Fashion Marketing MA
Start Dates
21 September 2026
Duration
1 year full-time
Overview
Why choose Huddersfield for this course?
- Study fashion from strategy to storytelling - understand how brands build identity and engage global audiences.
- Think critically about change - examine sustainability, ethics and innovation in the future of fashion marketing.
- Collaborate with your peers - work with designers, photographers and media specialists on live or simulated projects.
The Fashion Marketing MA is part of the School of Art and Humanities MA Art & Design Suite, an innovative approach to postgraduate taught education that brings together disciplines from across art and design to produce a collaborative programme of courses that foreground the shared practices, processes and values of art and design in the 21st century.
This course will enable you to critically appraise the importance of social, technological and cultural dimensions of fashion marketing as applied to your personal practice and that of others.
You will develop advanced knowledge and understanding of communication strategies to build compelling experiences in the creation of products and services for customers.
The aim of this course is:
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To enable you to evidence awareness and relevance of your practice in relation to professional standards in fashion marketing.
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To develop innovative and imaginative approaches to the principles and processes critical to commercial and creative fashion marketing strategies.
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To experiment, expand and encourage progressive thinking in sustainable practices to meet future fashion industry opportunities and customer demands.
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To support the realisation of a major project that combines knowledge of advanced ideation and the application of creative, aesthetic, technical and analytical skills appropriate to the fashion and textiles discipline.
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Encourage confidence in your academic and creative potential through reflective practice and concept generation, mastering and challenging core fashion and textile knowledge and understanding through interweaving new concepts, materials and technologies.
This course will enable you to position yourself as an innovator and creative in both the niche and mass markets of the global fashion design and retail industry. You will achieve this by developing expertise in sustainable and ethical approaches to creative design, material futures and fashion promotion.
Career opportunities after the course *
Retail Merchandiser
Merchandiser
Account Manager
Visual Merchandiser
Marketing Executive
*Lightcast
Entry Requirements
Entry requirements for this course are normally:
- An Honours degree (2:2 or above) in a relevant subject or an equivalent professional qualification.
- Alternative qualifications and/or significant experience may be accepted, subject to approval.
- International students with qualifications in 'creative' or 'practice' subjects should submit a digital portfolio (pdf) of work with their application.
- All suitably qualified applicants are normally invited in for an informal chat with a portfolio or considered for admittance under alternative arrangements.
If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent. Read more about the University’s entry requirements for students outside of the UK on our International Entry Requirements page.
Course Details
Teaching and Assessment
Discover what to expect from your tutor contact time, assessment methods, and feedback process.
Your Career
Graduates of the Fashion Marketing MA can progress into a variety of roles within the global fashion and retail industries. Many move into commercial and marketing-focused positions such as Merchandiser, Marketing Executive, Brand Ambassador or Social Media Executive, helping shape brand presence and customer engagement. Opportunities also include strategic roles such as Brand Manager or client-facing positions like Client Advisor, supporting the delivery of memorable customer experiences. These skills are valued by fashion brands, retailers, creative agencies and independent labels.
Source: Lightcast data extracted from the Graduate Career Explorer
98%
Percentage of the University's postgraduate students go on to work and/or further study within fifteen months of graduating.
* HESA Graduate Outcomes 2022/23, UK domiciled.
£62 billion
The number of jobs supported by the UK fashion & textile industry
* UK Fashion & Textile Association (UKFT)
£38.5k
The average salary of our postgraduates fifteen months after graduating.
* HESA Graduate Outcomes 2022/23, mean salary, UK domiciled, full-time UK employment as main activity.
Fees and Finance
This information is for Home students applying to study at the University of Huddersfield in the academic year 2026/27.
Please note that tuition fees for subsequent years may rise in line with inflation (RPI-X) and/or Government policy.
From January 2027 the UK government is launching a new student funding system for people starting university education. Read more about the Lifelong Learning Entitlement (LLE).
For detailed information please visit https://www.hud.ac.uk/study/fees/
This information is for international students applying to study at the University of Huddersfield in the academic year 2026/27.
Please note that tuition fees for subsequent years may rise in line with inflation (RPI-X) and/or Government policy.
For detailed information please visit https://www.hud.ac.uk/international/fees-and-funding/
Field Trips:
Field trips are usually organised and executed in conjunction with specific modules to experience relevant cultural events and/or exhibitions. Tutors will explain the designated destinations and the procedure for travel. Students are also encouraged to visit museums, galleries, exhibitions, fashion marketing practices and studios. The estimated cost of this is £100 depending on the exhibition/studio you chose to visit.
Materials:
You will need to cover the cost of some printing of your work during the course. You will also need to supply your own materials for some aspects of your studies, which may include sketchbooks, general art materials, and some specialist materials and tools for the Major Project. The cost of these items in recent years has been approximately £500. However, given the nature of the Masters course, where your own project design is the driving focus for specific outcomes, these costs are approximations only. It may be that, depending on the nature of what you intend to produce, the costs may increase or decrease. The costs vary depending on the materials you choose, the specialist area you pursue and how you present your work.
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We want you to understand exactly what your fees will cover and what additional costs you may need to budget for when you decide to become a student with us.
If you have any questions about Fees and Finance, please email the Student Finance Team.
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When you enrol as a student of the University, your study and time with us will be governed by our terms and conditions, Handbook of Regulations and associated policies. It is important that you familiarise yourself with these as you will be asked to agree to them when you join us as a student. You will find a guide to the key terms here, along with the Student Protection Plan.
Although we always try and ensure we deliver our courses as described, sometimes we may have to make changes for the following reasons:
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If we propose to make a major change to a course that you are holding an offer for, then we will tell you as soon as possible so that you can decide whether to withdraw your application prior to enrolment. We may occasionally have to withdraw a course you have applied for or combine your programme with another programme if we consider this reasonably necessary to ensure a good student experience, for example if there are not enough applicants. Where this is the case we will notify you as soon as reasonably possible and if you are unhappy with the change we will discuss with you other suitable courses we can transfer your application to. If you do not wish to transfer to another course with us, you may cancel your application and we will refund you any deposits or fees you have paid to us.
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Where your course allows you to choose modules from a range of options, we will review these each year and change them to reflect the expertise of our staff, current trends in research and as a result of student feedback or demand for certain modules. We will always ensure that you have an equivalent range of options to that advertised for the course. We will let you know in good time the options available for you to choose for the following year.
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