Marketing BA(Hons)

2021-22 (also available for 2020-21)

Start date

20 September 2021

Duration

3 years full-time
4 years inc. placement year

Entry requirements

A Level - BBB-BBC

BTEC - DDM-DMM

See full entry requirements

Places available (subject to change)

50

About the course

Why Marketing?

At Huddersfield, we were the first to introduce marketing into our undergraduate degrees and we continue to stay at the cutting-edge with our Marketing BA(Hons) course. We aim to keep abreast of all the latest marketing thinking and practice, to give you an excellent opportunity to build your skills and move on to your marketing career.

Understanding what drives people to engage with experiences, products and services, marketing contributes to organisational and wider sociocultural transformation. Our course aims to give you a thorough grounding in marketing as well as the skills to develop creative and compelling content and communications. The world of marketing is becoming more and more competitive. Businesses want to stand apart, but with so many channels available to them to get their message across, it’s becoming increasingly difficult to do so. This course gives you a solid marketing foundation and an understanding of marketing strategy as well as providing the resources to use a range of marketing tools such as branding, marketing communications and consultancy skills.

How will you learn?

You’ll learn through practical application and delivered lectures, workshops, seminars and group work sessions. * Our modules are developed with input from industry practitioners to ensure you have skills that are relevant to future employers. * In your third year we’ll give you the opportunity to take a placement year working for a variety of potential organisations in diverse roles that will allow you to apply and develop your skills. * All full-time academics in the marketing subject group are studying for or hold doctorates and their teaching is research led. * Colleagues present their research at international conferences such as Academy of Marketing, Consumer Culture Theory and British Academy of Management, as well as publish in leading journals such as Marketing Theory, Journal of Business Research and Tourism Management.

What subjects will you cover?

You’ll explore subjects such as Marketing and Society, Developing Creative Marketing Content, Creative Consultancy Project, Strategic Marketing Planning.

The constantly changing landscape of marketing offers a dynamic and exciting career for students who enjoy the challenges of innovation, creating communication campaigns for a range of consumer segments, researching their needs and behaviour and planning outstanding brand experiences. Gaining a CIM professional qualification alongside your degree can help build your marketing skills and enhance your employability.

The year-long marketing placement in the UK or overseas allows you to put your newly gained knowledge and skills into practice, and provides you with the opportunity to develop your CV. Huddersfield marketers have a reputation for demonstrating versatility, flexibility and initiative, leading our graduates to progress to a wide range of jobs in both large and small organisations, locally, nationally and internationally.

None

Brendan Canavan, Senior Lecturer in Marketing

Course detail

Core modules:

ASPIRE 1

This module will equip you with foundational skills that will aid your academic progress and longer term employability. Designed to support your transition to higher education, the module will challenge you to become a reflective and resilient learner who is self-aware and pro-active in your personal and professional development planning.

Understanding Global Dynamics

This module is designed to raise your awareness of an increasingly dynamic business environment. You'll explore pressing global issues, such as globalisation, climate change, digital age and sustainability. You'll have the opportunity to develop a understanding of how these issues present challenges and create opportunities to businesses. As you progress through the module, you'll develop the skills to follow the developments of global events, give them a meaning and consider the causes and consequences of ongoing developments.

Digital Marketing in the Contemporary World

This module is designed to introduce you to digital marketing. It focuses on all aspects of the domain (i.e., B2B, B2C, Service, etc). It keeps you at the forefront of modern practices: bridging the gap between theory and its practical application. You'll use a variety of digital marketing tools and platforms to design, manage, and optimise campaigns.

Marketing and Society

This module is designed to introduce and analyse marketing and consumption in their social context. Marketing emerges differently depending on the type of society in which it develops. Consumption is a complex phenomenon immersed in human social attitudes and behaviours. Thus, marketing and consumption are explored in this module in relation to broader contemporary sociocultural trends and issues. By adopting an interdisciplinary approach to the analysis of marketing and consumption, this module aims to develop your critical awareness of the interrelationships, consequences and tensions that exist between the marketer and the consumer at the individual and collective level, as well as between the marketer, consumer, business, and government.

Creative Marketing Communications

The focus of this module is Creative Marketing Communications and the contribution made to the overall marketing communications of an organisation. You'll consider how and why marketing communications campaigns are planned and implemented, both in online and offline contexts, using appropriate theoretical constructs to guide your development. The module aims to provide you with the knowledge and skills required to develop creative marketing communications content and plans that support the marketing mix, and in line with the organisation’s strategic direction.

Principles of Marketing

This module will develop your understanding of the principles and practice of contemporary marketing management. You'll be introduced to the key concepts and tools of marketing including analysis, planning, implementation and control.

Entry requirements

BBB-BBCat A Level

120-112 UCAS tariff points from a combination of Level 3 qualifications

DDM-DMM in BTEC Level 3 Extended Diploma

  • Access to Higher Education Diploma with 45 Level 3 credits at Merit or above
  • 120-112 UCAS tariff points from International Baccalaureate qualifications.

If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent will be considered acceptable. Read more about the University’s entry requirements for students outside of the UK on our Where are you from information pages.

Other suitable experience or qualifications will be considered. For further information please see the University's minimum entry requirements.

Our Campus


The University of Huddersfield offers a diverse and vibrant student environment, located on one central town centre campus site. The Huddersfield Business School provides you with a modern, professional environment in which to learn and develop, located right next to the Huddersfield Narrow Canal it's in a leafy and picturesque location at the heart of the campus.

 

Placements


The course offers an optional one-year (48 weeks) work placement after the second year, in the UK or abroad.

Our Placement Office works with national and international employers to ensure excellent work experience opportunities are available to you on placement courses as well as giving advice in areas such as interview skills and preparing CVs and covering letters.

Previous placement providers have included BASF, Boxer Gifts, Buy it Direct, Compliance 365, Cummins, EPY, Hewlett Packard Enterprise, Microsoft, National Physical Laboratory, Smiler Service Ltd, Wakefield and District Housing Ltd and Weidmann.

You can find more information on placements here.

During my placement year I worked as a Marketing Campaign Intern for Hewlett Packard, based in Stuttgart, Germany. This was an amazing opportunity for me to work in a large European marketing department and develop my experience and expertise in all fields of marketing.

None

Jack Kershaw, Global Marketing Operations and Planning, Hewlett Packard

Your Career


Previous graduates from this subject area have gone on to roles such as Marketing Assistant, Business Development Manager, eCRM Manager, Customer Experience Analyst, Marketing Communications Executive, Product Manager, Category Marketing Executive, Press & Marketing Officer, Marketing & Lead Generation Executive in organisations including Haribo, Redrow Homes, Jupiter Advertising, The Body Shop, Lawrence Batley Theatre, JD Williams, Marshalls PLC, Mamas and Papas, Sainsburys and Burtons Biscuits.** 


*  Percentage of graduates from this course who are in work and/or further study fifteen months after graduating (Unistats 17/18 data, UK domiciled graduates)

**Source: LinkedIn

90% Graduates employed*

Student support

At the University of Huddersfield, you'll find support networks and services to help you get ahead in your studies and social life. Whether you study at undergraduate or postgraduate level, you'll soon discover that you're never far away from our dedicated staff and resources to help you to navigate through your personal student journey. Find out more about all our support services.

Within Huddersfield Business School, there are numerous student support services that you can access to ensure that you make the most of your time with us. In terms of academic support, we have highly qualified Academic Skills Tutors who are able to provide support to those of you who require help in improving your academic skills in areas such as academic writing, presentation techniques, referencing etc. We also offer additional support to our International students by giving free language support sessions to our Final Year/Top-Up and Postgraduate students and co-ordinate the ‘Bud In Hud ‘ programme which provides opportunities for both International and Home students to meet and socialise in an informal setting.

We also have a team of Student Guidance and Support Officers within the School who can provide support and advice to you with any non-academic issues such as health issues, financial problems or personal issues, you may be facing which are having an effect on your ability to study to the best of your abilities. Drop in sessions are always available so you can pop in and have a confidential chat about how we can help and what support is available to you.

Our support services are here to ensure that you are able to achieve your academic, professional and personal potential during your time with Huddersfield Business School.

Important information

We will always try to deliver your course as described on this web page. However, sometimes we may have to make changes as set out below.

Changes to a course you have applied for

If we propose to make a major change to a course that you are holding an offer for, then we will tell you as soon as possible so that you can decide whether to withdraw your application prior to enrolment.

Changes to your course after you enrol as a student

We will always try to deliver your course and other services as described. However, sometimes we may have to make changes as set out below:

Changes to option modules

Where your course allows you to choose modules from a range of options, we will review these each year and change them to reflect the expertise of our staff, current trends in research and as a result of student feedback or demand for certain modules. We will always ensure that you have a range of options to choose from and we will let you know in good time the options available for you to choose for the following year.

Major changes

We will only make major changes to the core curriculum of a course or to our services if it is necessary for us to do so and provided such changes are reasonable. A major change in this context is a change that materially changes the services available to you; or the outcomes, or a significant part, of your course, such as the nature of the award or a substantial change to module content, teaching days (part time provision), classes, type of delivery or assessment of the core curriculum.

For example, it may be necessary to make a major change to reflect changes in the law or the requirements of the University’s regulators; to meet the latest requirements of a commissioning or accrediting body; to improve the quality of educational provision; in response to student, examiners’ or other course evaluators’ feedback; and/or to reflect academic or professional changes within subject areas. Major changes may also be necessary because of circumstances outside our reasonable control, such as a key member of staff leaving the University or being unable to teach, where they have a particular specialism that can’t be adequately covered by other members of staff; or due to damage or interruption to buildings, facilities or equipment.

Major changes would usually be made with effect from the next academic year, but this may not always be the case. We will notify you as soon as possible should we need to make a major change and will carry out suitable consultation with affected students. If you reasonably believe that the proposed change will cause you detriment or hardship we will, if appropriate, work with you to try to reduce the adverse effect on you or find an appropriate solution. Where an appropriate solution cannot be found and you contact us in writing before the change takes effect you can cancel your registration and withdraw from the University without liability to the University for future tuition fees. We will provide reasonable support to assist you with transferring to another university if you wish to do so.

Termination of course

In exceptional circumstances, we may, for reasons outside of our control, be forced to discontinue or suspend your course. Where this is the case, a formal exit strategy will be followed and we will notify you as soon as possible about what your options are, which may include transferring to a suitable replacement course for which you are qualified, being provided with individual teaching to complete the award for which you were registered, or claiming an interim award and exiting the University. If you do not wish to take up any of the options that are made available to you, then you can cancel your registration and withdraw from the course without liability to the University for future tuition fees and you will be entitled to a refund of all course fees paid to date. We will provide reasonable support to assist you with transferring to another university if you wish to do so.

When you enrol as a student of the University, your study and time with us will be governed by a framework of regulations, policies and procedures, which form the basis of your agreement with us. These include regulations regarding the assessment of your course, academic integrity, your conduct (including attendance) and disciplinary procedure, fees and finance and compliance with visa requirements (where relevant). It is important that you familiarise yourself with these as you will be asked to agree to abide by them when you join us as a student. You will find a guide to the key terms here, along with the Student Protection Plan, where you will also find links to the full text of each of the regulations, policies and procedures referred to.

The Office for Students (OfS) is the principal regulator for the University.

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