Digital and Social Media Marketing BA(Hons)

2019-20 (also available for 2018-19 and 2017-18)

2018-19 (also available for 2019-20 and 2017-18)

2018-19 (also available for 2017-18)

Digital and Social Media Marketing aims to give you practical skills to manage and implement marketing campaigns via digital, mobile and social media.

It’s not too late to apply for September 2018. Find out more

Start date

18 September 2018

Duration

3 years full-time
4 years inc. placement year

Entry requirements

A Level - BBB

BTEC - DDM

See full entry requirements

UCAS Code

N510

Places available (subject to change)

20 (this number may be subject to change)

Phone contact: +44 (0)1484 472956

About the course

Digital, mobile and social media are changing the world. This course gives you the chance to be at the forefront of these exciting developments. You could find out how social media can be used as a marketing platform by businesses worldwide. You could also explore new technologies like app design and augmented reality, and learn how to manage and implement marketing campaigns.

There is such a wide variety of social media, so we’ll give you the chance to try different channels and tactics at every possibility. From producing, directing and editing videos to designing, costing and implementing websites and apps. You will also look at managing email marketing campaigns, search engine optimisation (SEO) and how to use augmented reality as part of your techniques.

But how do people know if their digital marketing campaigns are successful? We’ll cover that too, giving you the chance to find out how to monitor and engage with customers over social media platforms. And you could even take an optional placement year to gain real-life insight into what goes on in the digital world.

In your second year you'll become part of a team that will be given a $250 AdWords advertising budget provided by Google. Your brief?To develop and run an online advertising campaign for a business or non-profit organization over a three week period. The teams that develop and communicate the most successful campaigns can win a prize, including trips to Google offices.

You could also take part in the optional Google+ Social Media Marketing category by creating and managing a Google+ Page for their clients over a five week period. That could look great on your CV, demonstrating your abilities as a digital and social media marketer.

At Huddersfield we always aim to innovate. Innovation is at the heart of the Digital and Social Media Marketing course. By keeping things fresh and up-to-the-minute, the course is designed to give you the opportunity to get a great head start in a marketing career.

The constantly changing landscape of marketing offers a dynamic and exciting career for students who enjoy the challenges of innovation, creating communication campaigns for a range of consumer segments, researching their needs and behaviour and planning outstanding brand experiences. Live projects, the opportunity to participate in prestigious national competitions such as L'Oreal Brandstorm and the Chartered Institute of Marketing 'Pitch', and gaining a CIM professional qualification alongside your degree can help build your marketing skills and enhance your employability.

The year-long marketing placement in the UK or overseas allows you to put your newly gained knowledge and skills into practice, and provides you with the opportunity to develop your CV. Huddersfield marketers have a reputation for having a 'can do attitude' demonstrating versatility, flexibility and initiative, leading our graduates to progress to a wide range of jobs in both large and small organisations, locally, nationally and internationally.

Glynis Jones, Principal Lecturer in Marketing

Placements


The course offers an optional one-year (48 weeks) work placement after the second year, in the UK or abroad. This paid position provides the opportunity for you to experience advertising and business communications in action, during which you will apply the knowledge and skills obtained on the course.

Huddersfield Business School’s Placement Unit won the National Undergradute Employability (NUE) award in 2017 for ‘Best University Placement Service’ for their hard work and innovative ideas.

Previous placement providers have included companies such as Hewlett Packard, Freeman Grattan, Redcats, TJX Europe, Telefonica, 02, Splitpixel, Marks and Spencers, The Sharp Agency, Principles and Swift Blinds.

Our Placement Office works with national and international employers to ensure excellent work experience opportunities are available to you on placement courses as well as giving advice in areas such as interview skills and preparing CVs and covering letters.

As a mature student I was worried about being out of place amongst younger students, however this was far from the case. For my placement year, I travelled to a marketing agency in Singapore and was bowled over by the opportunities they offered in terms of both careers and life experience!

Liam Hayward, Marketing with PR BA(Hons), Project Executive (Intern) placement with PMG, Singapore

Entry requirements

BBBat A Level

120 UCAS tariff points from a combination of Level 3 qualifications

DDM in BTEC Level 3 Extended Diploma

  • Access to Higher Education Diploma with 45 Level 3 credits at Merit or above
  • 120 UCAS tariff points from International Baccalaureate qualifications.

Other suitable experience or qualifications will be considered. For further information please see the University's minimum entry requirements.

What our students have to say


The University of Huddersfield offers a diverse and vibrant student environment, located on one central town centre campus site. The Business School provides you with a modern, professional environment in which to learn and develop, located right next to the Huddersfield Narrow Canal it's in a leafy and picturesque location at the heart of the campus.

Watch our profile video to hear Gergana describe why she chose the University of Huddersfield.

Course Detail

Core modules:

Digital Marketing in the Contemporary World

This module is designed to introduce students to digital marketing. It focuses on all aspects of the domain (i.e., B2B, B2C, Service, etc). It keeps the students at the forefront of modern practices: bridging the gap between theory and its practical application. Students will use a variety of digital marketing tools and platforms to design, manage, and optimise campaigns. The module is for students who are interested in developing digital marketing skills.

Markets and Marketing

This module explores the behaviour of markets and the responses of organisations through their marketing activities. It will help you to develop an understanding of marketing theory and practice and help you to develop the skills to produce a well-researched marketing plan.

Practical Marketing

The focus of this module is to help you to develop a range of skills relevant to the varied demands of the marketing industry through practical application. You'll have the opportunity to develop descriptive, analytical and decision-making skills and practise transferable personal skills. You'll apply generic marketing principles through application to some of the many sectors of the marketing industries within the UK.

The Marketing Environment

The aim of this module is to develop a thorough foundation in a variety of aspects of the marketing environment. It has a strong focus on the ethical and environmental factors as well as the legal and financial aspects of marketing ensuring that you'll appreciate the impact that the legal environment has on marketing activities and the financial framework of business.

Brands and Branding

The aim of the module is to introduce and help develop knowledge of brands and branding to you and the theories and processes that are critical to developing effective brands messages. The module will explore current trends in branding, and the functional and symbolic value of brands. It aims to provide you with a thorough grounding in branding, and to provide a platform for advanced branding modules.

You will be taught through a series of lectures, seminars, tutorials, workshops, directed study and project work with a strong focus on practical work. Assessment will include exams, oral presentations, individual or group essays or reports, case studies, in-class tests, peer assessment, individual reflective learning portfolios, time constrained assignments, group projects and management and marketing projects or dissertations for final year students.

21.67% of the study time on this course is spent in lectures, seminars, tutorials etc.

Working on live projects with national and local organisations is an important feature of our teaching and learning strategy and helps you to apply theory in a practical context. Guest speakers from the marketing industry allow you to hear about current and topical issues from marketing practitioners from a variety of businesses.

If you are concerned about adapting to study at university level, then our Learning Development Group, (LDG) based in the Huddersfield Business School building offers a dedicated service helping our students to improve their academic skills in areas such as presentations skills, time-management, academic reading, referencing or academic writing, research for essay preparation and how to prepare effectively for examinations.

Your module specification/course handbook will provide full details of the assessment criteria applying to your course.

Feedback (usually written) is normally provided on all coursework submissions within three term time weeks unless the submission was made towards the end of the session in which case feedback would be available on request after the formal publication of results. Feedback on exam performance/final coursework is available on request after the publication of results.

Further information

The teaching year normally starts in September with breaks at Christmas and Easter, finishing with a main examination/assessment period around May/June. Timetables are normally available one month before registration.

Your course is made up of modules and each module is worth a number of credits. Each year you study modules to the value of 120 credits, adding up to 360 credits in total for a bachelor’s qualification. These credits can come from a combination of core, compulsory and optional modules but please note that optional modules may not run if we do not have enough students interested.

If you achieve 120 credits for the current stage you are at, you may progress to the next stage of your course, subject to any professional, statutory or regulatory body guidelines.

Teaching excellence

  1. Huddersfield is a TEF gold-rated institution delivering consistently outstanding teaching and learning of the highest quality found in the UK (Teaching Excellence Framework, 2017).
  2. We won the first Global Teaching Excellence Award recognising the University’s commitment to world-class teaching and its success in developing students as independent learners and critical thinkers (HEA, 2017).
  3. Here at Huddersfield, you’ll be taught by some of the best lecturers in the country. The University is number one in England for the proportion of staff with teaching qualifications (HEFCE, 2016).
  4. For the past ten years, we’ve been the UK’s leading university for National Teaching Fellowships too, which rate Britain’s best lecturers. It’s all part of our ongoing drive for teaching excellence, which helps our students to achieve great things too.
  5. We’re unique in the fact that all our permanent teaching staff* have, or are completing, doctorates. This expertise, together with our teaching credentials, means that students here learn from knowledgeable and well-qualified teachers and academics who are at the forefront of their subject area.

*Permanent staff, after probation: some recently appointed colleagues will only obtain recognition in the months after their arrival in Huddersfield, once they have started teaching; research degrees applies to those on contracts of more than half-time.

Your Career


We know you’re coming to university to undertake your course, meet new people and broaden your horizons. However, we also help you to focus on life after you have graduated to ensure that your hard work pays off and you achieve your ambition. 

So while you’re here (and even after you graduate) the Careers and Employability Service offer professional help, support and guidance, including industry-supported workshops, careers fairs and one-to-one guidance sessions. Find out more about the Service.

 

*90% of graduates from courses in this subject area go on to work and/or further study within six months of graduating (DLHE Survey 2014/15).

90%Graduates employed*

Student support

At the University of Huddersfield, you'll find support networks and services to help you get ahead in your studies and social life. Whether you study at undergraduate or postgraduate level, you'll soon discover that you're never far away from our dedicated staff and resources to help you to navigate through your personal student journey. Find out more about all our support services.

Important information

We will always try to deliver your course as described on this web page. However, sometimes we may have to make changes as set out below.

We review all optional modules each year and change them to reflect the expertise of our staff, current trends in research and as a result of student feedback. We will always ensure that you have a range of options to choose from and we will let students know in good time the options available for them to choose for the following year.

We will only change core modules for a course if it is necessary for us to do so, for example to maintain course accreditation. We will let you know about any such changes as soon as possible, usually before you begin the relevant academic year.

Sometimes we have to make changes to other aspects of a course or how it is delivered. We only make these changes if they are for reasons outside of our control, or where they are for our students’ benefit. Again, we will let you know about any such changes as soon as possible, usually before the relevant academic year. Our regulations set out our procedure which we will follow when we need to make any such changes.

When you enrol as a student of the University, your study and time with us will be governed by a framework of regulations, policies and procedures, which form the basis of your agreement with us. These include regulations regarding the assessment of your course, academic integrity, your conduct (including attendance) and disciplinary procedure, fees and finance and compliance with visa requirements (where relevant). It is important that you familiarise yourself with these as you will be asked to agree to abide by them when you join us as a student. You will find a guide to the key terms here, where you will also find links to the full text of each of the regulations, policies and procedures referred to.

The Higher Education Funding Council for England is the principal regulator for the University.

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