International Business (Top-up) BA(Hons)

In this module you’ll gain an understanding of how organisations develop their strategies in relation to different aspects of their environment. You’ll study how both the internal context (e.g. organisational structure, routines and resources) and external context (e.g. institutional systems, industry structures and competition) shape organisational activities and the strategic decisions that individual managers make.

In this module, you'll explore how culture affects business and management. You'll learn the essential knowledge and theories in cross-cultural management, which will enable you to compare cultures systematically. You'll also investigate the latest developments in cross cultural research, which will develop your capability in understanding and analysing cross cultural scenarios. You are encouraged to develop an open-minded approach to cultural differences and an understanding of culture’s influence on business and management.

Marketing is important, entrepreneurship is vital, and 95% of businesses anywhere in the world are small. When large organisations seek to improve performance – they often turn to the young dynamic small businesses as their role model. We weave these themes together into what can be called entrepreneurial marketing

Retailers are powerful brands within their own right. How is the customer changing and how do retailers anticipate this change? You’ll investigate the various elements included in retail strategy, including sales channels, the supply chain, distribution, costing structures, product development, category management, promotional techniques and internationalisation.

In this module, you'll explore entrepreneurship for large and small businesses in both national and international settings. This module considers the theory and practice of entrepreneurship from different academic perspectives (economic, organisational, behavioural, etc.) and in the current world business climate. The teaching and learning approach on this module makes extensive use of practical case studies.

The module is designed to offer you an advanced course in leadership. Building on the themes from the second-year module ‘Leadership: Theory and Practice’, this module invites you to engage with critical and contemporary perspectives and debates shaping the current academic field of leadership studies. We will consider the challenges of leading effectively and ethically in complex 21st century organisational settings.

In this module, you’ll learn how to organise and execute business activities and specific transactions on a variety of electronic platforms. You’ll build your understanding of the electronic economy and how the changes in the electronic landscape and technology are shaping the development and success of business. In addition to learning about e-commerce operations, you’ll consider how businesses interact with their key stakeholders, such as customer and public administration agencies, in the Internet context.

The module examines the inter-relationship between business ethics, corporate social responsibility, business sustainability and sustainable development. You'll engage in constructive debates related to theories of business ethics and ethical decision-making by business managers and examine how companies could fulfil their social responsibilities. By focusing on global sustainability issues, you'll appreciate how businesses can develop sustainable solutions to resolve grand challenges.

This module is an opportunity for you to conduct a research project in an area of business and management that relates to your personal and professional interests. You'll work one-to-one with an experienced supervisor who will help you develop and implement your research ideas. This module will not only deepen your knowledge of a particular business and management topic, but also help you build your practical research and report-writing skills.

The aim of this module is to equip you with a set of tools and techniques for managing environmental performance in both the context of national and international policy regulations, conventions and government policy and corporate strategy. You'll examine the impact of culture, media and religion on the formulation and implementation of environmental policy at international, national and corporate level. Techniques for improving the environmental performance of an economy as a whole as well as policies and systems for measuring and managing environmental improving corporate performance will be explored.