Huddersfield Business School and the attached bridge above a canal

Huddersfield Business School

Marketing BA(Hons)

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Start Dates

20 September 2027

Duration

3 years full-time 4 years inc. placement year

UCAS Tariff

120-112 points

Recent Awards For Excellence

AACSB
Find out more about these awards
About this course

Overview

Why choose Huddersfield for this course?

  • Gain hand son experience creating real marketing campaigns from day one.
  • Earn professional recognition with CIM and DMA accreditation.
  • Build skills using industry tools like Canva, Google Analytics 4, and AI software such as ChatGPT and Microsoft Co-Pilot.

Accreditation and Professional Links

Recognised connections to give you an extra edge when you graduate. Read More

At Huddersfield, you will not just study marketing, you will do it. This degree helps you turn your creativity into real industry experience as you learn how brands communicate, how consumers behave and how digital campaigns are built in today’s fast moving marketing world. You will explore influencer marketing, AI tools, content creation, brand strategy and consumer insights while applying your learning to real client briefs and live projects.

You will be taught by academics and industry professionals with real marketing experience who bring current trends, case studies and creative practice into your learning. You will build hands on skills using platforms such as Canva, Google Analytics 4, ChatGPT and Microsoft Co-Pilot and take part in masterclasses from local and global brands. You can also choose to take an optional 48 week placement in the UK or abroad to gain practical experience and grow your professional network.

This course is professionally accredited by the Chartered Institute of Marketing CIM and the Data and Marketing Association DMA giving you access to industry events, professional qualifications and opportunities to connect with employers. Marketing is taught within Huddersfield Business School, an AACSB accredited institution recognised worldwide for quality.

By graduation, you will have the skills, experience and confidence to succeed in areas such as digital marketing, brand development, content creation and campaign management.

Career opportunities after the course *

Account Manager

Marketing Executive

Merchandisers

Key Account Managers

Marketing Assistants

*Lightcast

Who can apply?

Entry Requirements

BBB-BBC at A Level
DDM-DMM in BTEC Level 3 Extended Diploma
120-112 UCAS tariff points from a combination of Level 3 qualifications
Access to Higher Education Diploma with 45 Level 3 credits at Merit or above
Merit at T Level
120-112 UCAS tariff points from International Baccalaureate qualifications.

If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent. Read more about the University’s entry requirements for students outside of the UK on our International Entry Requirements page.

Other suitable experience or qualifications will be considered. For further information please see Undergraduate entry requirements.

We offer a range of fair access opportunities and support to help students progress to higher education. You may also be able to earn extra UCAS points. For more details, please see our Contextual Admissions Guidance.

What will you learn?

Course Details

The Professional Marketing modules provide a coherent and progressive framework to support your academic, personal and professional potential. The emphasis in Year 1, Marketing in Practice, is on developing the academic skills you need to engage in your course, but also develop a range of skills relevant to the varied demands of the marketing industry through practical application. In addition, the module will address a broader curriculum of personal and professional development within a marketing context through the identification of the core skills of a professional marketer. It will introduce you to theories, models and strategies relevant to skill development and success at university and in the workplace. Throughout the module, you will be encouraged to recognise your capabilities, take responsibility for your learning and work effectively with your peers.

In this module, you will explore the pressing global issues, such as globalisation, climate change, digital age, and sustainability, that businesses are confronted in their operations. Adopting a cross-disciplinary approach, you will gain knowledge and develop a critical understanding of how these issues represent challenges as well as opportunities to business and related organisations. As you progress through the module, you will develop a habit to follow the developments of global events, give them a meaning and consider the causes and consequences of ongoing developments. This module is designed to raise you awareness of an increasingly dynamic business environment.

This module will develop your understanding of the principles and practice of contemporary marketing management. You'll be introduced to the key concepts and tools of marketing including analysis, planning, implementation and control.

This module critically discusses key theories relevant to digital marketing communications. Strengths and weakness of different marketing communications channels and platforms (offline, online, integrated) will be analysed as well as their effectiveness. The role of digital marketing communication content, format, and source are discussed as well as psychological processes involved in consumers' processing of and response to such communication materials. The module explains how different digital marketing communications platforms can be combined to achieve specific marketing objectives. This module discusses the ethical and legal issues relevant to digital marketing communications.

This module is designed to introduce and analyse marketing and consumption in their social context. Marketing emerges differently depending on the type of society in which it develops. Consumption is a complex phenomenon immersed in human social attitudes and behaviours. Thus, marketing and consumption are explored in this module in relation to broader contemporary sociocultural trends and issues. By adopting an interdisciplinary approach to the analysis of marketing and consumption, this module aims to develop your critical awareness of the interrelationships, consequences and tensions that exist between the marketer and the consumer at the individual and collective level, as well as between the marketer, consumer, business, and government.

This module provides you with an introduction to key concepts, theories and research in the field of organisational behaviour. Starting with the important question what is an organisation, this module presents and evaluates up to date research on current knowledge about human and organisation behaviour from the perspective of three levels: individual level (personality, motivation, knowledge and learning), group level (organisational culture, team-working) and the organisational level (leadership, changing world of work, technology). An examination of these three levels will provide an insight into the world of work both for employees and future managers. Emphasis on the module is placed on introducing and applying management theory with a critical perspective adopted throughout. Overall, focus on the module is directed towards equipping you with sufficient knowledge to be able to understand the role of the manager in a contemporary organisation and to critically explore the role of influence a range of behaviours have on organisational outcomes.

The Professional Marketing modules provide a coherent and progressive framework to support your academic, personal and professional potential. The emphasis in Year 2, The Marketing Researcher, is on developing your knowledge, skills and experience to develop your professional profile. In this module you will investigate and develop a range of skills relevant to the varied demands of the marketing industry through practical application. To support this you will explore the value of analytical data and how this supports the creation of Business Intelligence for decision making. You will investigate different analytical methods and apply them within the business context, looking at strategy, business goals and organisational competitive advantage. It will also seek to develop generic marketing principles and transferable personal skills using the demands of the many sectors of the marketing industries. We will continue to provide an inclusive environment that emphasises the importance of individual resilience and wellbeing at this mid-point of your studies and prepares you for your placement year or final year.

This module will take a strategic view of service marketing, focusing on a variety of organisational contexts including public and private sectors as well as commercial and social enterprises considering both on-line and off-line platforms. The unique nature of service industries is explored in a contemporary context, while theories and tools required to understand and implement the strategic operations of services marketing are examined. Specifically, the module examines all aspects of the services marketing mix, the services environment and the creation of a service culture in both online and offline contexts.

The overall aim of this module is to understand how insights into consumers and their consumption practices can be used to formulate effective marketing strategy. Traditional and contemporary theories of both the psychology and sociology of consumer behaviour provide the necessary analytical tools to guide the development and application of consumer insights.

This module is designed to further develop your understanding of digital marketing, exploring the use of creative content to capture your audience online and to influence customers. Content creation and implementation will be considered in relation to specific marketing communication objectives, within the wider context of the marketing plan, and working within the setting of the contemporary promotional environment. Throughout the module you’ll have the opportunity to use a variety of tools and platforms to produce professional, creative, competent and coherent content for social media.

This module is designed to introduce you to social media marketing. It will help keep you at the forefront of modern practices: bridging the gap between theory and its practical application, it will also focus on several different aspects including B2B, B2C and Service. You’ll have the opportunity to use a variety of social media tools and platforms to design, manage, and optimise campaigns. This module is for individuals who have not used the social channels in a business context extensively but have a good understanding of traditional marketing techniques

This module is designed to introduce and develop essential brands and branding knowledge to the students. From the origin of brands to modern branding strategies and techniques, this module will cover the theories and processes that are critical to developing effective brand messages. The functional and symbolic value of brands will be discussed in this module and their societal and environmental impact will be highlighted. By the completion of this module, you will be able to understand the strategic importance of branding in creating and maintaining a differentiation and competitive advantage over competitors and the crucial role it plays in sustainable business growth.

The course offers an optional one-year (48 weeks) work placement after the second year, in the UK or abroad.

This module aims to: - provide the skills, facilities and support to enable students to set up and run their own business or freelance service during their sandwich year. - enable students to apply and test their knowledge and skills (including both creative and personal skills) as developed through their studies to date. - give students experience of working in a self-employed capacity in their chosen industry as appropriate to their pathway. - provide opportunities for personal development in a self-employment or freelance situation, especially in the area of creative innovation and entrepreneurship. Students will research, plan and prove the concept of a business idea through setting up their own company for a period of up to 48 weeks (Aug-May not including fixed holidays). They will be self-employed and will aim to provide products and/or services in their chosen area of their industry sector. They will work for at least 21 hours per week on their venture. They will have responsibility for managing and negotiating client and stakeholder relationships and will provide on-going evidence of their work through a series of regular meetings with the Enterprise Hub Manager and Enterprise Advisor, and their mentors and by providing monthly reports. On completion of EPY each business/individual will be required to pitch their business to a panel, comprising a representative from their school; an external business expert and an internal Enterprise Team representative. This module provides an opportunity to undertake and demonstrate competence in their chosen area of expertise in a professional environment, as well as developing their ability to conceive, manage and develop an SME in their chosen industry sector.

For more information on when and how we update our modules please see the ‘Legal Information’ section below.

The Professional Marketing modules provide a coherent and progressive framework to support your academic, personal and professional potential. The emphasis in Year 3 'The Marketing Professional' will be on your transition from higher education to the workplace. You will have an opportunity to build on your knowledge, skills and experience that you have developed during your time at university and clearly express your career aspirations. Using recruitment and selection simulations, you will prepare tailored CVs and learn how to perform well within different selection situations. In preparation for your move into the changing world of work, we will explore what it means to be globally and socially aware and you will learn about intercultural effectiveness through case studies and group tasks. There will also be an emphasis on strengthening your leadership capabilities and decision-making within complex and unpredictable contexts. We will continue to reinforce the value of an inclusive environment that sustains you during your final year of study and prepares you for your post-degree choices.

This module will consolidate and build on previous studies in marketing within a strategic marketing planning framework. The module gives you the opportunity to develop your analytical and practical skills in relation to creating, presenting and defending strategic marketing plans, which you will then implement in a case-study based individual and group assignment computer-based simulation of a dynamic, and highly competitive, marketing environment.

This module is designed to develop and integrate your knowledge of the concepts, theories and practices associated with digital marketing. It keeps you at the forefront of modern practices bridging the gap between theory and its practical application into developing a strategic campaign and communications plan. You’ll learn how to manage and control a digital marketing campaign, to critically evaluate your own or others’ professional practice as campaign managers, and you’ll be introduced to the concepts project management, resource administration and cost control.

This module focuses you on addressing a live marketing problem utilising specialist marketing knowledge to create and develop effective communications for an organisation. You'll develop and demonstrate creative thinking and visualisation including, content creation, branding, and new media in order to develop brand equity and deliver customer value. The content and application of this module are designed to enhance practical skills in the development of creative communication plans, within the context of an integrated marketing strategy. To support this, the module will explore current consumer trends, and contemporary and creative communications strategies and practices.

You will choose from two optional routes in your Final Year. Route 1 – Dissertation:

This module is an opportunity for you to conduct a research project in an area of business and management that relates to your personal and professional interests. You'll work one-to-one with an experienced supervisor who will help you develop and implement your research ideas. This module will not only deepen your knowledge of a particular business and management topic, but also help you build your practical research and report-writing skills.

If you do not complete the Undergraduate Dissertation module, you will complete a specialism route. See the specialism route below for the current optional modules.

For more information on when and how we update our modules please see the ‘Legal Information’ section below.

If you do not complete the Undergraduate Dissertation module, you will complete two other modules in your Final Year. The current optional modules are:

The aim of this module is to help develop your understanding of the marketing theory and principles within the international or global business arena. It involves the consideration of the international marketing environment and the application of marketing principles for companies operating in foreign and world markets.

Marketing is important, entrepreneurship is vital, and 95% of businesses anywhere in the world are small. When large organisations seek to improve performance – they often turn to the young dynamic small businesses as their role model. We weave these themes together into what can be called entrepreneurial marketing

For more information on when and how we update our modules please see the ‘Legal Information’ section below.

Teaching and Assessment

Discover what to expect from your tutor contact time, assessment methods, and feedback process.

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Global Professional Award

At Huddersfield, you’ll study the award-winning Global Professional Award (GPA) alongside your degree* — so you’re ready for the career you want, whatever subject you choose.

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Interested in a placement?

Placements

The course offers an optional one-year (48 weeks) work placement after the second year, in the UK or abroad.

Our Placement Office works with national and international employers to ensure excellent work experience opportunities are available to you on placement courses as well as giving advice in areas such as interview skills and preparing CVs and covering letters.

Previous placement providers have included Boxer Gifts, Buy it Direct, Compliance 365, Cummins Turbo Technologies, Digital Velocity, Enterprise Mobility, EPY, Hewlett Packard Enterprise, Malaysian Development Industrial Finance Berhad (MIDF), Mamas and Papas, Microsoft, National Physical Laboratory, PPG Architectural Coatings EMEA, PZ Cussons, Smiler Service Ltd, The Baby Room, The Sharp Agency, Thornton and Ross, Vizulate, Walt Disney, Weidmann and Xtra Mile Marketing.

The placement year is a valuable tool that can enhance your employability and help you to develop as an individual. It is acknowledged that graduates with industry experience are generally much more attractive to employers.

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My course is preparing for my career by allowing a year's industry experience to on placement. Placement year has been great for me, allowing me to get industry experience and learning how to write a proper CV and cover letter. Helping me get a job once I graduate.

- Luke Widdowson
Placement Student, Univeristy of Huddersfield

Where could this lead you?

Your Career

Previous graduates from this subject have gone on to roles such as global marketing executive, account manager, PR executive, digital marketing executive and marketing manager in organisations including the Walt Disney Company, Hewlett Packard (HP), Bradford Live, Lloyds Banking Group, the NHS, Asda and The Bigger Boat.

90% of graduates from this subject who are in work and/or further study fifteen months after graduating.

* HESA Graduate Outcomes 22/23, UK domiciled graduates, other activities excluded.

My course let me explore a wide range of marketing topics, helping me understand where I want to take my career. I’ve also met people from all walks of life and built friendships I’d never have experienced without higher education.

- Rihab Irqam
Studied Marketing BA(Hons). Currently works at EDMI Europe Limited as a Customer Service Analyst.

Our graduates work at some of the world's biggest companies.

Meta logo Walt Disney logo Adidas logo Shark logo Enterprise logo
How much will it cost?

Fees and Finance

£10,050 per year

This information is for Home students applying to study at the University of Huddersfield in the academic year 2027/28.

Modules credits can range from 15 to 60, dependent on the content of the module. Read more about total credits required for a range of degrees, to allow you to calculate the potential total cost.

Please note that tuition fees for subsequent years may rise in line with inflation (RPI-X) and/or Government policy. 

From January 2027 the UK government is launching a new student funding system for people starting university education. Read more about the Lifelong Learning Entitlement (LLE).

For detailed information please visit https://www.hud.ac.uk/study/fees/

£17,600 per year

This is the tuition fee for 2026/27 entry. Tuition fees for 2027/28 will be published once the information becomes available.

This information is for international students applying to study at the University of Huddersfield in the academic year 2026/27.

Please note that tuition fees for subsequent years may rise in line with inflation (RPI-X) and/or Government policy. 

For detailed information please visit https://www.hud.ac.uk/international/fees-and-funding/

Home

This is the tuition fee for 2026/27 entry. Tuition fees for 2027/28 will be published once the information becomes available.

The tuition fee for a placement year is £1000. If you go on work experience or work placement, you will need to fund your own travel and/or accommodation costs to and from the placement.  Please be aware that if your placement is outside of the UK, you will still be responsible for your travel and living expenses and may need to consider issues like health care and insurance costs.

International

This is the tuition fee for 2026/27 entry. Tuition fees for 2027/28 will be published once the information becomes available.

The tuition fee for a placement year is £3,300. If you go on work experience or work placement, you will need to fund your own travel and/or accommodation costs to and from the placement.  Please be aware that if your placement is outside of the UK, you will still be responsible for your travel and living expenses and may need to consider issues like health care and insurance costs.

Scholarships and Bursaries

Discover what additional help you may be eligible for to support your University studies.

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International

Tuition Fee Loans

Find out more about the Lifelong Learning Entitlement tuition fees loans available to eligible undergraduate students.

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What’s included in your fee?

We want you to understand exactly what your fees will cover and what additional costs you may need to budget for when you decide to become a student with us.

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If you have any questions about Fees and Finance, please email the Student Finance Team.

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What does the University offer?

Gallery

Take a look at the Charles Sikes Building, where your lectures and seminars will take place.

Huddersfield Business School and the attached bridge above a canal

Huddersfield Business School Exterior

Huddersfield Business School students in lecture

Diamond Jubilee Lecture Theatre

Students walking inside the Charles Sikes building

The Street

Huddersfield Business School behind canal and trees

Our canalside building.

Huddersfield Business School behind canal and trees

Our canalside building.

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Why Study Marketing

Loren Birkett, Lecturer and Course Leader in Marketing, explains how our marketing courses stay ahead of industry trends to help you succeed in your career.

'The awards 2023' Huddersfield won Business school of the year

THE Business School of the Year

In December 2023, we were named Business School of the Year at the Times Higher Education Awards. Judges praised our clear purpose, strong regional impact, and programmes benefiting students, the local community, employers, and the economy.

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Undergradute Open Days

Visit our Undergraduate Open Day to explore our courses, tour the campus, and meet academics and students who can answer your questions.

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Student Story: Gemma

Marketing student Gemma, talks to us about her journey into Marketing and what she loves most about her course at the University of Huddersfield.

Headshot of Mohammad.

Student Stories: Meet Mohammad Daniyal

Huddersfield immediately stood out because it offered the exact course I wanted, with a placement year that would give me real industry experience. It also has a kind and encouraging community, making it the ideal environment for both personal and professional growth.

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Why Hud

Explore the unique opportunities and resources that make our institution a top choice for students seeking a well-rounded and future-focused education.

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Explore Huddersfield

Make Huddersfield your home. A Yorkshire town, surrounded by beautiful countryside, with easy access to neighbouring cities; Leeds, Manchester and Sheffield. You’ll find plenty of places to eat, drink, shop and socialise, there’s ambitious plans for future development. Our campus is situated next to the town centre - making your commute a breeze.

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Your Student Experience

Get involved in great opportunities helping you to make friends from all across the world and create lifelong memories. Join one of over 100 societies with the Students’ Union, experience new cultures through global events, earn whilst you learn and build your skills via our Global Professional Award.

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Budget Friendly

Huddersfield is not only one of the friendliest towns, it also offers you a lower cost of living than most big cities. This means you could have more money to spend, making your uni experience even better. On campus you’ll also find plenty of facilities and services to help you budget and make your money go further.

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Sustainability Matters

We’re committed to sustainability and aim to be carbon neutral by 2030. Our plan includes reducing emissions, enhancing biodiversity, and improving wellbeing through sustainable buildings. We’re investing in digital solutions, low-impact travel, and embedding sustainability into teaching and research, investing over £1m in carbon reduction.

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Committed to Your Future

Since 2015, we’ve invested £198 million to create spaces where you can learn, collaborate and thrive. We’re continuously investing in our campus with your wellbeing in mind—adding features that make our buildings healthier, more supportive and better places for you to succeed.

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Careers support

We know you’re coming to university to study on your chosen subject, meet new people and broaden your horizons. However, we also help you to focus on life after you have graduated to ensure that your hard work pays off and you achieve your ambition.

Find out more about careers support

Student support

At the University of Huddersfield, you’ll find support networks and services to help you get ahead in your studies and social life. Whether you study at undergraduate or postgraduate level, you’ll soon discover that you’re never far away from our dedicated staff and resources to help you to navigate through your personal student journey.

See our support services

Teaching Excellence

Great teaching is engaging and inspiring — it helps you reach your full potential and prepares you for the future. We don’t just teach well — we excel — and we have the awards and recognition to prove it.

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Inspiring Academics

Our researchers carry out world-leading work that makes a real difference to people’s lives. Staff within the Huddersfield Business School may teach you on this course.

Find out more about our staff

Research Excellence

You’ll be taught by staff who want to support your learning and share the latest knowledge and research.

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Accommodation

Looking for student accommodation? Huddersfield has you covered. HudLets has a variety of accommodation types to choose from, no matter what your preference. HudLets is the University’s approved accommodation service, run by Huddersfield Students’ Union.

Take a look at your options

Further Study

If you want to continue your learning beyond your undergraduate degree, there is a range of financial support available for postgraduate study, including discounts for Huddersfield graduates.

Discover postgraduate courses

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Legal information

When you enrol as a student of the University, your study and time with us will be governed by our terms and conditions, Handbook of Regulations and associated policies. It is important that you familiarise yourself with these as you will be asked to agree to them when you join us as a student. You will find a guide to the key terms here, along with the Student Protection Plan.

Although we always try and ensure we deliver our courses as described, sometimes we may have to make changes for the following reasons:

Changes to a course you have applied for but are not yet enrolled on

If we propose to make a major change to a course that you are holding an offer for, then we will tell you as soon as possible so that you can decide whether to withdraw your application prior to enrolment. We may occasionally have to withdraw a course you have applied for or combine your programme with another programme if we consider this reasonably necessary to ensure a good student experience, for example if there are not enough applicants. Where this is the case we will notify you as soon as reasonably possible and if you are unhappy with the change we will discuss with you other suitable courses we can transfer your application to. If you do not wish to transfer to another course with us, you may cancel your application and we will refund you any deposits or fees you have paid to us.

Changes to your course after you enrol as a student

Changes to option modules

Where your course allows you to choose modules from a range of options, we will review these each year and change them to reflect the expertise of our staff, current trends in research and as a result of student feedback or demand for certain modules. We will always ensure that you have an equivalent range of options to that advertised for the course. We will let you know in good time the options available for you to choose for the following year.

Major changes

We will only make major changes to non-optional modules on a course if it is necessary for us to do so and provided such changes are reasonable. A major change is a change that substantially changes the outcomes, or a significant part of your course, such as the nature of the award or a substantial change to module content, teaching days (part time provision), type of delivery or assessment of the core curriculum. For example, it may be necessary to make a major change to reflect changes in the law or the requirements of the University’s regulators or a commissioning or accrediting body. We may also make changes to improve the course in response to student, examiners’ or other course evaluators’ feedback or to ensure you are being taught current best practice. Major changes may also be necessary because of circumstances outside our reasonable control, such as a key member of staff being unable to teach due to illness, where they have a particular specialism that can’t be adequately covered by other members of staff; or due to pandemics, other disasters (such as fire, flood or war) or changes made by the government.

Major changes would usually be made with effect from the next academic year, but may happen sooner in an emergency. We will notify you as soon as possible should we need to make a major change and will consult with affected groups of students and any changes would only be made in accordance with our regulations. If you reasonably believe that the proposed change will cause you detriment or hardship we will, if appropriate, work with you to try to reduce the adverse effect on you or find an appropriate solution. Where an appropriate solution cannot be found and you let us know before the change takes effect you can cancel your registration and withdraw from the University without liability to the University for any additional tuition fees. We will provide reasonable support to assist you with transferring to another university if you wish to do so and you may be eligible for an exit award depending on how far through your course you are.

In exceptional circumstances, we may, for reasons outside of our control, be forced to discontinue or suspend your course. Where this is the case, a formal exit strategy will be followed in accordance with the student protection plan.

The Office for Students (OfS) is the principal regulator for the University.

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