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Fashion Marketing MA

2024-25

This course is eligible for Master's loan funding. Find out more.

Start date

16 September 2024

6 January 2025

Duration

1 year full-time

Places available (subject to change)

20

About the course

Reasons to study

  1. You'll learn in the state of the art £30m Barbara Hepworth Building with collaborative studios, photography studios and exhibition space.
  2. Innovation within the industry; we'll provide you with expertise in sustainibility, positioning you as a pioneer within a market preparing itself for a greener future.
  3. Bright career opportunities: Our graduates have gone on to work with companies such as Trend Bible, FOOTASYLUM and Gap.

This course will enable you to critically appraise the importance of social, technological and cultural dimensions of fashion marketing as applied to your personal practice and that of others.

You will develop advanced knowledge and understanding of communication strategies to build compelling experiences in the creation of products and services for customers.

The aim of this course is:

  • To enable you to evidence awareness and relevance of your practice in relation to professional standards in fashion marketing.
  • To develop innovative and imaginative approaches to the principles and processes critical to commercial and creative fashion marketing strategies.
  • To experiment, expand and encourage progressive thinking in sustainable practices to meet future fashion industry opportunities and customer demands.
  • To support the realisation of a major project that combines knowledge of advanced ideation and the application of creative, aesthetic, technical and analytical skills appropriate to the fashion and textiles discipline.
  • Encourage confidence in your academic and creative potential through reflective practice and concept generation, mastering and challenging core fashion and textile knowledge and understanding through interweaving new concepts, materials and technologies.

This course will enable you to position yourself as an innovator and creative in both the niche and mass markets of the global fashion design and retail industry. You will achieve this by developing expertise in sustainable and ethical approaches to creative design, material futures and fashion promotion.

Course detail

Entry requirements

Entry requirements for this course are normally:

  • An Honours degree (2:2 or above) in a relevant subject or an equivalent professional qualification.
  • Alternative qualifications and/or significant experience may be accepted, subject to approval.
  • International students with qualifications in 'creative' or 'practice' subjects should submit a digital portfolio (pdf) of work with their application.
  • All suitably qualified applicants are normally invited in for an informal chat with a portfolio or considered for admittance under alternative arrangements.

If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent. Read more about the University’s entry requirements for students outside of the UK on our Where are you from information pages.

Digital avatars point the way


in fashion industry innovation

Cutting edge digital technology is at the heart of a project led by the University of Huddersfield that is helping a leading Yorkshire fashion company expand their operation online.

The University’s Department of Fashion and Textiles has been working with luxury designer fashion retailer Nomad Atelier of Barnsley to improve its online shopping experience. And with an eye on better sustainability, it has also introduced groundbreaking digital ‘avatars’ to model clothes to reduce waste in resources.

The project has been funded by AHRC Future Fashion Factory (FFF), an industry-led collaborative research programme. The University’s Technical Textiles Research Centre is one of the three research centres associated with this £5.4m project.

Read more

What can I research?

Research plays an important role in informing all our teaching and learning activities. Through research our staff remain up-to-date with the latest developments in their field, which means you have the opportunity to benefit and develop knowledge and skills that are current and highly relevant.

For more information, visit the Centre for Cultural Ecologies in Art, Design and Architecture (CEADA)

Your career


There are many exciting opportunities within the creative industries for innovators in areas such as museums, galleries, fashion, interiors, the retail sector and freelance/consultancy. The education sector or further doctoral study are also options.

The expectation is that you will seek to enter the fashion industry into roles such as: branding and digital marketing, buyers working on commercial projects, fashion merchandising, trend forecasting, product consultant, and e-commerce management or you may wish to advance your research expertise in your current subject area or role by developing proposals for further postgraduate research.

MA students studying within the Department of Fashion and Textiles have gone on to be successful within the following roles: Trend Researcher at Trend Bible, Textile Design and Development Consultant at Thorpe Hodgson, Apprentice Developer at FOOTASYLUM, Creative Pattern Cutter at Hugo Boss, Visual Associate at Gap, and freelance design practice.**

*Percentage of our postgraduate students who go on to work and/or further study within fifteen months of graduating (HESA Graduate Outcomes 2017/18, UK domiciled graduates).

**Source: LinkedIn

96.4% Graduates employed*

Student support

At the University of Huddersfield, you'll find support networks and services to help you get ahead in your studies and social life. Whether you study at undergraduate or postgraduate level, you'll soon discover that you're never far away from our dedicated staff and resources to help you to navigate through your personal student journey. Find out more about all our support services.

Important information

We will always try to deliver your course as described on this web page. However, sometimes we may have to make changes as set out below.

Changes to a course you have applied for

If we propose to make a major change to a course that you are holding an offer for, then we will tell you as soon as possible so that you can decide whether to withdraw your application prior to enrolment.

Cancellation of a course you have applied for

Although we always try and run all of the course we offer, we may occasionally have to withdraw a course you have applied for or combine your programme with another programme if we consider this reasonably necessary to ensure a good student experience, for example if there are not enough applicants to ensure you have a good learning experience. Where this is the case we will notify you as soon as reasonably possible and we will contact you to discuss other suitable courses with us we can transfer your application to. If we notify you that the course you have applied to has been withdrawn or combined, and you do not wish to transfer to another course with us, you may cancel your application and we will refund you any deposits or fees you have paid to us.

Changes to your course after you enrol as a student

We will always try to deliver your course and other services as described. However, sometimes we may have to make changes as set out below:

Changes to option modules

Where your course allows you to choose modules from a range of options, we will review these each year and change them to reflect the expertise of our staff, current trends in research and as a result of student feedback or demand for certain modules. We will always ensure that you have a range of options to choose from and we will let you know in good time the options available for you to choose for the following year.

Major changes

We will only make major changes to the core curriculum of a course or to our services if it is necessary for us to do so and provided such changes are reasonable. A major change in this context is a change that materially changes the services available to you; or the outcomes, or a significant part, of your course, such as the nature of the award or a substantial change to module content, teaching days (part time provision), classes, type of delivery or assessment of the core curriculum.

For example, it may be necessary to make a major change to reflect changes in the law or the requirements of the University’s regulators; to meet the latest requirements of a commissioning or accrediting body; to improve the quality of educational provision; in response to student, examiners’ or other course evaluators’ feedback; and/or to reflect academic or professional changes within subject areas. Major changes may also be necessary because of circumstances outside our reasonable control, such as a key member of staff leaving the University or being unable to teach, where they have a particular specialism that can’t be adequately covered by other members of staff; or due to damage or interruption to buildings, facilities or equipment.

Major changes would usually be made with effect from the next academic year, but this may not always be the case. We will notify you as soon as possible should we need to make a major change and will carry out suitable consultation with affected students. If you reasonably believe that the proposed change will cause you detriment or hardship we will, if appropriate, work with you to try to reduce the adverse effect on you or find an appropriate solution. Where an appropriate solution cannot be found and you contact us in writing before the change takes effect you can cancel your registration and withdraw from the University without liability to the University for future tuition fees. We will provide reasonable support to assist you with transferring to another university if you wish to do so.

Termination of course

In exceptional circumstances, we may, for reasons outside of our control, be forced to discontinue or suspend your course. Where this is the case, a formal exit strategy will be followed and we will notify you as soon as possible about what your options are, which may include transferring to a suitable replacement course for which you are qualified, being provided with individual teaching to complete the award for which you were registered, or claiming an interim award and exiting the University. If you do not wish to take up any of the options that are made available to you, then you can cancel your registration and withdraw from the course without liability to the University for future tuition fees and you will be entitled to a refund of all course fees paid to date. We will provide reasonable support to assist you with transferring to another university if you wish to do so.

When you enrol as a student of the University, your study and time with us will be governed by a framework of regulations, policies and procedures, which form the basis of your agreement with us. These include regulations regarding the assessment of your course, academic integrity, your conduct (including attendance) and disciplinary procedure, fees and finance and compliance with visa requirements (where relevant). It is important that you familiarise yourself with these as you will be asked to agree to abide by them when you join us as a student. You will find a guide to the key terms here, along with the Student Protection Plan, where you will also find links to the full text of each of the regulations, policies and procedures referred to. You should read these carefully before you enrol. Please note that this information is subject to change and you are advised to check our website regularly for any changes before you enrol at the University. A person who is not party to this agreement shall not have any rights under or in connection with it. Only you and the University shall have any right to enforce or rely on the agreement.

The Office for Students (OfS) is the principal regulator for the University.

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