About the course
From designing billboard advertising to magazine layouts, from packaging to film, graphic design can lead to so many exciting career paths. This course focuses on the needs of the creative industry to help you build the skills you require to become a professional graphic designer.
We’ll look at typography, layout, packaging, branding, advertising, motion and user-experience design to get you thinking and creating. We’ll also give you the opportunity to develop your cultural awareness and your own visual language. Experimentation is key to understanding just what’s possible, so we’ll encourage you to try new things and take risks. You’ll also be able to use industry-standard software and build up your knowledge of the design packages that professionals use.
It’s vital that you have a chance to understand how graphic design works in the wider world, and what kind of career prospects are out there, so we work with a range of theory and guest speakers; previous companies include the BBC, Designers Republic, Ministry of Sound and Playstation. You’ll have the chance to understand the factors out in the real world that are shaping the future of graphic design.
You’ll be encouraged to take part in workshops, live briefs and international design competitions. It’s all designed to get you ready for placements, internships and future employment once you’ve graduated.
We believe in keeping your options open as you study too. Graphic Design BA(Hons) is part of a suite of three courses that includes Animation BA(Hons) and Graphic Design and Animation BA(Hons). You’re free to change to the other course between your first and second years if your interests change and your tutor agrees.
My time at the University of Huddersfield helped me develop my creative and design ideas. Having the opportunity to do a year-long placement - working for an in-house design team in Amsterdam - allowed me to gain industry experience, making the transition easier when I graduated.
Dan Kelly, graduated Graphic Design BA(Hons) and winner of Future Dreams The Ultimate Canvas now Graphic Designer, adam&eveDDB
Foundation Studio Practice
Foundation Studio is delivered across all teaching weeks of the first year of study. You will be asked to develop a body of work in response to a studio theme. This is defined and structured by module tutors to promote an exploration of the potential of graphic design and animation, as independent and converging practices. This is through the development of experimental practice and proposals as appropriate to your contemporary art and design practice, for the exploration of: the image, image and text, visual grammar and the visual field, typographic form, multimedia materials, photography and motion graphics, animation and interactive media environments. 100% portfolio.
Process and Production 1
The module will introduce you to the key principles of contemporary practice in terms of technique and process. It will focus on the fundamental techniques of production. It will help to develop your understanding of two and three dimensional space and the importance of the image, the frame, the timeline, the loop and the digital processes to generate and capture your work. 100% portfolio.
Theory as Practice 1
This module introduces you to vital discourses and debates surrounding the history, influences, production and critical reception of graphic design and animation. The module explores and introduces contemporary theory as practice, with reference to a wide range of artefacts and texts. We will help you to recognise and understand key conventions and contexts, and create concepts useful to both your studio practice and for a series of written assignments. You’ll be asked to produce assignments in a range of written formats, which will develop and then test your confidence and ability to demonstrate your understanding of and engagement with contemporary practice and visual, material and digital cultures. 100% portfolio.
Intermediate Studio Practice
The intermediate studio requires you to produce works of increasing sophistication having successfully completed the foundation studio. The module encompasses diverse and interdependent areas of practice. It expands and elaborates upon the exploration and communication of ideas introduced in foundation studio. 100% portfolio.
Process and Production 2
The module encourages you to extend your knowledge of graphic design and animation, with an emphasis on exploring more advanced processes and production techniques. The frameworks and methods introduced at foundation level are refined and developed. This will support you in establishing a more specialist approach and a professionally orientated practice. 100% portfolio.
Theory as Practice 2
This module looks at theories in the development and coming-together of cultural and historical practices in graphic design and animation, in many different forms. The module aims to build upon and expand the cultures and conditions of postmodernity and the idea of the 'contemporary' introduced in year 1. Through combining theory and practice, you’ll be encouraged to experiment creatively with ideas and concepts.
School of Art and Design Placement
You will normally spend a total of 48 weeks between the end of year two and the beginning of your final year in a managed work experience. You will be encouraged to obtain a placement activity relevant to your area of specialism, however a wide range of placements will be regarded as suitable. The placement will be monitored and you will be assessed on completion. (100%).
Advanced Studio Practice
This module supports you in the independent production and presentation of work appropriate to final year honours degree standards. Its purpose is to help you to make concepts manifest (for graphic design, animation or graphic design and animation) in an appropriate and personal manner whilst demonstrating a level of technical resolution in accordance with pre-negotiated targets. 100% portfolio.
Research and Development
This module is designed to provide a vehicle for you to illustrate and develop concepts for original graphic design and animation appropriate to final year honours degree standards in either graphic design, animation, or the combined award of graphic design and animation. Research and production contexts for the module will be defined by your course and project needs. 100% portfolio.
Theory as Practice 3
The module is specifically designed to unfold throughout the final year, reflecting theoretical, technical and professional issues appropriate to your practice. The module is intended to be a critical and diagnostic tool with which to examine and extend your work. It can be made up of a series of outputs and will help you to determine and contextualise the direction of your practice-based modules. It concludes the undergraduate Theory as Practice programme. 70% dissertation/30% special study.
46% of the study time on this course is spent in lectures, seminars, tutorials and workshops etc.
You will have the opportunity to experience studio-based design projects, workshop demonstrations and practical sessions supported and informed by lectures and seminars. Your assessment will include portfolio exhibitions and presentations of studio production, research and development work, as well as written assignments.
Your module specification/course handbook will provide full details of the assessment criteria applying to your course.
Feedback (usually written) is normally provided on all coursework submissions within three term time weeks – unless the submission was made towards the end of the session in which case feedback would be available on request after the formal publication of results.Feedback on exam performance/final coursework is available on request after the publication of results.
Inspirational field trips to destinations of educational and cultural significance are a component of the course and will be funded by the University. Study trips may include visits to galleries, museums, and exhibitions.
BBBat A Level or equivalent
120 UCAS tariff points from a combination of Level 3 qualifications
DMM in BTEC Level 3 Extended Diploma
If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum of IELTS 6.0 overall with no element lower than 5.5, or equivalent will be considered acceptable.
You will also be required to attend a satisfactory interview, when strong emphasis will be placed on the quality of your portfolio.
Other suitable experience or qualifications will be considered. For further information please see the University's minimum entry requirements.
- Huddersfield is a TEF gold-rated institution delivering consistently outstanding teaching and learning of the highest quality found in the UK (Teaching Excellence Framework, 2017).
- We won the first Global Teaching Excellence Award recognising the University’s commitment to world-class teaching and its success in developing students as independent learners and critical thinkers (HEA, 2017).
- Here at Huddersfield, you’ll be taught by some of the best lecturers in the country. We’ve been the English university with the highest proportion of professionally-qualified teaching staff for the past four years*.
- For the past ten years, we’ve been the UK’s leading university for National Teaching Fellowships too, which rate Britain’s best lecturers. It’s all part of our ongoing drive for teaching excellence, which helps our students to achieve great things too.
- We’re unique in the fact that all our permanent teaching staff** have, or are completing, doctorates. This expertise, together with our teaching credentials, means that students here learn from knowledgeable and well-qualified teachers and academics who are at the forefront of their subject area.
*HESA - First awarded in 2016, maintained in 2017, 2018 and 2019.
**Permanent staff, after probation: some recently appointed colleagues will only obtain recognition in the months after their arrival in Huddersfield, once they have started teaching; research degrees applies to those on contracts of more than half-time.
A gallery of work by our Graphic Design BA(Hons) students and graduates. Click on each image to find out more.
You can see work from across the School of Art, Design and Architecture on our gallery page.
At the University of Huddersfield, you'll find support networks and services to help you get ahead in your studies and social life. Whether you study at undergraduate or postgraduate level, you'll soon discover that you're never far away from our dedicated staff and resources to help you to navigate through your personal student journey. Find out more about all our support services.
We will always try to deliver your course as described on this web page. However, sometimes we may have to make changes as set out below.
Changes to a course you have applied for
If we propose to make a major change to a course that you are holding an offer for, then we will tell you as soon as possible so that you can decide whether to withdraw your application prior to enrolment.
Changes to your course after you enrol as a student
We will always try to deliver your course and other services as described. However, sometimes we may have to make changes as set out below:
Changes to option modules
Where your course allows you to choose modules from a range of options, we will review these each year and change them to reflect the expertise of our staff, current trends in research and as a result of student feedback or demand for certain modules. We will always ensure that you have a range of options to choose from and we will let you know in good time the options available for you to choose for the following year.
We will only make major changes to the core curriculum of a course or to our services if it is necessary for us to do so and provided such changes are reasonable. A major change in this context is a change that materially changes the services available to you; or the outcomes, or a significant part, of your course, such as the nature of the award or a substantial change to module content, teaching days (part time provision), classes, type of delivery or assessment of the core curriculum.
For example, it may be necessary to make a major change to reflect changes in the law or the requirements of the University’s regulators; to meet the latest requirements of a commissioning or accrediting body; to improve the quality of educational provision; in response to student, examiners’ or other course evaluators’ feedback; and/or to reflect academic or professional changes within subject areas. Major changes may also be necessary because of circumstances outside our reasonable control, such as a key member of staff leaving the University or being unable to teach, where they have a particular specialism that can’t be adequately covered by other members of staff; or due to damage or interruption to buildings, facilities or equipment.
Major changes would usually be made with effect from the next academic year, but this may not always be the case. We will notify you as soon as possible should we need to make a major change and will carry out suitable consultation with affected students. If you reasonably believe that the proposed change will cause you detriment or hardship we will, if appropriate, work with you to try to reduce the adverse effect on you or find an appropriate solution. Where an appropriate solution cannot be found and you contact us in writing before the change takes effect you can cancel your registration and withdraw from the University without liability to the University for future tuition fees. We will provide reasonable support to assist you with transferring to another university if you wish to do so.
Termination of course
In exceptional circumstances, we may, for reasons outside of our control, be forced to discontinue or suspend your course. Where this is the case, a formal exit strategy will be followed and we will notify you as soon as possible about what your options are, which may include transferring to a suitable replacement course for which you are qualified, being provided with individual teaching to complete the award for which you were registered, or claiming an interim award and exiting the University. If you do not wish to take up any of the options that are made available to you, then you can cancel your registration and withdraw from the course without liability to the University for future tuition fees and you will be entitled to a refund of all course fees paid to date. We will provide reasonable support to assist you with transferring to another university if you wish to do so.
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The Office for Students (OfS) is the principal regulator for the University.