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Overview

Why Global Marketing?

In today’s world of globalisation and instant communication, businesses are operating in a truly international market, and marketing managers of the future must compete on a global scale. This one-year top-up course is designed to help you develop the skills and knowledge needed for a career in global marketing, making it an ideal choice if you’ve already studied marketing and business.

If you have a solid foundation in marketing and want to deepen your understanding in an international context, this course provides the opportunity to enhance your expertise in global marketing and international business.

How will you learn?

You will learn through practical application and delivered lectures, workshops, seminars and group work sessions

  • We’ll look at international marketing and business to develop your understanding of the marketing theory and principles within the international and global business arena.
  • Studying strategic marketing planning will give you the opportunity to develop your analytical and practical skills in relation to creating presenting and defending strategic marketing plans.
  • Cross-cultural studies will help you consider the influence that national culture has on behaviour and the implications of this for organisational design and management.
  • You’ll also be able to choose optional modules that interest you to build your own career path. Options include International Marketing, Strategic Management, Global Events and Festivals, and Small Business Marketing.

The top five job titles advertised in the UK for graduate roles associated with Global Marketing BA(Hons) are Account Managers, Marketing Executives, Merchandisers, Marketing Assistants and Key Account Managers*.

*Lightcast data extracted from Graduate Career Explorer – job postings from Dec 2023 to Nov 2024 showing jobs advertised associated with a selection of relevant graduate.

Key Information

Entry requirements

Entry requirements for this course are normally one of the following:

  • HND or equivalent programme which includes an introduction to Business and Marketing
  • Foundation degree or 120 ECTS.

If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent. Read more about the University’s entry requirements for students outside of the UK on our International Entry Requirements page.

Start dates

21 September 2026

Duration

1 year full-time

Course Detail

Core modules:

International Marketing

The aim of this module is to help develop your understanding of the marketing theory and principles within the international or global business arena. It involves the consideration of the international marketing environment and the application of marketing principles for companies operating in foreign and world markets.

Managing Across Cultures

In this module, you'll explore how culture affects business and management. You'll learn the essential knowledge and theories in cross-cultural management, which will enable you to compare cultures systematically. You'll also investigate the latest developments in cross cultural research, which will develop your capability in understanding and analysing cross cultural scenarios. You are encouraged to develop an open-minded approach to cultural differences and an understanding of culture’s influence on business and management.

Strategy in Context

In this module you’ll gain an understanding of how organisations develop their strategies in relation to different aspects of their environment. You’ll study how both the internal context (e.g. organisational structure, routines and resources) and external context (e.g. institutional systems, industry structures and competition) shape organisational activities and the strategic decisions that individual managers make.

International Business

This module considers the fundamental issue of competitiveness and helps you consider strategic business responses to globalisation. You’ll explore the different types of international business operations (international trade and foreign direct investment activities) and the factors that shape these operations (organisational resources and cultural and institutional environments in different national markets). You’ll also learn to make practical strategic decisions as international managers.

Option modules:

Choose from a list which may include:

Marketing Undergraduate Dissertation

The dissertation gives you the opportunity to complete an in-depth piece of academic research on a subject of your choice relating to global marketing. Following a series of dissertation workshops to help equip you with the skills to complete the primary research and write up your dissertation with the guidance of your dissertation supervisor.

or

Marketing for Small Business

Marketing is important, entrepreneurship is vital, and 95% of businesses anywhere in the world are small. When large organisations seek to improve performance – they often turn to the young dynamic small businesses as their role model. We weave these themes together into what can be called entrepreneurial marketing

Strategic Retailing

Retailers are powerful brands within their own right. How is the customer changing and how do retailers anticipate this change? You’ll investigate the various elements included in retail strategy, including sales channels, the supply chain, distribution, costing structures, product development, category management, promotional techniques and internationalisation.

Environmental Management

The aim of this module is to equip you with a set of tools and techniques for managing environmental performance in both the context of national and international policy regulations, conventions and government policy and corporate strategy. You'll examine the impact of culture, media and religion on the formulation and implementation of environmental policy at international, national and corporate level. Techniques for improving the environmental performance of an economy as a whole as well as policies and systems for measuring and managing environmental improving corporate performance will be explored.

E-Commerce

In this module, you’ll learn how to organise and execute business activities and specific transactions on a variety of electronic platforms. You’ll build your understanding of the electronic economy and how the changes in the electronic landscape and technology are shaping the development and success of business. In addition to learning about e-commerce operations, you’ll consider how businesses interact with their key stakeholders, such as customer and public administration agencies, in the Internet context.

Digital Campaigns and Communications

This module is designed to develop and integrate your knowledge of the concepts, theories and practices associated with digital marketing. It keeps you at the forefront of modern practices bridging the gap between theory and its practical application into developing a strategic campaign and communications plan. You’ll learn how to manage and control a digital marketing campaign, to critically evaluate your own or others’ professional practice as campaign managers, and you’ll be introduced to the concepts project management, resource administration and cost control.

This course has modules making up 120 credits over 1 year, with each credit being 10 hours of study (1200 hours in total). An average approximately* 17% (138 hours) of the study time on this course is spent with your tutors face to face or online in lectures, seminars, tutorials, practicals and workshops. The remainder of the time will be spent on independent study. Assessments takes place through a variety of exams and coursework.

Subject to mode of study. *Based on current core modules.

Calculated using data from the academic year 2024/25, as of November 2024.

Teaching

The teaching year for most courses normally starts in September with breaks at Christmas and Easter, finishing with a main examination/assessment period around May/June. Teaching on other courses including professional courses, postgraduate taught, research, distance learning and apprenticeship may have other start dates including January and May. All start dates can be found on each course page and term dates are also available. Students on a full-time course may have to attend every day of the week. Students who choose to study a full-time course on a part-time basis will generally attend modules at the same time as our full-time students. Timetables are normally available one month before registration.

Our courses are taught at our University campus and you can expect that your lectures and seminars will be held face to face, except in cases of emergency or if specifically stated otherwise in the module description.

Feedback

Feedback (usually written) is normally provided on all coursework submissions within three term time weeks – unless the submission was made towards the end of the session in which case feedback would be available on request after the formal publication of results. Feedback on exam performance/final coursework is available on request after the publication of results.

Progression

You may progress to the next stage of your course or research degree, subject to meeting University assessment criteria and professional, statutory or regulatory body guidelines.

  1. The University of Huddersfield has been rated Gold in all three aspects of the Teaching Excellence Framework (TEF) 2023. We were the only university in Yorkshire and the Humber and the North West to achieve Gold ratings in all three aspects of the TEF among those announced in September 2023. In fact only 13 Universities, out of the 96 that were announced in September 2023, were Gold in all three ratings.

  2. Further proof of teaching excellence: our staff rank in the top three in England for the proportion who hold doctorates, who have higher degrees, and hold teaching qualifications (HESA 2024). So, you’ll learn from some of the best, helping you to be the best.

  3. We are first in the country for National Teaching Fellowships, which mark the UK’s best lecturers in Higher Education, winning a total of 22 since 2008 (2023 data).

  4. We won the first Global Teaching Excellence Award, recognising the University’s commitment to world-class teaching and its success in developing students as independent learners and critical thinkers (Higher Education Academy, 2017).

At Huddersfield, you'll study the Global Professional Award (GPA) alongside your degree* so that you gain valuable qualities and experiences that could help you to get the career you want, no matter what your field of study is. On completion of the Award, you'll receive a GPA certificate from the University of Huddersfield, alongside the specialist subject skills and knowledge you gain as part of your degree, which may help to set you apart from other graduates.

Giving students access to the Global Professional Award is one of the reasons the University won ‘Best University Employability Strategy’ award at the National Graduate Recruitment Awards 2021. Find out more on the Global Professional Award webpage.

*full-time, undergraduate first degrees with a minimum duration of three years. This does not include postgraduate, foundation, top-up, accelerated or apprenticeship degrees.

What our students have to say


The University of Huddersfield offers a diverse and vibrant student environment, located on one central town centre campus site. Huddersfield Business School provides you with a modern, professional environment in which to learn and develop, located right next to the Huddersfield Narrow Canal it's in a leafy and picturesque location at the heart of the campus.

Watch our profile video to hear Gemma describe why she chose the University of Huddersfield.

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Important information

We will always try to deliver your course as described on this web page. However, sometimes we may have to make changes as set out below.

Changes to a course you have applied for

If we propose to make a major change to a course that you are holding an offer for, then we will tell you as soon as possible so that you can decide whether to withdraw your application prior to enrolment.

Cancellation of a course you have applied for

Although we always try and run all of the course we offer, we may occasionally have to withdraw a course you have applied for or combine your programme with another programme if we consider this reasonably necessary to ensure a good student experience, for example if there are not enough applicants to ensure you have a good learning experience. Where this is the case we will notify you as soon as reasonably possible and we will contact you to discuss other suitable courses with us we can transfer your application to. If we notify you that the course you have applied to has been withdrawn or combined, and you do not wish to transfer to another course with us, you may cancel your application and we will refund you any deposits or fees you have paid to us.

Changes to your course after you enrol as a student

We will always try to deliver your course and other services as described. However, sometimes we may have to make changes as set out below:

Changes to option modules

Where your course allows you to choose modules from a range of options, we will review these each year and change them to reflect the expertise of our staff, current trends in research and as a result of student feedback or demand for certain modules. We will always ensure that you have a range of options to choose from and we will let you know in good time the options available for you to choose for the following year.

Major changes

We will only make major changes to the core curriculum of a course or to our services if it is necessary for us to do so and provided such changes are reasonable. A major change in this context is a change that materially changes the services available to you; or the outcomes, or a significant part, of your course, such as the nature of the award or a substantial change to module content, teaching days (part time provision), classes, type of delivery or assessment of the core curriculum.

For example, it may be necessary to make a major change to reflect changes in the law or the requirements of the University’s regulators; to meet the latest requirements of a commissioning or accrediting body; to improve the quality of educational provision; in response to student, examiners’ or other course evaluators’ feedback; and/or to reflect academic or professional changes within subject areas. Major changes may also be necessary because of circumstances outside our reasonable control, such as a key member of staff leaving the University or being unable to teach, where they have a particular specialism that can’t be adequately covered by other members of staff; or due to damage or interruption to buildings, facilities or equipment.

Major changes would usually be made with effect from the next academic year, but this may not always be the case. We will notify you as soon as possible should we need to make a major change and will carry out suitable consultation with affected students. If you reasonably believe that the proposed change will cause you detriment or hardship we will, if appropriate, work with you to try to reduce the adverse effect on you or find an appropriate solution. Where an appropriate solution cannot be found and you contact us in writing before the change takes effect you can cancel your registration and withdraw from the University without liability to the University for future tuition fees. We will provide reasonable support to assist you with transferring to another university if you wish to do so.

Termination of course

In exceptional circumstances, we may, for reasons outside of our control, be forced to discontinue or suspend your course. Where this is the case, a formal exit strategy will be followed and we will notify you as soon as possible about what your options are, which may include transferring to a suitable replacement course for which you are qualified, being provided with individual teaching to complete the award for which you were registered, or claiming an interim award and exiting the University. If you do not wish to take up any of the options that are made available to you, then you can cancel your registration and withdraw from the course without liability to the University for future tuition fees and you will be entitled to a refund of all course fees paid to date. We will provide reasonable support to assist you with transferring to another university if you wish to do so.

When you enrol as a student of the University, your study and time with us will be governed by a framework of regulations, policies and procedures, which form the basis of your agreement with us. These include regulations regarding the assessment of your course, academic integrity, your conduct (including attendance) and disciplinary procedure, fees and finance and compliance with visa requirements (where relevant). It is important that you familiarise yourself with these as you will be asked to agree to abide by them when you join us as a student. You will find a guide to the key terms here, along with the Student Protection Plan, where you will also find links to the full text of each of the regulations, policies and procedures referred to. You should read these carefully before you enrol. Please note that this information is subject to change and you are advised to check our website regularly for any changes before you enrol at the University. A person who is not party to this agreement shall not have any rights under or in connection with it. Only you and the University shall have any right to enforce or rely on the agreement.

Equal opportunities

The University of Huddersfield is an equal opportunities institution. We aim to create conditions where staff and students are treated solely on the basis of their merits, abilities and potential, regardless of gender, age, race, caste, class, colour, nationality, ethnic or national origins, marital status, disability, sexual orientation, family responsibility, trade union activity, political or religious belief, or age. Please visit our website to see our Equal Opportunities and Diversity Policy

Data protection

The University holds personal data on all enquirers, applicants and enrolled students. All such data is kept and processed in accordance with the provisions of the Data Protection Legislation. The University’s Data Protection Policy and Privacy Notices are available on the University website.

Students’ Union membership

Under the 1994 Education Act, students at all UK universities have the right to join, or not to join, the Students’ Union. There is no membership fee. If you choose not to join you have the right not to be disadvantaged; however, you are not entitled to vote, take part in elections, or hold any office. The following arrangements apply in order that non-Union members are not disadvantaged: Non-members are welcome to take part in the activities of Affiliated Clubs and Societies on payment of the appropriate subscription. However, they may not vote or hold office in the society or club. Union members may be offered a discounted subscription. Non-members are free to use Union facilities on the same basis as members. Welfare, catering and shops are available to non-members as well as members. Union members may be offered a discounted price.

The Office for Students (OfS) is the principal regulator for the University.

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