Fashion Design with Marketing BA(Hons)

2019-20 (also available for 2020-21)

Places available in clearing. Find out more.

Start date

23 September 2019

Duration

3 years full-time
4 years inc. placement year

Phone contact: 0330 123 2277

About the course

Fashion Design with Marketing is one of our new suite of courses. This course focuses on fashion design but adds the speciality of marketing making this course stand out from its sister routes - Fashion Design with Digital Technology and Fashion Design with Textiles. All students on this suite of courses study fashion design together, then split off for a time every week to specialise in the given aspect they choose.

Having a creative eye and a talent for fashion design is only half the story. If you’re going to make it in the fashion industry you also need to have the practical skills and technical ability to succeed. This course aims to give you a great head start in this exciting sector.

We’ll give you the chance to focus on designing and making fashion garments, whilst also studying the marketing side of things, including how to create a brand and how to promote your products. While you’re here we’ll do all we can to build up your portfolio of skills, letting you try your hand at creative design, evocative illustration, range building and garment manufacture.

We want to give you the chance to become technically prepared to start your career in the dynamic fashion industry. On your course you’ll be able to use a range of contemporary technology to bring your ideas to life, including industry-standard garment production machinery and pattern-cutting equipment, so you’ll be able to choose the equipment you need to create your own unique designs.

You’ll also have the chance to get a real feel for the fashion industry by taking an optional placement year during the course. You could get hands-on experience with a big high street name or in a small design house for example.

Our students have recently worked in roles including PR and marketing intern, design assistant, wardobe assistant and product development intern, with companies such as Urban Outfitters, Temperley London, Julien Madonald and Oxfam.

I applaud the achievements from the exciting range of courses in the Department of Fashion and Textiles at Huddersfield. The students produce some interesting and innovative work and with the skills they acquire, move forward to a broad range of employment within the industry.

Sewing Machine

Betty Jackson CBE, Fashion Designer

Course detail

Core modules:

Introduction to Fashion Techniques and Processes

The introduction to Fashion Techniques and Processes module will present the foundations of fashion design, the basic principles of flat pattern cutting and the fundamentals of sewing and garment construction through holistic approaches. The module content is made up of two parts of equal weighting. These elements will be explored and developed through the induction of a range of creative and technical skills, materials and processes, including the use of specialist facilities. Combining these elements aims to develop fundamental aesthetic considerations to process and creative solutions, alongside practical skill development.

Fashion Concept, Development and Realisation

Continuing on from the Fashion Techniques and Processes module, Fashion Concept, Development and Realisation will consolidate and enrich previously acquired skills and foundation knowledge concerning the basic principles of fashion design, pattern cutting and garment manufacture. This module is made up of two parts of equal weighting. Your research will cultivate further exploration of design development themes, guiding the subsequent transition into pattern development and relevant three-dimensional garment realisation. Aesthetic responsiveness, intellectual enquiry and practical skill development will continue to support the exploration of a broad range of skills, specialist facilities and materials and processes to provide rigour in thought, method and creative solution including;

Critical Studies in Fashion

An understanding of past, present and future fashion design practice and globalisation theory is crucial in becoming a well-rounded, informed fashion designer. In this module you will learn about critical issues within the fashion industry and will develop your expertise in examining the concept of fashion, the theory and practice of fashion design and the mechanics of the industry. Through examination of key practices and literature, you will develop a critical understanding of the issues that affect design and manufacturing processes, fashion marketing and communications and managerial concepts and systems. You will develop an understanding of current practices and future opportunities within the industry and will reflect in a critical manner on both your own and other’s work. A focused lecture series will be supported by group discussions and tutorials and you will develop your writing and presentation skills. You will work with your peers and tutors to develop skills and personal interests which are relevant to your own specialism. The module will help you develop a critical vocabulary and the means through which to communicate your ideas. It will help you develop your academic writing skills and help you embed theoretical material into your specialist practice.

Introduction to Applied Technical Fashion Marketing

This module will develop your basic understanding of marketing and the connections to and association with fashion design. This module will provide foundation knowledge and the skills necessary to understand and examine the marketing aspects of the fashion industry. It provides an exploration of the commercial relationship between fashion companies and consumers, placing them in context of the environmental issues relevant to the marketing strategies employed by companies. This will equip you with the core marketing skills necessary to appreciate the significance and assess the effectiveness of marketing tools applied within the fashion sector.


34% of the study time on this course is spent in lectures, seminars, workshops etc. Teaching methods include studio-based design projects, workshop demonstrations and lectures. These are related to commercial realities by visiting professionals from industry who share their knowledge and expertise. Your progress will be monitored throughout the course and your assessment will include assignments, practical presentations and a final year dissertation.

Your module specification/course handbook will provide full details of the assessment criteria applying to your course.

Feedback (usually written) is normally provided on all coursework submissions within three term time weeks – unless the submission was made towards the end of the session in which case feedback would be available on request after the formal publication of results. Feedback on exam performance/final coursework is available on request after the publication of results.

Inspirational field trips to destinations of educational and cultural significance are a compulsory component of the course and will be funded by the University. Trips may include visits to museums, exhibitions and trade shows.

Entry requirements

To find out if you are eligible for this course, please call our Clearing helpline on 0330 123 2277.

Placements


The course offers an optional one-year (36 week minimum) work placement after the second year, in the UK or abroad. This will give you the opportunity to gain valuable hands-on experience, insight into your chosen career and open up your graduate employment prospects. Our Placement Unit and academic staff have excellent industry links and can support you in applying for and finding your placement(s), as well as during your placement year. Students from our suite of Fashion courses have previously taken up placement opportunities with companies including: Urban Outfitters - London, ITV’s This Morning –London; Haddow Group – Bradford; Ted Baker – Leeds and Alexander McQueen – London.

Alternatively, if you are a student from within the UK or the EU, you could consider starting your own small business by applying for the Enterprise Placement Year in conjunction with the University's Enterprise Team. You'll have the opportunity to benefit from business advice, mentoring and networking sessions. You can find out more information on the Enterprise Placement Year here.

You can find out more information on placements here.

My placement year was even more than I expected. It was a priceless experience that put me in the best position for my final year. It was amazing.

Laura Richter

Laura Richter, Fashion Design with Marketing and Production BA(Hons) graduate, placements with Souraya Couture, Australia and Oxfam

Teaching excellence

  1. Huddersfield is a TEF gold-rated institution delivering consistently outstanding teaching and learning of the highest quality found in the UK (Teaching Excellence Framework, 2017).
  2. We won the first Global Teaching Excellence Award recognising the University’s commitment to world-class teaching and its success in developing students as independent learners and critical thinkers (HEA, 2017).
  3. Here at Huddersfield, you’ll be taught by some of the best lecturers in the country. We’ve been the English university with the highest proportion of professionally-qualified teaching staff for the past four years*.
  4. For the past ten years, we’ve been the UK’s leading university for National Teaching Fellowships too, which rate Britain’s best lecturers. It’s all part of our ongoing drive for teaching excellence, which helps our students to achieve great things too.
  5. We’re unique in the fact that all our permanent teaching staff** have, or are completing, doctorates. This expertise, together with our teaching credentials, means that students here learn from knowledgeable and well-qualified teachers and academics who are at the forefront of their subject area.

*HESA - First awarded in 2016, maintained in 2017, 2018 and 2019.

**Permanent staff, after probation: some recently appointed colleagues will only obtain recognition in the months after their arrival in Huddersfield, once they have started teaching; research degrees applies to those on contracts of more than half-time.

Student Work

A gallery of work from our Fashion Design with Makreting students. Click on each image to find out more.
You can see more work from across our suite of Fashion Design courses on their blog page.

Your career


This course aims to help you to develop the skills needed for roles in designing, styling, merchandising, buying, range selection, management, marketing and promotion, fashion journalism, product development and manufacturing. Our graduates have gone on to varying careers with companies like N Brown JD Williams, the Haddow Group, Sara Lee Courtaulds, Victoria's Secret and Owens.**

* Percentage of graduates from this subject area who go on to work and/or further study within six months of graduating (Destination of Leavers from Higher Education Survey 2016/17).

Source: **GEMS

85-89% Graduates employed*

Student support

At the University of Huddersfield, you'll find support networks and services to help you get ahead in your studies and social life. Whether you study at undergraduate or postgraduate level, you'll soon discover that you're never far away from our dedicated staff and resources to help you to navigate through your personal student journey. Find out more about all our support services.

Important information

We will always try to deliver your course as described on this web page. However, sometimes we may have to make changes as set out below.

Changes to a course you have applied for

If we propose to make a major change to a course that you are holding an offer for, then we will tell you as soon as possible so that you can decide whether to withdraw your application prior to enrolment.

Changes to your course after you enrol as a student

We will always try to deliver your course and other services as described. However, sometimes we may have to make changes as set out below:

Changes to option modules

Where your course allows you to choose modules from a range of options, we will review these each year and change them to reflect the expertise of our staff, current trends in research and as a result of student feedback or demand for certain modules. We will always ensure that you have a range of options to choose from and we will let you know in good time the options available for you to choose for the following year.

Major changes

We will only make major changes to the core curriculum of a course or to our services if it is necessary for us to do so and provided such changes are reasonable. A major change in this context is a change that materially changes the services available to you; or the outcomes, or a significant part, of your course, such as the nature of the award or a substantial change to module content, teaching days (part time provision), classes, type of delivery or assessment of the core curriculum.

For example, it may be necessary to make a major change to reflect changes in the law or the requirements of the University’s regulators; to meet the latest requirements of a commissioning or accrediting body; to improve the quality of educational provision; in response to student, examiners’ or other course evaluators’ feedback; and/or to reflect academic or professional changes within subject areas. Major changes may also be necessary because of circumstances outside our reasonable control, such as a key member of staff leaving the University or being unable to teach, where they have a particular specialism that can’t be adequately covered by other members of staff; or due to damage or interruption to buildings, facilities or equipment.

Major changes would usually be made with effect from the next academic year, but this may not always be the case. We will notify you as soon as possible should we need to make a major change and will carry out suitable consultation with affected students. If you reasonably believe that the proposed change will cause you detriment or hardship we will, if appropriate, work with you to try to reduce the adverse effect on you or find an appropriate solution. Where an appropriate solution cannot be found and you contact us in writing before the change takes effect you can cancel your registration and withdraw from the University without liability to the University for future tuition fees. We will provide reasonable support to assist you with transferring to another university if you wish to do so.

Termination of course

In exceptional circumstances, we may, for reasons outside of our control, be forced to discontinue or suspend your course. Where this is the case, a formal exit strategy will be followed and we will notify you as soon as possible about what your options are, which may include transferring to a suitable replacement course for which you are qualified, being provided with individual teaching to complete the award for which you were registered, or claiming an interim award and exiting the University. If you do not wish to take up any of the options that are made available to you, then you can cancel your registration and withdraw from the course without liability to the University for future tuition fees and you will be entitled to a refund of all course fees paid to date. We will provide reasonable support to assist you with transferring to another university if you wish to do so.

When you enrol as a student of the University, your study and time with us will be governed by a framework of regulations, policies and procedures, which form the basis of your agreement with us. These include regulations regarding the assessment of your course, academic integrity, your conduct (including attendance) and disciplinary procedure, fees and finance and compliance with visa requirements (where relevant). It is important that you familiarise yourself with these as you will be asked to agree to abide by them when you join us as a student. You will find a guide to the key terms here, where you will also find links to the full text of each of the regulations, policies and procedures referred to.

The Office for Students (OfS) is the principal regulator for the University.

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