Media and Film Studies BA(Hons)

This module provides the knowledge for you to gain an understanding of the role of technology in shaping and being shaped by mediated communication, with a particular focus on digital media technologies. The module combines the critical analysis of media technologies with practical skills to use those technologies in the journalism, media and creative industries.

The content we share and find is shaped through the specific organisational structures of the film and media industries. This module provides you with an introduction to the key theories, concepts and methods needed to understand those structures, their impact on the professionals and organisations working within them, and the ways in which they shape media landscapes. The module places particular emphasis on political economic approaches and production studies, but attention will also be given to theories of creativity, branding, and industrial conceptions of their audiences.

The module introduces you to a range of video formats and technologies: mobile, online, television and video. You will be provided with the essential recording and editing skills necessary to produce a video output, and to understand the language and concepts required to critically evaluate video content.

The module introduces you to a range of audio formats and technologies: mobile, online, radio and podcast. You will be provided with the essential recording, editing and studio skills necessary to produce an audio output, and to understand the language and concepts required to critically evaluate audio content.

This module introduces you to a range of types and styles of journalistic writing. You will also be guided to develop transferable skills to write for a broad range of media formats. You will engage with key concepts related to the practice of writing and analyse material online, in magazines and newspapers and in broadcasts. Through regular writing activities you will develop and hone your writing skills.

This module examines transformations of employment, agency and practice in creative and cultural industries. Through the study of forms of media work and labour, you will develop an understanding of the wider context of contemporary work and employment and critically assess its interplay with political, social, cultural, technological and economic structures. Knowledge and understanding of media and creative industries are in turn are applied to skills required in selecting appropriate career paths and opportunities, including employment, freelancing and entrepreneurship, and portfolio building.

This module focuses on developing your understanding of different kinds of promotional culture – public relations (PR), influencers, marketing and advertising – and your critical, analytical and evaluative skills. You will learn how to critically analyse different kinds of promotional culture and evaluate its role in society, developing skills you will need to help you develop successful, effective and ethical promotional campaigns and content. As the module continues, you will apply what you have learnt to the practice of PR, and further develop the creative, analytical and technical skills you need to succeed as a public relations practitioner.

In this module you will examine contemporary cinema as a global media industry, with a particular emphasis on the processes of globalisation and circulation that allow film texts to become meaningful far outside the contexts in which they were made. While the global dominance of Hollywood is central to this, cultural influences, values and meanings flow in multiple directions. You will develop knowledge of key theories in film and global media studies, including theories of globalisation, cultural hybridity and exchange, national identities, and imagined communities. By focusing not only on the films themselves, but on their production, distribution, promotion and reception, the module provides you with a detailed understanding of how and why cinema spreads around the globe, and the tensions this cultural flow creates at a political, social, economic and cultural level.

This module gives you an understanding of the technical, legal and professional standards involved in planning, producing and publishing digital audio content, with a focus on podcasting. You will develop advanced skills in creative audio storytelling and editing. You will take part in creating a podcast and will develop abilities in promoting your work on social media platforms.

People all over the world long for their 15 minutes of fame, whether waiting for an audition or trying to become the next big streamer. In this module you’ll think about the power of celebrity in contemporary in society. You’ll examine the cultures of stars and celebrities, particularly in relation to film, music, sport and other popular cultures.

The Research Dissertation module facilitates your journey to acquiring expertise and specialism in a project allowing you to showcase summative learning across your course. You will be supported in undertaking guided independent research aimed at the generation of original knowledge in the study of media content, industries, practitioners, technologies or users and/or their cultural, social, political and economic premises and consequences. You will synthesise primary and secondary data and sources in your systematic, methodological analysis of a chosen topic in a field reflecting your course such as communication, journalism, film, digital media, entertainment, acting and performance, cultural production, sports media, music or promotional culture. This involves reviewing appropriate literature, identifying and executing a suitable methodology and research design and carrying out appropriate forms of analysis.

This module provides the opportunity for you, working individually or as part of a small group, to devise, plan and create some form of media output or outputs, working in partnership with an external organisation or other suitable client. This could take the form of an individual work placement, or individual or group project work.

This module gives you the knowledge and practical skills to develop an advanced understanding of the emerging and diverse use of short film in a variety of forms. You will examine how video can be used across digital and broadcast platforms in innovative and complex ways. You will work in small groups to develop video narratives using a range of styles and platforms, with a clear understanding of audience and production.