Global Marketing (Top-up) BA(Hons)

2021-22 (also available for 2022-23)

Places available in clearing. Find out more.
Places available in clearing. Find out more.

Start date

20 September 2021

Duration

1 year full-time

About the course

Why Global Marketing?

With globalisation and instant communications, many businesses are operating in a truly international market. The marketing managers of the future will need to compete on a global scale. This one-year top-up course aims to help you gain the skills and knowledge to get started on a career in global marketing. It could be ideal if you’ve already studied marketing and business.

If you already have a significant level of market awareness and would like to gain a deeper understanding of marketing in an international context we’ll give you the opportunity to enhance your strengths in global marketing and international business.

How will you learn?

You will learn through practical application and delivered lectures, workshops, seminars and group work sessions

  • We’ll look at international marketing and business to develop your understanding of the marketing theory and principles within the international and global business arena.
  • Studying strategic marketing planning will give you the opportunity to develop your analytical and practical skills in relation to creating presenting and defending strategic marketing plans.
  • Cross-cultural studies will help you consider the influence that national culture has on behaviour and the implications of this for organisational design and management.
  • ou’ll also be able to choose optional modules that interest you to build your own career path. Options include International Marketing, Strategic Management, Global Events and Festivals, and Small Business Marketing.

The constantly changing landscape of marketing offers a dynamic and exciting career for students who enjoy the challenges of innovation, creating communication campaigns for a range of consumer segments, researching their needs and behaviour and planning outstanding brand experiences. Our teaching is research led by academics working at the cutting edge of developments in marketing theory and practice. Taught content, classroom discussions and student assessments are shaped by the research and industry networks of our academic staff.             

None

Dr Brendan Canavan, Senior Lecturer in Marketing

Course detail

Core modules:

International Marketing

The aim of this module is to help develop your understanding of the marketing theory and principles within the international or global business arena. It involves the consideration of the international marketing environment and the application of marketing principles for companies operating in foreign and world markets.

Cross Cultural Studies

This module considers the influence that national culture has on human behaviour and the implications of this for organisational design and management. You’ll explore the practical complexities of working across different national cultures and within multi-cultural contexts, and the tools that managers can use to navigate challenging cross-cultural environments. A blend of theory and practical exercises will engage you in learning about a range of organisational and cultural settings.

Strategy in Context

In this module you’ll gain an understanding of how organisations develop their strategies in relation to different aspects of their environment. You’ll study how both the internal context (e.g. organisational structure, routines and resources) and external context (e.g. institutional systems, industry structures and competition) shape organisational activities and the strategic decisions that individual managers make.

International Business

This module considers the fundamental issue of competitiveness and helps you consider strategic business responses to globalisation. You’ll explore the different types of international business operations (international trade and foreign direct investment activities) and the factors that shape these operations (organisational resources and cultural and institutional environments in different national markets). You’ll also learn to make practical strategic decisions as international managers.

Option modules:

Choose from a list which may include:

Marketing Undergraduate Dissertation

The dissertation gives you the opportunity to complete an in-depth piece of academic research on a subject of your choice relating to global marketing. Following a series of dissertation workshops to help equip you with the skills to complete the primary research and write up your dissertation with the guidance of your dissertation supervisor.

or

Digital And Social Media Marketing

Digital Marketing is a term which encapsulates the targeted, measurable and interactive marketing of products and services through the use of the internet. This module will investigate and explore a variety of digital and social media marketing tools and their implementation within a practical context. In addition this module will help develop your understanding of online consumer behaviour, organisational marketing strategy and online decision making through the use of Web analytics. You will also cover the practical aspects of online brand development and have the opportunity to gain an understanding of integrated marketing campaigns, search engine optimisation (SEO) and social media.

Strategic Retailing

Retailers are powerful brands within their own right. How is the customer changing and how do retailers anticipate this change? You’ll investigate the various elements included in retail strategy, including sales channels, the supply chain, distribution, costing structures, product development, category management, promotional techniques and internationalisation.

Environmental Management

The aim of this module is to equip you with a set of tools and techniques for managing environmental performance in both the context of government policy and corporate strategy. You'll examine techniques for improving the environmental performance of an economy as a whole as well as policies and systems for measuring and managing environmental performance at the company level. The emphasis will be on considering ways to improve both environmental performance and economic efficiency.

E-Commerce

In this module, you’ll learn how to organise and execute business activities and specific transactions on a variety of electronic platforms. You’ll build your understanding of the electronic economy and how the changes in the electronic landscape and technology are shaping the development and success of business. In addition to learning about e-commerce operations, you’ll consider how businesses interact with their key stakeholders, such as customer and public administration agencies, in the Internet context.

Entry requirements

To find out if you’re eligible to start this course in September 2021 and get more information on how to apply, please see our Clearing pages or call our Clearing Helpline on 0333 987 900001484 472777.

If you’re interested in studying this course in September 2022, please view the 2022-23 course information.

Our Campus


The University of Huddersfield offers a diverse and vibrant student environment, located on one central town centre campus site. Huddersfield Business School provides you with a modern, professional environment in which to learn and develop, located right next to the Huddersfield Narrow Canal it's in a leafy and picturesque location at the heart of the campus.

 

Your Career


Previous graduates from this subject area have gone on to roles such as Marketing Assistant, Business Development Manager, Marketing Administrator, Press & Marketing Officer, Marketing & Lead Generation Executive in organisations including Marshalls PLC, HD8 Network, JD Williams and Demica.** 

*  Percentage of undergraduate graduates from Huddersfield Business School who are in work and/or further study fifteen months after graduating (HESA Graduate Outcomes 17/18, UK domiciled graduates)

**Source: LinkedIn

89% Graduates employed*

Student support

At the University of Huddersfield, you'll find support networks and services to help you get ahead in your studies and social life. Whether you study at undergraduate or postgraduate level, you'll soon discover that you're never far away from our dedicated staff and resources to help you to navigate through your personal student journey. Find out more about all our support services.

Within Huddersfield Business School, there are numerous student support services that you can access to ensure that you make the most of your time with us. In terms of academic support, we have highly qualified Academic Skills Tutors who are able to provide support to those of you who require help in improving your academic skills in areas such as academic writing, presentation techniques, referencing etc. We also offer additional support to our International students by giving free language support sessions to our Final Year/Top-Up and Postgraduate students and co-ordinate the ‘Bud In Hud ‘ programme which provides opportunities for both International and Home students to meet and socialise in an informal setting.

We also have a team of Student Guidance and Support Officers within the School who can provide support and advice to you with any non-academic issues such as health issues, financial problems or personal issues, you may be facing which are having an effect on your ability to study to the best of your abilities. Drop in sessions are always available so you can pop in and have a confidential chat about how we can help and what support is available to you.

Our support services are here to ensure that you are able to achieve your academic, professional and personal potential during your time with Huddersfield Business School.

Important information

We will always try to deliver your course as described on this web page. However, sometimes we may have to make changes as set out below.

Changes to a course you have applied for

If we propose to make a major change to a course that you are holding an offer for, then we will tell you as soon as possible so that you can decide whether to withdraw your application prior to enrolment.

Changes to your course after you enrol as a student

We will always try to deliver your course and other services as described. However, sometimes we may have to make changes as set out below:

Changes to option modules

Where your course allows you to choose modules from a range of options, we will review these each year and change them to reflect the expertise of our staff, current trends in research and as a result of student feedback or demand for certain modules. We will always ensure that you have a range of options to choose from and we will let you know in good time the options available for you to choose for the following year.

Major changes

We will only make major changes to the core curriculum of a course or to our services if it is necessary for us to do so and provided such changes are reasonable. A major change in this context is a change that materially changes the services available to you; or the outcomes, or a significant part, of your course, such as the nature of the award or a substantial change to module content, teaching days (part time provision), classes, type of delivery or assessment of the core curriculum.

For example, it may be necessary to make a major change to reflect changes in the law or the requirements of the University’s regulators; to meet the latest requirements of a commissioning or accrediting body; to improve the quality of educational provision; in response to student, examiners’ or other course evaluators’ feedback; and/or to reflect academic or professional changes within subject areas. Major changes may also be necessary because of circumstances outside our reasonable control, such as a key member of staff leaving the University or being unable to teach, where they have a particular specialism that can’t be adequately covered by other members of staff; or due to damage or interruption to buildings, facilities or equipment.

Major changes would usually be made with effect from the next academic year, but this may not always be the case. We will notify you as soon as possible should we need to make a major change and will carry out suitable consultation with affected students. If you reasonably believe that the proposed change will cause you detriment or hardship we will, if appropriate, work with you to try to reduce the adverse effect on you or find an appropriate solution. Where an appropriate solution cannot be found and you contact us in writing before the change takes effect you can cancel your registration and withdraw from the University without liability to the University for future tuition fees. We will provide reasonable support to assist you with transferring to another university if you wish to do so.

Termination of course

In exceptional circumstances, we may, for reasons outside of our control, be forced to discontinue or suspend your course. Where this is the case, a formal exit strategy will be followed and we will notify you as soon as possible about what your options are, which may include transferring to a suitable replacement course for which you are qualified, being provided with individual teaching to complete the award for which you were registered, or claiming an interim award and exiting the University. If you do not wish to take up any of the options that are made available to you, then you can cancel your registration and withdraw from the course without liability to the University for future tuition fees and you will be entitled to a refund of all course fees paid to date. We will provide reasonable support to assist you with transferring to another university if you wish to do so.

When you enrol as a student of the University, your study and time with us will be governed by a framework of regulations, policies and procedures, which form the basis of your agreement with us. These include regulations regarding the assessment of your course, academic integrity, your conduct (including attendance) and disciplinary procedure, fees and finance and compliance with visa requirements (where relevant). It is important that you familiarise yourself with these as you will be asked to agree to abide by them when you join us as a student. You will find a guide to the key terms here, along with the Student Protection Plan, where you will also find links to the full text of each of the regulations, policies and procedures referred to.

The Office for Students (OfS) is the principal regulator for the University.

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