About the course
Do you love fashion and have the drive, desire and determination to develop the skills to lead you into a pivotal role within retailers and brands? Do you passionately aspire to work for a global fashion brand or an international retailer, or for yourself in an enterprise business start-up?
International Fashion Buying Management BA (Hons) gives you the skills and knowledge to develop your creativity and expertise within a commercial framework that directly reflects current fashion industry practice. The dynamic environment of fashion buying provides diverse, challenging and exciting opportunities within roles such as trend analysts, fashion buying, merchandising, new product development, and sourcing.
Creatively managing the buying process requires a unique skill set. The Department of Fashion and Textiles provides the environment where you can experiment and personalise your learning to dynamically develop a wide range of skills to help you become a confident player in this exciting international business. You will share first year modules with students on other fashion industry courses enabling you to develop a broad understanding of the industry and learn about the business of fashion in preparation for internships and focusing on your specialism. The emphasis is on innovative and industry-focused projects that simulate industry practice to develop the experience you will need to succeed in the global industry. You will be equipped to research new product solutions, identify market opportunities, learn how to solve problems quickly and creatively, learn how to work collaboratively and manage professional business relationships effectively and how to take the initiative and communicate effectively. Retailers and brands are currently investing heavily in the digital tools to unlock value in new product development and supply chain processes and to enhance the customer journey.
We offer you hands-on experience of these innovative digital platforms, including 2D/3D design visualisation, digital storyboard, and product lifecycle management (PLM), that are transforming the future of the fashion business. Industry players from trend agencies, designers and buyers, through to merchandisers, manufacturers, retailers and consumers are increasingly digitally connected in order to work collaboratively in this fast-paced world. You will become confident and professionally skilled in the latest industry concepts and technologies and our aim is to provide you with experiences that equip you to be unique and stand out in the graduate market, ready to move on to a successful career.
Reflecting industry practice is at the heart of this degree, and as such you will work collaboratively as well as individually on a variety of projects; in the past, for example, students have delivered exciting live projects for brands such as Coach, L.K. Bennett, Topshop, and Primark. Enriching your learning will be a series of field trips to exhibitions and other appropriate cultural and commercial events; these will complement your studies and inspire your ideas.
We have a strong relationship with the University of Huddersfield that continues to go from strength to strength. This enables the students to learn from our experts in the fashion and design industry, enhancing their skill sets, and enabling the company to connect, develop, engage with and attract emerging talent for the future. Alex Raine, Bonmarché.
Alex Raine, Bonmarché
Fashion Contextual Studies
This module aims to provide you with a broad contextual understanding of the context of fashion and the fashion industry. It will give you foundation knowledge of the history of fashion and the key cultural, political, social and economic contexts of clothing and the global fashion industry. The module will cover the development of fashion and the fashion industry, identifying the key personalities, institutions events and influences that have informed its evolution as a creative and commercial activity. The module will also cover the relationship of fashion with society, its roles and connections to other creative and commercial disciplines, and explore the positive and negative cultural, economic and environmental impacts of fashion design, manufacturing, and consumption on individuals and communities in the UK and internationally.
Fashion Professional Development
This module aims to develop your understanding of industry appropriate digital design software applications, and to develop your appreciation of creative and commercial professional practices within the fashion industry. This module will also introduce you to the value of planning and the development of briefs for the design and production of printed and digital communications which are universally applicable within the fashion industry. Design software will be used to create, and publish information with specific consideration to image editing, layout and typography in a variety of printed, digital and online communication media. Projects will cover design processes and production issues and through these, you'll gain an appreciation of the inter-relationship between client, designer and the uses and applications of different design media. The module will also give you an opportunity to reflect on and enhance your fashion industry professional practice by introducing you to Personal Development Planning (PDP). PDP is a structured and supported process in which you'll reflect on your own learning and achievement, and develop personal, academic and professional skills to support your growth as a student and as a fashion professional.
Creative Fashion Industry
This module aims to provide an introduction to the fashion industries from concept through development, realisation and communication of the product or service to end of life scenario. The multi-faceted and global character of fashion will be explored through the four key elements of the fashion value chain; design and development, production and the supply chain, marketing and public relations, retail and distribution. These elements will be considered through their application within forward-thinking fashion brands. The module provides a theoretical framework and the practical tools to develop your fashion practice. There will be opportunities to understand how fashion continually evolves; through digital commerce and communications, technological developments and the increasingly important role of Corporate Responsibility.
This module aims to introduce you to foundation knowledge and skills relevant to your professional practice within the global fashion industry. It will cover the fundamentals of the theory and practical application of buying management, brand marketing and creative direction within contemporary fashion organisations. Fashion organisations and the fashion industry will be viewed and examined from the perspectives of international consumers, manufacturers and retailers. The module will also examine the diverse and dynamic nature of processes and activities within the fashion industry and how they are managed within fashion businesses.
Creative Research for Fashion
This module aims to develop your skills in creative research and your understanding of how this may be applied within fashion industries. The module will examine research skills, textual and visual, essential to successfully creating, writing and researching for the fashion industry. It will cover a diverse range of research approaches, drawing inspiration from areas such as fashion, design, advertising, film print and digital media. This will accompany traditional academic research methods. This module aims to equip you with knowledge to carry out research relevant to a wide range of fashion industry roles such as magazine feature writing, fashion art direction, business reports, social media content, in addition to academic writing.
This module aims to develop understanding and appreciation of the dynamic processes involved in anticipating the future needs and expectations of fashion consumers, and informing the global fashion organisations to meet these needs. This module will develop your knowledge and ability of trend forecasting through research methods and analysis, culminating in the communication of the forecast trend for industry application. Careful consideration of the contemporary and topical issues such as sustainability will be encouraged.
This module aims to develop a transferable set of skills applicable to a wide range of employment roles within the fashion industry. You'll build on the knowledge and skills developed in the Fashion Professional Development module and further refine your general professional practice. Professional Development Planning (PDP) is embedded within the module, with a focus on you identifying academic and professional goals and developing the skills and knowledge necessary to fulfil them. The module will allow you to contextualise your future role and identity within the fashion industry and you'll be supported in developing skills and knowledge for you to substantiate this in practice.
This module aims to develop your intermediate knowledge and skills relevant to professional practice within the global fashion industry. It will extend your experience of, and confidence in, the theoretical and especially practical applications of buying management, brand marketing and creative direction within contemporary fashion organisations. Building on your foundation knowledge, these disciplines will be examined in the context of international fashion consumers, manufacturers and retailers and incorporate the role of the media and other collaborative organisations and individuals in the industry. The module will further explore the diverse and dynamic nature of practices and activities within the fashion industry and how they are managed within fashion businesses. These will be contextualised and made relevant to the student’s named degree pathway. In particular, students will be encouraged to engage, to intermediate level, with the practice of fashion buying management, fashion brand marketing and fashion creative direction, for example including: - Fashion Product Lifecycle Management (PLM) applications in practice. - Applications of branding and promotional communications in fashion marketing. - Contemporary visual, creative and other means of fashion communication. - Strategic management decisions and practices in fashion organisations. Careful consideration of the sustainability of resources and practices, and their ethical implications will be encouraged. Taught content will be placed in an international context and will compliment and encourage your professional and personal development. A constructive and forward-looking ethos underpins the module. In particular, students will be encouraged to collaborate with each other, share knowledge, expertise and practice in a learning environment that wherever possible will simulate the experience of fashion industry professionals.
School of Art and Design Placement
You will normally spend a total of 48 weeks between the end of year two and the beginning of your final year in a managed work experience. You will be encouraged to obtain a placement activity relevant to your area of specialism, however a wide range of placements will be regarded as suitable. The placement will be monitored and you will be assessed on completion. (100%).
Advanced Fashion Practice
This module aims to develop your advanced knowledge of and skills relevant to professional practice within the global fashion industry. It will extend your experience of, and confidence in, the theoretical and especially practical applications of buying management, brand marketing and creative direction within contemporary fashion organisations. Building on your intermediate knowledge, these disciplines will be examined in context of international fashion consumers, manufacturers and retailers and incorporate the role of the media and other collaborative organisations and individuals in the industry. The module will further explore the diverse and dynamic nature of processes and activities within the fashion industry how they are managed within fashion businesses.
Fashion Buying Management Dissertation
This module aims to enable you to research thoroughly a specific aspect of fashion buying management to a high degree of specialisation. You will select your own area of research which, once approved, will be carried out utilising creative research methodologies and academic study skills introduced earlier in your course. The chosen investigation may complement concurrent project work or allow you to develop relevant but previously unexplored areas of personal interest. The topic chosen may also reflect specific aspirations and career orientations.
Fashion Buying Management Major Project
This module aims to promote a forward looking, holistic, entrepreneurial and innovative approach to researching fashion products / markets / processes / services appropriate to Fashion Buying Management in the global context of the fashion industries. Within this module you will undertake a process of critical enquiry through research, analysis, evaluation, planning and creative problem solving. Your understanding of the complexities of project management and the interdependencies that projects create between various functions of an organisation will be consolidated. The module will enable you to interact effectively with others and to collaborate, if appropriate, with a commercial partner. You will further develop your intellectual ability to be an effective communicator in written, verbal and visual forms. The module will also develop your understanding of the effective co-ordination of projects and in particular project management in professional practice. This will enable you to demonstrate your commercial understanding of the management of innovation within the fashion industries. Having researched, analysed and evaluated the results of your feasibility study with tutors, you will, through your knowledge, intellectual and inter-disciplinary skills, produce innovative and original solutions in fulfilling your self defined brief linked to your Fashion Buying Management practice.
You'll be taught through a series of lectures, workshops, tutorials, group seminars and presentations. We use a range of assessment methods to relate the course material to current commercial practice, which include individual and group assignments, essays and seminar presentations.
Your module specification/course handbook will provide full details of the assessment criteria applying to your course.
Feedback (usually written) is normally provided on all coursework submissions within three term time weeks – unless the submission was made towards the end of the session in which case feedback would be available on request after the formal publication of results. Feedback on exam performance/final coursework is available on request after the publication of results.
Inspirational field trips to destinations of educational and cultural significance are a compulsory component of the course and will be funded by the University. Trips may include visits to museums, exhibitions and trade shows.
BBBat A Level or equivalent
120 UCAS tariff points from a combination of Level 3 qualifications
DMM in BTEC Level 3 Extended Diploma
If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum of IELTS 6.0 overall with no element lower than 5.5, or equivalent will be considered acceptable.
You will also be required to attend a satisfactory interview. There is also the option to bring in your portfolio for consideration
Other suitable experience or qualifications will be considered. For further information please see the University's minimum entry requirements.
- Huddersfield is a TEF gold-rated institution delivering consistently outstanding teaching and learning of the highest quality found in the UK (Teaching Excellence Framework, 2017).
- We won the first Global Teaching Excellence Award recognising the University’s commitment to world-class teaching and its success in developing students as independent learners and critical thinkers (HEA, 2017).
- Here at Huddersfield, you’ll be taught by some of the best lecturers in the country. We’ve been the English university with the highest proportion of professionally-qualified teaching staff for the past four years*.
- For the past ten years, we’ve been the UK’s leading university for National Teaching Fellowships too, which rate Britain’s best lecturers. It’s all part of our ongoing drive for teaching excellence, which helps our students to achieve great things too.
- We’re unique in the fact that all our permanent teaching staff** have, or are completing, doctorates. This expertise, together with our teaching credentials, means that students here learn from knowledgeable and well-qualified teachers and academics who are at the forefront of their subject area.
*HESA - First awarded in 2016, maintained in 2017, 2018 and 2019.
**Permanent staff, after probation: some recently appointed colleagues will only obtain recognition in the months after their arrival in Huddersfield, once they have started teaching; research degrees applies to those on contracts of more than half-time.
At the University of Huddersfield, you'll find support networks and services to help you get ahead in your studies and social life. Whether you study at undergraduate or postgraduate level, you'll soon discover that you're never far away from our dedicated staff and resources to help you to navigate through your personal student journey. Find out more about all our support services.
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