Business Data Analytics BSc(Hons)

Start date

18 September 2023

Duration

3 years full-time
4 years inc. placement

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About the course

Reasons to study

Employment prospects in this field remain very strong, recent graduates have gone on to work for leading FTSE 100 companies, Government, the media, industry and manufacturing.
You’ll learn to operate in the spaces between the IT and business disciplines and obtain the skills to both innovate in the new economy and commercialise those innovations.
Study at an AACSB International accredited Business School. Globally, less than 6% of institutions offering business degrees achieve this accreditation.

Why Business Data Analytics?

Our Bachelor of Science in Business Data Analytics prepares students with the requisite knowledge, skills and experience to create, analyse and manage data driven initiatives. In addition, students will have the skills and confidence to facilitate decision making and large-scale business data analytics in organisations.

The concept and importance of “data analytics” has been known for a while, but the last few years have seen a sizeable swell in interest and media attention. Recently, the ways in which social media companies use the data collected about their users have hit the headlines and has shown the enormous impact data analysis and usage has on our lives every day.

This course is part of NOVUS Lite, an innovation developed with the university in conjunction with the NOVUS Trust. The Trust is an industry-led organisation that focuses on developing talent in the transport, logistics and supply chain management sectors. Being part of the scheme opens up wider opportunities for work experience and networking with professional in the sector, and is valuable to your professional development. The course provides a fantastic opportunity to join the NOVUS Lite scheme, which involves a guaranteed third year placement, a paid summer placement and a company mentor (subject to availability). NOVUS company guest lectures and site visits are also a benefit of the scheme. To join, you will need to successfully pass a series of short assessments held at the start of the first year of your studies. For details of NOVUS Lite please click here

How will I learn?

You will learn through practical application and delivered lectures, workshops, seminars and group work sessions.

A degree in business data analytics would impart you with important transferable skills, such as data analysis, visualisation, data management, critical-thinking and problem-solving.
Open up opportunities across industries as data managers, data consultants, business analysts, data scientists, consumer and market knowledge managers, chief data officers, big data architects and business and marketing analysts.
The programme is designed to develop both technical and professional skills, technical in terms of data science, visualisation, database structures, and use of software – and professional skills in terms of the commercialisation of designed innovation and organisational decision making.
You’ll learn to operate in the spaces between the IT and business disciplines and obtain the skills to both innovate in the new economy and commercialise those innovations. On completion you’ll possess the capacity to absorb and re-combine knowledge from different disciplines and innovate for the advantage of your organisation.

What subjects will you cover?

You’ll explore subjects such as Introduction to Data Analysis, Understanding Business Analytics, Data visualisation, and Applied Data Science. It’s clear that for companies large or small in today's modern business data is essential to help inform strategy, make decisions and identify problems, challenges and opportunities. This is true for both online and offline companies, and the notion that organisations are 'data rich, but skills poor' holds true. Organisations need graduates who can understand and analyse data to make informed business-related decisions. This course can help you do just that, sitting at the intersection between data analytical skills and business decision making.

Course detail

Year 1

Core modules:

ASPIRE 1

This module will equip you with foundational skills that will aid your academic progress and longer term employability. Designed to support your transition to higher education, the module will challenge you to become a reflective and resilient learner who is self-aware and pro-active in your personal and professional development planning.

Statistics for Social Sciences

This module will introduce you to statistical methods necessary for the study of applied economics and social sciences. You’ll be introduced to modern economic theory and this will be linked to applied content. Statistical and quantitative techniques will be used to gain a greater understanding of economic data and applied economics and help you develop an understanding of how these might be applied to real world data, as well as giving you the skills and experience to carry out data analyses that are often required in the economics profession.

Introduction to Databases

This module introduces you to the fundamental concepts involved in the design, implementation and use of relational databases. We aim to develop the skills and knowledge needed to model relational databases based on user requirements, and implement and query databases using a suitable relational database management system (RDBMS) and SQL.

Introduction to Data Analysis

In a world that is increasingly focusing on Big Data and data analysis, being able to analyse data and report the result of data analysis, and interpret it as useful information, is crucial to being a successful professional. This module introduces you to the fundamentals of data analysis using one or more popular industry-standard data analysis tools.

Understanding Organisational Behaviour

This module provides you with an introduction to key concepts, theories, and research in the field of organisational behaviour. Starting with the important question what an organisation is, this module presents and evaluates up to date research on current knowledge about human and organisation behaviour from the perspective of three levels: individual level (personality, motivation, knowledge, and learning), group level (organisational culture, team-working) and the organisational level (leadership, changing world of work, technology). You'll gain knowledge to understand the role of the manager in a contemporary organisation and to critically explore the influence of a range of behaviours have on organisational outcomes.

Understanding Business Analytics

In this module you'll understand the importance of data and how managing this data can help organisations to make decisions. This will be achieved through the analysis and identification of various data management techniques and how these methods are used to support organisational innovation and growth. You'll critically apply various data analytical approaches and look at the various concepts and current prevailing ideas in data management. In addition, you'll investigate some of the key legislative, operational, and strategic issues which support the collection and usage of data within a digital business environment. This will be underpinned by looking at both internal and external data sets such as, data.gov.uk and the World Bank.

Year 2

Core modules:

ASPIRE 2

In this module you'll continue to support your personal and academic development, with a focus on advancing your commercial awareness and enterprise skills as you explore career options and review placement opportunities. You'll have an opportunity to work on a real business challenge, applying knowledge and skills that you have developed in year 1. You'll also explore a range of self-branding techniques including the use of social media platforms to showcase your professional experience and skills.

Data Visualisation

This module will introduce you to the field of Business Data analytics with a focus on data sources, cleansing, and visualisation. You'll work on a range of data visualisation components, concepts and techniques including storyboarding, dashboarding and data mapping to tease out a narrative from data. This module will enable you to devise, employ, justify, and explain data and information to a wide audience.

Econometrics

This module will help you to gain an understanding of important econometrics concepts used in the analysis of applied economics. It will encompass techniques and materials which will build on those introduced in the pre-requisite modules and apply the statistical techniques to real world economic problems. You’ll gain an understanding of the possibilities and limitations of such econometric techniques in order to understand the usefulness and limitations of quantitative methods in economics. The module is aimed at giving you important marketable skills such as data mining and forecasting.

Applied Data Science

We are now in an age of the ‘knowledge economy’ and ‘data science’ where new business models based upon the exchange and creation of data are able to deliver considerable value for organisations. A successful IT professional needs to understand the potential of data to enable and enact change within organisations. This module introduces learners to the analytical and robust use of data that is stored remotely in distributed and cloud-based systems.

Business Creation and Development

In this module, you'll explore the theory and practices that inform and enable business start-up and small enterprise development. You'll follow the entrepreneurial journey in four phases; creativity and conceptualising the business; understanding context; opportunity spotting and scoping; and business model development. You'll use case studies to explore entrepreneurial practices in a variety of contexts. You'll experiment with opportunity spotting and the formulation of a business model, which will help you understand the practice and theory of new venture creation, from ideation to creating a business enterprise.

Option modules:

Either

Management Science Applications

This module will examine the quantitative aspects of decision making that are of particular value to accountants. You’ll have the opportunity to identify appropriate modelling methods and tools for a variety of financial and business problems and evaluate the various models available to improve problem solving and decision making in financial and business situations.

Planning Techniques for Logistics and Transport Operations

This module introduces a range of practical and analytical planning techniques used within the logistics industry. Basic techniques used to solve logistics problems will be explained in lectures whilst more complex issues are addressed in computing tutorials. You’ll become familiar with the use of industry specific software in the area of linear programming, planning, inventory control, forecasting and simulation in logistics.

Year 3 - optional placement year

The course offers an optional one-year (48 weeks) work placement after the second year, in the UK or abroad.

Final year

Core modules:

ASPIRE 3

In this module you'll be focusing on your transition from higher education to the workplace. You'll have an opportunity to build on the employability attributes that you have developed during your time at university and clearly express your career intentions. Using recruitment and selection simulations, you will prepare tailored CVs and learn how to perform well within different selection situations. In preparation for your move into the changing world of work, you'll explore what it means to be globally and socially aware and you will have the opportunity to learn about intercultural effectiveness through case studies and group tasks.

Strategy and Business Transformation

In this module you'll learn about strategy and innovation through an integrated approach. You'll start with an overview and analysis of business strategy and strategic options available for businesses. You then progress to the causes, mechanism and outcomes of business innovation and transformation from micro (individual and team), meso (organisational) and macro (national - global) lenses. While developing a strong theoretical overview, you'll develop a practical outlook through weekly case studies exploring real world business cases of strategy, innovation, and transformation.

Data Analytics and Creating Value

In this module students investigate the role of digital business and the importance of data management principles in developing and maintaining modern business operational and strategic processes. At the completion of the module studnets will have a a practical understanding of data management design, input, output and analysis. In addition, the focus on digital business technologies gives students a background knowledge of IT Infrastructure, data centre management, digital supply chains, electronic business and digital marketing approaches within the broader business environment. Students will have an overview of the concepts, techniques and tools of modern data management and analysis, this will include gaining a practical understanding of how to access, query and manage data. This will be underpinned by practical data management issues including ethics, data centre management, data cleansing etc.

Advanced Analytics

Modern enterprises often derive significant business insight from applying advanced analytical techniques to massive volumes of data. In this module you will critically evaluate the technologies, techniques, and issues involved in the development and delivery of advanced business intelligence and data analytics systems, particularly those designed to achieve business intelligence and insight using “Big Data”, i.e., a wide variety of data that is high volume and/or high speed. You will be provided with one or more technical environments in which to develop your skills in the design and development of suitable business intelligence tools, and offered a wide range of large, complex and/or dynamic data sets which help illustrate the key technical challenges of dealing with advanced analytics. Learners will be provided with one or more technical environments in which to develop their skills in the design and development of suitable business intelligence tools, and they will be offered a wide range of large, complex and/or dynamic data sets which help illustrate the key technical challenges of dealing with advanced analytics.

Applied Econometrics

This module builds on the knowledge obtained in the second year Econometrics module and develops skills needed to apply econometric techniques to real world data. By the end of this course you should have a more comprehensive understanding of central methods used in econometric analysis and be able to demonstrate knowledge of the potential problems with such approaches and potential remedies to apply. The module is aimed at giving you the skills to carry out advanced empirical analyses that are often required by public and private institutions in the professional environment, such as policy counterfactual and scenario analyses.

Option modules:

Either

Supply Chain Systems and Modelling

This module explains the use of data and process modelling to support decision making in supply chain systems. It will show how data can be obtained, extracted and manipulated to enable decision support tools to be used to underpin the management of the supply chain. The module will demonstrate how the supply chain system can be modelled and analysed for re-engineering and improvement and will demonstrate how to select appropriate modelling tools for particular problems, incorporate data and use the models to evaluate alternative approaches.

The Psychology of Work & Organisations

This module will introduce you to psychological concepts and then you'll have the opportunity to learn, understand and appraise the application of psychological principles and theories to workplaces and organisations. This module will include a critical overview and discussion of personnel psychology, namely, theories of personality and psychometric testing and assessment centres. Furthermore, the module will help you to develop a critical appreciation of human behaviour in the workplace including the nature of employee behaviour, the extent to which the work environment contributes to the physical and emotional wellbeing of employees, group functioning, motivation and performance. Knowledge acquired from this module will provide a foundation for learners to pursue further study at postgraduate level in organisational behaviour, through enabling them to develop a comprehensive understanding of businesses from a psychological perspective.

Teaching and Assessment

On average 19%* of the study time on this course is spent with your tutors (either face to face or online) in lectures, seminars, workshops etc. Study and assessments will be based on your choice of modules. Your module specification/course handbook will provide full details of the assessment criteria applying to your course.

Feedback (either written and/or verbal) is normally provided on all coursework submissions within three term time weeks – unless the submission was made towards the end of the session in which case feedback would be available on request after the formal publication of results. Feedback on final coursework is available on request after the publication of results.

*based on 20/21 programme specifications

Further information

The teaching year normally starts in September with breaks at Christmas and Easter, finishing with a main examination/assessment period around May/June. Timetables are normally available one month before registration.

Your course is made up of modules and each module is worth a number of credits. Each year you study modules to the value of 120 credits, adding up to 360 credits in total for a bachelor’s qualification. These credits can come from a combination of core, compulsory and optional modules but please note that optional modules may not run if we do not have enough students interested.

If you achieve 120 credits for the current stage you are at, you may progress to the next stage of your course, subject to any professional, statutory or regulatory body guidelines.

Teaching excellence

Triple proof of teaching excellence: our staff rank in the top three in England for the proportion who hold doctorates, who have higher degrees, and hold teaching qualifications (HESA 2022). So, you’ll learn from some of the best, helping you to be the best.
We are joint first in the country for National Teaching Fellowships, which mark the UK’s best lecturers in Higher Education, winning a total of 20 since 2008 (2022 data).
We won the first Global Teaching Excellence Award, recognising the University’s commitment to world-class teaching and its success in developing students as independent learners and critical thinkers (Higher Education Academy, 2017).

ASPIRE

As part of your degree, you’ll study the ASPIRE modules. ASPIRE is a series of modules that are designed to equip you with the valuable qualities that we know employers are looking for. Embedded within your degree programme, ASPIRE will enable you to develop and demonstrate subject specific skills and knowledge, which can help to set you apart from other graduates. These modules will contribute towards your course level 5 CMI accreditation.

Entry requirements

To find out if you’re eligible to start this course in September 2023 and get more information on how to apply, please see our Clearing pages or call our Clearing Helpline on 0333 987 9000 01484 472777.

What our students have to say

The University of Huddersfield offers a diverse and vibrant student environment, located on one central town centre campus site. Huddersfield Business School provides you with a modern, professional environment to learn and develop, located right next to the Huddersfield Narrow Canal it's in a leafy and picturesque location at the heart of the campus.

Watch our profile video to hear Abi describe why she chose the University of Huddersfield.

Placements

The course offers an optional one-year (48 weeks) work placement after the second year, in the UK or abroad.

Our Placement Office works with national and international employers to ensure excellent work experience opportunities are available to you on placement courses as well as giving advice in areas such as interview skills and preparing CVs and covering letters.

Previous placement providers have included Cummins Turbo Technologies and Pfizer.

The placement year is a valuable tool that can enhance your employability and help you to develop as an individual. It is acknowledged that graduates with industry experience are generally much more attractive to employers.

You can find more information on placements here.

My placement has really helped me build my confidence in the field of Data Analytics. I find the work varied, interesting and challenging. Recently I have been developing Dashboards in PowerBI for multiple projects within the organisation and I relish coming to work every day.

Nosheen Bostan, Data Quality Analyst, placement at Cummins

Your Career

Employment prospects for students remain strong in the areas of business data analytics, management consultancy, multinational organisations and government agencies. Recent graduates from similar courses at the University, have gone on to work for leading FTSE-100 companies, Government, the media, industry and manufacturing.

* Percentage of graduates from these subjects who are in work and/or further study fifteen months after graduating (HESA Graduate Outcomes 19/20, UK domiciled graduates)

**Source: LinkedIn

85-95 Graduates employed*

Professional links and accreditations

Huddersfield Business School is an accredited member of AACSB International—The Association to Advance Collegiate Schools of Business. Less than 6% of business schools worldwide have obtained this prestigious accreditation.

AACSB-accredited schools have successfully undergone a rigorous review process conducted by their peers in the business education community, ensuring that they have the resources, credentials, and commitment needed to provide students with a first-rate, future-focused business education. As a result, AACSB-accredited schools produce graduates who are highly skilled and more desirable to employers than other non-accredited schools.

Career support

We know you’re coming to university to study on your chosen subject, meet new people and broaden your horizons. However, we also help you to focus on life after you have graduated to ensure that your hard work pays off and you achieve your ambition.

So while you’re here (and even after you graduate) the Careers and Employability Service offer professional help, support and guidance, including industry-supported workshops, careers fairs and one-to-one guidance sessions. Find out more about the service

Further study

Progression to a postgraduate course is dependent on successful completion of your undergraduate studies, there may also be minimum qualification requirements such as a first class or higher second (2.1) degree. Please check the course details to confirm this.

Career support

Student support

At the University of Huddersfield, you'll find support networks and services to help you get ahead in your studies and social life. Whether you study at undergraduate or postgraduate level, you'll soon discover that you're never far away from our dedicated staff and resources to help you to navigate through your personal student journey. Find out more about all our support services.

Within Huddersfield Business School, there are numerous student support services that you can access to ensure that you make the most of your time with us. In terms of academic support, we have highly qualified Academic Skills Tutors who are able to provide support to those of you who require help in improving your academic skills in areas such as academic writing, presentation techniques, referencing etc. We also offer additional support to our International students by giving free language support sessions to our Final Year/Top-Up and Postgraduate students and co-ordinate the ‘Bud In Hud ‘ programme which provides opportunities for both International and Home students to meet and socialise in an informal setting.

We also have a team of Student Guidance and Support Officers within the School who can provide support and advice to you with any non-academic issues such as health issues, financial problems or personal issues, you may be facing which are having an effect on your ability to study to the best of your abilities. Drop in sessions are always available so you can pop in and have a confidential chat about how we can help and what support is available to you.

Our support services are here to ensure that you are able to achieve your academic, professional and personal potential during your time with Huddersfield Business School.

Fees and Finance

Tuition Fees - full-time

The full-time undergraduate tuition fee for 2023/24 entry will be £9250.

Tuition fees will cover the cost of your study at the University as well as charges for registration, tuition, supervision and examinations. For more information about funding, fees and finance for UK students, including what your tuition fee covers, please see Fees and finance.

If you are an EU or international student coming to study at the University of Huddersfield, please visit the International Fees and Finance pages for full details of tuition fees and support available.

Please email the Student Finance Office or call 01484 472210 for more information about fees and finance.

Fees and Finance

Tuition Fees - full-time

The full-time undergraduate tuition fee for 2023/24 entry will be £9250.

Please email the Student Finance Office or call 01484 472210 for more information about fees and finance.

Important information

We will always try to deliver your course as described on this web page. However, sometimes we may have to make changes as set out below.

Changes to a course you have applied for

If we propose to make a major change to a course that you are holding an offer for, then we will tell you as soon as possible so that you can decide whether to withdraw your application prior to enrolment.

Cancellation of a course you have applied for

Although we always try and run all of the course we offer, we may occasionally have to withdraw a course you have applied for or combine your programme with another programme if we consider this reasonably necessary to ensure a good student experience, for example if there are not enough applicants to ensure you have a good learning experience. Where this is the case we will notify you as soon as reasonably possible and we will contact you to discuss other suitable courses with us we can transfer your application to. If we notify you that the course you have applied to has been withdrawn or combined, and you do not wish to transfer to another course with us, you may cancel your application and we will refund you any deposits or fees you have paid to us.

Changes to your course after you enrol as a student

We will always try to deliver your course and other services as described. However, sometimes we may have to make changes as set out below:

Changes to option modules

Where your course allows you to choose modules from a range of options, we will review these each year and change them to reflect the expertise of our staff, current trends in research and as a result of student feedback or demand for certain modules. We will always ensure that you have a range of options to choose from and we will let you know in good time the options available for you to choose for the following year.

Major changes

We will only make major changes to the core curriculum of a course or to our services if it is necessary for us to do so and provided such changes are reasonable. A major change in this context is a change that materially changes the services available to you; or the outcomes, or a significant part, of your course, such as the nature of the award or a substantial change to module content, teaching days (part time provision), classes, type of delivery or assessment of the core curriculum.

For example, it may be necessary to make a major change to reflect changes in the law or the requirements of the University’s regulators; to meet the latest requirements of a commissioning or accrediting body; to improve the quality of educational provision; in response to student, examiners’ or other course evaluators’ feedback; and/or to reflect academic or professional changes within subject areas. Major changes may also be necessary because of circumstances outside our reasonable control, such as a key member of staff leaving the University or being unable to teach, where they have a particular specialism that can’t be adequately covered by other members of staff; or due to damage or interruption to buildings, facilities or equipment.

Major changes would usually be made with effect from the next academic year, but this may not always be the case. We will notify you as soon as possible should we need to make a major change and will carry out suitable consultation with affected students. If you reasonably believe that the proposed change will cause you detriment or hardship we will, if appropriate, work with you to try to reduce the adverse effect on you or find an appropriate solution. Where an appropriate solution cannot be found and you contact us in writing before the change takes effect you can cancel your registration and withdraw from the University without liability to the University for future tuition fees. We will provide reasonable support to assist you with transferring to another university if you wish to do so.

Termination of course

In exceptional circumstances, we may, for reasons outside of our control, be forced to discontinue or suspend your course. Where this is the case, a formal exit strategy will be followed and we will notify you as soon as possible about what your options are, which may include transferring to a suitable replacement course for which you are qualified, being provided with individual teaching to complete the award for which you were registered, or claiming an interim award and exiting the University. If you do not wish to take up any of the options that are made available to you, then you can cancel your registration and withdraw from the course without liability to the University for future tuition fees and you will be entitled to a refund of all course fees paid to date. We will provide reasonable support to assist you with transferring to another university if you wish to do so.

When you enrol as a student of the University, your study and time with us will be governed by a framework of regulations, policies and procedures, which form the basis of your agreement with us. These include regulations regarding the assessment of your course, academic integrity, your conduct (including attendance) and disciplinary procedure, fees and finance and compliance with visa requirements (where relevant). It is important that you familiarise yourself with these as you will be asked to agree to abide by them when you join us as a student. You will find a guide to the key terms here, along with the Student Protection Plan, where you will also find links to the full text of each of the regulations, policies and procedures referred to. You should read these carefully before you enrol. Please note that this information is subject to change and you are advised to check our website regularly for any changes before you enrol at the University. A person who is not party to this agreement shall not have any rights under or in connection with it. Only you and the University shall have any right to enforce or rely on the agreement.

Equal opportunities

The University of Huddersfield is an equal opportunities institution. We aim to create conditions where staff and students are treated solely on the basis of their merits, abilities and potential, regardless of gender, age, race, caste, class, colour, nationality, ethnic or national origins, marital status, disability, sexual orientation, family responsibility, trade union activity, political or religious belief, or age. Please visit our website to see our Equal Opportunities and Diversity Policy

Data protection

The University holds personal data on all enquirers, applicants and enrolled students. All such data is kept and processed in accordance with the provisions of the Data Protection Legislation. The University’s Data Protection Policy and Privacy Notices are available on the University website.

Students’ Union membership

Under the 1994 Education Act, students at all UK universities have the right to join, or not to join, the Students’ Union. There is no membership fee. If you choose not to join you have the right not to be disadvantaged; however, you are not entitled to vote, take part in elections, or hold any office. The following arrangements apply in order that non-Union members are not disadvantaged: Non-members are welcome to take part in the activities of Affiliated Clubs and Societies on payment of the appropriate subscription. However, they may not vote or hold office in the society or club. Union members may be offered a discounted subscription. Non-members are free to use Union facilities on the same basis as members. Welfare, catering and shops are available to non-members as well as members. Union members may be offered a discounted price.

The Office for Students (OfS) is the principal regulator for the University.

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View more courses

Start date

Duration

About the course

Reasons to study

Why Business Data Analytics?

How will I learn?

What subjects will you cover?

Course detail

ASPIRE 1

Statistics for Social Sciences

Introduction to Databases

Introduction to Data Analysis

Understanding Organisational Behaviour

Understanding Business Analytics

ASPIRE 2

Data Visualisation

Econometrics

Applied Data Science

Business Creation and Development

Management Science Applications

Planning Techniques for Logistics and Transport Operations

ASPIRE 3

Strategy and Business Transformation

Data Analytics and Creating Value

Advanced Analytics

Applied Econometrics

Supply Chain Systems and Modelling

The Psychology of Work & Organisations

Entry requirements

What our students have to say

Placements

Your Career

Career support

Student support

Fees and Finance

Fees and Finance

Important information

Changes to a course you have applied for

Cancellation of a course you have applied for

Changes to your course after you enrol as a student

Changes to option modules

Major changes

Termination of course

Equal opportunities

Data protection

Students’ Union membership

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