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Marketing BA(Hons)

2025-26

Undergraduate Open Days
Undergraduate Open Days

Start date

22 September 2025

Duration

3 years full-time
4 years inc. placement year

Entry requirements

A Level - BBB-BBC

BTEC - DDM-DMM

See full entry requirements

Places available (subject to change)

50

About the course

Reasons to study

  1. Study at an AACSB International-accredited Business School. Globally, fewer than six per cent of institutions offering business degrees achieve this accreditation.  
  2. This course is taught by academic experts and industry practitioners and the knowledge you’ll gain can be used to help businesses stand out in a competitive market.
  3. In your third year of the course, you’ll have the opportunity to apply your classroom knowledge to an optional work placement in your area of interest.  

We were the first to introduce marketing on an undergraduate level and are at the forefront of the industry today, with our Marketing BA(Hons) course designed to help you step with confidence into an exciting future career.

This course aims to teach you key principles of marketing, branding and consultancy, as well as develop your academic and practical skills to develop creative and compelling content and communications. It is taught by academic experts and industry practitioners and the knowledge you’ll gain can be used to help businesses stand out in a competitive market. This means you’ll be an asset to any organisation in a variety of industries.

Why study Marketing BA(Hons)

An impressive 94 per cent of Huddersfield’s 800 teaching staff hold teaching qualifications, maintaining the proportion from the previous year’s figures. It is, once again, the leading university in the country, having been consistently in the top three previously.

You’ll also be studying at an AACSB International accredited Business School. Globally, fewer than six per cent of institutions offering business degrees achieve this accreditation.

On campus, you’ll study a wide range of subjects including:

  • strategic marketing planning
  • creative consultancy
  • developing creative marketing content.
  • social media marketing

Throughout the course, you’ll work on a real business challenges, preparing you to transition from higher education to the workplace.

Away from campus, you’ll gain relevant real-world experience. After the second year of the course, you’ll put your knowledge and skills to the test in an optional 48-week work placement in your area of interest, in the UK or abroad. This work placement could potentially enhance your employability and foster personal development.

This course will prepare you for a variety of potentially exciting careers in a range of fields in the industry. You could work as a global marketing executive, PR executive, marketing manager or content director. You’ll be able to work for other organisations, or even pursue your passions by setting up your own business.

Course detail

Core modules:

Marketing in Practice

The Professional Marketing modules provide a coherent and progressive framework to support your academic, personal and professional potential. The emphasis in Year 1, Marketing in Practice, is on developing the academic skills you need to engage in your course, but also develop a range of skills relevant to the varied demands of the marketing industry through practical application. In addition, the module will address a broader curriculum of personal and professional development within a marketing context through the identification of the core skills of a professional marketer. It will introduce you to theories, models and strategies relevant to skill development and success at university and in the workplace. Throughout the module, you will be encouraged to recognise your capabilities, take responsibility for your learning and work effectively with your peers.

Global Business Management

In this module, you will explore the pressing global issues, such as globalisation, climate change, digital age, and sustainability, that businesses are confronted in their operations. Adopting a cross-disciplinary approach, you will gain knowledge and develop a critical understanding of how these issues represent challenges as well as opportunities to business and related organisations. As you progress through the module, you will develop a habit to follow the developments of global events, give them a meaning and consider the causes and consequences of ongoing developments. This module is designed to raise you awareness of an increasingly dynamic business environment.

Introduction to Digital Marketing Communications

This module critically discusses key theories relevant to digital marketing communications. Strengths and weakness of different marketing communications channels and platforms (offline, online, integrated) will be analysed as well as their effectiveness. The role of digital marketing communication content, format, and source are discussed as well as psychological processes involved in consumers' processing of and response to such communication materials. The module explains how different digital marketing communications platforms can be combined to achieve specific marketing objectives. This module discusses the ethical and legal issues relevant to digital marketing communications.

Marketing and Society

This module is designed to introduce and analyse marketing and consumption in their social context. Marketing emerges differently depending on the type of society in which it develops. Consumption is a complex phenomenon immersed in human social attitudes and behaviours. Thus, marketing and consumption are explored in this module in relation to broader contemporary sociocultural trends and issues. By adopting an interdisciplinary approach to the analysis of marketing and consumption, this module aims to develop your critical awareness of the interrelationships, consequences and tensions that exist between the marketer and the consumer at the individual and collective level, as well as between the marketer, consumer, business, and government.

Organisational Behaviour

This module provides you with an introduction to key concepts, theories and research in the field of organisational behaviour. Starting with the important question what is an organisation, this module presents and evaluates up to date research on current knowledge about human and organisation behaviour from the perspective of three levels: individual level (personality, motivation, knowledge and learning), group level (organisational culture, team-working) and the organisational level (leadership, changing world of work, technology). An examination of these three levels will provide an insight into the world of work both for employees and future managers. Emphasis on the module is placed on introducing and applying management theory with a critical perspective adopted throughout. Overall, focus on the module is directed towards equipping you with sufficient knowledge to be able to understand the role of the manager in a contemporary organisation and to critically explore the role of influence a range of behaviours have on organisational outcomes.

Principles of Marketing

This module will develop your understanding of the principles and practice of contemporary marketing management. You'll be introduced to the key concepts and tools of marketing including analysis, planning, implementation and control.

Entry requirements

BBB-BBCat A Level

120-112 UCAS tariff points from a combination of Level 3 qualifications

Merit at T Level

DDM-DMM in BTEC Level 3 Extended Diploma

  • Access to Higher Education Diploma with 45 Level 3 credits at Merit or above
  • 120-112 UCAS tariff points from International Baccalaureate qualifications.

If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent. Read more about the University’s entry requirements for students outside of the UK on our International Entry Requirements page.

Other suitable experience or qualifications will be considered. For further information please see the University's minimum entry requirements.

What our students have to say


The University of Huddersfield offers a diverse and vibrant student environment, located on one central town centre campus site. Huddersfield Business School provides you with a modern, professional environment in which to learn and develop, located right next to the Huddersfield Narrow Canal it's in a leafy and picturesque location at the heart of the campus.

Watch our profile video to hear Gergana describe why she chose the University of Huddersfield.

 

Placements


The course offers an optional one-year (48 weeks) work placement after the second year, in the UK or abroad.

Our Placement Office works with national and international employers to ensure excellent work experience opportunities are available to you on placement courses as well as giving advice in areas such as interview skills and preparing CVs and covering letters.

Previous placement providers have included Boxer Gifts, Buy it Direct, Compliance 365, Cummins Turbo Technologies, Digital Velocity, Enterprise rent a car, EPY, Hewlett Packard Enterprise, Malaysian Development Industrial Finance Berhad (MIDF), Mamas and Papas, Microsoft, National Physical Laboratory, PPG Architectural Coatings EMEA, PZ Cussons, Smiler Service Ltd, The Baby Room, The Sharp Agency, Thornton and Ross, Vizulate, Walt Disney, Weidmann and Xtra Mile Marketing.

The placement year is a valuable tool that can enhance your employability and help you to develop as an individual. It is acknowledged that graduates with industry experience are generally much more attractive to employers.

You can find more information on placements here.

Completing a placement year can give you a deeper understanding of your course and helps you put the theories and knowledge you learn into real-world scenarios. A placement is a good inspiration for the final year dissertation and can really help you learn more about the subject you are studying.

Photo of Nathan Young

Nathan Young, Industrial Sales Placement, placement at Cummins

Your Career


Previous graduates from this subject have gone on to roles such as global marketing executive, account manager, PR executive, digital marketing executive and marketing manager in organisations including the Walt Disney Company, Hewlett Packard (HP), Lloyds Banking Group, the NHS, Asda and Havas Media (global media agency).**


* percentage of our undergraduate students go on to work and/or further study within fifteen months of graduating.* 

 

*HESA Graduate Outcomes 2020/21, UK domiciled, other activities excluded. 

**Source: LinkedIn

95% Graduates employed*

Student support

​At the University of Huddersfield, you'll find support networks and services to help you get ahead in your studies and social life. Whether you study at undergraduate or postgraduate level, you'll soon discover that you're never far away from our dedicated staff and resources to help you to navigate through your personal student journey. Find out more about all our support services.

Important information

Although we always try and ensure we deliver our courses as described, sometimes we may have to make changes for the following reasons

When you enrol as a student of the University, your study and time with us will be governed by our terms and conditions, Handbook of Regulations and associated policies. It is important that you familiarise yourself with these as you will be asked to agree to them when you join us as a student. You will find a guide to the key terms here, along with the Student Protection Plan.

Although we always try and ensure we deliver our courses as described, sometimes we may have to make changes for the following reasons

Changes to a course you have applied for but are not yet enrolled on

If we propose to make a major change to a course that you are holding an offer for, then we will tell you as soon as possible so that you can decide whether to withdraw your application prior to enrolment. We may occasionally have to withdraw a course you have applied for or combine your programme with another programme if we consider this reasonably necessary to ensure a good student experience, for example if there are not enough applicants. Where this is the case we will notify you as soon as reasonably possible and we will discuss with you other suitable courses we can transfer your application to. If you do not wish to transfer to another course with us, you may cancel your application and we will refund you any deposits or fees you have paid to us.

Changes to your course after you enrol as a student

Changes to option modules:

Where your course allows you to choose modules from a range of options, we will review these each year and change them to reflect the expertise of our staff, current trends in research and as a result of student feedback or demand for certain modules. We will always ensure that you have an equivalent range of options to that advertised for the course. We will let you know in good time the options available for you to choose for the following year.

Major changes:

We will only make major changes to non-optional modules on a course if it is necessary for us to do so and provided such changes are reasonable. A major change is a change that substantially changes the outcomes, or a significant part of your course, such as the nature of the award or a substantial change to module content, teaching days (part time provision), type of delivery or assessment of the core curriculum. For example, it may be necessary to make a major change to reflect changes in the law or the requirements of the University’s regulators or a commissioning or accrediting body. We may also make changes to improve the course in response to student, examiners’ or other course evaluators’ feedback or to ensure you are being taught current best practice. Major changes may also be necessary because of circumstances outside our reasonable control, such as a key member of staff leaving the University or being unable to teach, where they have a particular specialism that can’t be adequately covered by other members of staff; or due to damage or interruption to buildings, facilities or equipment, or pandemics.

Major changes would usually be made with effect from the next academic year, but may happen sooner in an emergency. We will notify you as soon as possible should we need to make a major change and will carry out suitable consultation. If you reasonably believe that the proposed change will cause you detriment or hardship we will, if appropriate, work with you to try to reduce the adverse effect on you or find an appropriate solution. Where an appropriate solution cannot be found and you contact us in writing before the change takes effect you can cancel your registration and withdraw from the University without liability to the University for future tuition fees. We will provide reasonable support to assist you with transferring to another university if you wish to do so.

In exceptional circumstances, we may, for reasons outside of our control, be forced to discontinue or suspend your course. Where this is the case, a formal exit strategy will be followed in accordance with the student protection plan.

The Office for Students (OfS) is the principal regulator for the University.

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