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Huddersfield Business School

Business and Digital Marketing Management BA(Hons)

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Start Dates

21 September 2026

Duration

3 years full-time 4 years inc. placement year

UCAS Tariff

120-112

Recent Awards For Excellence

AACSB
Find out more about these awards
About this course

Overview

Why choose Huddersfield for this course?

  • Industry accredited by CIM and DMA, which is recognised by top employers.
  • Hands-on learning with real tools like Google Analytics and SEO.
  • Career-focused modules shaped by current job market trends.

Accreditation and Professional Links

Recognised connections to give you an extra edge when you graduate. Read More

Why Business and Digital Marketing Management?

Ever wondered how businesses stay ahead in today’s digital world? The way businesses connect with customers is constantly evolving, driven by digital, mobile, and social media. Accredited by the Chartered Institute of Marketing CIM and the Data and Marketing Association DMA, our Business and Digital Marketing Management BA(Hons) course equips you with the skills needed to excel in both digital marketing and business management. You'll gain industry-recognised expertise that sets you apart in the competitive job market.

You’ll explore how businesses use social media to connect with audiences, design effective digital campaigns, and gain hands-on experience with tools like Google Analytics and SEO strategies. Additionally, you'll develop essential skills in organisational management, responsible business practices, and business transformation, preparing you for an exciting career in the digital business world.

How will you learn?
We take a hands-on approach to learning, blending academic knowledge with real-world experience. You’ll be taught by highly qualified academics and industry practitioners, meaning you’ll benefit from:

  • Learning from experts - Be inspired by leading professionals who bring real-world insights, case studies, and cutting-edge industry knowledge into the classroom.
  • Industry-relevant skills - Gain practical expertise shaped by those who understand the latest trends, tools, and employer expectations.
  • Career-ready knowledge -Develop the confidence and capabilities to succeed, learning from those who have worked at the forefront of business and marketing.

What subjects will you cover?
Through a carefully designed curriculum, you'll engage with modules that enhance both your knowledge and practical expertise. These include key topics such as:

Year 1

  • Principles of Marketing
  • Global Business Management
  • Introduction to Digital Marketing Communications

Year 2

  • Business and Societal Impact
  • Consumers and Consumption
  • Social Media Marketing

Final Year

  • Digital Campaigns and Communications
  • Responsible Business
  • Strategic Marketing Planning

Our Business and Digital Marketing Management BA(Hons) course has been developed with input from industry leaders to ensure it aligns with the latest job market demands. Our modules focus on equipping you with the skills employer's value—preparing you for a successful career in the digital business world. .

The top five job titles advertised in the UK for graduate roles associated with Business and Digital Marketing Management BA(Hons)are Account Managers, Marketing Executives, Merchandisers, Marketing Assistants and Key Account Managers*.

*Lightcast data extracted from Graduate Career Explorer – job postings from Dec 2023 to Nov 2024 showing jobs advertised associated with a selection of relevant graduate.

Career opportunities after the course *

Account Managers

Marketing Executives

Merchandisers

Key Account Managers

Marketing Assistants

*Lightcast

Who can apply?

Entry Requirements

BBB-BBC at A Level.
DDM-DMM in BTEC Level 3 Extended Diploma.
120-112 UCAS tariff points from a combination of Level 3 qualifications.
Access to Higher Education Diploma with 45 Level 3 credits at Merit or above.
Merit at T Level
120-112 UCAS tariff points from International Baccalaureate qualifications.

If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent. Read more about the University’s entry requirements for students outside of the UK on our International Entry Requirements page.

Other suitable experience or qualifications will be considered. For further information please see the University's minimum entry requirements.

What will you learn?

Course Details

The Professional Marketing modules provide a coherent and progressive framework to support your academic, personal and professional potential. The emphasis in Year 1, Marketing in Practice, is on developing the academic skills you need to engage in your course, but also develop a range of skills relevant to the varied demands of the marketing industry through practical application. In addition, the module will address a broader curriculum of personal and professional development within a marketing context through the identification of the core skills of a professional marketer. It will introduce you to theories, models and strategies relevant to skill development and success at university and in the workplace. Throughout the module, you will be encouraged to recognise your capabilities, take responsibility for your learning and work effectively with your peers.

In this module, you will explore the pressing global issues, such as globalisation, climate change, digital age, and sustainability, that businesses are confronted in their operations. Adopting a cross-disciplinary approach, you will gain knowledge and develop a critical understanding of how these issues represent challenges as well as opportunities to business and related organisations. As you progress through the module, you will develop a habit to follow the developments of global events, give them a meaning and consider the causes and consequences of ongoing developments. This module is designed to raise you awareness of an increasingly dynamic business environment.

This module critically discusses key theories relevant to digital marketing communications. Strengths and weakness of different marketing communications channels and platforms (offline, online, integrated) will be analysed as well as their effectiveness. The role of digital marketing communication content, format, and source are discussed as well as psychological processes involved in consumers' processing of and response to such communication materials. The module explains how different digital marketing communications platforms can be combined to achieve specific marketing objectives. This module discusses the ethical and legal issues relevant to digital marketing communications.

This module provides you with an introduction to key concepts, theories and research in the field of organisational behaviour. Starting with the important question what is an organisation, this module presents and evaluates up to date research on current knowledge about human and organisation behaviour from the perspective of three levels: individual level (personality, motivation, knowledge and learning), group level (organisational culture, team-working) and the organisational level (leadership, changing world of work, technology). An examination of these three levels will provide an insight into the world of work both for employees and future managers. Emphasis on the module is placed on introducing and applying management theory with a critical perspective adopted throughout. Overall, focus on the module is directed towards equipping you with sufficient knowledge to be able to understand the role of the manager in a contemporary organisation and to critically explore the role of influence a range of behaviours have on organisational outcomes.

This module is designed to introduce and analyse marketing and consumption in their social context. Marketing emerges differently depending on the type of society in which it develops. Consumption is a complex phenomenon immersed in human social attitudes and behaviours. Thus, marketing and consumption are explored in this module in relation to broader contemporary sociocultural trends and issues. By adopting an interdisciplinary approach to the analysis of marketing and consumption, this module aims to develop your critical awareness of the interrelationships, consequences and tensions that exist between the marketer and the consumer at the individual and collective level, as well as between the marketer, consumer, business, and government.

This module will develop your understanding of the principles and practice of contemporary marketing management. You'll be introduced to the key concepts and tools of marketing including analysis, planning, implementation and control.

The Professional Marketing modules provide a coherent and progressive framework to support your academic, personal and professional potential. The emphasis in Year 2, The Marketing Researcher, is on developing your knowledge, skills and experience to develop your professional profile. In this module you will investigate and develop a range of skills relevant to the varied demands of the marketing industry through practical application. To support this you will explore the value of analytical data and how this supports the creation of Business Intelligence for decision making. You will investigate different analytical methods and apply them within the business context, looking at strategy, business goals and organisational competitive advantage. It will also seek to develop generic marketing principles and transferable personal skills using the demands of the many sectors of the marketing industries. We will continue to provide an inclusive environment that emphasises the importance of individual resilience and wellbeing at this mid-point of your studies and prepares you for your placement year or final year.

Businesses are increasingly recognising the necessity of adopting an flexible/agile mindset to establish and maintain a competitive advantage. Throughout this module, you will delve into the theories and practices associated with various business models, with a specific focus on exploring their integration into society. The module, through the examples and case studies used on the module, spans a diverse array of business structures, encompassing Social Enterprises, Hybrids, Non-Governmental Organisations, Micro and Family Businesses. The module will explore the concept of social impact and how businesses may aspire to have an impact beyond their initial communities, examining impact-driven organisations and in turn expanding your comprehension of social value creation whilst retaining an appreciation of the challenges/barriers faced in this area across the different business models examined.

This module aims to provide a firm foundation in project management. The module focuses on the tools and techniques of project planning and control and provides a firm grounding in the relationship between human resource issues and project management. You’ll learn the foundations of project planning, executing the plan and completion, and an understanding of the relationships and management of people, teams and outsourced services, developing the role of the project manager as both a client and service provider.

The overall aim of this module is to understand how insights into consumers and their consumption practices can be used to formulate effective marketing strategy. Traditional and contemporary theories of both the psychology and sociology of consumer behaviour provide the necessary analytical tools to guide the development and application of consumer insights.

This module is designed to introduce you to social media marketing. It will help keep you at the forefront of modern practices: bridging the gap between theory and its practical application, it will also focus on several different aspects including B2B, B2C and Service. You’ll have the opportunity to use a variety of social media tools and platforms to design, manage, and optimise campaigns. This module is for individuals who have not used the social channels in a business context extensively but have a good understanding of traditional marketing techniques

In undertaking this module you will explore the theory and practices that inform and enable management of people within organisations. ‘People are our greatest asset’ is often said in organisations, but how do you get the best out of your best asset? In undertaking this module, you will explore that creating an environment where people want to work and feel rewarded by their work is one of the biggest differences a manager can make to their organisation. Moreover, in a time when new tech-based advances can be accessed (and downloaded) almost instantaneously across the world, people are increasingly the one differentiator that companies can have that makes them unique and puts them ahead of their competition. But they are also often a business’s largest cost. So, effective people management is important in any type of organisation. Therefore this module will help you look at the importance and benefits of good people management. It will also help you consider the challenges of delivering value creating HR practices both in a conventional business, and now in the increasingly diverse organisation with many forms of contract relationship, locations, and remote working.

The course offers an optional one-year (48 weeks) work placement after the second year, in the UK or abroad.

    The Professional Marketing modules provide a coherent and progressive framework to support your academic, personal and professional potential. The emphasis in Year 3 'The Marketing Professional' will be on your transition from higher education to the workplace. You will have an opportunity to build on your knowledge, skills and experience that you have developed during your time at university and clearly express your career aspirations. Using recruitment and selection simulations, you will prepare tailored CVs and learn how to perform well within different selection situations. In preparation for your move into the changing world of work, we will explore what it means to be globally and socially aware and you will learn about intercultural effectiveness through case studies and group tasks. There will also be an emphasis on strengthening your leadership capabilities and decision-making within complex and unpredictable contexts. We will continue to reinforce the value of an inclusive environment that sustains you during your final year of study and prepares you for your post-degree choices.

    This module will consolidate and build on previous studies in marketing within a strategic marketing planning framework. The module gives you the opportunity to develop your analytical and practical skills in relation to creating, presenting and defending strategic marketing plans, which you will then implement in a case-study based individual and group assignment computer-based simulation of a dynamic, and highly competitive, marketing environment.

    The module examines the inter-relationship between business ethics, corporate social responsibility, business sustainability and sustainable development. You'll engage in constructive debates related to theories of business ethics and ethical decision-making by business managers and examine how companies could fulfil their social responsibilities. By focusing on global sustainability issues, you'll appreciate how businesses can develop sustainable solutions to resolve grand challenges.

    This module is designed to develop and integrate your knowledge of the concepts, theories and practices associated with digital marketing. It keeps you at the forefront of modern practices bridging the gap between theory and its practical application into developing a strategic campaign and communications plan. You’ll learn how to manage and control a digital marketing campaign, to critically evaluate your own or others’ professional practice as campaign managers, and you’ll be introduced to the concepts project management, resource administration and cost control.

    You will also choose optional modules in this year. Choose either:

    This module is an opportunity for you to conduct a research project in an area of business and management that relates to your personal and professional interests. You'll work one-to-one with an experienced supervisor who will help you develop and implement your research ideas. This module will not only deepen your knowledge of a particular business and management topic, but also help you build your practical research and report-writing skills.

    Or you will choose 2 optional modules in this year. The current optional modules are:

    Ever wondered how training and developing employees can add value to an organisation? This module will explore this, looking at how investing in staff in this way builds increased commitment and enhances skills. After a review of HRD, how we identify, plan, develop, deliver, and evaluate training, we will consider interventions to support learning organisations as well as exploring the theories surrounding HRD.

    This module aims to explore the complex relationship between business and climate change. Students will gain an understating of the political and policy context surrounding the climate crisis, and insight into debates about the changing responsibilities of business through a wide range of examples. The module will enable understanding of how the need to reduce emissions is shaping the activities of businesses, social enterprises, policy makers, NGOs and communities worldwide.

    The module sees organisations and businesses as citizens and stewards who are equally bound by ethical responsibility as individuals are. Desired learning outcomes include appreciating the scope of ethical responsibility for leaders and followers and critically reflecting on ethical issues that arise in organisations.

    In this module, you'll explore entrepreneurship for large and small businesses in both national and international settings. This module considers the theory and practice of entrepreneurship from different academic perspectives (economic, organisational, behavioural, etc.) and in the current world business climate. The teaching and learning approach on this module makes extensive use of practical case studies.

    Teaching and Assessment

    Discover what to expect from your tutor contact time, assessment methods, and feedback process.

    Read more

    Global Professional Award

    At Huddersfield, you’ll study the award-winning Global Professional Award (GPA) alongside your degree* — so you’re ready for the career you want, whatever subject you choose.

    Read more
    Interested in a placement?

    Placements

    The course offers an optional one-year (48 weeks) work placement after the second year, in the UK or abroad.

    Our Placement Office works with national and international employers to ensure excellent work experience opportunities are available to you on placement courses as well as giving advice in areas such as interview skills and preparing CVs and covering letters.

    Previous placement providers have included Boxer Gifts, Buy it Direct, Compliance 365, Cummins Turbo Technologies, Digital Velocity, Enterprise rent a car, EPY, Hewlett Packard Enterprise, Malaysian Development Industrial Finance Berhad (MIDF), Mamas and Papas, Microsoft, National Physical Laboratory, PPG Architectural Coatings EMEA, PZ Cussons, Smiler Service Ltd, The Baby Room, The Sharp Agency, Thornton and Ross, Vizulate, Walt Disney, Weidmann and Xtra Mile Marketing.

    The placement year is a valuable tool that can enhance your employability and help you to develop as an individual. It is acknowledged that graduates with industry experience are generally much more attractive to employers.

    Find Out More
    Placement year has been great for me, allowing me to get industry experience and learning how to write a proper CV and cover letter. Helping me get a job once I graduate.

    - Luke Widdowson
    Placement Student, Univeristy of Huddersfield's School of Computing and Engineering

    Where could this lead you?

    Your Career

    Previous graduates from this subject area have gone on to roles such as digital marketing executive, account manager, PR executive, marketing coordinator and social media marketing executive in organisations including the Walt Disney Company, Hewlett Packard (HP). Hallmark Cards, Asda, the NHS, Southampton Football Club, Lloyds Banking Group and in digital marketing and PR agencies including Havas Media (a global media agency), Wild PR and The Bigger Boat.

    80-82%
    of graduates from this subject who are in work and/or further study fifteen months after graduating.

    * HESA Graduate Outcomes 21/22, UK domiciled graduates, other activities excluded.

    My course let me explore a wide range of marketing topics, helping me understand where I want to take my career. I’ve also met people from all walks of life and built friendships I’d never have experienced without higher education.

    - Rihab Irqam
    Studied Marketing BA(Hons). Currently works at EDMI Europe Limited as a Customer Service Analyst.

    Our graduates work at some of the world's biggest companies.

    DHL logo Walt Disney logo Adidas logo Arla Foods logo Enterprise logo
    How much will it cost?

    Fees and Finance

    £9,790 per year

    This information is for Home students applying to study at the University of Huddersfield in the academic year 2026/27.

    Please note that tuition fees for subsequent years may rise in line with inflation (RPI-X) and/or Government policy. 

    From January 2027 the UK government is launching a new student funding system for people starting university education. Read more about the Lifelong Learning Entitlement (LLE).

    For detailed information please visit https://www.hud.ac.uk/study/fees/

    £17,600 per year

    This information is for international students applying to study at the University of Huddersfield in the academic year 2026/27.

    Please note that tuition fees for subsequent years may rise in line with inflation (RPI-X) and/or Government policy. 

    For detailed information please visit https://www.hud.ac.uk/international/fees-and-funding/

    Home

    The tuition fee for a placement year is £1000. If you go on work experience or work placement, you will need to fund your own travel and/or accommodation costs to and from the placement.  Please be aware that if your placement is outside of the UK, you will still be responsible for your travel and living expenses and may need to consider issues like health care and insurance costs.

    International

    The tuition fee for a placement year is £3,300. If you go on work experience or work placement, you will need to fund your own travel and/or accommodation costs to and from the placement.  Please be aware that if your placement is outside of the UK, you will still be responsible for your travel and living expenses and may need to consider issues like health care and insurance costs.

    Scholarships and Bursaries

    Discover what additional help you may be eligible for to support your University studies.

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    International

    Tuition Fee Loans

    Find out more about tuition fee loans available to eligible undergraduate students.

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    What’s included in your fee?

    We want you to understand exactly what your fees will cover and what additional costs you may need to budget for when you decide to become a student with us.

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    If you have any questions about Fees and Finance, please email the Student Finance Team.

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    What does the univsersity offer?

    Gallery

    Take a look at the Charles Sikes Building, where your lectures and seminars will take place.

    Huddersfield Business School and the attached bridge above a canal

    Huddersfield Business School Exterior

    Huddersfield Business School students in lecture

    Diamond Jubilee Lecture Theatre

    Students walking inside the Charles Sikes building

    The Street

    Huddersfield Business School behind canal and trees

    Our canalside building.

    Huddersfield Business School behind canal and trees

    Our canalside building.

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    Wondering what makes Huddersfield Business School

    It’s more than just awards and accreditations. In this video, students and staff share their experience of our supportive community, strong industry links, and hands-on projects that bring business to life. It’s not just about lectures and seminars — it’s about building real connections, gaining practical experience, and preparing for your future.

    'The awards 2023' Huddersfield won Business school of the year

    THE Business School of the Year

    In December 2023, we were named Business School of the Year at the Times Higher Education Awards. Judges praised our clear purpose, strong regional impact, and programmes benefiting students, the local community, employers, and the economy.

    Learn More

    Undergradute Open Days

    Visit our Undergraduate Open Day to explore our courses, tour the campus, and meet academics and students who can answer your questions.

    Learn More

    Student Story: Gemma

    Marketing student Gemma, talks to us about her journey into Marketing and what she loves most about her course at the University of Huddersfield.

    Student Stories: Meet Mohammad Daniyal

    Huddersfield immediately stood out because it offered the exact course I wanted, with a placement year that would give me real industry experience. It also has a kind and encouraging community, making it the ideal environment for both personal and professional growth.

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    Why Hud

    Explore the unique opportunities and resources that make our institution a top choice for students seeking a well-rounded and future-focused education.

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    Explore Huddersfield

    Make Huddersfield your home. A Yorkshire town, surrounded by beautiful countryside, with easy access to neighbouring cities; Leeds, Manchester and Sheffield. You’ll find plenty of places to eat, drink, shop and socialise, there’s ambitious plans for future development. Our campus is situated next to the town centre - making your commute a breeze.

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    Your Student Experience

    Get involved in great opportunities helping you to make friends from all across the world and create lifelong memories. Join one of over 100 societies with the Students’ Union, experience new cultures through global events, earn whilst you learn and build your skills via our Global Professional Award.

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    Budget Friendly

    Huddersfield is not only one of the friendliest towns, it also offers you a lower cost of living than most big cities. This means you could have more money to spend, making your uni experience even better. On campus you’ll also find plenty of facilities and services to help you budget and make your money go further.

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    Sustainability Matters

    We’re committed to sustainability and aim to be carbon neutral by 2030. Our plan includes reducing emissions, enhancing biodiversity, and improving wellbeing through sustainable buildings. We’re investing in digital solutions, low-impact travel, and embedding sustainability into teaching and research, investing over £1m in carbon reduction.

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    Committed to Your Future

    Since 2015, we’ve invested £198 million to create spaces where you can learn, collaborate and thrive. We’re continuously investing in our campus with your wellbeing in mind—adding features that make our buildings healthier, more supportive and better places for you to succeed.

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    Need more details?

    More Info

    Careers support

    We know you’re coming to university to study on your chosen subject, meet new people and broaden your horizons. However, we also help you to focus on life after you have graduated to ensure that your hard work pays off and you achieve your ambition.

    Find out more about careers support

    Student support

    At the University of Huddersfield, you’ll find support networks and services to help you get ahead in your studies and social life. Whether you study at undergraduate or postgraduate level, you’ll soon discover that you’re never far away from our dedicated staff and resources to help you to navigate through your personal student journey.

    See our support services

    Teaching Excellence

    Great teaching is engaging and inspiring — it helps you reach your full potential and prepares you for the future. We don’t just teach well — we excel — and we have the awards and recognition to prove it.

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    Inspiring Academics

    Our researchers carry out world-leading work that makes a real difference to people’s lives. Staff within the Huddersfield Business School may teach you on this course.

    Find out more about our staff

    Research Excellence

    You’ll be taught by staff who want to support your learning and share the latest knowledge and research.

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    Accommodation

    Looking for student accommodation? Huddersfield has you covered. HudLets has a variety of accommodation types to choose from, no matter what your preference. HudLets is the University’s approved accommodation service, run by Huddersfield Students’ Union.

    Take a look at your options

    Further Study

    If you want to continue your learning beyond your undergraduate degree, there is a range of financial support available for postgraduate study, including discounts for Huddersfield graduates.

    Discover postgraduate courses

    Legal information

    When you enrol as a student of the University, your study and time with us will be governed by our terms and conditions, Handbook of Regulations and associated policies. It is important that you familiarise yourself with these as you will be asked to agree to them when you join us as a student. You will find a guide to the key terms here, along with the Student Protection Plan.

    Although we always try and ensure we deliver our courses as described, sometimes we may have to make changes for the following reasons:

    Changes to a course you have applied for but are not yet enrolled on

    If we propose to make a major change to a course that you are holding an offer for, then we will tell you as soon as possible so that you can decide whether to withdraw your application prior to enrolment. We may occasionally have to withdraw a course you have applied for or combine your programme with another programme if we consider this reasonably necessary to ensure a good student experience, for example if there are not enough applicants. Where this is the case we will notify you as soon as reasonably possible and if you are unhappy with the change we will discuss with you other suitable courses we can transfer your application to. If you do not wish to transfer to another course with us, you may cancel your application and we will refund you any deposits or fees you have paid to us.

    Changes to your course after you enrol as a student

    Changes to option modules

    Where your course allows you to choose modules from a range of options, we will review these each year and change them to reflect the expertise of our staff, current trends in research and as a result of student feedback or demand for certain modules. We will always ensure that you have an equivalent range of options to that advertised for the course. We will let you know in good time the options available for you to choose for the following year.

    Major changes

    We will only make major changes to non-optional modules on a course if it is necessary for us to do so and provided such changes are reasonable. A major change is a change that substantially changes the outcomes, or a significant part of your course, such as the nature of the award or a substantial change to module content, teaching days (part time provision), type of delivery or assessment of the core curriculum. For example, it may be necessary to make a major change to reflect changes in the law or the requirements of the University’s regulators or a commissioning or accrediting body. We may also make changes to improve the course in response to student, examiners’ or other course evaluators’ feedback or to ensure you are being taught current best practice. Major changes may also be necessary because of circumstances outside our reasonable control, such as a key member of staff being unable to teach due to illness, where they have a particular specialism that can’t be adequately covered by other members of staff; or due to pandemics, other disasters (such as fire, flood or war) or changes made by the government.

    Major changes would usually be made with effect from the next academic year, but may happen sooner in an emergency. We will notify you as soon as possible should we need to make a major change and will consult with affected groups of students and any changes would only be made in accordance with our regulations. If you reasonably believe that the proposed change will cause you detriment or hardship we will, if appropriate, work with you to try to reduce the adverse effect on you or find an appropriate solution. Where an appropriate solution cannot be found and you let us know before the change takes effect you can cancel your registration and withdraw from the University without liability to the University for any additional tuition fees. We will provide reasonable support to assist you with transferring to another university if you wish to do so and you may be eligible for an exit award depending on how far through your course you are.

    In exceptional circumstances, we may, for reasons outside of our control, be forced to discontinue or suspend your course. Where this is the case, a formal exit strategy will be followed in accordance with the student protection plan.

    The Office for Students (OfS) is the principal regulator for the University.

    Ask us a question