Business and Digital Marketing Management BA(Hons)

In this module, you will explore the pressing global issues, such as globalisation, climate change, digital age, and sustainability, that businesses are confronted in their operations. Adopting a cross-disciplinary approach, you will gain knowledge and develop a critical understanding of how these issues represent challenges as well as opportunities to business and related organisations. As you progress through the module, you will develop a habit to follow the developments of global events, give them a meaning and consider the causes and consequences of ongoing developments. This module is designed to raise you awareness of an increasingly dynamic business environment.

This module critically discusses key theories relevant to digital marketing communications. Strengths and weakness of different marketing communications channels and platforms (offline, online, integrated) will be analysed as well as their effectiveness. The role of digital marketing communication content, format, and source are discussed as well as psychological processes involved in consumers' processing of and response to such communication materials. The module explains how different digital marketing communications platforms can be combined to achieve specific marketing objectives. This module discusses the ethical and legal issues relevant to digital marketing communications.

This module is designed to introduce and analyse marketing and consumption in their social context. Marketing emerges differently depending on the type of society in which it develops. Consumption is a complex phenomenon immersed in human social attitudes and behaviours. Thus, marketing and consumption are explored in this module in relation to broader contemporary sociocultural trends and issues. By adopting an interdisciplinary approach to the analysis of marketing and consumption, this module aims to develop your critical awareness of the interrelationships, consequences and tensions that exist between the marketer and the consumer at the individual and collective level, as well as between the marketer, consumer, business, and government.

This module will develop your understanding of the principles and practice of contemporary marketing management. You'll be introduced to the key concepts and tools of marketing including analysis, planning, implementation and control.

Businesses are increasingly recognising the necessity of adopting an flexible/agile mindset to establish and maintain a competitive advantage. Throughout this module, you will delve into the theories and practices associated with various business models, with a specific focus on exploring their integration into society. The module, through the examples and case studies used on the module, spans a diverse array of business structures, encompassing Social Enterprises, Hybrids, Non-Governmental Organisations, Micro and Family Businesses. The module will explore the concept of social impact and how businesses may aspire to have an impact beyond their initial communities, examining impact-driven organisations and in turn expanding your comprehension of social value creation whilst retaining an appreciation of the challenges/barriers faced in this area across the different business models examined.

This module aims to provide a firm foundation in project management. The module focuses on the tools and techniques of project planning and control and provides a firm grounding in the relationship between human resource issues and project management. You’ll learn the foundations of project planning, executing the plan and completion, and an understanding of the relationships and management of people, teams and outsourced services, developing the role of the project manager as both a client and service provider.

This module is designed to introduce you to social media marketing. It will help keep you at the forefront of modern practices: bridging the gap between theory and its practical application, it will also focus on several different aspects including B2B, B2C and Service. You’ll have the opportunity to use a variety of social media tools and platforms to design, manage, and optimise campaigns. This module is for individuals who have not used the social channels in a business context extensively but have a good understanding of traditional marketing techniques

In undertaking this module you will explore the theory and practices that inform and enable management of people within organisations. ‘People are our greatest asset’ is often said in organisations, but how do you get the best out of your best asset? In undertaking this module, you will explore that creating an environment where people want to work and feel rewarded by their work is one of the biggest differences a manager can make to their organisation. Moreover, in a time when new tech-based advances can be accessed (and downloaded) almost instantaneously across the world, people are increasingly the one differentiator that companies can have that makes them unique and puts them ahead of their competition. But they are also often a business’s largest cost. So, effective people management is important in any type of organisation. Therefore this module will help you look at the importance and benefits of good people management. It will also help you consider the challenges of delivering value creating HR practices both in a conventional business, and now in the increasingly diverse organisation with many forms of contract relationship, locations, and remote working.

This module will consolidate and build on previous studies in marketing within a strategic marketing planning framework. The module gives you the opportunity to develop your analytical and practical skills in relation to creating, presenting and defending strategic marketing plans, which you will then implement in a case-study based individual and group assignment computer-based simulation of a dynamic, and highly competitive, marketing environment.

The module examines the inter-relationship between business ethics, corporate social responsibility, business sustainability and sustainable development. You'll engage in constructive debates related to theories of business ethics and ethical decision-making by business managers and examine how companies could fulfil their social responsibilities. By focusing on global sustainability issues, you'll appreciate how businesses can develop sustainable solutions to resolve grand challenges.

This module aims to explore the complex relationship between business and climate change. Students will gain an understating of the political and policy context surrounding the climate crisis, and insight into debates about the changing responsibilities of business through a wide range of examples. The module will enable understanding of how the need to reduce emissions is shaping the activities of businesses, social enterprises, policy makers, NGOs and communities worldwide.

The module sees organisations and businesses as citizens and stewards who are equally bound by ethical responsibility as individuals are. Desired learning outcomes include appreciating the scope of ethical responsibility for leaders and followers and critically reflecting on ethical issues that arise in organisations.

In this module, you'll explore entrepreneurship for large and small businesses in both national and international settings. This module considers the theory and practice of entrepreneurship from different academic perspectives (economic, organisational, behavioural, etc.) and in the current world business climate. The teaching and learning approach on this module makes extensive use of practical case studies.