able to provide support to those of you who require help in improving your academic skills in areas such as academic writing, presentation techniques, referencing etc. We also offer additional support to our International students by giving free language support sessions to our Final Year/Top-Up and Postgraduate students and co-ordinate the ‘Bud In Hud ‘ programme which provides opportunities for both International and Home students to meet and socialise in an informal setting.

We also have a team of Student Guidance and Support Officers within the School who can provide support and advice to you with any non-academic issues such as health, finance or personal issues you may be facing which are having an effect on your ability to study to the best of your abilities. Drop in sessions are always available so you can pop in and have a confidential chat about how we can help and what support is available to you.

Our support services are here to ensure that you are able to achieve your academic, professional and personal potential during your time with Huddersfield Business School.

Important information

We will always try to deliver your course as described on this web page. However, sometimes we may have to make changes as set out below.

Changes to a course you have applied for

If we propose to make a major change to a course that you are holding an offer for, then we will tell you as soon as possible so that you can decide whether to withdraw your application prior to enrolment.

Cancellation of a course you have applied for

Although we always try and run all of the course we offer, we may occasionally have to withdraw a course you have applied for or combine your programme with another programme if we consider this reasonably necessary to ensure a good student experience, for example if there are not enough applicants to ensure you have a good learning experience. Where this is the case we will notify you as soon as reasonably possible and we will contact you to discuss other suitable courses with us we can transfer your application to. If we notify you that the course you have applied to has been withdrawn or combined, and you do not wish to transfer to another course with us, you may cancel your application and we will refund you any deposits or fees you have paid to us.

Changes to your course after you enrol as a student

We will always try to deliver your course and other services as described. However, sometimes we may have to make changes as set out below:

Changes to option modules

Where your course allows you to choose modules from a range of options, we will review these each year and change them to reflect the expertise of our staff, current trends in research and as a result of student feedback or demand for certain modules. We will always ensure that you have a range of options to choose from and we will let you know in good time the options available for you to choose for the following year.

Major changes

We will only make major changes to the core curriculum of a course or to our services if it is necessary for us to do so and provided such changes are reasonable. A major change in this context is a change that materially changes the services available to you; or the outcomes, or a significant part, of your course, such as the nature of the award or a substantial change to module content, teaching days (part time provision), classes, type of delivery or assessment of the core curriculum.

For example, it may be necessary to make a major change to reflect changes in the law or the requirements of the University’s regulators; to meet the latest requirements of a commissioning or accrediting body; to improve the quality of educational provision; in response to student, examiners’ or other course evaluators’ feedback; and/or to reflect academic or professional changes within subject areas. Major changes may also be necessary because of circumstances outside our reasonable control, such as a key member of staff leaving the University or being unable to teach, where they have a particular specialism that can’t be adequately covered by other members of staff; or due to damage or interruption to buildings, facilities or equipment.

Major changes would usually be made with effect from the next academic year, but this may not always be the case. We will notify you as soon as possible should we need to make a major change and will carry out suitable consultation with affected students. If you reasonably believe that the proposed change will cause you detriment or hardship we will, if appropriate, work with you to try to reduce the adverse effect on you or find an appropriate solution. Where an appropriate solution cannot be found and you contact us in writing before the change takes effect you can cancel your registration and withdraw from the University without liability to the University for future tuition fees. We will provide reasonable support to assist you with transferring to another university if you wish to do so.

Termination of course

In exceptional circumstances, we may, for reasons outside of our control, be forced to discontinue or suspend your course. Where this is the case, a formal exit strategy will be followed and we will notify you as soon as possible about what your options are, which may include transferring to a suitable replacement course for which you are qualified, being provided with individual teaching to complete the award for which you were registered, or claiming an interim award and exiting the University. If you do not wish to take up any of the options that are made available to you, then you can cancel your registration and withdraw from the course without liability to the University for future tuition fees and you will be entitled to a refund of all course fees paid to date. We will provide reasonable support to assist you with transferring to another university if you wish to do so.

When you enrol as a student of the University, your study and time with us will be governed by a framework of regulations, policies and procedures, which form the basis of your agreement with us. These include regulations regarding the assessment of your course, academic integrity, your conduct (including attendance) and disciplinary procedure, fees and finance and compliance with visa requirements (where relevant). It is important that you familiarise yourself with these as you will be asked to agree to abide by them when you join us as a student. You will find a guide to the key terms here, along with the Student Protection Plan, where you will also find links to the full text of each of the regulations, policies and procedures referred to. You should read these carefully before you enrol. Please note that this information is subject to change and you are advised to check our website regularly for any changes before you enrol at the University. A person who is not party to this agreement shall not have any rights under or in connection with it. Only you and the University shall have any right to enforce or rely on the agreement.

The Office for Students (OfS) is the principal regulator for the University.

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