17 September 2018
3 years full-time
4 years inc. placement year
A Level - BBB
BTEC - DMM
120 across a suite of three courses
In the digital era animation and graphic design go hand in hand. From film and advertising to websites and social media, the two disciplines are all around us. We’ll give you the chance to understand the techniques and build your skills in order to go on to a career in the creative industries.
The course aims to help you become a strong designer; someone who’s not afraid to experiment with creativity and someone who understands the strategy behind what they’re doing.
This is an industry that’s changing fast. So we’ll look at future trend forecasts to give you a feel of how things might evolve. At the same time we’ll look at the core skills that have always been needed in the creative industry. Typography, visual language, illustration, branding and motion. It’s a dynamic and inspiring course, and we’ll aim to get you thinking about how animation and graphic design overlap in the world all around us.
It’s vital that you have a chance to understand how graphic design and animation work in the wider world, and what kind of career prospects are out there. So we work with a range of theory and guest speakers; previous companies include the BBC and Territory Studios. You’ll have the chance to understand the factors out in the real world that are shaping the industry.
You’ll be encouraged to take part in workshops, live briefs and international design competitions. It’s all designed to get you ready for placements, internships and future employment once you’ve graduated.
We believe in keeping your options open as you study too. Graphic Design and Animation BA(Hons) is part of a suite of three courses that includes Animation BA(Hons) and Graphic Design BA(Hons). Once you’ve enrolled on one of the courses, you could switch to the other one in between your first and second years if your interests change, and if your tutor agrees to it.
My time at the University of Huddersfield helped me develop my creative and design ideas. Having the opportunity to do a year-long placement -
working for an in-house design team in Amsterdam - allowed me to gain industry experience, making the transition easier when I graduated.
Dan Kelly, graduated Graphic Design BA(Hons) and winner of Future Dreams The Ultimate Canvas now Graphic Designer, adam&eveDDB
BBBat A Level or equivalent
120 UCAS tariff points from a combination of Level 3 qualifications
DMM in BTEC Level 3 Extended Diploma
Candidates for whom English is not the first language are required to have International English Language Testing System (IELTS) at a score of 6.0 overall and no less than 5.5 in any component (academic or general test).
You will also be required to attend a satisfactory interview, when strong emphasis will be placed on the quality of your portfolio.
Other suitable experience or qualifications will be considered. For further information please see the University's minimum entry requirements.
Foundation Studio is delivered across all teaching weeks of the first year of study. You will be asked to develop a body of work in response to a studio theme. This is defined and structured by module tutors to promote an exploration of the potential of graphic design and animation, as independent and converging practices. This is through the development of experimental practice and proposals as appropriate to your contemporary art and design practice, for the exploration of: the image, image and text, visual grammar and the visual field, typographic form, multimedia materials, photography and motion graphics, animation and interactive media environments. 100% portfolio.
The module will introduce you to the key principles of contemporary practice in terms of technique and process. It will focus on the fundamental techniques of production. It will help to develop your understanding of two and three dimensional space and the importance of the image, the frame, the timeline, the loop and the digital processes to generate and capture your work. 100% portfolio.
This module introduces you to vital discourses and debates surrounding the history, influences, production and critical reception of graphic design and animation. The module explores and introduces contemporary theory as practice, with reference to a wide range of artefacts and texts. We will help you to recognise and understand key conventions and contexts, and create concepts useful to both your studio practice and for a series of written assignments. You’ll be asked to produce assignments in a range of written formats, which will develop and then test your confidence and ability to demonstrate your understanding of and engagement with contemporary practice and visual, material and digital cultures. 100% portfolio.
The intermediate studio requires you to produce works of increasing sophistication having successfully completed the foundation studio. The module encompasses diverse and interdependent areas of practice. It expands and elaborates upon the exploration and communication of ideas introduced in foundation studio. 100% portfolio.
The module encourages you to extend your knowledge of graphic design and animation, with an emphasis on exploring more advanced processes and production techniques. The frameworks and methods introduced at foundation level are refined and developed. This will support you in establishing a more specialist approach and a professionally orientated practice. 100% portfolio.
This module looks at theories in the development and coming-together of cultural and historical practices in graphic design and animation, in many different forms. The module aims to build upon and expand the cultures and conditions of postmodernity and the idea of the 'contemporary' introduced in year 1. Through combining theory and practice, you’ll be encouraged to experiment creatively with ideas and concepts.
You will normally spend a total of 48 weeks between the end of year two and the beginning of your final year in a managed work experience. You will be encouraged to obtain a placement activity relevant to your area of specialism, however a wide range of placements will be regarded as suitable. The placement will be monitored and you will be assessed on completion. (100%).
This module supports you in the independent production and presentation of work appropriate to final year honours degree standards. Its purpose is to help you to make concepts manifest (for graphic design, animation or graphic design and animation) in an appropriate and personal manner whilst demonstrating a level of technical resolution in accordance with pre-negotiated targets. 100% portfolio.
This module is designed to provide a vehicle for you to illustrate and develop concepts for original graphic design and animation appropriate to final year honours degree standards in either graphic design, animation, or the combined award of graphic design and animation. Research and production contexts for the module will be defined by your course and project needs. 100% portfolio.
The module is specifically designed to unfold throughout the final year, reflecting theoretical, technical and professional issues appropriate to your practice. The module is intended to be a critical and diagnostic tool with which to examine and extend your work. It can be made up of a series of outputs and will help you to determine and contextualise the direction of your practice-based modules. It concludes the undergraduate Theory as Practice programme. 70% dissertation/30% special study.
46% of the study time on this course is spent in lectures, seminars, tutorials, workshops etc.
This is a studio-based course with supporting lectures, seminars, tutorials and technical workshops which will help you to develop a sound understanding of theory relating to animation and motion graphics.
The course focuses on practical experience and you will be taught by a team of active researchers with professional experience in the field. Assessment includes portfolio exhibition, reports, essays, presentations and case study analysis.
Your module specification/course handbook will provide full details of the assessment criteria applying to your course.
Feedback (usually written) is normally provided on all coursework submissions within three term time weeks – unless the submission was made towards the end of the session in which case feedback would be available on request after the formal publication of results.Feedback on exam performance/final coursework is available on request after the publication of results.
Inspirational field trips to destinations of educational and cultural significance are a component of the course and will be funded by the University. Study trips may include visits to galleries, museums, and exhibitions.
The teaching year normally starts in September with breaks at Christmas and Easter, finishing with a main examination/assessment period around May/June. Timetables are normally available one month before registration. As this is a full-time course, you may have to attend every day of the week.
Your course is made up of modules and each module is worth a number of credits. Each year you study modules to the value of 120 credits, adding up to 360 credits in total for a bachelor’s qualification. These credits can come from a combination of core, compulsory and optional modules but please note that optional modules may not run if we do not have enough students interested.
If you achieve 120 credits for the current stage you are at, you may progress to the next stage of your course, subject to any professional, statutory or regulatory body guidelines.
*Permanent staff, after probation: some recently appointed colleagues will only obtain recognition in the months after their arrival in Huddersfield, once they have started teaching; research degrees applies to those on contracts of more than half-time.
A gallery of work by our Graphic Design and Animation BA(Hons) students and graduates. Click on each image to find out more.
You can see work from across the School of Art, Design and Architecture on our gallery page.
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We will always try to deliver your course as described on this web page. However, sometimes we may have to make changes as set out below.
We review all optional modules each year and change them to reflect the expertise of our staff, current trends in research and as a result of student feedback. We will always ensure that you have a range of options to choose from and we will let students know in good time the options available for them to choose for the following year.
We will only change core modules for a course if it is necessary for us to do so, for example to maintain course accreditation. We will let you know about any such changes as soon as possible, usually before you begin the relevant academic year.
Sometimes we have to make changes to other aspects of a course or how it is delivered. We only make these changes if they are for reasons outside of our control, or where they are for our students’ benefit. Again, we will let you know about any such changes as soon as possible, usually before the relevant academic year. Our regulations set out our procedure which we will follow when we need to make any such changes.
When you enrol as a student of the University, your study and time with us will be governed by a framework of regulations, policies and procedures, which form the basis of your agreement with us. These include regulations regarding the assessment of your course, academic integrity, your conduct (including attendance) and disciplinary procedure, fees and finance and compliance with visa requirements (where relevant). It is important that you familiarise yourself with these as you will be asked to agree to abide by them when you join us as a student. You will find a guide to the key terms here, where you will also find links to the full text of each of the regulations, policies and procedures referred to.
The Higher Education Funding Council for England is the principal regulator for the University.