Fashion Marketing BA(Hons)

The creation of content to engage and resonate with an audience is a key skill used by fashion marketers. Students will explore this new and developing area which has become essential for promotion and marketing campaigns for fashion business both online and offline. The creation of differing types of content across varying channels from written, print, digital, visual, audio and video will be explored with an emphasis on creating content using industry standards, and emerging software, technology, and applications.

This module aims to introduce you to foundation knowledge and skills relevant to your professional practice within the global fashion industry. It will cover the fundamentals of the theory and practical application of buying management, brand marketing and creative direction within contemporary fashion organisations. Fashion organisations and the fashion industry will be viewed and examined from the perspectives of international consumers, manufacturers and retailers. The module will examine the diverse and dynamic nature of processes and activities within the fashion industry and how they are managed within fashion businesses. These will be contextualised and made relevant to your named degree pathway. In particular, students will be introduced to and encouraged to engage with the practice of fashion buying management, fashion brand marketing and fashion creative direction.

This module will develop your basic understanding of marketing and the connections to, and association with fashion design. This module will instil foundation knowledge and the skills necessary to understand and examine the marketing aspects of the fashion industry. It will provide an exploration of the commercial relationship between fashion companies and consumers, placing them in context of the environmental issues relevant to the marketing strategies employed by companies. This will equip you with the core marketing skills necessary to appreciate the significance and assess the effectiveness of marketing tools applied within the fashion sector.

The module is designed for students who have the minimum level of English language skills for them to have been accepted onto a university course and who may lack the initiative to ask for help when needed. In this module students are provided with the opportunity to develop higher levels of confidence in their production of spoken and written academic English. In addition, students will consolidate and refine their understanding of syntax and grammatical structures. As the module runs alongside their university studies, there is an emphasis on and an incentive to use skills that complement work done in the main area of study and which will be of use in and beyond an academic context. The use of regular AM/AI-proof tasks will ensure students develop an understanding of their own learning and the role they themselves play in developing their knowledge and skills. The module contributes to the attainment of skills and knowledge relevant to the Common European Framework of Reference (CEFR) normally level B2- to B2.

The module provides students who have a level of English language skills sufficiently advanced for them to have been accepted onto a University course with the opportunity to improve further their skills in that language, with particular reference to improvements in the accuracy, clarity and fluency of their oral and written work. In addition to this, students will refine and develop their knowledge of academic study skills. As the module runs alongside their university studies, there is an emphasis on and an incentive to use skills that complement work done in the main area of study and which will be of use in and beyond an academic context. The use of regular AM/AI-proof tasks will ensure students develop an understanding of their own learning and the role they themselves play in developing their knowledge and skills. The module contributes to the attainment of skills and knowledge relevant to the Common European Framework of Reference (CEFR) normally level B2 to B2+.

The module is designed for students who already have a good level of competence in spoken and written English and will support them to further enhance their language and academic skills. Students will refine and develop higher level thinking skills such as critical analysis, problem-solving, synthesis, inference and metacognition. Advanced oral role-plays, group discussions and debates will serve to improve spontaneity and sophistication of expression, whilst written activities will build greater fluency in the use of linguistic structures. They will work with extended academic texts and understand such academic skills as synthesising sources, literature reviews, methodologies, paraphrasing and a range of accurate citation skills. As the module runs alongside their university studies, there is an emphasis on and an incentive to use skills that complement work done in the main area of study and which will be of use in and beyond an academic context. The use of regular AM/AI-proof tasks will ensure students develop an understanding of their own learning and the role they themselves play in developing their knowledge and skills. The module contributes to the attainment of skills appropriate to the B2+ to C1 level of the Common European Framework of Reference (CEFR) for Languages.

This module aims to build on the concepts introduced at foundation level, to develop understanding and appreciation of the dynamic processes involved in anticipating the future needs and expectations of fashion consumers, and informing the global fashion organisations to meet these needs. This module will help develop your knowledge and ability of trend forecasting through research methods and analysis, culminating in the communication of the forecast trend for industry application. Careful consideration of the contemporary and topical issues such as sustainability will be encouraged. A constructive and forward looking ethos underpins the module. An examination of the fundamental structural drivers and macro trends that underpin our positioning in the world governing societal developments. There will be emphasis on design thinking methodology to map from structural drivers to consumer mind-sets as an integral developmental strategy for the creation of forecasts, innovation and innovative solutions within the context of the fashion industry.

This module aims to develop a transferable set of skills applicable to a wide range of employment roles within the fashion industry. Building on the knowledge and skills developed in Fashion Professional Development, you will further refine your general professional practice and apply this within your chosen named degree pathway. Professional Development Planning (PDP) is embedded within the module, with a focus on you identifying academic and professional goals and developing the skills and knowledge necessary to fulfil them. The module will allow you to contextualise your future role and identity within the fashion industry and you will be supported in developing skills and knowledge for you to substantiate this in practice.

This module aims to develop your intermediate knowledge and skills relevant to professional practice within the global fashion industry. It will extend your experience of, and confidence in, the theoretical and especially practical applications of buying management, brand marketing and creative direction within contemporary fashion organisations. Building on your foundation knowledge, these disciplines will be examined in context of international fashion consumers, manufacturers and retailers and incorporate the role of the media and other collaborative organisations and individuals in the industry. The module will further explore the diverse and dynamic nature of practices and activities within the fashion industry how they are managed within fashion businesses. These will be contextualised and made relevant to the student’s named degree pathway. In particular, students will be encouraged to engage, to intermediate level, with the practice of fashion buying management, fashion brand marketing and fashion creative direction.

In this module you'll develop a professional portfolio that will demonstrate your area of expertise and equip you into moving into the fashion industry. You'll use the skills that you have developed to showcase your expertise in the promotion of fashion and demonstrate your knowledge and understanding of fashion and appropriate strategies for the promotion of fashion in varied markets.

This module will enable you to thoroughly research a specific aspect of fashion brand marketing to a high degree of specialisation. You'll select your own area of research which, once approved, will be carried out using the creative research methodologies and academic study skills introduced earlier in your course. The chosen investigation may complement concurrent project work or allow you to develop relevant but previously unexplored areas of personal interest. The topic chosen may also reflect specific aspirations and career orientations.

This module aims to promote a forward looking, holistic, entrepreneurial and innovative approach to researching fashion products, markets, processes and services appropriate to Fashion Marketing in the global context of the fashion industries. Within this module you’ll undertake a process of critical enquiry through research, analysis, evaluation, planning and creative problem solving. This module will also develop your understanding of the effective co-ordination of projects and in particular project management in professional practice. This will enable you to demonstrate your commercial understanding of the management of innovation within the fashion industries.