Events Management BA(Hons)

This module is designed to introduce you to the key components of events. This will include the organisational and management issues involved in staging events. The module will focus on venue selection, contracts, health and safety, licensing, public safety and security. You’ll have the opportunity to gain knowledge of organisation, planning, managing and controlling specific types of events and includes the organisation, management and implementation of a live event.

This module will develop your understanding of the principles and practice of contemporary marketing management. You'll be introduced to the key concepts and tools of marketing including analysis, planning, implementation and control.

This module has two components. You’ll be given an opportunity to develop the personal and professional skills needed to be an effective hospitality manager. These include report writing, presentation skills, information retrieval and team working skills. Then an introduction to essential accounting concepts that you’ll need in order to feel confident about managing a business.

This module gives you information about food and beverage preparation, service methods and skills for specific events. You’ll be exposed to a variety of commodities, cooking methods, equipment, working practices and service styles and how to apply them in a practical situation. Throughout the module an awareness of financial analysis will be required. Food and beverage management will consider the operational aspects involved in food and beverage production and service systems. This module will investigate the key areas that will be necessary for you to consider when planning and operating within a catering operation practical.

This module is designed to introduce you to digital marketing. It focuses on all aspects of the domain (i.e., B2B, B2C, Service, etc). It keeps you at the forefront of modern practices: bridging the gap between theory and its practical application. You'll use a variety of digital marketing tools and platforms to design, manage, and optimise campaigns.

This module explores Human Resource Management and Development and demonstrates the contribution that these can make to organisational success in a rapidly changing environment. You’ll explore the responsibilities of HR Managers and examine the theories relating to HRM. You’ll be involved in a simulation of a workplace situation where you’ll plan and design a recruitment and selection process for a particular job role in this workplace, working in small groups.

This module will provide the opportunity for you to develop your expertise in the awareness of design issues and topics in preparation for subsequent work and study. This module will run in conjunction with the Live Event module and provide practical support to enable appropriate conceptual design ideas and proposals to meet the client brief. The work undertaken in the module will encourage a variety of communication methods and techniques related to the design process and current design ideas. You’ll attend a series of lectures based on a range of key topics and will take part in themed workshops and practical site visits to explore a variety of venues and their relevant technical specifications.

This module will build upon your knowledge of marketing from an experiential and consumer-orientated perspective. You’ll have the opportunity to extend your knowledge of contemporary approaches through studying experiential and online marketing. The module should also help develop your understanding of the key factors that motivate individuals to consume experiential provisions (ie events, hospitality and tourism) and you’ll have the opportunity to gain skills to identify potential markets for marketing strategies.

During this module you’ll gain an understanding of the size and scope of the business events sector, identifying popular destinations and the variety of venues used for these events. Business topics such as strategy formulation, internal communications & employee incentives/rewards will be used to understand why these events are so important in the business context. You’ll experience the planning process for these events from prospecting for business, writing proposals and presenting tenders through to conducting detailed event evaluations and continuing relationship management through CRM systems.

This is a highly topical module which focuses on the increasingly important area of the customer experience. It brings together aspects from other second year modules including customer insight, marketing communications and market research and considers how they influence the customer experience. It is an interactive module and gives you the opportunity to research the customer experience across a variety of businesses and sectors.

This advanced module provides those of you with university entry-level English with the opportunity to improve your range and accuracy in the language. It is designed to offer a comprehensive basis for fluency in oral and written work. A wide range of activities is undertaken, such as practical language exercises and translation into the foreign language. You will be assessed through reading/writing, speaking and listening activities carried out in tutorial.

This module is designed to provide an in-depth knowledge of the contemporary issues involved in bidding for and staging mega events and festivals. You’ll study the strategies and policies which are necessary for host nations to deliver a lasting legacy from these highly prestigious and costly events. You’ll research and evaluate a wide range of case studies of contemporary events from the Birmingham 2022 Commonwealth Games to Olympics to Formula 1, to the Ryder Cup and International Film Festivals. This will provide you with the necessary tools to review previous policies and suggest alternative approaches. You’ll study the role Global Events and Festivals has in developing destinations and you’ll be able to use various models to assess the impact specific types of events has on destinations.

This module takes an alternative approach to problem solving for anyone involved in managing a business. The focus is on the development of creative ideas and the implementation of innovative solutions in functions critical to the successful management of a business. You are encouraged to gain a greater understanding of the creative process and how it is fundamental to the evolution of life. The emphasis throughout is on the development and application of the knowledge and skills inherent in successful innovation. Entrepreneurship is evaluated and explored as a concept and paradigm that is available to anyone who wishes to engage in the process. A sound theoretical and conceptual appreciation and application of the relevant creative and innovative literature underpin the entire course and workshop sessions

This module will provide you with an opportunity to engage in a debate about corporate social responsibility and sustainability. It will focus on examining social, economic and environmental responsibilities of business organisations. Adopting a complementary approach towards business strategy, the module will examine corporate responsibility and sustainability dimensions from a global perspective.

This module aims to provide a critical understanding of sustainability and its application to the general tourism industry (including sectors such as tourism attraction, hotel, restaurant, transportation and etc). It critically evaluates sustainable development principles with analysis of economic, environmental and social-cultural impacts. Planning for tourism at local, national and international level will be appraised in terms of the application of these principles through a range of case studies. This module will equip you with the abilities to identify issues and propose managerial implications in accordance with sustainability/responsibility, and will provide opportunities for you to develop and apply theories/concepts, sustainable principles and planning approaches to inform professional practice in the general tourism sectors.