About the course
In the digital era animation and graphic design go hand in hand. From film and advertising to websites and social media, the two disciplines are all around us. We’ll give you the chance to understand the techniques and build your skills in order to go on to a career in the creative industries.
The course aims to help you become a strong designer; someone who’s not afraid to experiment with creativity and someone who understands the strategy behind what they’re doing.
This is an industry that’s changing fast. So we’ll look at future trend forecasts to give you a feel of how things might evolve. At the same time we’ll look at the core skills that have always been needed in the creative industry. Typography, visual language, illustration, branding and motion. It’s a dynamic and inspiring course, and we’ll aim to get you thinking about how animation and graphic design overlap in the world all around us.
It’s vital that you have a chance to understand how graphic design and animation work in the wider world, and what kind of career prospects are out there. So we work with a range of theory and guest speakers; previous companies include the BBC and Territory Studios. You’ll have the chance to understand the factors out in the real world that are shaping the industry.
You’ll be encouraged to take part in workshops, live briefs and international design competitions. It’s all designed to get you ready for placements, internships and future employment once you’ve graduated.
We believe in keeping your options open as you study too. Graphic Design and Animation BA(Hons) is part of a suite of three courses that includes Animation BA(Hons) and Graphic Design BA(Hons). Once you’ve enrolled on one of the courses, you could switch to the other one in between your first and second years if your interests change, and if your tutor agrees to it.
My time at the University of Huddersfield helped me develop my creative and design ideas. Having the opportunity to do a year-long placement -
working for an in-house design team in Amsterdam - allowed me to gain industry experience, making the transition easier when I graduated.
Dan Kelly, graduated Graphic Design BA(Hons) and winner of Future Dreams The Ultimate Canvas now Graphic Designer, adam&eveDDB
Foundation Studio Practice
Foundation Studio is delivered across all teaching weeks of the first year of study. You will be asked to develop a body of work in response to a studio theme. This is defined and structured by module tutors to promote an exploration of the potential of graphic design and animation, as independent and converging practices. This is through the development of experimental practice and proposals as appropriate to your contemporary art and design practice, for the exploration of: the image, image and text, visual grammar and the visual field, typographic form, multimedia materials, photography and motion graphics, animation and interactive media environments. 100% portfolio.
Process and Production 1
The module will introduce you to the key principles of contemporary practice in terms of technique and process. It will focus on the fundamental techniques of production. It will help to develop your understanding of two and three dimensional space and the importance of the image, the frame, the timeline, the loop and the digital processes to generate and capture your work. 100% portfolio.
Theory as Practice 1
This module introduces you to vital discourses and debates surrounding the history, influences, production and critical reception of graphic design and animation. The module explores and introduces contemporary theory as practice, with reference to a wide range of artefacts and texts. We will help you to recognise and understand key conventions and contexts, and create concepts useful to both your studio practice and for a series of written assignments. You’ll be asked to produce assignments in a range of written formats, which will develop and then test your confidence and ability to demonstrate your understanding of and engagement with contemporary practice and visual, material and digital cultures. 100% portfolio.
Intermediate Studio Practice
The intermediate studio requires you to produce works of increasing sophistication having successfully completed the foundation studio. The module encompasses diverse and interdependent areas of practice. It expands and elaborates upon the exploration and communication of ideas introduced in foundation studio. 100% portfolio.
Process and Production 2
The module encourages you to extend your knowledge of graphic design and animation, with an emphasis on exploring more advanced processes and production techniques. The frameworks and methods introduced at foundation level are refined and developed. This will support you in establishing a more specialist approach and a professionally orientated practice. 100% portfolio.
Theory as Practice 2
This module looks at theories in the development and coming-together of cultural and historical practices in graphic design and animation, in many different forms. The module aims to build upon and expand the cultures and conditions of postmodernity and the idea of the 'contemporary' introduced in year 1. Through combining theory and practice, you’ll be encouraged to experiment creatively with ideas and concepts.
School of Art and Design Placement
You will normally spend a total of 48 weeks between the end of year two and the beginning of your final year in a managed work experience. You will be encouraged to obtain a placement activity relevant to your area of specialism, however a wide range of placements will be regarded as suitable. The placement will be monitored and you will be assessed on completion. (100%).
Advanced Studio Practice
This module supports you in the independent production and presentation of work appropriate to final year honours degree standards. Its purpose is to help you to make concepts manifest (for graphic design, animation or graphic design and animation) in an appropriate and personal manner whilst demonstrating a level of technical resolution in accordance with pre-negotiated targets. 100% portfolio.
Research and Development
This module is designed to provide a vehicle for you to illustrate and develop concepts for original graphic design and animation appropriate to final year honours degree standards in either graphic design, animation, or the combined award of graphic design and animation. Research and production contexts for the module will be defined by your course and project needs. 100% portfolio.
Theory as Practice 3
The module is specifically designed to unfold throughout the final year, reflecting theoretical, technical and professional issues appropriate to your practice. The module is intended to be a critical and diagnostic tool with which to examine and extend your work. It can be made up of a series of outputs and will help you to determine and contextualise the direction of your practice-based modules. It concludes the undergraduate Theory as Practice programme. 70% dissertation/30% special study.
46% of the study time on this course is spent in lectures, seminars, tutorials, workshops etc.
This is a studio-based course with supporting lectures, seminars, tutorials and technical workshops which will help you to develop a sound understanding of theory relating to animation and motion graphics.
The course focuses on practical experience and you will be taught by a team of active researchers with professional experience in the field. Assessment includes portfolio exhibition, reports, essays, presentations and case study analysis.
Your module specification/course handbook will provide full details of the assessment criteria applying to your course.
Feedback (usually written) is normally provided on all coursework submissions within three term time weeks – unless the submission was made towards the end of the session in which case feedback would be available on request after the formal publication of results.Feedback on exam performance/final coursework is available on request after the publication of results.
Inspirational field trips to destinations of educational and cultural significance are a component of the course and will be funded by the University. Study trips may include visits to galleries, museums, and exhibitions.
BBBat A Level or equivalent
120 UCAS tariff points from a combination of Level 3 qualifications
DMM in BTEC Level 3 Extended Diploma
If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum of IELTS 6.0 overall with no element lower than 5.5, or equivalent will be considered acceptable.
You will also be required to attend a satisfactory interview, when strong emphasis will be placed on the quality of your portfolio.
Other suitable experience or qualifications will be considered. For further information please see the University's minimum entry requirements.
- Huddersfield is a TEF gold-rated institution delivering consistently outstanding teaching and learning of the highest quality found in the UK (Teaching Excellence Framework, 2017).
- We won the first Global Teaching Excellence Award recognising the University’s commitment to world-class teaching and its success in developing students as independent learners and critical thinkers (HEA, 2017).
- Here at Huddersfield, you’ll be taught by some of the best lecturers in the country. We’ve been the English university with the highest proportion of professionally-qualified teaching staff for three years running*.
- For the past ten years, we’ve been the UK’s leading university for National Teaching Fellowships too, which rate Britain’s best lecturers. It’s all part of our ongoing drive for teaching excellence, which helps our students to achieve great things too.
- We’re unique in the fact that all our permanent teaching staff** have, or are completing, doctorates. This expertise, together with our teaching credentials, means that students here learn from knowledgeable and well-qualified teachers and academics who are at the forefront of their subject area.
*HESA - First awarded in 2016, maintained in 2017 and 2018.
**Permanent staff, after probation: some recently appointed colleagues will only obtain recognition in the months after their arrival in Huddersfield, once they have started teaching; research degrees applies to those on contracts of more than half-time.
A gallery of work by our Graphic Design and Animation BA(Hons) students and graduates. Click on each image to find out more.
You can see work from across the School of Art, Design and Architecture on our gallery page.
At the University of Huddersfield, you'll find support networks and services to help you get ahead in your studies and social life. Whether you study at undergraduate or postgraduate level, you'll soon discover that you're never far away from our dedicated staff and resources to help you to navigate through your personal student journey. Find out more about all our support services.
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Changes to a course you have applied for
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Changes to option modules
Where your course allows you to choose modules from a range of options, we will review these each year and change them to reflect the expertise of our staff, current trends in research and as a result of student feedback or demand for certain modules. We will always ensure that you have a range of options to choose from and we will let you know in good time the options available for you to choose for the following year.
We will only make major changes to the core curriculum of a course or to our services if it is necessary for us to do so and provided such changes are reasonable. A major change in this context is a change that materially changes the services available to you; or the outcomes, or a significant part, of your course, such as the nature of the award or a substantial change to module content, teaching days (part time provision), classes, type of delivery or assessment of the core curriculum.
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Termination of course
In exceptional circumstances, we may, for reasons outside of our control, be forced to discontinue or suspend your course. Where this is the case, a formal exit strategy will be followed and we will notify you as soon as possible about what your options are, which may include transferring to a suitable replacement course for which you are qualified, being provided with individual teaching to complete the award for which you were registered, or claiming an interim award and exiting the University. If you do not wish to take up any of the options that are made available to you, then you can cancel your registration and withdraw from the course without liability to the University for future tuition fees and you will be entitled to a refund of all course fees paid to date. We will provide reasonable support to assist you with transferring to another university if you wish to do so.
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