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Fashion Marketing BA(Hons)

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    Overview

    Love all things fashion? Intrigued by the world of fashion marketing? If so, our Fashion Marketing BA(Hons) is for you.

    This course covers the creation, communication, and consumption of fashion. During the degree, you’ll get a better understanding of marketing, digital promotion, branding, buying and creative direction.

    You’ll be taught by fashion industry experts and work on live briefs, collaborating with student designers, photographers, film makers, and musicians and broadening your horizons along the way.

    The course is designed to prepare you for a post-university role in fashion marketing, equipping you with the skills and knowledge needed to thrive in this exciting environment.

    Why study Fashion Marketing BA(Hons)

    On the course, you’ll develop your understanding of how the fashion industry works to promote and market fashion, focusing on social media, digital advertising, event planning, styling, branding, and trend forecasting.

    You’ll use our resources and our inter-disciplinary environment to personalise your learning and develop a wide range of skills to help you become a confident player within fashion. Sharing modules with students on other fashion courses, you’ll develop a broad understanding of the industry and the opportunities within it, before focusing on your specialism of fashion marketing.

    You’ll also work on an exciting range of industry-focused projects to help build your brand awareness and marketing skills; past students have delivered exciting live projects for brands such as Shein, Patrick, Something Wicked, and Primark.

    The dynamic environment of marketing provides diverse, challenging, and exciting opportunities in roles such as marketing, branding, advertising, PR and event planning.

    Entry requirements

    BBB-BCC at A Level .

    120-104 UCAS tariff points from a combination of Level 3 qualifications.

    Merit in T Level .

    DMM-MMM in BTEC Level 3 Extended Diploma.

    • Pass in Diploma Foundation Studies in Art and Design combined with A Level or BTEC qualifications, to total an equivalent of 120-104 UCAS tariff points.
    • Access to Higher Education Diploma with 45 Level 3 credits at Merit or above.
    • 120-104 UCAS tariff points from International Baccalaureate qualifications.

    Offers will be subject to an interview, after which you will be invited to attend an Applicant Visit Day, at which you will have the opportunity to meet staff and current students. Read more about the interview process on our Interviews, auditions and portfolio pages.

    If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent. Read more about the University’s entry requirements for students outside of the UK on our International Entry Requirements page.

    Other suitable experience or qualifications will be considered. For further information please see the University's minimum entry requirements.

    Course Detail

    Core modules:

    Materials Processes and Practices

    This module is designed to build your core knowledge in materials and processes used in a wide range of both bespoke and industrial applications. You will have the opportunity to explore how materials for the fashion, costume and fashion marketing industries continually evolve through technological developments and innovation.

    Content Creation

    The creation of content to engage and resonate with an audience is a key skill used by fashion marketers. Students will explore this new and developing area which has become essential for promotion and marketing campaigns for fashion business both online and offline. The creation of differing types of content across varying channels from written, print, digital, visual, audio and video will be explored with an emphasis on creating content using industry standards, and emerging software, technology, and applications.

    Fashion Marketing Practice

    This module will explore the application of fashion marketing theories and practises in a contemporary fashion context. How fashion marketing works within organisations will be explored and examined across buying, merchandising, communication, branding, promotion, and creative practice. The fashion industry will be viewed and examined from the perspectives of home and international consumers, manufacturers, and retailers. Students will use creative practices as a way to explore and develop dynamic ideas at the cutting edge of fashion marketing and promotion.

    Fashion Marketing Fundamentals

    This module will introduce the fundamentals of marketing and develop the core skills, theories and processes that underpin fashion marketing. Students will explore branding, the marketing mix, understand, and use marketing research and explore the application of strategy across the spectrum of fashion businesses. A clear understanding of the consumer and how and why they buy will be explored and how this effects the decision making processes of fashion businesses.

    Sustainable Principles

    This module introduces the theory underpinning how textiles and its associated industries are responding to sustainability targets and concerns. Students will develop knowledge, understanding and critical thinking whilst exploring key principles of sustainability such as environmental and social impact, sustainable practices related to manufacturing, recycling/reuse of materials, and circular business models.

    Core modules:

    Brand Me

    This module aims to develop a transferable set of skills applicable to a wide range of employment positions within the fashion industry. Professional Development Planning (PDP) is embedded within the module, with a focus on you identifying academic and professional goals and developing the skills and knowledge necessary to fulfil them. The module will allow you to contextualise your future role and identity within the fashion, textiles or costume industry and you will be supported in developing skills and knowledge for you to substantiate this in practice.

    Future Fashion

    This module aims to develop understanding and appreciation of the dynamic processes involved in anticipating the future needs and expectations of fashion consumers and informing the global fashion organisations to meet these needs. This module will develop your knowledge and ability of trend forecasting through research methods and analysis, culminating in the communication of the forecast trend for industry application. Careful consideration of the contemporary and topical issues such as sustainability will be encouraged. A constructive and forward-looking ethos underpins the module. An examination of the fundamental structural drivers and macro trends that underpin our positioning in the world governing societal developments. There will be emphasis on design thinking methodology to map from structural drivers to consumer mind-sets’ as an integral developmental strategy for the creation of forecasts, innovation, and innovative solutions within the context of the fashion industry.

    Fashion Marketing Application

    This module aims to develop your intermediate knowledge and skills within fashion marketing. It will extend your experience of, and confidence in practical and written applications of marketing within the fashion industry. You will develop your ability to critically analyse and comment on a broad range of issues relevant to the fashion industry. It will further develop your research, analysis and application of skills to various fashion outputs. You will examine and develop visual and written fashion identity across various market levels in the context of fashion promotion and communication. The module will encourage creative thinking and will develop your research, writing, visual and verbal communication skills. A constructive and forward-looking ethos underpins the module. In particular, students will be encouraged to work with each other, share knowledge, expertise and practice in a collaborative learning environment that wherever possible will simulate the experience of fashion industry professionals.

    Fashion Marketing Fundamentals 2

    This module aims to deepen students' understanding of marketing concepts, consumer behaviour, and cutting-edge strategies within the dynamic and competitive fashion industry by building on the foundational knowledge acquired in first year. It delves into the critical aspects of branding, brand handbook development, and consumer profiling to equip students with the knowledge and skills necessary to create successful fashion marketing campaigns. Through practical exercises and real-world case studies, students will learn how to create compelling brand identities, brand guidelines, and consumer-centric marketing strategies.

    Sustainable Practices

    This module will further develop your theoretical understanding and critical engagement with sustainability, as contextualised within your specialism (textiles, fashion, costume, marketing). Building on your foundation knowledge and maintaining a clear focus on the practical aspects of sustainability, you will work within the context of global consumers, audiences, manufacturers, retailers, marketers and other collaborative organisations and individuals in textiles and its associated industries. This module aims to specifically generate a multifaceted understanding and appreciation of the theoretical, socio-political, economic, ethical, and environmental dimensions of textile, fashion, costume & marketing practices. The module encourages debate surrounding sustainability, ethics and resources, alongside appropriate primary methods of research and investigation. Lectures, seminars, and collaborative workshops will explore a relevant range of theories that stimulate discussion, develop your capacity for independent enquiry, creative concept development and to enable you to identify and assess implications for your own practice. You will demonstrate your knowledge and understanding though reflective responses that will prepare you for honours level study.

    Arts and Humanities Placement

    The placement year is your chance to gain hands-on experience and build on the skills you’ve developed in your first two years of study. You’ll spend up to 48 weeks (minimum 36 weeks) in a graduate-level role, sharpening your professional skills, exploring career options, and boosting your future job prospects. During your placement, you'll reflect on your performance, develop real-world skills, and learn to approach your role with a critical eye. Your placement will be monitored, and you’ll be assessed on your achievements, setting you up for success in your final year and beyond.

    Core modules:

    Fashion Marketing Major Project

    This module aims to promote a forward looking, holistic, entrepreneurial, and innovative approach to researching fashion products / markets / processes / services appropriate to Fashion Marketing in the global context of the fashion industries during which you will undertake a process of critical enquiry through research, analysis, evaluation, planning, and creative problem solving. Your understanding of the complexities of project management and the interdependencies that projects create between various functions of an organisation will be consolidated. The module will enable you to interact effectively with others and to collaborate, if appropriate, with a commercial partner. You will further develop your intellectual ability to be an effective communicator in written, verbal, and visual forms. The module will also develop your understanding of the effective co-ordination of projects and in particular project management in professional practice. This will enable you to demonstrate your commercial understanding of the management of innovation within the fashion industries. Having researched, analysed and evaluated the results of your feasibility study with tutors, you will, through your knowledge, intellectual and inter-disciplinary skills, produce innovative and original solutions in fulfilling your own defined brief linked to your Fashion Marketing practice.

    Fashion Marketing Case Study

    This module will enable you to thoroughly research a specific aspect of fashion marketing to a high degree of specialisation. You will select your own area of research which, once approved, will be carried out using the creative research methodologies and academic study skills introduced earlier in your course. The chosen investigation may complement concurrent project work or allow you to develop relevant but previously unexplored areas of personal interest. The topic chosen may also reflect specific aspirations and career orientations.

    Research and Development for Fashion Marketing

    This module will establish and inform your studio practice. Within it you will identify and develop a theme, subject or issue relevant to your practice. The module will re-emphasise the importance of in-depth research, within which you will demonstrate originality, pro-activity and innovation. The context and parameters of this module will be defined by you through negotiation and ongoing dialogue with your tutors.

    Professional Portfolio

    In this module you will develop a professional portfolio that will demonstrate your area of expertise of your chosen pathway to equip you in moving into the fashion industry. The module is the culmination of skills developed throughout the course in which you will show a clear understanding and expertise in the promotion of fashion. It will demonstrate your knowledge and understanding of fashion and appropriate strategies for the promotion of fashion in varied markets. The professional portfolio allows for a personalised approach to developing and demonstrating your expertise in promoting fashion in readiness for embarking on your fashion promotions career.

    This course has modules making up 360 credits over the 3 Years, with each credit being 10 hours of study (3600 hours in total). An average of approximately* 19% (677 hours) of the study time on this course is spent with your tutors face to face or online in lectures, seminars and workshops. The remainder of the time will be spent on independent study. Assessments takes place through a variety of exams and coursework.

    Subject to mode of study. *Based on current core modules.

    Calculated using data from the academic year 2024/25, as of November 2024.

    Teaching

    The teaching year for most courses normally starts in September with breaks at Christmas and Easter, finishing with a main examination/assessment period around May/June. Teaching on other courses including professional courses, postgraduate taught, research, distance learning and apprenticeship may have other start dates including January and May. All start dates can be found on each course page and term dates are also available. Students on a full-time course may have to attend every day of the week. Students who choose to study a full-time course on a part-time basis will generally attend modules at the same time as our full-time students. Timetables are normally available one month before registration.

    Our courses are taught at our University campus and you can expect that your lectures and seminars will be held face to face, except in cases of emergency or if specifically stated otherwise in the module description.

    Feedback

    Feedback (usually written) is normally provided on all coursework submissions within three term time weeks – unless the submission was made towards the end of the session in which case feedback would be available on request after the formal publication of results. Feedback on exam performance/final coursework is available on request after the publication of results.

    Progression

    You may progress to the next stage of your course or research degree, subject to meeting University assessment criteria and professional, statutory or regulatory body guidelines.

    1. The University of Huddersfield has been rated Gold in all three aspects of the Teaching Excellence Framework (TEF) 2023. We were the only university in Yorkshire and the Humber and the North West to achieve Gold ratings in all three aspects of the TEF among those announced in September 2023. In fact only 13 Universities, out of the 96 that were announced in September 2023, were Gold in all three ratings.

    2. Further proof of teaching excellence: our staff rank in the top three in England for the proportion who hold doctorates, who have higher degrees, and hold teaching qualifications (HESA 2024). So, you’ll learn from some of the best, helping you to be the best.

    3. We are first in the country for National Teaching Fellowships, which mark the UK’s best lecturers in Higher Education, winning a total of 22 since 2008 (2023 data).

    4. We won the first Global Teaching Excellence Award, recognising the University’s commitment to world-class teaching and its success in developing students as independent learners and critical thinkers (Higher Education Academy, 2017).

    At Huddersfield, you'll study the Global Professional Award (GPA) alongside your degree* so that you gain valuable qualities and experiences that could help you to get the career you want, no matter what your field of study is. On completion of the Award, you'll receive a GPA certificate from the University of Huddersfield, alongside the specialist subject skills and knowledge you gain as part of your degree, which may help to set you apart from other graduates.

    Giving students access to the Global Professional Award is one of the reasons the University won ‘Best University Employability Strategy’ award at the National Graduate Recruitment Awards 2021. Find out more on the Global Professional Award webpage.

    *full-time, undergraduate first degrees with a minimum duration of three years. This does not include postgraduate, foundation, top-up, accelerated or apprenticeship degrees.

    Placements

    The course offers an optional one-year (36 weeks minimum) work placement after the second year, either in the United Kingdom or internationally. This will give you the opportunity to gain valuable hands-on experience and insight into your chosen career path and open up your graduate employment prospects. Our Placement Unit and academic staff have excellent industry links and can support you in applying for and finding your placement(s), and you will be supported during your placement year through scheduled visits from academic staff.

    Students from our suite of fashion courses have previously taken up placement opportunities with companies including J Barbour & Sons, Jimmy Choo, Hobbs and Oxfam.

    You can find out more information on placements here.

    This has been a year of prominent self-growth for me, not only in relation to my understanding of the industry and how everyone’s job roles help contribute towards the running of a successful sportswear business, but also as a person.

    Rosie-may Delaney

    Rosie-may Delaney, Fashion Marketing BA Student with a Placement at PUMA in London

    A gallery of work by our Fashion Marketing students and graduates. Click on each image to find out more.

    Canalside view of the Barbara Hepworth Building
    Photography studios in Barbara Hepworth Building
    The CAD Lab
    Mac suite and computing facilities
    Print room
    Fashion and Costume studio
    Create Lab

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    Important information

    We will always try to deliver your course as described on this web page. However, sometimes we may have to make changes as set out below.

    Changes to a course you have applied for

    If we propose to make a major change to a course that you are holding an offer for, then we will tell you as soon as possible so that you can decide whether to withdraw your application prior to enrolment.

    Cancellation of a course you have applied for

    Although we always try and run all of the course we offer, we may occasionally have to withdraw a course you have applied for or combine your programme with another programme if we consider this reasonably necessary to ensure a good student experience, for example if there are not enough applicants to ensure you have a good learning experience. Where this is the case we will notify you as soon as reasonably possible and we will contact you to discuss other suitable courses with us we can transfer your application to. If we notify you that the course you have applied to has been withdrawn or combined, and you do not wish to transfer to another course with us, you may cancel your application and we will refund you any deposits or fees you have paid to us.

    Changes to your course after you enrol as a student

    We will always try to deliver your course and other services as described. However, sometimes we may have to make changes as set out below:

    Changes to option modules

    Where your course allows you to choose modules from a range of options, we will review these each year and change them to reflect the expertise of our staff, current trends in research and as a result of student feedback or demand for certain modules. We will always ensure that you have a range of options to choose from and we will let you know in good time the options available for you to choose for the following year.

    Major changes

    We will only make major changes to the core curriculum of a course or to our services if it is necessary for us to do so and provided such changes are reasonable. A major change in this context is a change that materially changes the services available to you; or the outcomes, or a significant part, of your course, such as the nature of the award or a substantial change to module content, teaching days (part time provision), classes, type of delivery or assessment of the core curriculum.

    For example, it may be necessary to make a major change to reflect changes in the law or the requirements of the University’s regulators; to meet the latest requirements of a commissioning or accrediting body; to improve the quality of educational provision; in response to student, examiners’ or other course evaluators’ feedback; and/or to reflect academic or professional changes within subject areas. Major changes may also be necessary because of circumstances outside our reasonable control, such as a key member of staff leaving the University or being unable to teach, where they have a particular specialism that can’t be adequately covered by other members of staff; or due to damage or interruption to buildings, facilities or equipment.

    Major changes would usually be made with effect from the next academic year, but this may not always be the case. We will notify you as soon as possible should we need to make a major change and will carry out suitable consultation with affected students. If you reasonably believe that the proposed change will cause you detriment or hardship we will, if appropriate, work with you to try to reduce the adverse effect on you or find an appropriate solution. Where an appropriate solution cannot be found and you contact us in writing before the change takes effect you can cancel your registration and withdraw from the University without liability to the University for future tuition fees. We will provide reasonable support to assist you with transferring to another university if you wish to do so.

    Termination of course

    In exceptional circumstances, we may, for reasons outside of our control, be forced to discontinue or suspend your course. Where this is the case, a formal exit strategy will be followed and we will notify you as soon as possible about what your options are, which may include transferring to a suitable replacement course for which you are qualified, being provided with individual teaching to complete the award for which you were registered, or claiming an interim award and exiting the University. If you do not wish to take up any of the options that are made available to you, then you can cancel your registration and withdraw from the course without liability to the University for future tuition fees and you will be entitled to a refund of all course fees paid to date. We will provide reasonable support to assist you with transferring to another university if you wish to do so.

    When you enrol as a student of the University, your study and time with us will be governed by a framework of regulations, policies and procedures, which form the basis of your agreement with us. These include regulations regarding the assessment of your course, academic integrity, your conduct (including attendance) and disciplinary procedure, fees and finance and compliance with visa requirements (where relevant). It is important that you familiarise yourself with these as you will be asked to agree to abide by them when you join us as a student. You will find a guide to the key terms here, along with the Student Protection Plan, where you will also find links to the full text of each of the regulations, policies and procedures referred to. You should read these carefully before you enrol. Please note that this information is subject to change and you are advised to check our website regularly for any changes before you enrol at the University. A person who is not party to this agreement shall not have any rights under or in connection with it. Only you and the University shall have any right to enforce or rely on the agreement.

    Equal opportunities

    The University of Huddersfield is an equal opportunities institution. We aim to create conditions where staff and students are treated solely on the basis of their merits, abilities and potential, regardless of gender, age, race, caste, class, colour, nationality, ethnic or national origins, marital status, disability, sexual orientation, family responsibility, trade union activity, political or religious belief, or age. Please visit our website to see our Equal Opportunities and Diversity Policy

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    The University holds personal data on all enquirers, applicants and enrolled students. All such data is kept and processed in accordance with the provisions of the Data Protection Legislation. The University’s Data Protection Policy and Privacy Notices are available on the University website.

    Students’ Union membership

    Under the 1994 Education Act, students at all UK universities have the right to join, or not to join, the Students’ Union. There is no membership fee. If you choose not to join you have the right not to be disadvantaged; however, you are not entitled to vote, take part in elections, or hold any office. The following arrangements apply in order that non-Union members are not disadvantaged: Non-members are welcome to take part in the activities of Affiliated Clubs and Societies on payment of the appropriate subscription. However, they may not vote or hold office in the society or club. Union members may be offered a discounted subscription. Non-members are free to use Union facilities on the same basis as members. Welfare, catering and shops are available to non-members as well as members. Union members may be offered a discounted price.

    The Office for Students (OfS) is the principal regulator for the University.

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