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Fashion Marketing BA(Hons)

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Start Dates

21 September 2026

Duration

3 years full-time 4 years inc. placement year

UCAS Tariff

120-104

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About this course

Overview

Why choose Huddersfield for this course?

  • Gain hands-on industry experience through live briefs, real client projects, and creative campaigns.
  • Collaborate across fashion, photography, film, and music, reflecting the interdisciplinary nature of the creative industries.
  • Build a professional brand and marketing portfolio, preparing you to launch a career in fashion marketing, PR, branding, or events.

Fashion Marketing at Huddersfield is designed for students who are passionate about fashion and interested in how it is promoted, communicated, and consumed. The course focuses on the creative and strategic side of the side of the fashion industry giving you the skills and knowledge needed to build brands, connect with audiences, and develop effective marketing campaigns across digital and physical platforms.

Throughout the course, you will explore key areas of fashion marketing including branding, digital marketing, social media strategy, trend forecasting, styling, event planning, and creative direction. You will work on practical projects that respond to real industry briefs, helping you understand how fashion products and ideas are developed, communicated, and positioned within the market. Collaboration is central to the course, and you will have opportunities to work with students from fashion design, photography, film, and music, reflecting the interdisciplinary nature of the creative industries.

You will develop your own professional identity and personal brand, producing a portfolio of marketing projects that showcase your creativity, strategic thinking, and industry awareness. Teaching is delivered by industry-experienced staff, supported by technical teams, within the purpose-built Barbara Hepworth Building. Here, you will have access to professional studios, digital facilities, and collaborative creative spaces that support experimentation and innovation.

The course places strong emphasis on real-world experience through live briefs, competitions, and industry engagement. Previous students have worked on projects with brands such as Shein, Patrick and Something Wicked, gaining valuable hands-on experience and insight into current industry practice.

By the end of the course, you will graduate confident, industry-aware, and equipped with a strong portfolio, ready to pursue a career in fashion marketing, branding, advertising, PR, creative direction, or event management.

Career opportunities after the course *

Merchandiser

Content Creator

Retail Merchandiser

Designer

Marketing Executive

*Lightcast

Who can apply?

Entry Requirements

BBB-BCC at A Level.
120-104 UCAS tariff points from a combination of Level 3 qualifications.
Merit at T Level.
DMM-MMM in BTEC Level 3 Extended Diploma.
Merit in UAL Level 3 Extended Diploma.
Merit in RSL Level 3 Extended Diploma.
Pass in Diploma Foundation Studies in Art and Design combined with A Level or BTEC qualifications, to total an equivalent of 120-104 UCAS tariff points.
Access to Higher Education Diploma with 45 Level 3 credits at Merit or above.
120-104 UCAS tariff points from International Baccalaureate qualifications.

If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent. Read more about the University’s entry requirements for students outside of the UK on our International Entry Requirements page.

Other suitable experience or qualifications will be considered. For further information please see the University's minimum entry requirements.

If you do not have the appropriate qualifications for direct entry to this degree you may be able to apply to our Art, Design and Architecture Foundation Pathway Degree.

What will you learn?

Course Details

This module is designed to build your core knowledge in materials and processes used in a wide range of both bespoke and industrial applications. You will have the opportunity to explore how materials for the fashion, costume and fashion marketing industries continually evolve through technological developments and innovation.

The creation of content to engage and resonate with an audience is a key skill used by fashion marketers. Students will explore this new and developing area which has become essential for promotion and marketing campaigns for fashion business both online and offline. The creation of differing types of content across varying channels from written, print, digital, visual, audio and video will be explored with an emphasis on creating content using industry standards, and emerging software, technology, and applications.

This module will explore the application of fashion marketing theories and practises in a contemporary fashion context. How fashion marketing works within organisations will be explored and examined across buying, merchandising, communication, branding, promotion, and creative practice. The fashion industry will be viewed and examined from the perspectives of home and international consumers, manufacturers, and retailers. Students will use creative practices as a way to explore and develop dynamic ideas at the cutting edge of fashion marketing and promotion.

This module will introduce the fundamentals of marketing and develop the core skills, theories and processes that underpin fashion marketing. Students will explore branding, the marketing mix, understand, and use marketing research and explore the application of strategy across the spectrum of fashion businesses. A clear understanding of the consumer and how and why they buy will be explored and how this effects the decision making processes of fashion businesses.

This module introduces the theory underpinning how textiles and its associated industries are responding to sustainability targets and concerns. Students will develop knowledge, understanding and critical thinking whilst exploring key principles of sustainability such as environmental and social impact, sustainable practices related to manufacturing, recycling/reuse of materials, and circular business models.

This module aims to develop a transferable set of skills applicable to a wide range of employment positions within the fashion industry. Professional Development Planning (PDP) is embedded within the module, with a focus on you identifying academic and professional goals and developing the skills and knowledge necessary to fulfil them. The module will allow you to contextualise your future role and identity within the fashion, textiles or costume industry and you will be supported in developing skills and knowledge for you to substantiate this in practice.

This module aims to develop understanding and appreciation of the dynamic processes involved in anticipating the future needs and expectations of fashion consumers and informing the global fashion organisations to meet these needs. This module will develop your knowledge and ability of trend forecasting through research methods and analysis, culminating in the communication of the forecast trend for industry application. Careful consideration of the contemporary and topical issues such as sustainability will be encouraged. A constructive and forward-looking ethos underpins the module. An examination of the fundamental structural drivers and macro trends that underpin our positioning in the world governing societal developments. There will be emphasis on design thinking methodology to map from structural drivers to consumer mind-sets’ as an integral developmental strategy for the creation of forecasts, innovation, and innovative solutions within the context of the fashion industry.

This module aims to develop your intermediate knowledge and skills within fashion marketing. It will extend your experience of, and confidence in practical and written applications of marketing within the fashion industry. You will develop your ability to critically analyse and comment on a broad range of issues relevant to the fashion industry. It will further develop your research, analysis and application of skills to various fashion outputs. You will examine and develop visual and written fashion identity across various market levels in the context of fashion promotion and communication. The module will encourage creative thinking and will develop your research, writing, visual and verbal communication skills. A constructive and forward-looking ethos underpins the module. In particular, students will be encouraged to work with each other, share knowledge, expertise and practice in a collaborative learning environment that wherever possible will simulate the experience of fashion industry professionals.

This module aims to deepen students' understanding of marketing concepts, consumer behaviour, and cutting-edge strategies within the dynamic and competitive fashion industry by building on the foundational knowledge acquired in first year. It delves into the critical aspects of branding, brand handbook development, and consumer profiling to equip students with the knowledge and skills necessary to create successful fashion marketing campaigns. Through practical exercises and real-world case studies, students will learn how to create compelling brand identities, brand guidelines, and consumer-centric marketing strategies.

This module will further develop your theoretical understanding and critical engagement with sustainability, as contextualised within your specialism (textiles, fashion, costume, marketing). Building on your foundation knowledge and maintaining a clear focus on the practical aspects of sustainability, you will work within the context of global consumers, audiences, manufacturers, retailers, marketers and other collaborative organisations and individuals in textiles and its associated industries. This module aims to specifically generate a multifaceted understanding and appreciation of the theoretical, socio-political, economic, ethical, and environmental dimensions of textile, fashion, costume & marketing practices. The module encourages debate surrounding sustainability, ethics and resources, alongside appropriate primary methods of research and investigation. Lectures, seminars, and collaborative workshops will explore a relevant range of theories that stimulate discussion, develop your capacity for independent enquiry, creative concept development and to enable you to identify and assess implications for your own practice. You will demonstrate your knowledge and understanding though reflective responses that will prepare you for honours level study.

The placement year is your chance to gain hands-on experience and build on the skills you’ve developed in your first two years of study. You’ll spend up to 48 weeks (minimum 36 weeks) in a graduate-level role, sharpening your professional skills, exploring career options, and boosting your future job prospects. During your placement, you'll reflect on your performance, develop real-world skills, and learn to approach your role with a critical eye. Your placement will be monitored, and you’ll be assessed on your achievements, setting you up for success in your final year and beyond.

This module aims to promote a forward looking, holistic, entrepreneurial, and innovative approach to researching fashion products / markets / processes / services appropriate to Fashion Marketing in the global context of the fashion industries during which you will undertake a process of critical enquiry through research, analysis, evaluation, planning, and creative problem solving. Your understanding of the complexities of project management and the interdependencies that projects create between various functions of an organisation will be consolidated. The module will enable you to interact effectively with others and to collaborate, if appropriate, with a commercial partner. You will further develop your intellectual ability to be an effective communicator in written, verbal, and visual forms. The module will also develop your understanding of the effective co-ordination of projects and in particular project management in professional practice. This will enable you to demonstrate your commercial understanding of the management of innovation within the fashion industries. Having researched, analysed and evaluated the results of your feasibility study with tutors, you will, through your knowledge, intellectual and inter-disciplinary skills, produce innovative and original solutions in fulfilling your own defined brief linked to your Fashion Marketing practice.

This module will enable you to thoroughly research a specific aspect of fashion marketing to a high degree of specialisation. You will select your own area of research which, once approved, will be carried out using the creative research methodologies and academic study skills introduced earlier in your course. The chosen investigation may complement concurrent project work or allow you to develop relevant but previously unexplored areas of personal interest. The topic chosen may also reflect specific aspirations and career orientations.

This module will establish and inform your studio practice. Within it you will identify and develop a theme, subject or issue relevant to your practice. The module will re-emphasise the importance of in-depth research, within which you will demonstrate originality, pro-activity and innovation. The context and parameters of this module will be defined by you through negotiation and ongoing dialogue with your tutors.

In this module you will develop a professional portfolio that will demonstrate your area of expertise of your chosen pathway to equip you in moving into the fashion industry. The module is the culmination of skills developed throughout the course in which you will show a clear understanding and expertise in the promotion of fashion. It will demonstrate your knowledge and understanding of fashion and appropriate strategies for the promotion of fashion in varied markets. The professional portfolio allows for a personalised approach to developing and demonstrating your expertise in promoting fashion in readiness for embarking on your fashion promotions career.

Teaching and Assessment

Discover what to expect from your tutor contact time, assessment methods, and feedback process.

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Global Professional Award

At Huddersfield, you’ll study the award-winning Global Professional Award (GPA) alongside your degree* — so you’re ready for the career you want, whatever subject you choose.

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Interested in a placement?

Placements

The course offers an optional one-year (36 weeks minimum) work placement after the second year, either in the United Kingdom or internationally. This will give you the opportunity to gain valuable hands-on experience and insight into your chosen career path and open up your graduate employment prospects. Our Placement Unit and academic staff have excellent industry links and can support you in applying for and finding your placement(s), and you will be supported during your placement year through scheduled visits from academic staff.

Students from our suite of fashion courses have previously taken up placement opportunities with companies including J Barbour & Sons, Jimmy Choo, Hobbs and Oxfam.

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Working at PUMA in London for my placement was a year of prominent self-growth for me, not only in relation to my understanding of the industry and how everyone's job roles help contribute towards the running of a successful sportswear business, but also as a person.

- Rosie-may Delaney
Fashion Marketing BA(Hons)

Where could this lead you?

Your Career

This course aims to help you to develop the skills needed for roles such as marketing, styling, fashion PR, advertising, social media and promotion, both in the UK and abroad.

Reflecting industry practice is at the heart of this degree, and as such you will work collaboratively as well as individually on a variety of projects; in the past, for example, students have delivered exciting live projects for brands such as Coach, Focus, L.K. Bennett, Patrick Sportswear, Something Wicked, Topshop, Primark and Vollers. Enriching your learning will be a series of field trips to exhibitions and other appropriate cultural and commercial events; these will complement your studies and inspire your ideas.

83-90%
Percent of graduates from these subject areas were in work or further study 15 months after graduation

* HESA Graduate Outcomes 22/23, UK Domiciled

Not only did my degree give me the knowledge to pursue my dream job, the staff gave me invaluable support to develop my skills, grow my confidence and foster my love for learning.

- Olivia Scattergood
Fashion Marketing BA(Hons) graduate. Now a Senior Buying Assistant at ASOS

How much will it cost?

Fees and Finance

£9,790 per year

This information is for Home students applying to study at the University of Huddersfield in the academic year 2026/27.

Please note that tuition fees for subsequent years may rise in line with inflation (RPI-X) and/or Government policy. 

From January 2027 the UK government is launching a new student funding system for people starting university education. Read more about the Lifelong Learning Entitlement (LLE).

For detailed information please visit https://www.hud.ac.uk/study/fees/

£17,600 per year

This information is for international students applying to study at the University of Huddersfield in the academic year 2026/27.

Please note that tuition fees for subsequent years may rise in line with inflation (RPI-X) and/or Government policy. 

For detailed information please visit https://www.hud.ac.uk/international/fees-and-funding/

Home

The tuition fee for a placement year is £1000. If you go on work experience or work placement, you will need to fund your own travel and/or accommodation costs to and from the placement.  Please be aware that if your placement is outside of the UK, you will still be responsible for your travel and living expenses and may need to consider issues like health care and insurance costs.

International

The tuition fee for a placement year is £3,300. If you go on work experience or work placement, you will need to fund your own travel and/or accommodation costs to and from the placement.  Please be aware that if your placement is outside of the UK, you will still be responsible for your travel and living expenses and may need to consider issues like health care and insurance costs.

Scholarships and Bursaries

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International

Tuition Fee Loans

Find out more about tuition fee loans available to eligible undergraduate students.

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What’s included in your fee?

We want you to understand exactly what your fees will cover and what additional costs you may need to budget for when you decide to become a student with us.

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If you have any questions about Fees and Finance, please email the Student Finance Team.

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What does the univsersity offer?

Gallery

See below for a glimpse at some of our facilities

Fashion and Costume Studio

Embroidery Studio

Embroidery studio

Print and Dye Studio

Print and Dye Studio

Digital Print Centre

Digital Print Centre

Barbara Hepworth outdoor image side of building

Barbara Hepworth Building

A gallery of work by our Fashion Marketing students and graduates.

Two photographs of a woman

Abby Billington

Aurette’s launch collection. The concept explores the development of a start-up fashion brand, with a focus on building its identity and launching a debut collection through a considered strategy.

Student photography of various social media feeds

Emily Taylor

SmartStyle Media is a hybrid social media marketing company that aligns human talent with AI, designed to offer middle market fashion companies a service that will excel them in such a fast paced market.

Student fashion marketing image featuring a winter jacket outdoors

Erin Simms

Erin’s final project, Salomon Apex, is a bold women’s collection blending high-performance outdoor activewear with luxury fashion. Designed for modern women who hike and love the outdoors but live in urban settings, it sits at the intersection of technical innovation and high-end style.

Student fashion design featuring six drawings of clothing and handbags

Olivia Scattergood

Olivia’s concept was to create a new range of knitwear for Stella McCartney that is completely compiled of entirely handmade garments and accessories. The ranges purpose was to help enrich communities by providing an income to people who may otherwise be unable to find work or hold down a stable job.

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Lucy Millard

Her final project explored the future of traditional retail in Pontefract and its impact on local businesses, amidst changing consumer habits and digital influences.

Student fashion modelling modest clothing

Aaliyah Riaz

Photoshoot from the creation of a new modest clothing brand for women who want to dress in a modern modest manner from any culture or nationality.

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Our facilities

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School Brochure

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Stay connected with the course

Keep up to date with Fashion Design work, news and events.

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Undergradute Open Days

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Why Hud

Explore the unique opportunities and resources that make our institution a top choice for students seeking a well-rounded and future-focused education.

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Explore Huddersfield

Make Huddersfield your home. A Yorkshire town, surrounded by beautiful countryside, with easy access to neighbouring cities; Leeds, Manchester and Sheffield. You’ll find plenty of places to eat, drink, shop and socialise, there’s ambitious plans for future development. Our campus is situated next to the town centre - making your commute a breeze.

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Your Student Experience

Get involved in great opportunities helping you to make friends from all across the world and create lifelong memories. Join one of over 100 societies with the Students’ Union, experience new cultures through global events, earn whilst you learn and build your skills via our Global Professional Award.

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Budget Friendly

Huddersfield is not only one of the friendliest towns, it also offers you a lower cost of living than most big cities. This means you could have more money to spend, making your uni experience even better. On campus you’ll also find plenty of facilities and services to help you budget and make your money go further.

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Sustainability Matters

We’re committed to sustainability and aim to be carbon neutral by 2030. Our plan includes reducing emissions, enhancing biodiversity, and improving wellbeing through sustainable buildings. We’re investing in digital solutions, low-impact travel, and embedding sustainability into teaching and research, investing over £1m in carbon reduction.

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Committed to Your Future

Since 2015, we’ve invested £198 million to create spaces where you can learn, collaborate and thrive. We’re continuously investing in our campus with your wellbeing in mind—adding features that make our buildings healthier, more supportive and better places for you to succeed.

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Careers support

We know you’re coming to university to study on your chosen subject, meet new people and broaden your horizons. However, we also help you to focus on life after you have graduated to ensure that your hard work pays off and you achieve your ambition.

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Student support

At the University of Huddersfield, you’ll find support networks and services to help you get ahead in your studies and social life. Whether you study at undergraduate or postgraduate level, you’ll soon discover that you’re never far away from our dedicated staff and resources to help you to navigate through your personal student journey.

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Teaching Excellence

Great teaching is engaging and inspiring — it helps you reach your full potential and prepares you for the future. We don’t just teach well — we excel — and we have the awards and recognition to prove it.

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Inspiring Academics

Our researchers carry out world-leading work that makes a real difference to people’s lives. Staff within the Department of Design and Architecture may teach you on this course.

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Research Excellence

You’ll be taught by staff who want to support your learning and share the latest knowledge and research.

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Accommodation

Looking for student accommodation? Huddersfield has you covered. HudLets has a variety of accommodation types to choose from, no matter what your preference. HudLets is the University’s approved accommodation service, run by Huddersfield Students’ Union.

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Further Study

If you want to continue your learning beyond your undergraduate degree, there is a range of financial support available for postgraduate study, including discounts for Huddersfield graduates.

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Legal information

When you enrol as a student of the University, your study and time with us will be governed by our terms and conditions, Handbook of Regulations and associated policies. It is important that you familiarise yourself with these as you will be asked to agree to them when you join us as a student. You will find a guide to the key terms here, along with the Student Protection Plan.

Although we always try and ensure we deliver our courses as described, sometimes we may have to make changes for the following reasons:

Changes to a course you have applied for but are not yet enrolled on

If we propose to make a major change to a course that you are holding an offer for, then we will tell you as soon as possible so that you can decide whether to withdraw your application prior to enrolment. We may occasionally have to withdraw a course you have applied for or combine your programme with another programme if we consider this reasonably necessary to ensure a good student experience, for example if there are not enough applicants. Where this is the case we will notify you as soon as reasonably possible and if you are unhappy with the change we will discuss with you other suitable courses we can transfer your application to. If you do not wish to transfer to another course with us, you may cancel your application and we will refund you any deposits or fees you have paid to us.

Changes to your course after you enrol as a student

Changes to option modules

Where your course allows you to choose modules from a range of options, we will review these each year and change them to reflect the expertise of our staff, current trends in research and as a result of student feedback or demand for certain modules. We will always ensure that you have an equivalent range of options to that advertised for the course. We will let you know in good time the options available for you to choose for the following year.

Major changes

We will only make major changes to non-optional modules on a course if it is necessary for us to do so and provided such changes are reasonable. A major change is a change that substantially changes the outcomes, or a significant part of your course, such as the nature of the award or a substantial change to module content, teaching days (part time provision), type of delivery or assessment of the core curriculum. For example, it may be necessary to make a major change to reflect changes in the law or the requirements of the University’s regulators or a commissioning or accrediting body. We may also make changes to improve the course in response to student, examiners’ or other course evaluators’ feedback or to ensure you are being taught current best practice. Major changes may also be necessary because of circumstances outside our reasonable control, such as a key member of staff being unable to teach due to illness, where they have a particular specialism that can’t be adequately covered by other members of staff; or due to pandemics, other disasters (such as fire, flood or war) or changes made by the government.

Major changes would usually be made with effect from the next academic year, but may happen sooner in an emergency. We will notify you as soon as possible should we need to make a major change and will consult with affected groups of students and any changes would only be made in accordance with our regulations. If you reasonably believe that the proposed change will cause you detriment or hardship we will, if appropriate, work with you to try to reduce the adverse effect on you or find an appropriate solution. Where an appropriate solution cannot be found and you let us know before the change takes effect you can cancel your registration and withdraw from the University without liability to the University for any additional tuition fees. We will provide reasonable support to assist you with transferring to another university if you wish to do so and you may be eligible for an exit award depending on how far through your course you are.

In exceptional circumstances, we may, for reasons outside of our control, be forced to discontinue or suspend your course. Where this is the case, a formal exit strategy will be followed in accordance with the student protection plan.

The Office for Students (OfS) is the principal regulator for the University.

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