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Global Marketing (Top-up) BA(Hons)

2026-27 (also available for 2025-26)

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Start date

21 September 2026

Duration

1 year full-time

Places available (subject to change)

50

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About the course

Reasons to study

  1. Previous graduates from this subject area have gone on to work in organisations such as E.ON, Sainsbury's, Haribo, The Body Shop and Redrow Homes.
  2. This course is taught by academic experts and industry practitioners and the knowledge you’ll gain can be used to help businesses stand out in a competitive market.     
  3. Study at an AACSB International accredited Business School. Globally, less than 6% of institutions offering business degrees achieve this accreditation.

Why Global Marketing?

In today’s world of globalisation and instant communication, businesses are operating in a truly international market, and marketing managers of the future must compete on a global scale. This one-year top-up course is designed to help you develop the skills and knowledge needed for a career in global marketing, making it an ideal choice if you’ve already studied marketing and business.

If you have a solid foundation in marketing and want to deepen your understanding in an international context, this course provides the opportunity to enhance your expertise in global marketing and international business.

How will you learn?

You will learn through practical application and delivered lectures, workshops, seminars and group work sessions

  • We’ll look at international marketing and business to develop your understanding of the marketing theory and principles within the international and global business arena.
  • Studying strategic marketing planning will give you the opportunity to develop your analytical and practical skills in relation to creating presenting and defending strategic marketing plans.
  • Cross-cultural studies will help you consider the influence that national culture has on behaviour and the implications of this for organisational design and management.
  • You’ll also be able to choose optional modules that interest you to build your own career path. Options include International Marketing, Strategic Management, Global Events and Festivals, and Small Business Marketing.

The top five job titles advertised in the UK for graduate roles associated with Global Marketing BA(Hons) are Account Managers, Marketing Executives, Merchandisers, Marketing Assistants and Key Account Managers*.

*Lightcast data extracted from Graduate Career Explorer – job postings from Dec 2023 to Nov 2024 showing jobs advertised associated with a selection of relevant graduate.

Course detail

Core modules:

International Marketing

The aim of this module is to help develop your understanding of the marketing theory and principles within the international or global business arena. It involves the consideration of the international marketing environment and the application of marketing principles for companies operating in foreign and world markets.

Managing Across Cultures

In this module, you'll explore how culture affects business and management. You'll learn the essential knowledge and theories in cross-cultural management, which will enable you to compare cultures systematically. You'll also investigate the latest developments in cross cultural research, which will develop your capability in understanding and analysing cross cultural scenarios. You are encouraged to develop an open-minded approach to cultural differences and an understanding of culture’s influence on business and management.

Strategy in Context

In this module you’ll gain an understanding of how organisations develop their strategies in relation to different aspects of their environment. You’ll study how both the internal context (e.g. organisational structure, routines and resources) and external context (e.g. institutional systems, industry structures and competition) shape organisational activities and the strategic decisions that individual managers make.

International Business

This module considers the fundamental issue of competitiveness and helps you consider strategic business responses to globalisation. You’ll explore the different types of international business operations (international trade and foreign direct investment activities) and the factors that shape these operations (organisational resources and cultural and institutional environments in different national markets). You’ll also learn to make practical strategic decisions as international managers.

Option modules:

Choose from a list which may include:

Marketing Undergraduate Dissertation

The dissertation gives you the opportunity to complete an in-depth piece of academic research on a subject of your choice relating to global marketing. Following a series of dissertation workshops to help equip you with the skills to complete the primary research and write up your dissertation with the guidance of your dissertation supervisor.

or

Marketing for Small Business

Marketing is important, entrepreneurship is vital, and 95% of businesses anywhere in the world are small. When large organisations seek to improve performance – they often turn to the young dynamic small businesses as their role model. We weave these themes together into what can be called entrepreneurial marketing

Strategic Retailing

Retailers are powerful brands within their own right. How is the customer changing and how do retailers anticipate this change? You’ll investigate the various elements included in retail strategy, including sales channels, the supply chain, distribution, costing structures, product development, category management, promotional techniques and internationalisation.

Environmental Management

The aim of this module is to equip you with a set of tools and techniques for managing environmental performance in both the context of national and international policy regulations, conventions and government policy and corporate strategy. You'll examine the impact of culture, media and religion on the formulation and implementation of environmental policy at international, national and corporate level. Techniques for improving the environmental performance of an economy as a whole as well as policies and systems for measuring and managing environmental improving corporate performance will be explored.

E-Commerce

In this module, you’ll learn how to organise and execute business activities and specific transactions on a variety of electronic platforms. You’ll build your understanding of the electronic economy and how the changes in the electronic landscape and technology are shaping the development and success of business. In addition to learning about e-commerce operations, you’ll consider how businesses interact with their key stakeholders, such as customer and public administration agencies, in the Internet context.

Digital Campaigns and Communications

This module is designed to develop and integrate your knowledge of the concepts, theories and practices associated with digital marketing. It keeps you at the forefront of modern practices bridging the gap between theory and its practical application into developing a strategic campaign and communications plan. You’ll learn how to manage and control a digital marketing campaign, to critically evaluate your own or others’ professional practice as campaign managers, and you’ll be introduced to the concepts project management, resource administration and cost control.

Entry requirements

Entry requirements for this course are normally one of the following:

  • HND or equivalent programme which includes an introduction to Business and Marketing
  • Foundation degree or 120 ECTS.

If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent. Read more about the University’s entry requirements for students outside of the UK on our International Entry Requirements page.

What our students have to say

The University of Huddersfield offers a diverse and vibrant student environment, located on one central town centre campus site. Huddersfield Business School provides you with a modern, professional environment in which to learn and develop, located right next to the Huddersfield Narrow Canal it's in a leafy and picturesque location at the heart of the campus.

Watch our profile video to hear Gemma describe why she chose the University of Huddersfield.

Your Career

Employment prospects for graduates from this subject area remain strong in the areas of marketing, management consultancy, multinational organisations and government agencies. Recent graduates from this subject have gone on to work for leading organisations including Hewlett Packard (HP), Asda, Lloyds Banking Group, the Co-operative Group and the NHS.**

* 86.5% of undergraduate graduates from the School of Business, Education and Law who are in work and/or further study within fifteen months of graduation. (HESA Graduate Outcomes 21/22, UK domiciled graduates)

**Source: LinkedIn

86.5% Graduates employed*

Student support

​At the University of Huddersfield, you'll find support networks and services to help you get ahead in your studies and social life. Whether you study at undergraduate or postgraduate level, you'll soon discover that you're never far away from our dedicated staff and resources to help you to navigate through your personal student journey. Find out more about all our support services.

Important information

Although we always try and ensure we deliver our courses as described, sometimes we may have to make changes for the following reasons

When you enrol as a student of the University, your study and time with us will be governed by our terms and conditions, Handbook of Regulations and associated policies. It is important that you familiarise yourself with these as you will be asked to agree to them when you join us as a student. You will find a guide to the key terms here, along with the Student Protection Plan.

Although we always try and ensure we deliver our courses as described, sometimes we may have to make changes for the following reasons

Changes to a course you have applied for but are not yet enrolled on

If we propose to make a major change to a course that you are holding an offer for, then we will tell you as soon as possible so that you can decide whether to withdraw your application prior to enrolment. We may occasionally have to withdraw a course you have applied for or combine your programme with another programme if we consider this reasonably necessary to ensure a good student experience, for example if there are not enough applicants. Where this is the case we will notify you as soon as reasonably possible and we will discuss with you other suitable courses we can transfer your application to. If you do not wish to transfer to another course with us, you may cancel your application and we will refund you any deposits or fees you have paid to us.

Changes to your course after you enrol as a student

Changes to option modules:

Where your course allows you to choose modules from a range of options, we will review these each year and change them to reflect the expertise of our staff, current trends in research and as a result of student feedback or demand for certain modules. We will always ensure that you have an equivalent range of options to that advertised for the course. We will let you know in good time the options available for you to choose for the following year.

Major changes:

We will only make major changes to non-optional modules on a course if it is necessary for us to do so and provided such changes are reasonable. A major change is a change that substantially changes the outcomes, or a significant part of your course, such as the nature of the award or a substantial change to module content, teaching days (part time provision), type of delivery or assessment of the core curriculum. For example, it may be necessary to make a major change to reflect changes in the law or the requirements of the University’s regulators or a commissioning or accrediting body. We may also make changes to improve the course in response to student, examiners’ or other course evaluators’ feedback or to ensure you are being taught current best practice. Major changes may also be necessary because of circumstances outside our reasonable control, such as a key member of staff leaving the University or being unable to teach, where they have a particular specialism that can’t be adequately covered by other members of staff; or due to damage or interruption to buildings, facilities or equipment, or pandemics.

Major changes would usually be made with effect from the next academic year, but may happen sooner in an emergency. We will notify you as soon as possible should we need to make a major change and will carry out suitable consultation. If you reasonably believe that the proposed change will cause you detriment or hardship we will, if appropriate, work with you to try to reduce the adverse effect on you or find an appropriate solution. Where an appropriate solution cannot be found and you contact us in writing before the change takes effect you can cancel your registration and withdraw from the University without liability to the University for future tuition fees. We will provide reasonable support to assist you with transferring to another university if you wish to do so.

In exceptional circumstances, we may, for reasons outside of our control, be forced to discontinue or suspend your course. Where this is the case, a formal exit strategy will be followed in accordance with the student protection plan.

The Office for Students (OfS) is the principal regulator for the University.

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