It can take months of planning to stage an event but if you get it right, it can be an incredibly fulfilling experience for the people who take part and for you too. So if you like the challenge of making big plans and helping them take shape – and can think on your feet when thrown a curve ball – this course could be the one for you.
Events Management covers a wide range of skills. We’ll study the intricacies of branding, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before you actually execute all your planning and hard work in the final event.
During your time on the course you’ll be able to go on field trips, volunteer at events and also take a leading role in organising them. It’s all about giving you the hands-on experience you’ll need to become an event manager in the future.
Students on the course regularly volunteer through the in-house student enterprise company EM-VA on local events like North West Food Lovers Festival (Chester) and the Corporate Hospitality Show (Leeds). Both events have gone on to offer placements and even employment opportunities in the past.
During your course you’ll be taught by lecturers who have worked in the industry. They’ll cover subjects such as creative thinking, business management, sustainability, human resource management, venue selection, catering and crowd management. There are also modules on how to minimise risks, how to get sponsorship and how to fund events. We’ll also look at the technology that companies use in staging and marketing events too.
During your studies we’ll give you the opportunity to undertake a placement with a business, either in the UK or abroad. Previous students have undertaken placements in companies like Enterprise Rent A Car, Jubilee Centre, Jollydays, Sodexo, Wicked on Broadway, AGCAS Group, MCI Group and many others.
Events Management is an exciting career prospect for someone that likes a challenge, works to deadlines, and is good at problem solving. Your confidence in these skill sets will grow year on year throughout the course through the model of learning, critical thinking and practical application that our course is designed around. The industry itself is diverse, dynamic and international offering exciting opportunities to our placement students and graduates. One of the huge leaps between studying at School/College to studying a degree at University is the level of independent learning required, you will fill your time with reading, research and seeking experiences that will help you understand the subjects taught in the class. My main piece of advice would be to pick a subject that you are going to find interesting, that is going to excite you and keep you inspired to learn for your 4 years at University and continually develop as a young professional upon graduation.
Janna Wood, Senior Lecturer
The aim of this module is to introduce you to the events industry and give a general overview of how the industry works and what factors impact the sector. We will look at the main demand generating sources of Events such as Business, Tourism, Leisure, Art, Sport, Music, Entertainment and Culture. You'll research about future trends in the industry which should help you to identify future potential opportunities with the Events Management market. In addition this module explores in detail different types of events and sectors within the industry. This module really is the foundation stone to the course.
This module is designed to introduce you to the key components of events. This will include the organisational and management issues involved in staging events. The module will focus on venue selection, contracts, health and safety, licensing, public safety and security. You’ll have the opportunity to gain knowledge of organisation, planning, managing and controlling specific types of events and includes the organisation, management and implementation of a live event.
This module introduces the principles of the public relations industry and, in particular, the concept of media relations. You’ll learn how mutually beneficial media relationships are developed between public relations and journalism, whilst exploring the differences and debates between the two professions. You’ll learn to identify different news opportunities and newsworthiness, and have the opportunity to develop presentational and interview skills which will contribute to a portfolio of personal and professional development work. Assessment is based on a close analytical report into how PR-generated stories are covered by the media, and the construction of effective press releases and promotional material.
This module has two components. In the first term you’ll be given an opportunity to develop the personal and professional skills needed to be an effective hospitality manager. These include report writing, presentation skills, information retrieval and team working skills. The second term is an introduction to essential accounting concepts that you’ll need in order to feel confident about managing a business.
This module gives you information aboutfood and beverage preparation, service methods and skills for specific events. You’ll be exposed to a variety of commodities, cooking methods, equipment, working practices and service styles and how to apply them in a practical situation. Throughout the module an awareness of financial analysis will be required. Food and beverage management will consider the operational aspects involved in food and beverage production and service systems. This module will investigate the key areas that will be necessary for you to consider when planning and operating within a catering operation practical.
Option modules: Choose one from a list which may include:
This module will give you the opportunity to gain skills and competencies required to understand and successfully manage weddings. You’ll develop knowledge of the wedding market and the cultural and religious diversity which exist within the sector. You’ll have the opportunity to develop an appreciation of the various legal, health and safety implications for catering for outdoor and large scale events and an understanding of client requirements and financial management of the client budget. You’ll prepare a business plan for a wedding planning company and also produce a client portfolio to be delivered in a presentation.
You will be required to be well informed of current affairs that affect the Sports, Leisure and Recreation industry and related sectors of the industry. This module will help provide you with the basic understanding of the historical development and the growing inter-relationships of the sport, leisure and recreation sectors. You’ll also have the opportunity to develop an appreciation of the economic, environmental and socio-cultural impacts of the sectors and the demand generating sources attached to their development. Current and future trends in participation rates within these areas will also be included to allow you to identify future potential opportunities for the industry.
Or a Modern Language module option.
Managers of events must obtain and co-ordinate a wide range of often highly technical resources. They must do this while meeting precise client requirements - and working under often contradictory environmental pressures. Controlling the ‘project life-cycle’ is therefore the significant determinant of business success. As a result ‘project management’ has evolved into a multi-disciplinary role that must consider human, legal, financial, marketing and technological influences and constraints if events are to be developed and run successfully. You’ll have the opportunity to learn analytical, planning, control and review techniques – and practise them on a variety of cases, simulations and live events. You’ll have the opportunity to develop the skills to choose and use appropriate systems to improve operational effectiveness and decision-making.
This module explores Human Resource Management and Development and demonstrates the contribution that these can make to organisational success in a rapidly changing environment. You’ll explore the responsibilities of HR Managers and examine the theories relating to HRM. You’ll be involved in a simulation of a workplace situation where you’ll plan and design a recruitment and selection process for a particular job role in this workplace, working in small groups.
This module will provide the opportunity for you to develop your expertise in the awareness of design issues and topics in preparation for subsequent work and study. This module will run in conjunction with the Live Event module and provide practical support to enable appropriate conceptual design ideas and proposals to meet the client brief. The work undertaken in the module will encourage a variety of communication methods and techniques related to the design process and current design ideas. You’ll attend a series of lectures based on a range of key topics and will take part in themed workshops and practical site visits to explore a variety of venues and their relevant technical specifications. In the second term you’ll be working in a live event group which will be supported with basic practical workshops on sound, lighting and power distribution.
This module will build upon your knowledge of marketing from an experiential and consumer-orientated perspective. You’ll have the opportunity to extend your knowledge of contemporary approaches through studying experiential and online marketing. The module should also help develop your understanding of the key factors that motivate individuals to consume experiential provisions (i.e. events, hospitality and torusim) and you’ll have the opportunity to gain skills to identify potential markets for marketing strategies.
The corporate/business sector brings 30billion pounds into the UK economy yearly. Therefore having an understanding of this area will prove invaluable in your future career. During the module you should gain an understanding of why these events are held delving into corporate strategy development staff motivation and retention. You'll look at new and innovative ways of holding the “boring conference” such as unconferencing, crowd sourcing and the technologies associated with this. You should gain a practical understanding of systems and suppliers of the industry such as delegate registration systems, venue layout and production facilities.
Choose one from a list which may include:
The field of stadium and arena management has undergone major developments over the last decade with existing venues being revitalised and new multi-purpose venues being designed. This module will seek to help provide you with the ability to assess the implications of managing these facilities in terms of areas such as design, finance, security, sustainability, operations, administration and management. Focuing at times on the sponsorship packages and relationships that are essential for the survivle of these facilities.
Fundraising and sponsorship are key functions of an event manager’s role, both in commercial and non-profit events. During this module you’ll discover what sources of support are available to an event and how to approach these for funding or in-kind support. You’ll have the opportunity to learn how to identify, approach sponsors and build packages by writing a sponsorship proposal. The module should help you to gain a deeper understanding of why people give to charity and how to create successful fundraising events.
Or a Modern Language module option.
The course offers an optional one-year (48 weeks) work placement after the second year, in the UK
This module highlights the role of strategic management in organisations and helps make you aware of the key strategic management approaches that assist managers in delivering both short and long term aims, goals and objectives for the organisation. It is underpinned by theory that then provides a tool kit for strategic analysis and demonstrates how this can aid management teams make business decisions in today’s complex and turbulent environments.
Global events and festivals continues to be a significant and ever growing industry in today’s culture, and it’s impacts can be felt widespread. This module is designed to provide you with an in depth knowledge of the issues involved in bidding for and staging mega events and festivals, and the implications this has on society’s around the world. Drawing upon a wide range of seminal and contemporary case studies you’ll have the opportunity to research, apply theory and build your knowledge regarding key areas of debate. These include, amongst others, the study of the strategies and policies which are necessary for hosts to deliver a lasting legacy, the role of global events and festivals in developing destinations, and the impact of events and festivals on local identity and culture.
This module takes an alternative approach to problem solving for anyone involved in managing a business. The focus is on the development of creative ideas and the implementation of innovative solutions in functions critical to the successful management of a business. You are encouraged to gain a greater understanding of the creative process and how it is fundamental to the evolution of life. The emphasis throughout is on the development and application of the knowledge and skills inherent in successful innovation. Entrepreneurship is evaluated and explored as a concept and paradigm that is available to anyone who wishes to engage in the process. A sound theoretical and conceptual appreciation and application of the relevant creative and innovative literature underpin the entire course and workshop sessions
Plus choose one from –
This module will provide the opportunity for you to research Events Project Management using the delivery of a client led event as a case study. This module will be structured into two parts to allow you to gain knowledge and competency in project and risk management prior to executing a client led event. The module is assessed in three ways the main component being a comprehensive critical review of current Events Project Management literature, subsequent assessment is through the event delivery and evaluation of the project management process. You’ll be allocated to a member of the staff team from whom you can seek advice in the planning of the event and a client mentor.
This module aims to help develop your skills and ability to carry out an original investigation into a particular problem. In the early stages of project development, seminars and workshops are organised to provide guidance in various important aspects of project formulation and development, such as choice of appropriate methodology, literature sources and review techniques, specification of data requirements, data collection and data analysis. For the remainder of the module, emphasis is placed on individual study, supported by regular personal supervision.
Choose one from a list which may include:
Sport is a significant industry that plays an important role in contemporary society. It is a key contributor to the events industry as it produces some of the world’s largest and most prestigious events. For this reason, sport is analysed in this module at both domestic and international level. The business of sport and the strategic management that is associated to it is fundamental to you if you are interested in sport event management. Through analysing the structure and scope of the sector this module aims to help provide you with a deep understanding of how sport should be managed as a business in the 21st century.
The aim of this module is to provide you with a good knowledge and understanding of theory and practice in relation to International Human Resource Management, with a focus on the Hospitality, Tourism and Leisure and Events industry. The subjects you’ll study include the impact of national culture on organizations, international labour markets, convergence and divergence in HRM, resourcing and rewarding, employment flexibility, employee relations, employee voice, managing workplace diversity, strategic HRM, International assignments, the impact of the EU on HRM and future developments.
Or a Modern Language module option.
You will be taught through a series of lectures, seminars, tutorials, field trips, practical workshops, off campus facilities such as theatres and professional kitchens. Assessment will include formal written coursework, exams, assessed live events, presentations and design and CAD projects.
20% of the study time on this course is spent in lectures, seminars, tutorials etc.
If you are concerned about adapting to study at university level, then our Learning Development Group, (LDG) based in the Huddersfield Business School building offers a dedicated service helping our students to improve their academic skills in areas such as presentations skills, time-management, academic reading, referencing or academic writing, research for essay preparation and how to prepare effectively for examinations.
Your module specification/course handbook will provide full details of the assessment criteria applying to your course.
Feedback (usually written) is normally provided on all coursework submissions within three term time weeks unless the submission was made towards the end of the session in which case feedback would be available on request after the formal publication of results. Feedback on exam performance/final coursework is available on request after the publication of results.
The teaching year normally starts in September with breaks at Christmas and Easter, finishing with a main examination/assessment period around May/June. Timetables are normally available one month before registration.
Your course is made up of modules and each module is worth a number of credits. Each year you study modules to the value of 120 credits, adding up to 360 credits in total for a bachelor’s qualification. These credits can come from a combination of core, compulsory and optional modules but please note that optional modules may not run if we do not have enough students interested.
If you achieve 120 credits for the current stage you are at, you may progress to the next stage of your course, subject to any professional, statutory or regulatory body guidelines.
*Permanent staff, after probation: some recently appointed colleagues will only obtain recognition in the months after their arrival in Huddersfield, once they have started teaching; research degrees applies to those on contracts of more than half-time.
At the University of Huddersfield, you'll find support networks and services to help you get ahead in your studies and social life. Whether you study at undergraduate or postgraduate level, you'll soon discover that you're never far away from our dedicated staff and resources to help you to navigate through your personal student journey. Find out more about all our support services.
We will always try to deliver your course as described on this web page. However, sometimes we may have to make changes as set out below.
We review all optional modules each year and change them to reflect the expertise of our staff, current trends in research and as a result of student feedback. We will always ensure that you have a range of options to choose from and we will let students know in good time the options available for them to choose for the following year.
We will only change core modules for a course if it is necessary for us to do so, for example to maintain course accreditation. We will let you know about any such changes as soon as possible, usually before you begin the relevant academic year.
Sometimes we have to make changes to other aspects of a course or how it is delivered. We only make these changes if they are for reasons outside of our control, or where they are for our students’ benefit. Again, we will let you know about any such changes as soon as possible, usually before the relevant academic year. Our regulations set out our procedure which we will follow when we need to make any such changes.
When you enrol as a student of the University, your study and time with us will be governed by a framework of regulations, policies and procedures, which form the basis of your agreement with us. These include regulations regarding the assessment of your course, academic integrity, your conduct (including attendance) and disciplinary procedure, fees and finance and compliance with visa requirements (where relevant). It is important that you familiarise yourself with these as you will be asked to agree to abide by them when you join us as a student. You will find a guide to the key terms here, where you will also find links to the full text of each of the regulations, policies and procedures referred to.
The Higher Education Funding Council for England is the principal regulator for the University.