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Events Management BA(Hons)

2023-24 (also available for 2024-25)

Places available in clearing. Find out more.
Places available in clearing. Find out more.

Start date

18 September 2023

Duration

3 years full-time
4 years inc. placement year

About the course

Reasons to study

  1. 90% of Events Management Students are in work after graduating (HESA 19/20).
  2. You'll have the opportunity to undertake a work placement, providing real-world experience of a range of industry settings.
  3. Study at an AACSB International accredited Business School. Globally, less than 6% of institutions offering business degrees achieve this accreditation.

Why Events Management?

Events Management is a fast paced and dynamic industry, where no one day is the same. You'll have opportunities to travel the world, work with interesting people and continuously challenge yourself. With us you'll learn the skills required through practical hands-on application and the academic know how required to succeed in a competitive market.

A good Events Manager?

Good communication, creativity, being organised, problem solving and constantly striving for excellence are a few of the skills required. We encourage you to explore all types of events from weddings to conferences, sporting events to cultural celebrations, and charity fundraisers to marketing campaigns. As the University is a member of the Association of British Professional Conference Organisers (APBCO) and the Association for Events Management Education (AEME), the course follows the requirements of the industry.

How will you learn?

You will learn through practical application and creatively delivered lectures, workshops, seminars and group work sessions.

  • Coordinating your own event as part of assessment each year
  • Working with charities and external clients to create events concepts. Students have previously volunteered at events such as the National Cancer Research Institute Festival in Liverpool, the CHS events industry exhibition in Leeds and Chester Food & Culture Festival.
  • Volunteering on events throughout the year.
  • Attending field trips.
  • Complete additional qualifications embedded in the modules such as Food Hygiene Certificate and CVENT Certificate and have the opportunity to complete additional qualifications such as Personal Licence Holders (RFQ).
  • Future focused subjects delivered by lecturers who have worked in the industry or who are currently conducting cutting edge research in the field.
  • Industry experts delivering guest lectures.

What subjects will you cover?

You’ll explore subjects such as operations and project management, financial planning and budgeting, Health & Safety, risk mitigation, marketing and consumer behaviour, logistics, facilities and sponsorship management, evaluation and impact measurement and business management.

Course detail

Core modules:

Hospitality, Events, Leisure, Sport and Tourism (HELST)

This module introduces you to the key characteristics of the Hospitality, Events, Leisure, Sport and Tourism (HELST) industry. The module focuses on the importance each industry has towards the economy, operational issues and culture and society. The HELST industry is examined from an international perspective and therefore examines the roles technology and government have in shaping the industry.

Events Operations Management

This module is designed to introduce you to the key components of events. This will include the organisational and management issues involved in staging events. The module will focus on venue selection, contracts, health and safety, licensing, public safety and security. You’ll have the opportunity to gain knowledge of organisation, planning, managing and controlling specific types of events and includes the organisation, management and implementation of a live event.

Principles of Marketing

This module will develop your understanding of the principles and practice of contemporary marketing management. You'll be introduced to the key concepts and tools of marketing including analysis, planning, implementation and control.

Professional Skills and Finance

This module has two components. You’ll be given an opportunity to develop the personal and professional skills needed to be an effective hospitality manager. These include report writing, presentation skills, information retrieval and team working skills. Then an introduction to essential accounting concepts that you’ll need in order to feel confident about managing a business.

Events Catering

This module gives you information about food and beverage preparation, service methods and skills for specific events. You’ll be exposed to a variety of commodities, cooking methods, equipment, working practices and service styles and how to apply them in a practical situation. Throughout the module an awareness of financial analysis will be required. Food and beverage management will consider the operational aspects involved in food and beverage production and service systems. This module will investigate the key areas that will be necessary for you to consider when planning and operating within a catering operation practical.

Option modules: Choose one from a list which may include:

Understanding Organisational Behaviour

This module provides you with an introduction to key concepts, theories, and research in the field of organisational behaviour. Starting with the important question what an organisation is, this module presents and evaluates up to date research on current knowledge about human and organisation behaviour from the perspective of three levels: individual level (personality, motivation, knowledge, and learning), group level (organisational culture, team-working) and the organisational level (leadership, changing world of work, technology). You'll gain knowledge to understand the role of the manager in a contemporary organisation and to critically explore the influence of a range of behaviours have on organisational outcomes.

Digital Marketing in the Contemporary World

This module is designed to introduce you to digital marketing. It focuses on all aspects of the domain (i.e., B2B, B2C, Service, etc). It keeps you at the forefront of modern practices: bridging the gap between theory and its practical application. You'll use a variety of digital marketing tools and platforms to design, manage, and optimise campaigns.

Modern Language

or a Modern Foreign Language module which can be chosen from the available range and entry levels appropriate to your prior experience and knowledge. Languages may include French, German, Spanish, Italian, Japanese, Chinese, Professional English and British Sign Language.

Entry requirements

To find out if you’re eligible to start this course in September 2023 and get more information on how to apply, please see our Clearing pages or call our Clearing Helpline on 0333 987 900001484 472777.

If you’re interested in studying this course in September 2024, please view the 2024-25 course information.

What our students have to say


The University of Huddersfield offers a diverse and vibrant student environment, located on one central town centre campus site. Huddersfield Business School provides you with a modern, professional environment to learn and develop, located right next to the Huddersfield Narrow Canal it's in a leafy and picturesque location at the heart of the campus.

Watch our profile video to hear Lydia describe why she chose the University of Huddersfield.

Placements


The course offers an optional one-year (48 weeks) work placement after the second year, in the UK or abroad.

Our Placement Office works with national and international employers to ensure excellent work experience opportunities are available to you on placement courses as well as giving advice in areas such as interview skills and preparing CVs and covering letters.

Previous placement providers have included Awesome Events, BSG - Mountaintop Golf and Tennis Club, Greenwich Country Club, Hazelwood Castle Hotel & Day Spa, Pearl Eve Ltd, QBC Agency, Queens Hotel, Social Republic, Team Spirit Event Management Ltd, The Arches, The Bridge Hotel and Spa, The Colchester Events Company, Wrose Carnival and XSEM.

The placement year is a valuable tool that can enhance your employability and help you to develop as an individual. It is acknowledged that graduates with industry experience are generally much more attractive to employers.

You can find more information on placements here.

I chose to study Events because no day is the same and the experience that I've gained has been so useful and will help in my final year and finding employment after I graduate. I've shadowed the Event Managers and learnt a wealth of knowledge including running an event and managing a team.

None

Sophie Adamson, Events and Sales Support, Team Spirit

Your Career


Previous graduates from this subject area have gone on to roles such as international events co-ordinator, conference & events supervisor, talent management operations executive and project manager in organisations including City Football Group, Kuehne & Nagel, Q Hotels, University of Leeds, BPP, Ye Ltd, Dallas Burston Polo Club and Vista.**

* Percentage of graduates from this course who are in work and/or further study fifteen months after graduating (HESA 18/19 data, UK domiciled graduates)

**Source: LinkedIn

90% Graduates employed*

Student support

At the University of Huddersfield, you'll find support networks and services to help you get ahead in your studies and social life. Whether you study at undergraduate or postgraduate level, you'll soon discover that you're never far away from our dedicated staff and resources to help you to navigate through your personal student journey. Find out more about all our support services.

Within Huddersfield Business School, there are numerous student support services that you can access to ensure that you make the most of your time with us.In terms of academic support, we have highly qualified Academic Skills Tutors who are able to provide support to those of you who require help in improving your academic skills in areas such as academic writing, presentation techniques, referencing etc.We also offer additional support to our International students by giving free language support sessions to our Final Year/Top-Up and Postgraduate students and co-ordinate the ‘Bud In Hud ‘ programme which provides opportunities for both International and Home students to meet and socialise in an informal setting.

We also have a team of Student Guidance and Support Officers within the School who can provide support and advice to you with any non-academic issues such as health issues, financial problems or personal issues, you may be facing which are having an effect on your ability to study to the best of your abilities.Drop in sessions are always available so you can pop in and have a confidential chat about how we can help and what support is available to you.

Our support services are here to ensure that you are able to achieve your academic, professional and personal potential during your time with Huddersfield Business School.

Important information

We will always try to deliver your course as described on this web page. However, sometimes we may have to make changes as set out below.

Changes to a course you have applied for

If we propose to make a major change to a course that you are holding an offer for, then we will tell you as soon as possible so that you can decide whether to withdraw your application prior to enrolment.

Cancellation of a course you have applied for

Although we always try and run all of the course we offer, we may occasionally have to withdraw a course you have applied for or combine your programme with another programme if we consider this reasonably necessary to ensure a good student experience, for example if there are not enough applicants to ensure you have a good learning experience. Where this is the case we will notify you as soon as reasonably possible and we will contact you to discuss other suitable courses with us we can transfer your application to. If we notify you that the course you have applied to has been withdrawn or combined, and you do not wish to transfer to another course with us, you may cancel your application and we will refund you any deposits or fees you have paid to us.

Changes to your course after you enrol as a student

We will always try to deliver your course and other services as described. However, sometimes we may have to make changes as set out below:

Changes to option modules

Where your course allows you to choose modules from a range of options, we will review these each year and change them to reflect the expertise of our staff, current trends in research and as a result of student feedback or demand for certain modules. We will always ensure that you have a range of options to choose from and we will let you know in good time the options available for you to choose for the following year.

Major changes

We will only make major changes to the core curriculum of a course or to our services if it is necessary for us to do so and provided such changes are reasonable. A major change in this context is a change that materially changes the services available to you; or the outcomes, or a significant part, of your course, such as the nature of the award or a substantial change to module content, teaching days (part time provision), classes, type of delivery or assessment of the core curriculum.

For example, it may be necessary to make a major change to reflect changes in the law or the requirements of the University’s regulators; to meet the latest requirements of a commissioning or accrediting body; to improve the quality of educational provision; in response to student, examiners’ or other course evaluators’ feedback; and/or to reflect academic or professional changes within subject areas. Major changes may also be necessary because of circumstances outside our reasonable control, such as a key member of staff leaving the University or being unable to teach, where they have a particular specialism that can’t be adequately covered by other members of staff; or due to damage or interruption to buildings, facilities or equipment.

Major changes would usually be made with effect from the next academic year, but this may not always be the case. We will notify you as soon as possible should we need to make a major change and will carry out suitable consultation with affected students. If you reasonably believe that the proposed change will cause you detriment or hardship we will, if appropriate, work with you to try to reduce the adverse effect on you or find an appropriate solution. Where an appropriate solution cannot be found and you contact us in writing before the change takes effect you can cancel your registration and withdraw from the University without liability to the University for future tuition fees. We will provide reasonable support to assist you with transferring to another university if you wish to do so.

Termination of course

In exceptional circumstances, we may, for reasons outside of our control, be forced to discontinue or suspend your course. Where this is the case, a formal exit strategy will be followed and we will notify you as soon as possible about what your options are, which may include transferring to a suitable replacement course for which you are qualified, being provided with individual teaching to complete the award for which you were registered, or claiming an interim award and exiting the University. If you do not wish to take up any of the options that are made available to you, then you can cancel your registration and withdraw from the course without liability to the University for future tuition fees and you will be entitled to a refund of all course fees paid to date. We will provide reasonable support to assist you with transferring to another university if you wish to do so.

When you enrol as a student of the University, your study and time with us will be governed by a framework of regulations, policies and procedures, which form the basis of your agreement with us. These include regulations regarding the assessment of your course, academic integrity, your conduct (including attendance) and disciplinary procedure, fees and finance and compliance with visa requirements (where relevant). It is important that you familiarise yourself with these as you will be asked to agree to abide by them when you join us as a student. You will find a guide to the key terms here, along with the Student Protection Plan, where you will also find links to the full text of each of the regulations, policies and procedures referred to. You should read these carefully before you enrol. Please note that this information is subject to change and you are advised to check our website regularly for any changes before you enrol at the University. A person who is not party to this agreement shall not have any rights under or in connection with it. Only you and the University shall have any right to enforce or rely on the agreement.

Equal opportunities

The University of Huddersfield is an equal opportunities institution. We aim to create conditions where staff and students are treated solely on the basis of their merits, abilities and potential, regardless of gender, age, race, caste, class, colour, nationality, ethnic or national origins, marital status, disability, sexual orientation, family responsibility, trade union activity, political or religious belief, or age. Please visit our website to see our Equal Opportunities and Diversity Policy

Data protection

The University holds personal data on all enquirers, applicants and enrolled students. All such data is kept and processed in accordance with the provisions of the Data Protection Legislation. The University’s Data Protection Policy and Privacy Notices are available on the University website.

Students’ Union membership

Under the 1994 Education Act, students at all UK universities have the right to join, or not to join, the Students’ Union. There is no membership fee. If you choose not to join you have the right not to be disadvantaged; however, you are not entitled to vote, take part in elections, or hold any office. The following arrangements apply in order that non-Union members are not disadvantaged: Non-members are welcome to take part in the activities of Affiliated Clubs and Societies on payment of the appropriate subscription. However, they may not vote or hold office in the society or club. Union members may be offered a discounted subscription. Non-members are free to use Union facilities on the same basis as members. Welfare, catering and shops are available to non-members as well as members. Union members may be offered a discounted price.

The Office for Students (OfS) is the principal regulator for the University.

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