
Huddersfield Business School
Global Marketing (Top-up) BA(Hons)
Start Dates
21 September 2026
Duration
1 year full-time
Overview
Why choose Huddersfield for this course?
- Go global with confidence. Build on your marketing knowledge and explore how businesses succeed across borders and cultures.
- Shape your own path. Choose optional modules like Global Events or Small Business Marketing to match your career goals.
- Learn by doing Get stuck into real-world projects, strategic planning, and cross-cultural insights that employers value.
Accreditation and Professional Links
Recognised connections to give you an extra edge when you graduate. Read More
In today’s world of globalisation and instant communication, businesses are operating in a truly international market, and marketing managers of the future must compete on a global scale. This one-year top-up course is designed to help you develop the skills and knowledge needed for a career in global marketing, making it an ideal choice if you’ve already studied marketing and business.
If you have a solid foundation in marketing and want to deepen your understanding in an international context, this course provides the opportunity to enhance your expertise in global marketing and international business.
How will you learn?
You will learn through practical application and delivered lectures, workshops, seminars and group work sessions
- We’ll look at international marketing and business to develop your understanding of the marketing theory and principles within the international and global business arena.
- Studying strategic marketing planning will give you the opportunity to develop your analytical and practical skills in relation to creating presenting and defending strategic marketing plans.
- Cross-cultural studies will help you consider the influence that national culture has on behaviour and the implications of this for organisational design and management.
- You’ll also be able to choose optional modules that interest you to build your own career path. Options include
International Marketing, Strategic Management, Global Events and Festivals, and Small Business Marketing.
The top five job titles advertised in the UK for graduate roles associated with Global Marketing BA(Hons) are Account Managers, Marketing Executives, Merchandisers, Marketing Assistants and Key Account Managers*.
*Lightcast data extracted from Graduate Career Explorer – job postings from Dec 2023 to Nov 2024 showing jobs advertised associated with a selection of relevant graduate.
Career opportunities after the course *
Account Manager
Marketing Executive
Merchandisers
Key Account Managers
Marketing Assistants
*Lightcast
Entry Requirements
Entry requirements for this course are normally one of the following:
- HND or equivalent programme which includes an introduction to Business and Marketing
- Foundation degree or 120 ECTS.
If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent. Read more about the University’s entry requirements for students outside of the UK on our International Entry Requirements page.
Course Details
You will also choose optional modules in this year. Choose either Route A or Route B. The current optional modules are:
You will also choose optional modules in this year. Choose either Route A or Route B. The current optional modules are:
Teaching and Assessment
Discover what to expect from your tutor contact time, assessment methods, and feedback process.
Your Career
Employment prospects for graduates from this subject area remain strong in the areas of marketing, management consultancy, multinational organisations and government agencies. Recent graduates from this subject have gone on to work for leading organisations including Hewlett Packard (HP), Asda, Lloyds Banking Group, the Co-operative Group and the NHS.
86.5%
of undergraduate graduates from the School of Business, Education and Law in work or further study within fifteen months of graduating
* HESA Graduate Outcomes 21/22, UK domiciled graduates, other activities excluded.
My course let me explore a wide range of marketing topics, helping me understand where I want to take my career. I’ve also met people from all walks of life and built friendships I’d never have experienced without higher education.
- Rihab Irqam
Studied Marketing BA(Hons). Currently works at EDMI Europe Limited as a Customer Service Analyst.
Our graduates work at some of the world's biggest companies.

Fees and Finance
This information is for Home students applying to study at the University of Huddersfield in the academic year 2026/27.
Please note that tuition fees for subsequent years may rise in line with inflation (RPI-X) and/or Government policy.
From January 2027 the UK government is launching a new student funding system for people starting university education. Read more about the Lifelong Learning Entitlement (LLE).
For detailed information please visit https://www.hud.ac.uk/study/fees/
This information is for international students applying to study at the University of Huddersfield in the academic year 2026/27.
Please note that tuition fees for subsequent years may rise in line with inflation (RPI-X) and/or Government policy.
For detailed information please visit https://www.hud.ac.uk/international/fees-and-funding/
Scholarships and Bursaries
Discover what additional help you may be eligible for to support your University studies.
Tuition Fee Loans
Find out more about tuition fee loans available to eligible undergraduate students.
What’s included in your fee?
We want you to understand exactly what your fees will cover and what additional costs you may need to budget for when you decide to become a student with us.
If you have any questions about Fees and Finance, please email the Student Finance Team.
Gallery
Take a look at the Charles Sikes Building, where your lectures and seminars will take place.
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Why Hud
Explore the unique opportunities and resources that make our institution a top choice for students seeking a well-rounded and future-focused education.
More Info
Careers support
We know you’re coming to university to study on your chosen subject, meet new people and broaden your horizons. However, we also help you to focus on life after you have graduated to ensure that your hard work pays off and you achieve your ambition.
Find out more about careers supportStudent support
At the University of Huddersfield, you’ll find support networks and services to help you get ahead in your studies and social life. Whether you study at undergraduate or postgraduate level, you’ll soon discover that you’re never far away from our dedicated staff and resources to help you to navigate through your personal student journey.
See our support servicesTeaching Excellence
Great teaching is engaging and inspiring — it helps you reach your full potential and prepares you for the future. We don’t just teach well — we excel — and we have the awards and recognition to prove it.
Find out moreInspiring Academics
Our researchers carry out world-leading work that makes a real difference to people’s lives. Staff within the Huddersfield Business School may teach you on this course.
Find out more about our staffResearch Excellence
You’ll be taught by staff who want to support your learning and share the latest knowledge and research.
Find out moreAccommodation
Looking for student accommodation? Huddersfield has you covered. HudLets has a variety of accommodation types to choose from, no matter what your preference. HudLets is the University’s approved accommodation service, run by Huddersfield Students’ Union.
Take a look at your optionsFurther Study
If you want to continue your learning beyond your undergraduate degree, there is a range of financial support available for postgraduate study, including discounts for Huddersfield graduates.
Discover postgraduate coursesLegal information
When you enrol as a student of the University, your study and time with us will be governed by our terms and conditions, Handbook of Regulations and associated policies. It is important that you familiarise yourself with these as you will be asked to agree to them when you join us as a student. You will find a guide to the key terms here, along with the Student Protection Plan.
Although we always try and ensure we deliver our courses as described, sometimes we may have to make changes for the following reasons:
Changes to a course you have applied for but are not yet enrolled on
If we propose to make a major change to a course that you are holding an offer for, then we will tell you as soon as possible so that you can decide whether to withdraw your application prior to enrolment. We may occasionally have to withdraw a course you have applied for or combine your programme with another programme if we consider this reasonably necessary to ensure a good student experience, for example if there are not enough applicants. Where this is the case we will notify you as soon as reasonably possible and if you are unhappy with the change we will discuss with you other suitable courses we can transfer your application to. If you do not wish to transfer to another course with us, you may cancel your application and we will refund you any deposits or fees you have paid to us.
Changes to your course after you enrol as a student
Changes to option modules
Where your course allows you to choose modules from a range of options, we will review these each year and change them to reflect the expertise of our staff, current trends in research and as a result of student feedback or demand for certain modules. We will always ensure that you have an equivalent range of options to that advertised for the course. We will let you know in good time the options available for you to choose for the following year.
Major changes
We will only make major changes to non-optional modules on a course if it is necessary for us to do so and provided such changes are reasonable. A major change is a change that substantially changes the outcomes, or a significant part of your course, such as the nature of the award or a substantial change to module content, teaching days (part time provision), type of delivery or assessment of the core curriculum. For example, it may be necessary to make a major change to reflect changes in the law or the requirements of the University’s regulators or a commissioning or accrediting body. We may also make changes to improve the course in response to student, examiners’ or other course evaluators’ feedback or to ensure you are being taught current best practice. Major changes may also be necessary because of circumstances outside our reasonable control, such as a key member of staff being unable to teach due to illness, where they have a particular specialism that can’t be adequately covered by other members of staff; or due to pandemics, other disasters (such as fire, flood or war) or changes made by the government.
Major changes would usually be made with effect from the next academic year, but may happen sooner in an emergency. We will notify you as soon as possible should we need to make a major change and will consult with affected groups of students and any changes would only be made in accordance with our regulations. If you reasonably believe that the proposed change will cause you detriment or hardship we will, if appropriate, work with you to try to reduce the adverse effect on you or find an appropriate solution. Where an appropriate solution cannot be found and you let us know before the change takes effect you can cancel your registration and withdraw from the University without liability to the University for any additional tuition fees. We will provide reasonable support to assist you with transferring to another university if you wish to do so and you may be eligible for an exit award depending on how far through your course you are.
In exceptional circumstances, we may, for reasons outside of our control, be forced to discontinue or suspend your course. Where this is the case, a formal exit strategy will be followed in accordance with the student protection plan.
The Office for Students (OfS) is the principal regulator for the University.








