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Start Dates

22 September 2025

Duration

1 year full-time


Recent Awards For Excellence

AACSB
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About this course

Overview

Why choose Huddersfield for this course?

  • Study at the Times Higher Education Business School of the Year 2023.
  • This course allows you to gain Chartered Institute of Marketing (CIM) exemptions whilst studying for your MSc degree.
  • Study at an AACSB-accredited Business School. Globally, fewer than 6% of institutions offering business degrees achieve this accreditation.

Accreditation and Professional Links

Recognised connections to give you an extra edge when you graduate. Read More

This course provides a comprehensive study of core marketing principles, with additional focus on digital issues, enabling you to prepare for a career in digital marketing.

With rapid developments in digital technologies, managing the dynamic interactions between organisations and their stakeholders is an exciting yet challenging task for marketers. This course has been designed to explore and develop innovation approaches to digital marketing. It is theoretically robust with an emphasis on applied critical thinking and analysis. On this digital marketing route of our Marketing Masters, you will take specialist modules in Digital Marketing Strategy and Managing Big Data.

  • We seek to maximise your opportunity to put digital marketing theory into practice through the use of relevant case studies and projects.

  • The focus of this course is the development of the applied digital marketing leaders of tomorrow.

  • Further specialisation and an opportunity to pursue an area of digital marketing that interests you or which you are passionate about comes in your choice of research project.

Who can apply?

Entry Requirements

Entry requirements for this course are normally:

  • An Honours degree (2:2 or above) in any subject or equivalent professional qualification
  • Applicants with other appropriate professional qualifications and/or experience will be considered on an individual basis

If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent. Read more about the University’s entry requirements for students outside of the UK on our International Entry Requirements page.

What will you learn?

Course Details

The business world has become increasingly unpredictable and liable to change rapidly, meaning that companies are having to grasp the changes and adapt efficiently and effectively in order to better connect with the market. As a marketing professional, you will be the forefront of a company in gathering market intelligence and facilitating a market-driven propositions. This module emphasises a market-oriented, customer driven approach to planning and implementing marketing strategies that help achieve organisational goals. You'll have the opportunity to develop knowledge and skills to undertake strategic analysis of any given markets, and create, adapt and implement marketing strategies.

Digital marketing is central to the contemporary business environment and is emerging as a fundamental aspect of marketing strategy. This module aims to provide you with a strong theoretical and practical understanding of digital marketing strategy, identifying objectives, strategies and tactics relating to digital marketing strategy and planning in the modern business environment. In studying this module, you have an opportunity to develop an understanding of the role of customer insights and enhanced customer engagement, focusing on direct and digital marketing tools and their implementation in the digital domain.

This module focuses on marketing communications with emphasis placed on how organisations can leverage an understanding of consumer behaviour to engage, influence and communicate with consumers effectively both on-line and off-line. A range of concepts will be introduced to build a multi-dimensional understanding of how consumers think, feel and behave, and to advance your understanding of the design and development of marketing communications strategy and campaigns.

With many industries generating huge volumes of data almost continuously the challenge for these industries is understanding how this data can be utilised for developing organisational value. This module introduces the field of Big Data, sources, management and visualisaiton. The module will evaluate and consider a range of features in the area, and provide opportunity to work with multiple online and offline data sets, investigate ethical issues around the data and explore different data collection strategies. Experience in these areas gives a holistic overview of organisational challenges and an informed perspective in decision making through the utilisation of big data.

In today’s highly mobile and interconnected world of business, you will undoubtedly find yourself working with culturally diverse teams, partnerships and customer bases. It is therefore essential that you are able to offer future employers, colleagues and other stakeholders an adaptable interculturally aware and responsive approach. In the light of that, this module fosters transferable skills fundamental to global employability. Your professional and personal development will be guided through the application of the eight CIPD Behaviours, University of Huddersfield’s target Graduate Attributes, and key Intercultural Effectiveness skills and mindsets. As you develop professionally through your subject studies you will increase consciousness of your individual cultural make-up and the impact of this on behaviour, relationships and worldview in order to navigate beyond the borders of your own culture. You will develop a conscious approach to effective global practice, responding positively to difference, and constructing strategies to deal with intercultural workplace encounters.

An opportunity to pursue an area that interests you or which you are passionate about comes in your choice of project. You have a choice of three routes: Research Route, Consultancy Route and Entrepreneurship Route (subject to tutor approval). Please note, May starters will only be able to undertake the Research Route.

This module aims to provide you with foundation concepts of research methods to prepare you to conduct your own research. It will introduce you to different types of research approaches available to researchers, how to formulate good research questions, how to review academic literature in the research process, how to select the appropriate data collection techniques, how to carry out the data analysis and write-up. The module should provide a solid basis for you to develop your skills further in your own research project.

The Individual Research Project provides an opportunity to pursue your own interests and engage more deeply with your subject by completing an in-depth piece of research work using relevant research methods. Working autonomously, but under the guidance of a supervisor, you will make choices about the most appropriate methods and then conduct your own research project. Through the Individual Research Project, you will have the opportunity to greatly enhance your own knowledge and skills. The research will be presented in written format using academic conventions recognised in your field.

This module prepares you for the Group Consultancy Project. It introduces the theory underpinning the process of consultancy in organisations. The module will analyse various models of consultancy and you will be given an opportunity to explore different stages in the consultancy cycle including: the purpose of consultancy in business context, project scoping and contracting, information gathering, analysis and report, action planning, implementation, review and exiting.

The Group Consultancy Project provides you with the opportunity to engage in a ‘real world’ live client brief. You will work in small teams and will be expected to engage in the process of scoping the project with the business client, undertake the necessary information gathering, analysing the information and make recommendations to the client. As part of this module, you will also need to evaluate how principles of ethics, sustainability and responsibility influence your professional decision making.

This module aims to provide you with foundation concepts of research methods to prepare you to conduct your own research. It will introduce you to different types of research approaches available to researchers, how to formulate good research questions, how to review academic literature in the research process, how to select the appropriate data collection techniques, how to carry out the data analysis and write-up. The module should provide a solid basis for you to develop your skills further in your own research project.

The module provides you with the opportunity to take the practical steps to initiate a new venture or facilitate growth and innovation in an existing venture. The focus is on developing an understanding of business practicalities through action, reflection and case study. The module encourages you to acquire the knowledge, skills and attitudes for practice, recognising that you may be at different stages and working on different issues at the same time. Supervision and action learning sets provide flexible support to enable self directed learning to facilitate start up and business development initiatives with existing businesses.

Teaching and Assessment

Discover what to expect from your tutor contact time, assessment methods, and feedback process.

Where could this lead you?

Your Career

Previous graduates from courses in this subject area have gone on to work in a variety of roles such as Advertising Account Executive, SEO Specialist, Market Researcher, Digital Marketer, PPC Specialist, Social Media Manager, Product Manager, UX Designer and Web Content Manager.*

*Source: Prospects

98%
Percentage of our postgraduate students go on to work and/or further study within fifteen months of graduating.

* HESA Graduate Outcomes 2022/23, UK domiciled.

£38.5k
Average salary of our postgraduate students fifteen months after graduating.

* HESA Graduate Outcomes 2022/23, mean salary, UK domiciled, full-time UK employment as main activity.

The MSc in Marketing has been an incredible experience, with Digital Marketing Strategy a highlight. I loved the interactive workshops, developing skills in SEO, Google Analytics, website design, and more - equipping me to apply marketing theory and digital tools to real-world challenges.

- Joanne Charlton
Digital Marketing MSc, currently a Marketing Executive at Medical Protection Society.

How much will it cost?

Fees and Finance

£9,900 per year

This information is for Home students applying to study at the University of Huddersfield in the academic year 2025/26.

Please note that tuition fees for subsequent years may rise in line with inflation (RPI-X) and/or Government policy. 

For detailed information please visit https://www.hud.ac.uk/study/fees/

This information is for international students applying to study at the University of Huddersfield in the academic year 2025/26.

Please note that tuition fees for subsequent years may rise in line with inflation (RPI-X) and/or Government policy. 

For detailed information please visit https://www.hud.ac.uk/international/fees-and-funding/

Scholarships and Bursaries

Discover what additional help you may be eligible for to support your University studies.

Tuition Fee Loans

Find out more about tuition fee loans available to eligible postgraduate students.

What’s included in your fee?

We want you to understand exactly what your fees will cover and what additional costs you may need to budget for when you decide to become a student with us.

If you have any questions about Fees and Finance, please email the Student Finance Team.

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Why Hud

Explore the unique opportunities and resources that make our institution a top choice for students seeking a well-rounded and future-focused education.

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Careers support

We know you’re coming to university to study on your chosen subject, meet new people and broaden your horizons. However, we also help you to focus on life after you have graduated to ensure that your hard work pays off and you achieve your ambition.

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Student support

At the University of Huddersfield, you’ll find support networks and services to help you get ahead in your studies and social life. Whether you study at undergraduate or postgraduate level, you’ll soon discover that you’re never far away from our dedicated staff and resources to help you to navigate through your personal student journey.

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Teaching Excellence

Great teaching is engaging and inspiring — it helps you reach your full potential and prepares you for the future. We don’t just teach well — we excel — and we have the awards and recognition to prove it.

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Inspiring Academics

Our researchers carry out world-leading work that makes a real difference to people’s lives. Staff within the Huddersfield Business School may teach you on this course.

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Research Excellence

You’ll be taught by staff who want to support your learning and share the latest knowledge and research.

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Accommodation

Looking for student accommodation? Huddersfield has you covered. HudLets has a variety of accommodation types to choose from, no matter what your preference. HudLets is the University’s approved accommodation service, run by Huddersfield Students’ Union.

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Further Study

Many of our graduates stay at Huddersfield to complete postgraduate research degrees at Masters or PhD level.

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